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Four Marketing Cases, 2008.
This paper discuses four marketing case studies: The cases of BMW Films, Prozac/Paxil, Sony's EyeToy and Tivo.
1,880 words (approx. 7.5 pages), 4 sources, APA, $ 60.95
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Abstract
This paper relates that marketing is a vital part of the successful cases of BMW Films, Prozac/Paxil, Sony's EyeToy and Tivo. The author points out that, because BMW's customers are technologically oriented, BMW Films must consider marketing collateral based on pod-casts, blogs and an RSS news/advertisement campaign distributed via the Internet. The paper relates that the strategy of marketing pharmaceutical product for diseases, like "social phobia", whose discovery were at least partially funded by the major pharmaceuticals themselves, is highly effective and creates a market where previously none existed. The author underscores that the strategy of bundling the EyeToy product with Sony's existing computer game stations eliminates the consumer perception that EyeToy is a low cost device. The paper realizes that Tivo's marketing department is limited by the confines of its retail distribution and manufacturing agreements.
Table of Contents:
Abstract
Case Analysis
BMW Films
Marketing Antidepressants Case Study
Sony EyeToy Case
Tivo Case Study
From the Paper
"BMW's target market differs somewhat with each of its product lines although in all cases its overall target market is considered affluent to some degree. For the 3 series product line, BMW's target market is described as the upwardly mobile, young professional who declaring him or herself to be on the way up the ladder of success. For the 5 series product line, BMW's target market is largely a repeat customer who has reached a degree of established success and can afford the added accoutrement of the mid-range BMW luxury product."
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Commodity Fetishism, 2008.
A discussion of the significance and implications of commodity fetishism in terms of capitalism and democracy.
1,685 words (approx. 6.7 pages), 3 sources, MLA, $ 54.95
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Abstract
This paper examines commodity fetishism, a central tenet in Marxist theory, as well as crucial cornerstone in globalization. The paper claims that despite this central importance to Marxist theory, commodity fetishism is too often overlooked or misinterpreted by social and economic theorists who employ (or criticize) Marxist theoretical approaches. As such, there has been a general lack of understanding regarding how commodity fetishism influences the development and manifestation of advanced, or late, capitalist societies. The paper aims to unveil the meaning and significance of commodity fetishism, particularly in order to reveal what this concept can tell us about human relations under capitalism, freedom, ideology, equality, and democratic ideals. In the end, the paper concludes that commodity fetishism only demands that all social relations be conducted through the marketplace and through the medium of commodity exchange, but has no interest in liberty or democracy beyond this point, a realization that should give pause to claims that capitalism is the harbinger of democracy.
From the Paper
"In this way, commodity fetishism is more than just an ideological category that is a part of capitalism--instead, it is inseparably linked to capitalism, being a component without which capitalism cannot function (Wenning par. 11). Commodity fetishism dictates that social relations will be defined in terms of the values placed on commodities, making the commodities a crucial part of all social relations in a capitalist society. Commodity fetishism occurs because under capitalism the medium of exchange of the whole of individuals' material lives is the commodity. One trades his or her labor--a kind of commodity--for currency--another kind--which is then exchanged for other commodities no longer produced by the individual or even the community. In these instances, it is only commodities that shift hands as they are exchanged according to the value that is placed in them by, what Marx deems, a fetishizing impulse. The value of commodities is, to a large degree, utterly arbitrary. A tiny diamond is worth far more than a loaf of bread, even though the latter is much more valuable and necessary in a practical sense in the day-to-day life of an individual. Capitalism fetishizes commodities and imbues them with values completely out of proportion to their function or usefulness to individuals or communities."
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History of Computing: The Development of LEO, 2008.
A discussion of the history of LEO, the first business computer.
2,260 words (approx. 9.0 pages), 6 sources, APA, $ 69.95
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Abstract
This paper takes a look at the development and history of LEO, the world's first business computer. LEO was developed by the British catering company J. Lyons, initially through the establishment of a systems research office, which was assigned the task of identifying what potential business improvements could be made by changing processes. Lyons recognized that not only could changing business processes be best achieved by automating the process, the large development costs involved could be recouped because greater automation meant greater efficiency and thus a higher profit margin.
LEO's development began just after the end of the Second World War when Thomas Thompson and Oliver Standingford reported to the J. Lyons board of directors that business office efficiency could be greatly improved by the use of electronic computers. LEO was ready for operations in 1953, and was followed by the appearance of LEO II in 1957 and LEO III in the early 1960's. Ultimately, the paper concludes, LEO could not compete with much larger computer vendors as the computer revolution intensified and expanded, but it is justifiably recognized as the pioneering computer system that began this revolutionary era in business.
Outline:
The Development of LEO through Time
LEO's Influence and Application in the World of Business
Technological Description
From the Paper
"As LEO systems developed over time, J. Lyons designers and consultants were guided by the important recognition that unlike most of the computer industry at this time, LEO's approach to computer design and incorporation into business was application-based, not technology-based. In terms of technology, LEO could not compete head to head with computer industry rivals, so J. Lyons' innovative approach to business processes was adapted as LEO evolved into LEO II and LEO III."
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Domestic Travel in the US, 2008.
An examination of the correlation between disposable income and domestic travel.
1,290 words (approx. 5.2 pages), 6 sources, MLA, $ 43.95
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Abstract
This paper's aim is to determine the true nature of the relationship between disposable income and domestic travel. While examining the main hypothesis of whether increases in disposable income cause an increase in domestic travel, the paper also tests the sub-hypothesis whether domestic travel is a normal or luxury good. This paper examines both of these issues concurrently using demand and supply analysis. The paper concludes that the literature survey does suggest that there is a positive relationship between personal disposable income and domestic travel. The paper also notes , however, that it should be understood that a complete and unbiased model of domestic travel entails looking at all determinants of travel as a supposed explanatory variable before the relationship between personal disposable income and domestic travel can be analyzed.
Outline:
Literature Survey
Theory and Hypothesis: Effect of Disposable Income on Domestic Travel
Graph: Domestic Travel and Disposable Income
From the Paper
"Research that has centered on domestic travel, began as early as the 1960's, especially in wake of the fact that in many developed countries citizens were spending excessively on travel. Empirical studies by Gray found that disposable income was a major determinant of travel. Gray's analysis was an econometric model that included explanatory variables such as the foreign exchange rate, fare payments abroad, and travel spending by local residents. Gray's work also included another element that was absent in other papers, that is, Gray found that the prices of goods and services while traveling were an important determinant of travel. This particular model is important to the testing of the relevant hypotheses since, it gives a clear picture as to what the complete model of domestic travel should entail as explanatory variables. It is therefore less likely to get a biased determinant if all the necessary independent variables are included in the model; Gray's research paper dictates what these variables should be."
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Company Tax Loss, 2008.
A case study analysis of the Business Objects company and the effect of its tax loss on the company.
764 words (approx. 3.1 pages), 3 sources, APA, $ 27.95
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Abstract
This paper discusses various factors which must be considered in order to determine whether a tax loss should be carried forward by an organization or not. It discusses the case of the company, Business Objects, and its tax loss. The paper then looks at the effects on the company's free cash flow forecast and employee stock plan and the effect of common stock.
Table of Contents:
Business Objects Valuation Allowance
Effect on Free Cash Flow Forecast
Employee Stock Plan and Effect of Common Stock
From the Paper
"Business Objects offers a stock-based compensation plan. This impacts the valuation of common stocks in that the costs and income of that program have to be included in the company's balance sheets and the tax impacts carried forward to the best of the company's ability to forecast exercise of options. Deodorant (2005) claims that in order to properly account for an options program's impact on common stock valuation, the value of the options plan must be determined ad this value subtracted from the overall equity of the company before the common stock value is derived. Using this method, Table 2 provides the value of shares outstanding, minus the value of outstanding options, as calculated in Excel."
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"With Respect to the Japanese", 2008.
This paper reviews John C. Condon's book, "With Respect to the Japanese".
733 words (approx. 2.9 pages), 1 source, MLA, $ 26.95
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Abstract
This paper examines John C. Condon's book, "With Respect to the Japanese", which is devoted to an overview and discussion of international relations between the Japanese and Westerners, particularly Americans involved in business contacts with the Japanese. The paper discusses how Condon believes that truly understanding another culture requires a special effort to see the people of the other culture as they see themselves. The paper summarizes the contents of Condon's book and asserts that it is a valuable contribution to the literature of popular cultural studies of modern Japan, written for a Western audience.
From the Paper
"Condon begins with the somewhat facetious statement that Japan and America make up an "odd couple," that is to say, two nations that are very different from each other, possessing what seem to be mutually alien ways of living and thinking, and yet which are tightly tied together in a relationship of mutual dependence, ironically facilitated by Japan's defeat in World War II. At that time, the almost total destruction of Japan's economy and industry and the occupation of the country by United States forces and interests created a unique situation in which the rebuilding of the former enemy would bring it into much closer contact with the victors than would otherwise ever be possible."
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Female Entrepreneurship: A Review of Web Site Sources, 2008.
A review of web site sources on female entrepreneurship and feminism.
2,270 words (approx. 9.1 pages), 8 sources, APA, $ 70.95
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Abstract
This paper reviews eight web site sources which provide valuable information with regards to female entrepreneurship and feminism. It offers an annotated bibliography and two-paragraph summary of each source as well as a paragraph outlining how this source will be utilized in the author's upcoming work on the phenomenon of female entrepreneurship and feminism around the world.
From the Paper
"This site, administered and sponsored by the Education Foundation, features interesting articles on how to be a successful young entrepreneur. The article I have reviewed provides information on where young women should look when seeking entrepreneurial opportunities; similarly, a rough profile is presented of female entrepreneurs and what characteristics they possess (in truth, they are ordinary people who simply have the courage to pursue their passions). Lastly, the site contains a link to Seton Hall University's National Education Center for Women in Business."
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Human Resources Outsourcing, 2007.
This paper is an in-depth literature review to investigate the promises and pitfalls of human resources outsourcing (HRO).
4,790 words (approx. 19.2 pages), 27 sources, APA, $ 122.95
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Abstract
This paper explains that human resources outsourcing (HRO) is a new kind of delivery system for human resource services where companies give up practical ownership of much of the programs once administered in-house in exchange for access to greater expertise in highly specialized fields and lower per employee costs. The author points out that another perceived benefit, which has potentially negative consequences, is that today's firm must be shaped exclusively around the core competencies that add value to its products and services; everything else can be and should be outsourced. The paper warns that, if an outsourcer's only real concern is growing its own business, which by rights should be its overriding consideration, then most of what binds a company and its employees together is not, in the final analysis, always in the client's best interest.
Table of Contents:
Introduction
Background
The Problem Statement
Evidence to Justify the Study
Theoretical Basis of the Problem
Significance of the Study
Summary
Relevant Published Information
Analysis
Conclusions and Recommendations
From the Paper
"SLAs not only safeguard the client's interest but also establish protocols for reporting on and resolving disputes and, most importantly of all, encourage continuous quality improvement. Towards this end, careful attention must also be paid to the type of metrics to be measured. The more specific these are, the better for vendor and client. So, for example, SLAs may call for 99% Website uptime, no more than 4 minutes of wait time to speak to call center staff, 100% accuracy in a random sampling of monthly account statements, a mean score of no less than 8 out of 10 on employee satisfaction surveys."
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Leadership and Organizational Change at Kudler Fine Foods, 2008.
A study of Kudler Fine Foods' organizational structure and leadership styles.
1,290 words (approx. 5.2 pages), 3 sources, APA, $ 43.95
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Abstract
This paper present Kudler Fine Foods as a model that can be used to analyze organizational change and leadership styles within a dynamic work environment. It examines how Kudler's operations affect a major facet of a business, its organizational structure. The examination is somewhat exploratory so as to highlight the strategic elements of the organization, while exploring issues related to change and other related organizational behavioral trends. Other issues and functions, which play an important role within the context of its organizational culture and have a drastic impact on human resources, and financial objectives, are explored and discussed using charts. The paper concludes that understanding and integrating the organizational structure with the Kudler's company objectives is the key to effective management.
Table of Contents:
Introduction
Organizational Culture at Kudler Fine Foods
Leadership Style at Kudler Fine Foods
External Environment and Kudler Fine Foods
Conclusion
From the Paper
"It is common knowledge that motivating the workforce is a necessary prerequisite for effective management. Kudler has gained tremendous success, by enforcing being able to correctly identifying rewards to performance and hence motivating the workforce to support the organizational structure. This is evident from the employee files and reviews that have shown improvements in major aspects of employee development."
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White-Collar Crime, 2008.
This paper analyzes the rise of white-collar crime within the United States in relation to John Maynard Keynes' and Adam Smith's free market systems.
3,081 words (approx. 12.3 pages), 11 sources, MLA, $ 90.95
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Abstract
The paper examines how the free market global economy has played a large role in increasing corporate crimes. The paper looks at the conflict between the economic theories of Adam Smith and John Maynard Keynes and shows how the details of economic global free market systems can identify the problems of 20th century white-collar crime within the discourse of rights and justice-based theory. The paper presents a strategic plan that will address systemic problems that facilitate corporate crime. The paper believes that with a coordinated resolve to fight corporate crime, this is a workable strategy that will improve the situation substantially and prevent a great deal of free market abuse.
From the Paper
"The central issue of Adam Smith's "hidden hand" economics in the free market economy is the growing failure of the U.S. government to regulate the way that banking has been practiced in global markets. One example of this was the problem of the Savings and Loan Crisis, which often deregulated banking institutions, causing problematic ethical issues through justice based theories of fair and balanced market behaviors. In this case, the government did not enforce restrictions on competitive measures for commercial banks for the greater benefit of the banking industry."
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The Parmalat Scandal, 2008.
This paper examines the accounting and auditing roles in the Italian Parmalat scandal.
1,025 words (approx. 4.1 pages), 4 sources, APA, $ 36.95
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Abstract
The paper discusses the Italian food conglomerate Parmalat's financial scandal that was one of the worst in world history. The paper looks at the combination of financial fraud and lax oversight and demonstrates what went wrong. The paper focuses on the auditor's role in this scandal and addresses what can be done to avoid such unethical activities in the future.
Outline:
What Went Wrong at Parmalat?
What Was the Auditor's Role?
What Can Be Done to Avoid Parmalat in the Future?
From the Paper
"In December 2003, the Italian food conglomerate Parmalat crashed in a financial scandal that was one of the worst in world history (Citizen Works, 2006). Through a combination of financial fraud and lax oversight, the company had engaged in misstating income and hiding debt. In fact, the fraud was so extensive that almost 80% of the company's income for one sales year was fabricated of lies, and all of its profits were made up (Rogers, 2005). The scandal was particularly damaging to proponents of a principles-based reform of accounting, since it showed that such a system was just as prone to abuse and scandal as an alternate rules-based system. In fact, following the Enron and Worldcom scandals in the U.S., under the rules-based accounting system followed in the U.S., the Generally Accounted Accounting Principles (GAAP) had been reformed under Sarbanes-Oxley to bring the GAAP standards more in line with principles-based approaches (Rogers, 2005). The Parmalat scandal showed that these reforms ultimately may not work either if the accountants in a scandal are either collusive or neglectful to the point that scandal is possible by unethical persons."
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Stemming Corporate Power, 2008.
An analysis of the ways that individuals can stem corporate political power.
1,593 words (approx. 6.4 pages), 6 sources, APA, $ 52.95
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Abstract
This paper discusses the ways to avoid having corporations gain too much power over the political process. The paper specifically focuses on the role of voting and its importance in helping to achieve the outcome that we desire. It also looks briefly at how actions at the micro level can change the structure of society and affect the political system.
From the Paper
"John Rawls offered a revision of Kantian theory so it could be used as a grounding in ethical theory. Rawls states that he is concerned with social justice, and he says that the primary subject of justice is the basic structure of society, or "the way in which the major social institutions distribute fundamental rights and duties and determine the division of advantages from social cooperation" (Rawls, 1971, p. 7). The major institutions of society to which Rawls refers are pervasive and have profound effects on behavior and the distribution of benefits. These institutions embody deep-seated inequalities that may be inevitable in the basic structure of any society, and any principles of justice must apply to these inequalities (Rawls, 1971, p. 7)."
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On Chapter 10 in "Business Driven Technology", 2008.
A summary of Chapter 10 in "Business Driven Technology".
1,300 words (approx. 5.2 pages), 1 source, MLA, $ 43.95
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Abstract
This paper takes a detailed look at Chapter 10 of "Business Driven Technology" and summarizes its main points. The paper discusses the importance of supply chain management and its effects on corporate strategy. It also discusses technology driven platforms (such as, e-commerce) and how they are used to solve business issues or improve business processes.
From the Paper
"Strategy should be the first component of supply chain management because supply chain solutions should support corporate strategy rather than drive corporate strategy. This is where the topic of supply chain management as a business solution becomes extremely relevant. Supply chain management solutions should be chosen for their unique fit with the company's corporate strategy. The authors make this point quite effectively by introducing the reader to a series of large corporations that have made themselves the benchmarking standard for supply chain solutions across many industries through their supply chain management strategies: Dell, Nokia, IBM, Wal-Mart, and The Home Depot, to name a few (Baltzan & Phillips 125). The importance of supply chain management and its integration into corporate strategy is demonstrated by these authors' close association of how these large, multi-national firms have leverage the supply chain for competitive differentiation as opposed to a particular marketing campaign. The point is that while sales and marketing are important business functions for maintaining growth, the supply chain and its management are even more critical for establishing and maintaining profitability."
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A Global Lavazza, 2008.
This paper analyzes the Lavazza coffee company's international marketing challenge.
3,964 words (approx. 15.9 pages), 8 sources, MLA, $ 107.95
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Abstract
The paper explores how Lavazza coffee, the market leader in Italy, can market their popular brand on a global scale. The paper provides a detailed and analytical examination of the Lavazza brand and explores all aspects of international marketing.
Outline:
Introduction
Business Description
Production Process
Current Marketing Strategy
Marketing Goals
Situational Analysis
Market Summary
Market Demographics
Market Needs
Market Trends
SWOT Analysis
Competitive Analysis
Target Marketing and the Marketing Mix
Services and Service Marketing
Service/Marketing Research
Financial, Budgets, and Forecasts
Contingency Planning
Concluding Remarks: Global Marketing Challenge and Lavazza
From the Paper
"Lavazza coffee is known as the "undisputed market leader of espresso in Italy, with almost forty-five percent (45%) of the total market" ("Lavazza's"). Lavazza is over a hundred years old and is known for its product quality, which is achieved via a technical and meticulous quality control system.
"The company concentrates on the domestic market and offers its products throughout the world via a distribution system with subsidiaries, namely London, New York, Paris, and Frankfurt and authorized distributors located in cities around the world. This type of marketing has proven to be successful in the past; however diversifying the target market will leverage Lavazza's name as the best quality coffee and optimize the firm's position in the future and in markets outside of Europe. There is a need to implement marketing tactics that will strengthen Lavazza's household name and reputation."
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Transactional and Transformative Leaders, 2008.
This paper provides a comparison of transactional and transformative leadership, with a focus on the nursing environment.
1,743 words (approx. 7.0 pages), 5 sources, APA, $ 56.95
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Abstract
The paper discusses how transactional leadership contrasts strongly with transformational leadership. The paper highlights beneficial points about both styles and relates that the preferable and most effective type of leadership involves a combination of both styles, with a much higher emphasis on transformational qualities. The paper demonstrates how transformational leadership is tremendously valuable in a nursing environment.
From the Paper
"Nursing leaders play a significant role in the effective functioning of both the nursing unit and the organization. Nursing leaders influence staff attitudes as well as relationships. The leadership role can produce a significant impact on the nursing environment as well as on organizational commitment, thereby promoting higher achievement among nurses and enhancing the organization's ability to achieve its goals (McGuire & Kennerly, 2006). The transactional leader normally is involved in such activities as directing, planning, and coordinating. In the current health care environment, this leader needs to display more of the qualities of the transformational leader. Nursing leaders at the present time must not merely be aware of the current changing environment but must be able to anticipate the future."
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