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Leadership in Microsoft and Apple, 2008.
An examination of the leadership theories of Bill Gates in Microsoft and Stephen Jobs in Apple.
809 words (approx. 3.2 pages), 2 sources, APA, $ 28.95
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Abstract
This paper discusses leadership styles and the aspects that make a successful company. The paper specifically focuses on the leadership of Bill Gates in Microsoft and Stephen Jobs in Apple. It looks at the concepts and theories of the two leaders and how they applied their theories to their companies in order to ensure the company's growth and success.
From the Paper
"Steven Jobs made Apple successful first by making peace with Apple's former blood enemy, Bill Gates. Coexistence with the dominant player, Steven felt, was Apple's only survival strategy. Microsoft would continue writing Mac software, a prerequisite to have any hope of recovery. Jobs ended the policy of licensing Apple's software to other computer makers because he felt those "clones" sucked up profits that were rightfully Apple's. "Apple needed a plan." Jobs believed that there was sufficient talent at Apple to regain glory, but they have no understanding of their strategy. The idea was to focus efforts on Apple's key markets: publishing, education and consumer. Ultimately the product list would be winnowed to four: desktop and laptops for the consumer and the professional. (Levy 1998)"
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Wal-Mart, 2008.
Evaluates the organizational function and design of Wal-Mart.
1,090 words (approx. 4.4 pages), 3 sources, APA, $ 38.95
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Abstract
This paper explains that a business can be structured in several ways, depending on which type of structure fits best its organizational needs. Wal-Mart has a functional organizational structure, which goes hand in hand with its business strategy of cost leadership. The author points out that the creation of an IT department, which works closely with R&D, allowed the company to make intensive use of high technologies and be able to reduce costs massively. The paper concludes that the retailer's organizational design allows it to maintain the leadership position in its home and global markets but does not promote workforce actualization. Part of this paper uses bullet point style.
Table of Contents:
Types of Organizational Structure
Organizational Functions and Structure at Wal-Mart
Organizational Design at Wal-Mart
From the Paper
"The retailer has the same business strategy of low prices in every country it operates and its marketing activity supports this strategy. Basically, the company has a global control over this function, but it is also aware of the importance of the local content for this type of activity, which is why regional managers are given freedom within limits when it comes to marketing.
"The logistics function is strongly connected to the IT function as the company's level of automation for the supply chain is very high and writes the best practices in its industry."
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Sponsorship Effectiveness, 2008.
An in-depth study measuring the effectiveness of television sponsorship in Singapore in relation to a service-related product such as MasterCard.
13,458 words (approx. 53.8 pages), 57 sources, APA, $ 249.95
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Abstract
This paper presents a research study that measures the intention to purchase of sponsored product after watching a television program sponsored by MasterCard in Singapore. It ascertains the effectiveness of television sponsorship in Singapore, by predicting the intentions to purchase of sponsor's product or utilize sponsor's services using a modified version of the theory of planned behavior (TPB). Overall, the purpose of the study is to uncover the major influences on the decision to purchase a sponsor's product. Effectiveness of sponsorship has been measured in this thesis using the theory of planned behavior Both, theory of planned behavior and social identity are used to determine whether social identity adds explanatory value to the theory of planned behavior for sponsors.
Outline:
Introduction
Literature Review
methodology
Results and Discussion
Conclusion
From the Paper
"The seventh question explored the relationship between intention to purchase and social identity (family). Question eight explores the relationship between social identity (friends) and intention to purchase. The answers of the respondents have been summarized in Table 8.1. Eighty Five (85) respondents asserted that it is "extremely likely" that for them to purchase a Master Card after watching the National Kidney Foundation (NKF) show sponsored by them is extremely important because of the support they have got from their friends. "
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Organizational Psychology, 2008.
This paper demonstrates the use of consultation psychology as a means of creating business success.
3,950 words (approx. 15.8 pages), 17 sources, APA, $ 107.95
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Abstract
The paper reviews the role that consultation psychological services can play in organizations, particularly as it may apply to facilitating organizational movement towards increased strategic success. As a case example, this paper uses a mental health organization to demonstrate the role, or roles, that consultation psychology can play within the organization. Specifically, the case example holds that a director of mental health services for an organization makes a request for consultation psychology services to her organization. The request is for consultation psychology services that focus on the issue of gender and ethnic factors that may influence or impede organizational movement towards strategic success. This paper explores the aspects of consultation as it applies to issues of ethnicity and gender that may be critical for a mental health organization consultation.
Outline:
Introduction
II. Clinical Psychology
III. Organizational and Industrial Psychology
Consultation Psychology
IV. Relationship Between the Fields and the Methods
V. Case Example
VI. Conclusions
From the Paper
"Central procedures and tools in providing clinical psychological services include psychological assessments and psychotherapy. Other typical methods utilized by clinical psychologists include research, teaching, consulting, forensic examinations and program development. Clinical psychology is a professional practice developed around the time of World War One. A licensed clinical psychologist is able to provide such psychological services as psychotherapy and assessments, conduct psychological research, provide psychology based consultations to schools and business and provide expert testimony on the area of forensic psychology."
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Approaches to Innovation, 2008.
A discussion of the new role of the government in innovation.
1,092 words (approx. 4.4 pages), 4 sources, APA, $ 38.95
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Abstract
This paper discusses the fact that since the end of the 20th century showed no direct relationship between scientific advance and economic growth the new global trend in innovation is towards a wider role for government policy that can address many aspects and types of innovation. Innovation is now seen as a systemic process embedded in national social and institutional traditions. The writer examines the characteristics of the policy change and how the institutions of various countries have absorbed the new ideal, the forces that have facilitated change, and how policy diffusion occurs.
From the Paper
"Innovation policies have several different factors that influence creation and use of knowledge, but their primary focus is to expand the learning abilities of companies and individuals, and promote a national environment supporting innovation. Most innovation policies focus on developing a close cooperation between the individuals involved in innovation, companies and the scientific community, creating intermediary organizations to link together, and improve the availability of their capital. The new 'innovation policies' differ between countries because the National Systems of Innovation (NSI) approach to innovation is not a unified, formal or an established theory."
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Workplace Stress, 2008.
A discussion on how managers can reduce and alleviate stress in the work environment.
3,612 words (approx. 14.4 pages), 2 sources, APA, $ 100.95
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Abstract
This paper discusses a system to enhance the reduction of workplace stress that can be employed by managers in most work settings. Workplace stress is one of the most significant of all work related problems. The paper is intended as a guide for the development of best practices for the reduction of workplace stress, with an emphasis on the ability of management to universally reduce stress. The paper first demonstrates the significance of the problem using topical and timely literature to address the concern. The paper continues by assessing the causal factors of workplace stress, using a brief literary analysis. The paper concludes with an outline which demonstrates change within the workplace that will improve the condition of workplace stress.
Outline:
Executive Summary
Introduction
Purpose and Scope
Assumptions
Methods
Limitations
The Nature of Workplace Stress in U.S. Businesses
Causes of Workplace Stress
Management Centered Stress Reduction Strategies
Conclusion and Recommendations
From the Paper
"This work will rely heavily on literature, as a guide for the understanding of workplace stress and on developing appropriate interventions for stress. It is important to understand that many work places are inherently stressful, due to the nature of the work done there but that universalities can be achieved if audits are conducted effectively. There is also significant evidence that such audits can elicit ideas that management might not have originated, due to the fact that they are not always aware of front-line issues. Additional information will be garnered from literature associated with the development of Employee Assistance Programs, such as the one utilized by the organization I manage."
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Southwest Airlines Co., 2008.
Presents a financial analysis of Southwest Airlines Co.
2,015 words (approx. 8.1 pages), 8 sources, APA, $ 63.95
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Abstract
This paper begins by providing brief background information about Southwest Airlines Co and notes that it continues to have one of the lowest operating cost structures in the domestic airline industry and consistently offers the lowest and simplest fares. The paper then presents an assessment of Southwest Airline's financial performance, which includes a discussion on the most important factors affecting the company's current performance. The paper also includes suggestions for financial strategies over the next five years.
Table of Contents:
Assessment of 2006 Financial Performance
Table: Operating Revenues
Table: Operating Expenses
Table: Other Income (Expenses), Net
Overall Assessment on Financial Performance
Most Important Factors Affecting the Company's Current Performance
Attracting Customers
Managing Its Fleet
Managing People
Managing Its Finances
Suggested Financial Strategies for the Next Five Years
Revenue Initiatives: Win More Business Customers
Manage Interest Expense
Fuel Hedging
Expansion: Enter New Markets
Continuing Productivity Development
Innovation: Advances in Technology
From the Paper
"Total revenues increased as revenue passengers carried increased due to new two destinations opened during 2006, the Denver and Washington Dulles and due to the passage of the Wright Amendment Reform Act in October 2006. Also average passenger fare increased from $93.68 in 2005 to $104.40 in 2006 to meet continues increase in jet fuel cost and to utilize increased demand on air travel as a result of the industry wide domestic capacity reductions."
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Business Ethics, 2008.
A discussion on whether people can separate their private lives and their work lives with regard to ethical behavior.
1,490 words (approx. 6.0 pages), 6 sources, MLA, $ 49.95
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Abstract
The paper begins by questioning whether it is possible for a person to separate his personal ethics from his business ethics. The paper then argues the thesis that the way a person acts in his personal life is indicative of how he will act in business. The writer uses examples from the his personal experiences to reinforce that the thesis is true. The paper also argues that more involvement is needed from secondary schools and companies to instill ethical values in employees.
From the Paper
"They found that the faculty recommended external forces as a remedy more often than increased ethics educational coverage to be the answer for the ethics issue and "conclude by proposing that neither legislation nor ethics education alone are complete when addressing widespread unethical corporate acts and offer a multifaceted approach to ethics educational opportunities". Another study by Desplaces et. al (2007)investigated college students to see the: (1) impact of ethics codes and practices on student perceptions of the institution's ethical culture; (2) impact of students seeing unethical behavior and pressure from significant others on moral reasoning and competence; and (3) effect on student moral reasoning and competence of faculty and students that discussed ethics in business core courses."
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International Financial Reporting, 2008.
An assessment of the barriers and challenges to the institution of the International Accounting Standards Board's (IASB) international financial reporting standards (IFRS) .
6,240 words (approx. 25.0 pages), 9 sources, APA, $ 146.95
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Abstract
This research paper focuses on the International Accounting Standard Board's (IASB) international financial reporting standards (IFRS) and the barriers and challenges that exist to adoption and implementation of these standards. The work conducts an extensive review of relevant academic and professional literature to identify these challenges and barriers and identifies the steps that are necessary to overcome these challenges.
Outline:
Objective of the Research
Questions of the Research
Methodology
Introduction
Literature Review
Summary and Conclusion
From the Paper
"In a recent report Allen Blewitt, Chief Executive of the Association of Chartered Certified Accountants (ACCA) warned that "implementation of, and compliance with, International Financial Reporting Standards would be adversely impacted unless the standards were made less complex." Blewitt specifically stated while speaking at a conference in London that: "What I believe the IASB most urgently needs to address are the barriers to implementation. From talking to our members working in business around the world, it is clear that the length of the standards and complexity of the concepts represent a very real problem in many countries. The standards have been described to me as a major turn-off and disincentive for accountants in commerce and industry. People who initially qualified as accountants and are now principals and managing directors resent that they can no longer understand the accounts of the business that they helped to build. I am concerned that, despite the name of the project, the focus of IASB's considerations are going to be large unlisted entities. The overwhelming need for a new set of standards is not for these few companies but for the much larger numbers of genuine SMEs. If the IASB fails to satisfy this real and urgent demand that exists around the world, then some other body must step in and deal with the real problem."
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X-L Clothing, 2008.
An outside consultant's view on the business situation of X-L clothing.
1,149 words (approx. 4.6 pages), 2 sources, MLA, $ 39.95
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Abstract
The paper discusses the problem of declining revenues of X-L Clothing but adds that it has the potential to become a market force in the world's largest country, and explore one of the international community's greatest, untapped and expanding markets. The paper discusses the various options for improvement and concludes that an expanded advertising budget will secure the X-L brand, help distinguish X-L against inferior imitators and competitors, and create product loyalty amongst the young. Many young people will be trying different outdoor sports for the first time, and it is essential that, when they do, they do so using X-L products.
Outline:
Key Issues: Sales Revenues
List of Alternatives
Increasing Advertising: Pros and Cons
Discontinuing Brand: Largely Cons
R&D Expansion: Some Pros, Mostly Cons
Final Recommendation: Increase Advertising
From the Paper
". But the Chinese market, even its most affluent members, is not likely to be encompassed by the highest end consumers when viewed in an international context, as compared to elite hikers in the United States, Australia, or Great Britain. Consumers are only beginning to explore the outdoors, and are likely still focusing on the basics, still learning to consume like capitalist sportsmen and women. Some R&D is always necessary, but this should not be the primary focus of the company, nor where it places the majority of its funds at this juncture of its history in China."
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Data Mining in Business Research, 2008.
A review on data mining's growth and a discussion on the different factors involved in text mining.
2,307 words (approx. 9.2 pages), 20 sources, MLA, $ 71.95
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Abstract
This paper relates that the use of data mining, its adjunct technologies for text mining and the ability to interpret, analyze and create linguistic models from unstructured content is revolutionizing the concept of data mining away from being purely used for structured content in data warehouses to now encompass unstructured content found throughout organizations globally.
The paper then provides insights into various areas of data mining, and the currently high levels of growth analytics use and applications software are experiencing as a result.
Outline:
Executive Summary
Using Data Mining in Business Research
Exploring the principles of Data Mining in Business Research
Predictive Methods in Data Mining
From the Paper
"A second predictive approach is called deviation detection. The purpose of this method is to discover the most significant changes in data from previously measured or median values. An example of the type of use for this predictive approach would be the development of strategies for selling tickets to frequent flyers who booked months in advance versus those that consistently book within a few weeks of their departure. A third approach to using data mining to predict future outcomes is using the classification approach, or technique. This predictive approach of classification uses a collection of records (training set) -- each record contains several attributes, one of them is the class (Ng & Han, 10). The task is to find a model for the class attribute as a function of other attributes, so, after that, previously unknown records can be assigned a very accurate class."
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Ethics, 2008.
A research paper looking at what factors affect the moral development and ethical decision-making skills of a CPR.
2,180 words (approx. 8.7 pages), 84 sources, APA, $ 67.95
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Abstract
This paper focuses on the moral development and ethical decision-making methods of a select sample of certified public accountants (CPA)in Taiwan. The paper statistically analyzes the data with selected demographic variables that are collected through the appropriate testing instruments specifically designed to measure moral development and ethical decision making. The paper states that these specialized tools include the use of the Defining Issues Test for measuring the CPA's stages of moral reasoning and the Multidimensional Ethics Scale for measuring their ethical decision making process.
Outline:
Purpose of the Study
Theoretical Framework
Statement of the Problem
From the Paper
"The research conducted by Rest has further found that "the average DIT scores increases about ten points with each increase in level of education." Thus, this study proposes that there are differences in the moral development of CPAs in Taiwan relating to their educational level. Further, this study proposes that there are differences in the ethical decision-making of CPAs in Taiwan relating to their educational level."
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Marketing Strategy of GlaxoSmithKline (GSK), 2008.
An examination of the marketing strategy of GlaxoSmithKline (GSK) with a review of the position of Sensodyne in the toothpaste market.
2,815 words (approx. 11.3 pages), 15 sources, APA, $ 83.95
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Abstract
The paper refers to GlaxoSmithKline (GSK), a pharmaceutical company that employs over 100,000 people in 116 countries, of which more than 15,000 work in research. The paper notes that research and development activity is important for GSK because it forms the basis of innovation. The company's current 92 brands and over 1,000 products have registered a $45,000 million turnover in 2006. The turnover growth rate was 7% compared to 2005.The paper evaluates the company's and its product's position in the industry with specific reference to Sensodyne toothpaste, determines its competitive advantages and weaknesses when compared to its competitors, suggests improvements and the way to implement them.
Outline:
Introduction
Situation Analysis
SWOT Analysis
Target Market
Product Strategies
Distribution Strategies
Promotion Mix Strategies
Pricing Strategies
Conclusions
From the Paper
"This can be seen from the table previously provided. Sensodyne market share remained relatively stable on the US market in the period from 1999 to 2000. In 1999, the Sensodyne market share was 4.1 %, while in 2000 it increased slightly to 4.2 %. Supply is relatively controllable as well, because the company can virtually evaluate the necessary quantity for the market and produce a quantity that will match this to a certain degree. "
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Proctor & Gamble, 2008.
An analysis of Proctor & Gambles' approach to implementing one of the largest strategic initiatives in their history.
3,896 words (approx. 15.6 pages), 6 sources, APA, $ 106.95
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Abstract
The paper analyzes Proctor & Gambles' approach to implementing one of the largest strategic initiatives in their history, Organization 2005. In analyzing this strategic initiative, Thompsons' eight managerial tasks for strategy execution are used as the framework for this analysis. The paper notes that these specific tasks include allocating resources, building a capable organization, establishing strategy-supportive policies and exercising strategic leadership, in addition to installing support systems. The paper provides an analysis across each of the eight managerial tasks of strategy execution. The paper states that in the context of the time frame of the case study, P&G is at a crossroad of looking at the previously proven value of standardization relative to market requirements that require high levels of customization.
Outline:
Executive Summary
Allocating Resources
Building a Capable Organization
Establishing Strategy-Supportive Policies
Exercising Strategic Leadership
Installing Support Systems
Instituting Best Practices for Continuous Improvement
Shaping Corporate Culture to Fit Strategy
Typing Rewards to Achievements of Key Strategic Targets
Summary
From the Paper
"The traditional model of allocating marketing resources within P&G had followed the previously highly regimented geography, product, and function process workflow and resulting hierarchy. Overarching this hierarchy however is the supremacy of Research & Development investments and expenditures which has dominated the organizational culture for decades. Organization 2005 proposes an entirely new paradigm of resource allocation, focusing on the intersection of product/brand categories, geographies, and business processes. Visualizing a Venn diagram of these three areas of product/brand categories, geographies, and business processes inevitably leads to a very process-centric strategy as it relates to the development of the Organization 2005 planning framework. As Durk Jager has often defined in his vision statements of Organization 2005 that new brands and new markets will be the primary focus of the development priority, which further indicates the primacy of research and development in P&G. In fact Mr. Jager has also been very vocal and highly involved in the development of entirely new categories of products. In analyzing the Organization 2005 initiative from the standpoint of allocating resources, the following findings provide insight into how P&G planned to re-define resource allocations based on the precepts of their planned strategic change."
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Business Proposal: A Steak House Restaurant, 2008.
Presents a business plan for opening a steak house restaurant in Charlotte, North Carolina.
3,575 words (approx. 14.3 pages), 10 sources, APA, $ 99.95
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Abstract
This paper relates that the creation of a steak house restaurant in the area of Charlotte, North Carolina, appears to be a good business initiative. Charlotte is an extremely well-developed region from an economic point of view and the local authorities support the development of businesses in the area because they believe everyone will benefit from increased profits. Although there are many restaurants including other steak houses, the author believes that the proposed restaurant is different because it will be a casual- elegant restaurant where people can enjoy high quality meals and an exquisite atmosphere. The paper includes a SWOT analysis and a marketing plan.
Table of Contents:
Executive Summary
Situation Analysis
Market Summary
Target Markets
Market Demographics
Geographics
Demographics
Behavior Factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Key to Success
Critical Issues
Marketing Strategy
Mission Statement
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Product
Price
Place
Promotion
Marketing Research
Controls
Implementation
Marketing Organization
Contingency Planning
From the Paper
"The restaurant will use printed advertising and radio advertising at local level. Articles and advertorials should appear in the local papers and magazines on a periodical basis. PR strategies will also be used in order to make the restaurant more popular among the people living in Charlotte and the tourists coming here. The restaurant could get involved in the life of the community by making small financial contributions to charitable vents or organize them. In addition, it could mark events which are special for the community by organizing special nights dedicated to them."
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