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Business Management, 2008.
This paper discusses management styles in today's business world.
1,101 words (approx. 4.4 pages), 6 sources, APA, $ 38.95
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Abstract
The paper looks at the previous classical management style where there was no room for human creativity, motivation, personal input or teamwork. The paper contrasts this to today when management can no longer see human beings as objects or cogs in a wheel that can be mechanized like machines. The paper discusses present-day management styles and concepts and their stress on teamwork, crossfunctionalism, empowerment and motivated performance.
From the Paper
"Over America's history, views on what business management should entail have changed continuously along with the advancement of technology. In this paper, management is defined as those individuals who ensure that the strategy of the company is carried out. When industry first began in the 1890s during the Industrial Revolution, it was not surprising that the management style, known as "classical," was based on developing systems for inventory control, scheduling, production and human resources, since the managers at that time period were primarily engineers whose main goal was to keep order in the workplace for production purposes."
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Discrimination Scandals and Wal-Mart's Image, 2008.
An analysis of the impact of discrimination scandals on Wal-Mart's image and recommendations for improving their reputation.
2,345 words (approx. 9.4 pages), 4 sources, APA, $ 72.95
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Abstract
This paper reviews all the issues regarding discrimination against women that have tarnished Wal-Mart's image. It discusses the measures taken by the US corporation in response to the issues and then looks at their effectiveness and the extent to which they succeeded in changing the public's perception of the company's attitude in terms of gender problems. The paper also provides recommendations for improving the company's reputation.
Table of Contents:
Introduction
Authorization
Purpose and Scope
Background
Sources and Methods
Limitations
Conclusions and Recommendations
A Review Of Discrimination-Related Issues And The Measures Taken For Their Removal
Making Wal-Mart's Measures Effective
Conclusions and Recommendations
Appendix
From the Paper
"To conclude with, Wal-Mart has a negative historic background as a result of the discrimination scandals it had to deal with and the significant media coverage that these received. Even though the company has strived to remove the gender bias related issues, it is still confronted with various aspects which enlarge the gap between men and women: job requirements, wage caps, promotions. For addressing these remaining incongruities, Wal-Mart should devise and implement three major plans regarding: a viable job evaluation scheme based on the Points Rating method, a clear and transparent career path and an effective work-life balance policy. All these measures will soften Wal-Mart's image in the eyes of the public and will ensure a considerable pool of talented persons wishing to join the Wal-Mart team for achieving their common goals."
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International Contract Management, 2008.
A discussion of international contract management and the importance of satisfied suppliers.
1,458 words (approx. 5.8 pages), 6 sources, APA, $ 48.95
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Abstract
This paper discusses the development, negotiation and successful administration of international contracts. The writer explains the need to understand the cultural perspective of the other party and the role of the contract manager in building a supplier/partner relationship. The writer stresses the importance of operational, business and strategic communication and lists essential factors in good contract management. The writer also describes the results of poorly managed contracts and concludes with a definition of a good supplier.
Outline:
Introduction
Challenges
Cultural Environment Knowledge
From the Paper
"The task in international contracting is basically the same concept as domestic contracting and yet international contracting is a great deal more complex in nature. Gabbard states that in order to understand the complexity in the international contracting environment one must understand the legal environment in which international contracting takes place which is generally within the realm of: (1) U.S. law; (2) The law of the country in which the purchase or sale is made; and (3) International Law. (2006)"
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Business Communication, 2008.
An examination of the impact of media on business communication skills.
3,408 words (approx. 13.6 pages), 28 sources, APA, $ 96.95
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Abstract
This paper investigates the impact that today's mass media has upon teenagers in relation to their ability to communicate in future terms as a business manager. The paper identifies the impact that today's technology has upon teenagers in terms of the 'cultural transformation' wrought by Internet technology. The paper concludes that today's youth are not properly educated in dissemination of information produced by mass media.
Table of Contents:
Abstract
Objective
Statement of Thesis
Research Questions
Literature Review
Summary
From the Paper
"The questions asked in this research included the questions of: (1) Is mass media a positive or negative contributor to the development of a teenager's ability to communicate effectively as a future manager? (2) Will these influences effect the way teenager's communicate as the enter the business world? (3) Are these effects positive or negative?; and (4) How does this "new" agent differ from traditional agents? Findings in this study have shown that both negative and positive impacts are derived from mass media by teenagers in their ability to communicate effectively in the world as a future manager. This influences will have an impact upon the manner in which teenagers communicate in the business world in that their lives are already impacted by use of the Internet as a communication medium which has wrought a 'cultural transformation' in the entire world of business communication. The new agent of communication, or the 'Internet' differs from traditional agents in communication in that the face-to-face communication is not as often utilized however, this study has shown that the gap between online communication and face-to-face communication has slowed in its' growth and that traditional face-to-face communication is still highly valued in modern communication. The most important finding of this study is the finding that today's youth are properly educated in dissemination of media communications and information and that the educational system must cease to overlook subject area in education particularly considering the impact that media has upon today's youth culture."
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Toyota Motor Company, 2008.
Looks at the future strategic plans of Toyota Motor Company
820 words (approx. 3.3 pages), 7 sources, APA, $ 29.95
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Abstract
This paper explains that Toyota Motor Company's future strategic plans are divided into three categories: a one-year plan (short-term), a two-year plan (mid-term) and a five-year plan (long-term). The paper points out that the one-year plan includes the apparition of new products, finding ways to cut costs and executing already planned growths, and that the two-year plan (mid-term) is an extension of these strategies. The paper then relates that, in the five-year planning strategy, Toyota Motor Company considers new opportunities, such as expanding the international division, diversifying its product line, improving their technology and becoming a friendly environmental company.
From the Paper
"Furthermore, Toyota is not just a place to work, but it strives to become a family for its employees and, moreover, a friend for the environment and the community. For all these to be possible, Toyota Motor Company has different partnerships with organizations and environmental friendly companies among which: Nissan, Environmental Assistance Center, Green Earth Center and Volkswagen. The idea of corporate responsibility finds a high support when we talk about Toyota Motor Company, as it gets involved in short, middle and long term projects that help maintain and even improve the life of the community and the environment in itself."
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Case Study: PepsiCo Crisis, 2008.
Presents an analysis of the the way that PepsiCo managed its public relations communications in response to a hoax claiming that various and dangerous objects were found inside Pepsi cans.
1,905 words (approx. 7.6 pages), 3 sources, APA, $ 60.95
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Abstract
The paper explains that, in this 1993 case study, PepsiCo received a blow to its image as a promoter of health and safety promoter as a result of a hoax that reported that various and dangerous objects had been found in Diet Pepsi cans. The paper then relates that the company's crisis communication that responded to the hoax was effective because it addressed causes and effects. The paper then describes the way the vice president of public affairs managed this crisis by focusing on both internal and external publics and the use by PepsiCo of PR tools and techniques. The paper also notes that, if the crisis were to occur nowadays, a website would be compulsory.
Table of Contents:
The Publics Involved
PR Tools and Techniques
New Technologies and Globalization
From the Paper
"Thirdly, besides video and printed news releases, the company also resorted to talk shows and interviews. In this regard, the spokesperson (Weatherup, PepsiCo's president) played a vital role as its cool nature, prompt answers and availability for media inquiries proved that the company had nothing to hide. Yet, the benefits of the technique above could have turned into disadvantages if the spokesperson lost his temper, didn't know what to answer or provided details that shouldn't have reached the media."
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Chili's Restaurant, 2008.
Presents a customer satisfaction research project conducted for Chili's Restaurant.
1,100 words (approx. 4.4 pages), 1 source, APA, $ 38.95
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Abstract
This paper describes a research technique, which was used by a Chili's restaurant to seek more detailed information to determine its main customer service problems. The paper first explains that the methodology used was a mixed-method style of both quantitative and qualitative techniques. The paper then relates that the most common problems were identified as slow service, food arriving cold and unfriendly and not helpful waiters and waitresses. The paper includes the questions and the data analysis.
Table of Contents:
Research Design
Methodology
Results and Analysis
From the Paper
"While the smoking ban significantly lowered the number of customers coming into the restaurant, many smokers apparently still come to Chili's. This indicates that the smoking availability was not the only reason that these people went to the restaurant. However, the service and the atmosphere seem to be the largest concerns, as they were cited as the biggest problems among those that said they would not return. These are, therefore, the areas that management must focus on if they wish to retain the customers that they have and begin to build up a larger customer base yet again."
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US Auto Benchmarking, 2008.
This paper examines the Ford Motor Company and Toyota Motor Company as benchmarks for the US Auto company.
797 words (approx. 3.2 pages), 3 sources, APA, $ 28.95
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Abstract
The paper relates that the US Auto company should consider benchmarking as a method of diminishing certain negative aspects, improving positive ones and eventually amplify the company's profit. The paper analyzes Ford Motor Company and Toyota Motor Company and shows how they represent two different cultures, two different types of management and two different models that can serve US Auto's best interests.
From the Paper
"US Auto is an American car manufacturer with an important past on the American car market, but with a less brilliant present and future, as the company is currently struggling for survival. The company's main negative issues that need to be corrected are related to outdated line plant assets, inflated labor costs, and lack of any significant prospects that could provide some sort of boost in the company's future profitability. The only aspect that US Auto is putting its hopes on is a hybrid gas-electric engine that the company has created. Given the fact that negotiations with AutoMex have failed, the company must find other strategies to help it survive."
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Motivational Strategies at Costco.com, 2008.
An evaluation of the value of several different models of organizational motivation as they relate to Costco's internal development efforts in creating its website, Costco.com.
2,968 words (approx. 11.9 pages), 8 sources, APA, $ 87.95
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Abstract
This paper discusses the motivational theories behind Costco's adoption of several electronic initiatives including online catalogs and a re-vamped and multifunctional website. The author describes the strengths and weaknesses of five motivational strategies that Costco's management could potentially use to motivate key personnel to create a new Costco.com, and suggests which strategies are likely to provide the best foundation for Costco's changes. The author explains the importance of change management in some of these strategies, and concludes that strong leadership is critical in motivating employees and setting changes in motion.
Outline
Overview of the DICE Model
Business Process Reengineering
Exploring Lewin's Model
Exploring the Speed of Change Model
Theories E and O of Motivation
Motivational Theories with the Greatest Potential to Motivate Costco Employees
Success Factors in managing Motivation at Costco
For Costco.com to succeed, Customers' Needs Must Dominate IT Strategies'
Conclusion
From the Paper
"In the context of Coscto.com, their efforts to significantly re-vamp their electronic initiatives will need to include some element business process re-engineering and management, as the underlying processes within the company will need to change to better serve online customers. While Michael Hammer claims that for change to be significant it has to be severe, for Costco.com the change needs to be gradual and focused more on streamlining the customer experience online through better integration of systems."
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Distribution, 2008.
A discussion on whether the LeapFrog company should sell its products through Wal-Mart's distribution network, exploring both the pros and cons of such a strategy.
1,854 words (approx. 7.4 pages), 6 sources, APA, $ 59.95
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Abstract
The paper discusses whether the company LeapFrog should choose to sell or not to sell through Wal-Mart. The paper refers to the advantages of Wal-Mart's massive distribution network on the one hand and the disadvantages of the rapid over-distribution of a manufacturers' products on the other. The paper states that, while selling to Wal-Mart does generate exponential growth in unit sales, over-distribution of products and the price erosion that Wal-Mart tends to force on suppliers over time are two critical reasons not to sell to Wal-Mart. The paper discusses the marketing strategic plans utilized by Wal-Mart and concludes that LeapFrog needs to build out its own multi-channel selling strategy versus selling through Wal-Mart.
Outline:
Executive Summary
Wal-Mart is Forcing Premature Consolidation of the Toy Industry
Wal-Mart's Distribution Efficiency Yardsticks: Setting Loss Leaders In Motion
Evaluating Distribution Strategies in the Context of Pricing
Conclusion
From the Paper
"Wal-Mart's purchasing economies of scale and focus on supply chain efficiencies, which are briefly described in this paper, all contribute to their ability to price toys below to wholesale price to other retailers. The flattening of pricing elasticities of new toy products greatly impacts the profitability of toy manufacturers themselves. Taking a loss-leader pricing approach to selling toys also forces other retailers either out of business altogether, or into significantly minimized operations."
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Airplane Industry Ethics, 2008.
This paper focuses on the National Transportation Safety Board (NTSB)'s conflicts of interest in investigating airplane crashes.
2,371 words (approx. 9.5 pages), 6 sources, APA, $ 72.95
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Abstract
The paper reveals that many families of the victims of airplane crashes believe the National Transportation Safety Board (NTSB) to be incapable of adequately monitoring the airline industries. The paper explains that these families charge that the NTSB is biased since it has too close a relationship with the airlines, which causes an inevitable conflict of interest. The paper points out the reliance on the airlines' integrity to hand over evidence from plane crashes and uses the crash of United Airlines Flight 585 in 1991 as a case in point. The paper discusses the need for a fair investigation and proposes using independent experts during crash investigations to achieve these unbiased findings.
From the Paper
"A plane crash, "whether a large commercial airliner or a tiny home-built ultra light sets into motion a flurry of events" and always inevitably cumulates with a National Transportation Safety Board investigation (Hise 1991:1). "The men and women of the NTSB have a rare breed of government job," in that they are nonpartisan, non-official law enforcement authorities given the investigational power to find the cause, "often beginning with little more than a handful of crushed aluminum, of almost every aviation crash they investigate" and issue a report on airplane crashes (Hise 1999:1). These men and women are supposed to be noble fact-finders, neither interested in the airline industry's financial future, the bottom line of corporate America, or even the feelings of the families and the victims of the crash."
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The Effects of Advertising, 2008.
A research proposal to explore the correlation between advertising and consumer purchase motive.
961 words (approx. 3.8 pages), 13 sources, APA, $ 34.95
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Abstract
The paper proposes a market research study to discover how advertising affects or impacts, if at all, consumer purchase motive. The paper predicts that the consumer study groups' individual purchasing motive will correlate with the advertisements tho which they are subjected. The paper notes the general premise that advertisers continue to spend millions of dollars a year on advertisements and concludes with the belief that this study will demonstrate how advertising greatly affects consumer purchase motive.
Outline:
Introduction
Abstract of Study
Hypothesis
Conclusion
From the Paper
"The amount of money spent on advertising consumer products is rising every year. (Graydon, 2003 p. 156). At its most fundamental definition, advertising is paid and is sometimes free communication through a medium in which the sponsor is identified and the message is controlled. The methods used for advertisements are diverse, including publicity, public relations, product placements, sponsorships, underwriting and sales promotion. Further, every medium imaginable is used to send the advertiser's message to the consumer, including television, radio, movies, magazines, newspapers, Internet and billboards. (Young, 2005 p. 76)."
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The Ford Motor Company, 2008.
An analysis of the Ford Motor Company and the automobile market in general.
745 words (approx. 3.0 pages), 2 sources, APA, $ 26.95
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Abstract
The paper examines the market structure of the automobile market and the impact on Ford of new companies entering the market. The paper examines Ford's expensive vehicles, the company's productivity, the cost structure of the automobile market and the price elasticity of demand. The paper also looks at Ford's competitors, analyzes the supply and demand and explores the impact of government regulations on the demand for cars.
Outline:
Market Structure
Impact of New Companies Entering the Market
Prices
Productivity
Cost Structure
Price Elasticity of Demand
Competitors
Supply and Demand Analysis
Impact of Government Regulations
From the Paper
"The automobile industry still exists in a state of monopolistic competition. Only a few firms dominate the industry, because of the high barriers of entry to producing automobiles. This is particularly true of the car market for the average consumer, as opposed to the luxury car market, which is more fickle in regards to style. Once upon a time, Ford and GM held the bulk of the American market share because of their inexpensive, high-quality cars. Then, these American behemoths were toppled by Japanese manufacturers like Toyota in the 1980s. "
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Bank of America Financial Analysis, 2008.
A review of Bank of America's current activities and future expectations.
1,994 words (approx. 8.0 pages), 1 source, MLA, $ 63.95
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Abstract
This paper provides a financial analysis of Bank of America. It reviews the company's performance over the last seven years and provides an overview of balance sheets and income statements. In addition, the paper discusses Bank of America's financial ratio analysis. It then examines their current activities and provides a review of future expectations. The paper contains several financial tables.
Table of Contents:
Summary
Current Activities
Bank of America Challenges and Expectations
Ratio and Variance Analysis
Summary
From the Paper
"For Bank of America, the challenges are first to keep the strong growth Retail banking and Card Services moving forward, including working to ensure the integration of the Fleet acquisition is completed and contributes to growth in market share in key global locations including the U.K. The effects of the company's growth-by-acquisitions strategy can be seen throughout the financial analyses provided here, including the impact on revenues and debt. The Global Wealth and Investment Management Business Group, by far the most under-performing of all Bank of America groups, is most likely going to see selective and highly targeted acquisitions in nations that bank of America sees potential to grow this Business Groups' performance. Global Corporate and Investment Banking will seek to compete for effectively with its Business Lending Segment, and look to bolster Capital Markets and Advisory Services, which is considered 2nd tier by many investment analysts. Clearly Bank of America will be challenged to grow their earnings beyond Retail Banking and Card Services in the near-term."
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Toyota Motor Corporation, 2008.
A look at the the marketing strategies of Toyota Motor Corporation.
1,839 words (approx. 7.4 pages), 6 sources, APA, $ 58.95
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Abstract
Toyota has recently struggled with the market for its motor vehicles in China and the time has come to evaluate and redesign the marketing strategies that it will use there. This paper presents an examination of the marketing strategies of Toyota Motor Corporation. The writer explores the marketing strategies used in the U.S. and Japan and discusses why the market in China may be more receptive to the strategies used in the United States.
From the Paper
"When Toyota went into Japan it made the decision to tie in the currently popular hip hop market to the vehicle market. It did so by blending several products into the marketing of the Toyota vehicle. One example was the use of a brewery product in a marketing plan for Toyoto. The idea was that the young adults in need of a vehicle would respond favorably to a blended marketing plan that utilized both products(Treece, 2002). Toyota has stated that the strategy has helped it reach its target audience and that the concept was a success however when it tried to use similar strategies in China it was not successful. "
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