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Veterans Returning to Work, 2008.
A case study analysis of the impact of the Uniformed Services Employment and Reemployment Rights Act.
1,462 words (approx. 5.8 pages), 5 sources, MLA, $ 48.95
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Abstract
This paper discusses the key elements of the Uniformed Services Employment and Reemployment Rights Act and its impact on the populous. This paper includes a detailed analysis of the issues involved with civilian employment following military employment. It suggests three key means to streamline the process of returning to work. It presents a case study that analyzes the performance of the company that the individual worked for and suggests how to improve the organization's overall effectiveness.
Table of Contents:
Abstract
Back to Work: Overcoming Difficulties with the Uniformed
From the Paper
"The key element for streamlining the process is for employers to become proactive in their understanding and implementation of employer/employee laws. Regarding various employment laws, the Small Business Administration (www.sba.gov), offers several services that can help employers stay on top of the key factors that affect their employees. It also can help provide answers to questions employers may have. The Employer Support of the Guard and Reserve website (www.esgr.org) also provides a great resource to employers with members returning from duty. It offers a checklist that covers the key points that need to be covered when they have an employee returning from duty. It shows them the necessary steps that need to be taken, making things simple and clear. By taking the first step proactively, employers can greatly streamline their process."
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The Difference Between Good and Great, 2008.
A review of "Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins.
1,104 words (approx. 4.4 pages), 6 sources, APA, $ 38.95
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Abstract
The paper discusses Jim Collins' belief that many of our schools, business and other entities are satisfied with being good and are unwilling to push on to greatness. The paper looks at Jim Collins' "Good to Great: Why Some Companies Make the Leap and Others Don't" where he tries to analyze what makes some companies more successful than others. The paper discusses Collins' findings and relates that this book has been praised by business, non-profit and religious leaders alike, but leaves unanswered certain questions.
From the Paper
"For this study, Collins and his team of analysts undertook a five year study in which they determined which Fortune 500 companies have outperformed the market and their industrial sector over such a long period of time that the impact of luck, timing, or a single charismatic leader could largely be factored out as keys to success. Collins and company then analyzed each of these companies to learn what made them continually so successful. Notably, their selection criteria were highly selective: eleven companies of almost 1,500 possible choices met their criteria. (Collins, 2001, pp. 2-16)"
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Professional Associations, 2008.
This paper analyzes the role of the Royal Institute of Chartered
Surveyors (RICS) as a professional association.
2,696 words (approx. 10.8 pages), 11 sources, MLA, $ 80.95
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Abstract
The paper explores the function of professional associations and shows how they establish a baseline of expectations, training and industry skill-sets upon which companies can rely on to establish the competency levels of their workforce. The paper focuses on the Royal Institute of Chartered Surveyors (RICS), a leading professional association in the property and construction industry globally. The paper discusses how the role of RICS and other professional organizations has expanded greatly from their original function as more of a social organization for professionals to a more encompassing function with deeper economic ramifications.
Outline:
Overview
Target Association
Professional Development
The Construction Workplace
Conclusion
From the Paper
"The role of professional associations within the contemporary business environment and global economy has grown over the last several decades. While in the past professional associations have served to augment professional licensing services as well as to provide professional licensing services, they were often marginalized at the periphery of the particular industry with which they were associated. Bennett describes professional associations as, "collective bodies that are intermediary between individual business action and state action...they are one of a number of organizations that may influence the development of individual businesses and the wider competitiveness of a nation"(244). Viewed in this manner, the role of professional organizations is much more expansive than that of merely a supporting role to industry in general or a licensing body that contributes professional competencies to an industry."
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Industrial Relations and Game Theory, 2007.
This paper applies game theory (GT) to industrial relations, especially in the area of collective bargaining.
1,770 words (approx. 7.1 pages), 12 sources, APA, $ 57.95
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Abstract
This paper explains that industrial relations within the context of the British economy and the character of its workforce have long been dominated by the power and presence of its unions. The author points out that, because of the stakes involved in the collective bargaining negotiations, game theory (GT) and coalition theory, which is a subset of GT, is relied upon to achieve fractional improvements in contract negotiations. The paper relates that game theory (GT) is most often associated with a zero-sum scenario; however, it also encompasses positive-sum and negative-sum scenarios where a party may gain or win without the necessity of an equivalent loser. The author relates that, because of the necessity to form alliances in order to reach consensus among diverse stakeholders, industrial relations often employ a type of GT known as coalition theory,which examines the nature, reasons and underlying dynamics of these coalitions that form in all the various settings. The paper includes graphs.
Table of Contents
Introduction
Game Theory
Industrial Relations and Game Theory
Conclusion
From the Paper
"Of particular value has been research integrating sender-receiver frameworks that analyze how knowledge is transferred, both symmetrically and asymmetrically, with GT whereby advantages gained through asymmetrical knowledge transfer creates zero-sum advantages for one player or the other in an industrial relations setting such as the collective bargaining platform. This concept is explained in terms of being a signal that one side uses to inform the other of a possible solution, such as concessions that can be made on benefits."
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The Product Life Cycle of the Walkman, 2008.
An analysis of the product life cycle of the Sony Walkman and Sony's decision to re-launch the Walkman as an MP3.
839 words (approx. 3.4 pages), 3 sources, MLA, $ 29.95
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Abstract
This paper reviews the Sony Walkman product and discusses where the product finds itself in the product life cycle. The paper discusses how advanced age shapes the marketing approach to any item and whether or not the decision on the part of Sony to re-launch the Walkman as the MP3 in 2005 was a good idea. The paper concludes that the Walkman has entered the decline stage and is a tired and rather obsolete brand name hopelessly mired in the early 1980s.
From the Paper
"Presumably, product placement for the Walkman has also changed drastically as the product embarks upon its final steps before complete obsolescence. For one thing, because profits have dipped so significantly since at least the middle 1990s, there is not exactly a demand for the Walkman in movies or in popular magazines; one can reasonably infer that this was not the case at the start of the 1980s and, indeed, throughout most of that decade. At the same time, it is hard to find an ambitious marketing campaign anywhere which features the walkman prominently. For all intents and purposes, the product survives now as a quaint reminder of a by-gone era."
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Ethical Marketing, 2008.
This paper analyzes the legal and ethical issue surrounding the Hoodia Gordonii marketing and claims surrounding its use as an appetite suppressant.
2,621 words (approx. 10.5 pages), 7 sources, MLA, $ 79.95
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Abstract
The paper analyzes a particular ethical marketing issue by focusing on diet supplements that use Hoodia Gordonii as an ingredient and claim to help individuals lose weight. The paper provides a thorough investigation and analysis of the claims, so as to grasp the ethical and legal implications of this marketing activity. The paper discusses how unethical marketing destroys a market. The paper concludes that the Hoodia Gordonii products is guilty of intentionally advertising falsely in order to maximize profits.
Outline:
The Magic Weight Loss Ingredient, Hoodia Gordonii: Can it Do What it Claims?
Ethical and Legal Implications of Hoodia Claims: A Comprehensive Analysis
Marketing Outcomes and Ethics: Examples from Hoodia Gordonii
Legality Versus Ethics: Lessons from Hoodia Gordonii
Consumer Bill of Rights: A Consideration in Wake of Diet Pill Scams
Social Marketing and the Organizational Culture: Where Does Hoodia Lie?
Conclusion
From the Paper
"Hoodia is a natural herb, from a flowering plant, that was used by African villagers for treating various illnesses. It was later found that a component of the plant was an appetite suppressant (Adams, 2005, para 25). This chemical component called P57 was isolated and patented and licensed in 1996. This license was released by the original holders United Kingdom company Phytopharm in 2002 (this company had collaborated with the large pharmaceutical company Pfizer to develop an appetite suppressant)."
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The Canadian Auto Industry, 2007.
This paper describes a troubled Canadian automobile industry despite government support.
2,265 words (approx. 9.1 pages), 15 sources, MLA, $ 70.95
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Abstract
This paper explains that the liberal Ontario government has developed an industrial strategy to stimulate investment to auto companies in the province. The author points out that this strategy is designed to promote competitiveness and train workers in Ontario's larger auto companies. The paper states that, instead of actually contributing to innovation or the competitiveness of the province's auto industry or to create new jobs, existing companies, like Valiant Corporation, can grab millions from the government simply by suggesting they might leave for a different jurisdiction. The author stresses that Canada does not actually compete in the global auto industry; instead, much of its auto industry is what is called "intra-corporate" trade within its branch plants associated with their much larger counterparts in the United States. The paper concludes that the main competitive threat faced by Canada is simply real competition itself within a free trade environment.
From the Paper
"One example of this tendency can be seen in the free trade agreements that Canada has signed with the United States. In fact, these are managed or regulated trade agreements that, while they open U.S. markets to Canadian industry and vice versa, essentially protect the status quo and guard Canada against the competition of industries in Europe and Asia. Thus, in a paradoxical way, the free trade agreements such as the North American Free Trade Agreement can be seen as a competitive advantage for the Canadian auto industry in the global market as they protect this Canadian industries preferential access to its primary market while keeping the threat of foreign auto industry competition (i.e., non-North American) at a distance."
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Best Buy Co., Inc., 2007.
This paper discuses the marketing process, especially market segmentation, at Best Buy Co., Inc., a specialty retailer of consumer electronics, home-office products, entertainment software, appliances and related services.
775 words (approx. 3.1 pages), 3 sources, APA, $ 27.95
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Abstract
This paper explains that market identification, segmentation, "courting" and specialization has led Best Buy to gobble up market share in a way that would have seemed unimaginable for this company only a few years ago. The author points out that Best Buy has cleverly taken advantage of market segmentation to establish itself as a retail giant. The paper relates that market segmentation is the practice whereby an organization targets its advertising message towards a particular demographic group with specific characteristics, which the company feels are significant. The author states that Best Buy is a market leader in the use of computer databases, which collects gender, socio-economic status, race, religion and "background" information on its actual customers
From the Paper
"Proceeding further with Best Buy, the emphasis in Cha's article upon the "Barrys" and "Jills" of the world is not unexpected: according to Best Buy management staff the writer contacted in the process of preparing her piece, the aforementioned groups are targeted because, quite simply, they spend the money. In the case of the "Jills" of the world, they are invariably in charge of purchasing decisions for the family (especially the big ones) and they are also well-educated (for the most part) shoppers who possess decision-making skills."
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BlastGard International and BlastWrap, 2008.
An overview of the company BlastGard International and their product known as BlastWrap.
1,422 words (approx. 5.7 pages), 8 sources, MLA, $ 47.95
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Abstract
This paper examines how preventing or lessening senseless carnage caused by terrorism is the mission of a small Florida-based hi-tech start-up company called BlastGard International. It looks at how it produces and markets a bubble wrap-like material that, when lining the inside of a garbage can, will absorb and dissipate a blast from a backpack-size-bomb hidden there in less than one thousandth of a second. Called BlastWrap, the material is actually a patchwork of 2.75-inch compartments stuffed with numerous foamy pellets commonly found in potting soil.
From the Paper
"For a start-up company marketing a first-in-breed new technology, though, what matters more than an array of potential market segments is finding an immediate set of customers. For BlastGuard International, the most promising candidate in this respect is the U.S. Department of Defense (DoD). It allocates almost $100 million annually in the Technical Support Working Group which brainstorms new ideas that might be useful in the war on terrorism. To date, DoD has gone on to invest in such TSWG-sourced ideas as blast-resistant building designs, countermeasures against explosives and weapons of mass destruction, personal-protection equipment, and equipment for military and civilian emergency-response teams for chemical incidents. ("DOD Seeks Technology")"
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Canadian Auto Industry, 2007.
This paper is an in-depth analysis of the Canadian auto industry from the perspective of government policy.
2,285 words (approx. 9.1 pages), 16 sources, MLA, $ 70.95
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Abstract
This paper explains that the Ontario province government has implemented several strategies to encourage private sector investment in the province's automobile industry. These strategies combine loans and grants that are designed to "top up" or encourage the investments of companies in the private sector. The author points out that the ideological underpinning of this strategy is liberal democratic capitalism under which the state is seen as playing a supportive role to industry by absorbing some of the costs associated with industrial growth and development. The paper relates that the cars manufactured in Canada are not intended to compete in the global marketplace but rather almost entirely in the U.S. as intracorporate trade in the form of parts and assembly for different plants of the same company on different sides of the Canada-US border. The author points out that the Canadian competitive advantages are the low value of Canada's currency in comparison to the United States dollar and the various Canada-U.S. trade agreements.
From the Paper
"Globalization has also been recognized by critics of Canadian industrial policy as a threat to Canadian jobs and the economy as a whole, for it is argued that highly paid Canadian workers cannot compete on a globally leveled playing field against much more lowly paid workers in places such as Mexico. While many specialists in the fields of trade and economics have argued that free trade and globalization are essential to foster competitiveness in Canadian industry, it seems likely that there will be some cost to Canada given the historic low competition ranking of Canadian industry when compared with its global competitors."
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The iPod, 2007.
This paper discuses the commodity chain of Apple Computer's iPod, which is the world's most popular digital music device.
1,775 words (approx. 7.1 pages), 7 sources, MLA, $ 57.95
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Abstract
This paper explains that, when customers consume a commodity such as an iPod, they often do not realize that not only are they engaging in a relationship with that particular commodity, but they are also becoming intertwined in a series of social, economic and geographical global relationships that are responsible for bringing that product to market. The author points out that the iPod's commodity chain extends from an initial idea in the Silicon Valley, to mining for raw materials such as bauxite and carbon in Guinea and the Republic of Congo, processing plants in Kazakhstan, engineers in India, global high-tech headquarters on nearly every major continent, manufacturers in China, marketing firms in the United States and the end consumer. The paper relates that each and every one of these components has its own commodity chain that begins with conception or a design, production, all the way to the retailing distribution to the consumer
From the Paper
"These relationships can be mapped in reverse from the point of consumption, to a retailer, to a marketing agency, to a supplier, from an exporter/importer, then a producer or manufacturer, and finally, the location of the raw materials of which the consumer product, in this case the iPod, are made of. This sequential chain of functional activity nodes is known as a commodity chain. Identifying a product's commodity chain is critical for maximizing revenues by identifying processes along the commodity chain where operating costs can be reduced and thus, margins increased."
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Europe and China Trade Markets, 2008.
This paper discuses the comparative advantage theory and applies it to trade between Europe and China.
2,800 words (approx. 11.2 pages), 21 sources, MLA, $ 83.95
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Abstract
This paper explains that China's emergence as both an economic and political force has presented opportunities for Europe to develop or expand its business and trade relationships with China. The author points out that the comparative advantage theory dictates that, if a country can produce an item at a lower relative cost than another country, then it has a comparative advantage for that particular product. The paper suggests that Europe has a strong comparative advantage in technology and infrastructure compared to the Chinese market; whereas, China's comparable advantage over any developed economy is production efficiencies based on its vast pool of low cost labor. The paper states that China has taken full advantage of the benefits of globalization by developing the technology channels to handle the communication and transaction of international commerce and the physical infrastructure for the transportation and logistics of goods and services through a supply chain channel.
Table of Contents:
Europe and China at the Crossroads
Overview
Comparative Advantage Theory
Overview
Europe's Market Advantages
China's Market Advantages
Foreign Exchange Dimension
China's Currency Issues
Europe's Currency Concerns
The Economic and Geo-Political Environment
Overview
Off-Shoring/Out-Sourcing
Currency Blocks
Production Possibilities Frontier
Foreign Direct Investment
Conclusion
From the Paper
"Trade is of great concern to the EU and one of the major drivers in establishing a centralized body within which to set policy and coordinate trade agreements. Prior to the Maastricht Treaty that established the EU as a formalized body, the individual member states were seemingly caught up in endless internecine trade disputes with each other that precluded any sort of effective international trade policy to deal with an increasingly global economy. However, over the last several years, the EU has been much more effective at handling trade disputes between member states."
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Accounting Case Study: Krispy Kreme, 2006.
This paper is an analysis of the financial and managerial accounting of Krispy Kreme, the international doughnut company, during the period from 1998 to 2002, and the degree to which it indicates future problems.
1,520 words (approx. 6.1 pages), 4 sources, APA, $ 50.95
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Abstract
This paper explains that, although the road had been a bit rocky, Krispy Kreme's financial position has substantially improved in the five years since 1998. The author points out that the ratio of company and franchised stores sales are somewhat disturbing. The paper indicates that, after 2002, a series of problems developed for the chain, which could not have been foreseen previously. The author relates that Krispy Kreme's managerial accounting report did not address how a company in good financial position can change once it goes public, expands to foreign countries, looses control of its franchisees and does not keep up its market research program to determine changing social dynamics. The paper stresses that the forward-looking statements of the managerial accounting involve risks and uncertainties, which may cause the actual results to differ materially from expectations.
From the Paper
"These figures do represent the continued investment within the capital expenditures of the company. Otherwise, the depreciation figures would not continue to go up. Krispy Kreme restructured in 1999, a $9,466 cost, which may reflect the poor performance.
Their income from operations is doing well. We see $5,420 in 1998; a loss of $3,702 for 1999; a major payoff for 200 with $10,828 and likewise for 2002, $23,507 and $41,887. However, we do see an equity loss in joint ventures in 2001 and 2002, showing the company, as stated in the report, has ventured into new areas - the real estate."
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Wal-Mart and Customer Relationship Management, 2008.
This paper explores how a customer relationship management (CRM) strategy can improve Wal-Mart's customer satisfaction levels.
2,528 words (approx. 10.1 pages), 15 sources, MLA, $ 76.95
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Abstract
The paper focuses on the declining trend in its customer satisfaction metrics within Wal-Mart's retail locations. The paper examines how a customer relationship management (CRM) initiative can reverse this. The paper shows how, for Wal-Mart, its CRM strategy must be anchored with an emphasis on personnel driven CRM solutions within the store, since its IT infrastructure and related CRM technology platforms are already industry leading applications. The paper explains how Wal-Mart can create a personal relationship with its customers and the closest retail location to those customers.
Outline:
Overview
CRM in Detail
An Example of CRM at Work
CRM's E-Commerce Solutions
Emergent Models
Conclusion
From the Paper
"CRM strategies have been in existence since commerce became a human endeavour and companies have historically always sought to satisfy their customers. Often an organization's CRM strategy is nothing more than a business owner's attempt to build a relationship with the organization's customers and this aspect still rests with executive leadership today (De Koning & Maravanyika). However, in the contemporary retail business environment CRM has been appropriated by IT applications and products designed to automate CRM efforts. Companies are rushing to automate and better manage their methods in which they have traditionally dealt with customers, including people who might not be considered customers yet, as well as develop completely new concepts in managing the customer from a service perspective. CRM applications incorporate the business functions of marketing materials, developing and maintaining customer histories, and coordinating a company's multi-faceted approach to interactions with customers."
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Leaders with Character, 2008.
An analysis of what characteristics are necessary in the modern business leader in order to benefit the organization.
1,659 words (approx. 6.6 pages), 4 sources, APA, $ 53.95
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Abstract
This paper discusses the need for the character of leaders to include a broad range of attributes in order to serve the organization and the workers in a positive manner. The paper discusses various views on the elements of characters that leaders should possess, focusing particularly on the characteristics of modern business leaders and their organizations.
From the Paper
"The research indicates that the character of leadership is a significant element, not only for the person that is deemed the leader, but for the entire organization. Leaders with character are servants to those around them, striving to meet the needs of people in a manner that is beneficial to all. Yet, character in leadership also requires that leaders have a strong ethical base, as a means of considering the impact of business decisions on all parties and attempting to achieve results in a manner that leads to worker and organization success. While it was once believed that leaders had to drive workers, forcing them to accomplish tasks, without concern for their personal needs, theorists such as Maslow and Marks allowed society to comprehend that these practices were detrimental to industry over the long term."
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