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Customer Relationship Management, 2009.
This paper looks at how customer relationship management (CRM) systems can enhance a business.
1,229 words (approx. 4.9 pages), 17 sources, APA, $ 41.95
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Abstract
The paper considers the viewpoint that customer relationship management (CRM) systems are too expensive to implement and cannot provide solutions to customer problems. The paper, however, focuses on companies who use CRM systems very effectively and discusses how CRM systems allow companies to anticipate customers' behaviors, implement technologies in the company ,and maintain good relationships between customers and suppliers. The paper is of the opinion that the CRM system can produce genuine value by meeting the requirements of the system and enhancing the relationships between consumers and vendors.
From the Paper
"Each business organization depends on an understanding between customers and suppliers, which creates and maintains customer satisfaction. In addition, all business suppliers communicate with their customers in different ways using different technologies. This affects one company's ability to be more successful than another company. Web and computer technologies today enhance a company's ability to maintain customer satisfaction and develop good relationships with its customers to be effective in their businesses (Jessup & Valacich 2008, 329). Jessup and Valacich (2008, 329) define Customer Relationships Management (CRM) as the strategic plan of information, processes, procedures and technology to manage the customer's relationships with the suppliers. CRM can be classified into three main levels according to Buttle (2004, 4-5, 9): these are Strategic CRM, Operational CRM and Analytical CRM."
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Managing Organizational Change, 2009.
An exploration of the theories and models of change management in an organization.
2,584 words (approx. 10.3 pages), 14 sources, APA, $ 78.95
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Abstract
This paper evaluates the various theories of change management including the DICE model, business process reengineering (BPR), the Lewin model and the speed of change model. The paper selects business process reengineering (BPR) as the successful approach to making change management effective at the process level. The paper also notes the role of leaders and the need for a strong sense of trust in the senior management that they are genuinely committed to change.
Outline:
Executive Summary
Introduction
Literature Review
Conclusions
From the Paper
"As organizations' cultures become more engrained in terms of their norms, values and expectations, the boundaries of acceptance and resistance to change are defined. Given how rapidly changing global economies are and each industry is going through a fundamental re-ordering of its structure, the need for organizations to embrace, not reject change have never been greater. The ability to confront resistance to change and transform this aspect of any organizations' culture is particularly acute and apparent when new information technologies are introduced into companies (Haines, Lafleur, 525). The pace of change is quickening at such an intense rate that it's no longer optional for any leader to have the ability to overcome resistance to change; they must have this as a developed skill set if their organizations are to survive (Willcocks, Mason, 3)."
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Strategic Alliances, 2009.
An exploration of Cincom Systems' partnerships and alliances in the enterprise software industry.
2,707 words (approx. 10.8 pages), 15 sources, APA, $ 81.95
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Abstract
The paper focuses on Cincom Systems and analyzes the company's partnerships and strategic alliances in the enterprise software marketplace. The paper provides a literature review on strategic alliances and offers an external and internal environmental analysis of Cincom. The paper also discusses Cincom's mediocre performance with partnerships and strategic alliances based on a vertical market strategy and considers potential solutions. The paper concludes that Cincom should partner with Microsoft at the technological level for their Microsoft Office SharePoint Server (MOSS) platform.
From the Paper
"Enterprise software applications enable companies to coordinate and synchronize the many processes, systems and roles in their organizations in support of strategic plans and objectives. Designed for the most common processes and system integration areas, there are many outlying processes enterprise software companies do not address due to how niche-oriented and small in terms of market potential they are. As a result, strategic alliances and partnerships form the foundation of nearly every enterprise software solution in operation today. Oracle's reliance on strategic alliances is evident in the 6,500 developers currently supporting their next-generation Service-Oriented Architecture (SOA) platform called Fusion, and their archrival SAP's reliance on partnerships and strategic alliances to expand the company's reach into manufacturing and process industries."
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Marketing Plan for Starbucks, 2009.
A marketing plan for offering downloadable games at Starbucks.
935 words (approx. 3.7 pages), 5 sources, APA, $ 33.95
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Abstract
The paper explores the potential for Starbucks to achieve increased revenue by offering unlimited downloadable computer games for a yearly membership fee to customers visiting their stores. The paper looks at how consoles are the catalyst of game growth and then outlines the demographics of the computer gaming market. The paper concludes that the many challenges Starbucks has of remaining competitive in a turbulent coffee retailing market can be solved by offering additional services.
Outline:
Introduction
Consoles Are the Catalyst of Game Growth
Market Segmentation
Summary
From the Paper
"There is significant potential for Starbucks to achieve increased revenue by offering unlimited downloadable computer games for a yearly membership fee to customers visiting their stores. According to the NPD Group, a market research firm specializing in computer games and consoles, the total market size as of 2008 is $30B, growing at 6% per year (Hammill, 2007). By broadening the service to include PS2, PS3, Wii, and Xbox 360 games for a yearly membership fee, Starbucks addresses the entire console and gaming market. Contrary to what many believe, the median age of gamers is 35, with 24% over 50 years of age (Hein, 2007). One of the most rapidly growing demographic segments of the gaming market is women; 38% of gamers in the US are female according to NPD (Hein, 2007). With 96% of the gaming households in the U.S. having a console already, offering unlimited subscription downloads. Offering downloadable games for each platform addresses the majority of the total available market."
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Ethical Self-Assessment, 2009.
A review of the reflections and lessons learned from ethical self-assessment.
755 words (approx. 3.0 pages), 5 sources, APA, $ 26.95
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Abstract
The paper discusses the code of ethics that professional organizations use to provide their membership with a framework to guide them in the performance of their duties in situations that might be otherwise ethically incorrect. The American College of Healthcare Executives (ACHE) provides just such a code of ethics for its healthcare professionals. The paper defines the code of ethics and discusses how it is applied and adhered to and its importance as a function of standard business relationships. The paper highlights that the extent to which an organization's membership adheres to such ethical codes can therefore be the extent to which such membership performs in an ethical fashion.
From the Paper
"Indeed, broaching the subject of the ethical aspects of a given healthcare situation may involve overcoming some powerful organizational cultural forces concerning the need to remain profitable in order to provide healthcare services for other consumers. Not surprisingly, virtually every such instance of healthcare delivery is replete with ethical considerations. In this regard, Greisler and Jackson (2000) note that, "A [healthcare providers'] use of power as s/he interacts with patients is a matter fraught with ethical dimensions. Concern has rightly been expressed that we may be entering a period of great moral danger as strong price competition, weak quality competition and fragmented government controls have created an environment that is easy to exploit" (p. 260). This inextricable relationship between healthcare professionals and the patients they serve demands that a thoughtful and balanced approach be used in assessing the ethical dimensions involved in each and every case, and the use of ethical self-assessment tools such as those provided by the American College of Healthcare Executives can help healthcare providers become more aware of these dimensions as they go about their day-to-day routine."
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Transformational Leadership, 2009.
A research paper looking at how managers can help subordinatates attain individual development plans (IDP).
3,905 words (approx. 15.6 pages), 70 sources, APA, $ 106.95
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Abstract
This paper presents a literature review to evaluate how managers can increase the likelihood of individual development plans (IDP) attainment on the part of subordinates, in conjunction with looking at how to maximize the odds of high performance subordinates attaining IDP-based objectives. The paper explains that the accumulated research that is included in this review led to the development of a proposed IDP Attainment Model which seeks to create a high level of consistency and trust between managers and subordinates to ensure IDPs can be attained over time. This model is illustrated in this paper and demonstrates how how critical it is for any manager responsible for assisting their subordinates to be developmental in focus. The paper includes color graphs.
Table of Contents:
Introduction
Correlating Manager's Emotional Intelligence (EI) to IDP Attainment
Transformational Leadership and its impact on IDP Attainment in Teams
Introducing the IDP Attainment Model
Conclusions
From the Paper
"Transformational leadership theory does not isolate or otherwise place on specific leadership style in a vacuum or in some type of isolation. Rather, this leadership approach focuses on the implications of transformational strategies across the full gamut of leadership styles. Continuing on, this theory consolidates all leadership behaviors into one of three types, with the first being transformational. The second, more traditional type of leadership is transactional. Transactional leadership involves rewarding workers for good performance (and conversely punishing workers for poor performance) and includes the fundamental tenants of McGregor's theories of motivation and management."
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Business Innovation, 2009.
Looks at innovation in the service, manufacturing and retail industries.
770 words (approx. 3.1 pages), 3 sources, APA, $ 27.95
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Abstract
This paper contends that innovation is a specialized approach to business, reserved only for those organizations that are structurally and culturally suited to the adoption of new approaches. The paper points out that, in the manufacturing, retail and service industries, there is a distinct movement toward innovation amongst many organizations seeking to remain abreast of changing patterns relating to global trade, technology and corporate ideology. This paper examines patterns of innovation, which are correlated to dimensions of technological advancements, global trade changes and company innovation, and directed toward quality service.
From the Paper
"To some extent, we find that there is a mixed outlook in innovation for both large and small firms, with company structure and industry lifecycle playing a part in determining the proper orientation to be taken. This mixed outlook might be characterized as the pattern of innovation which should, if properly understood, help the prospecting organization shape its own approach such as has been the case for enormous retail operations such as Wal-Mart."
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Effective Communication, 2009.
Looks at effective communication in the workplace.
1,350 words (approx. 5.4 pages), 5 sources, APA, $ 45.95
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Abstract
This paper explains that the stress of the workday, the increasingly diverse American workforce and the need to convey complex information in simple terms demands that effective communication skills must be learned by all employees regardless of their position in the hierarchy of the organization. The paper further explains that different communication styles, created by different individuals' cultural backgrounds, are a barrier to effective communication. The paper specifically looks at how different personalities, different culture, and the role of gender and place in the hierarchy can influence a person's communication style.
From the Paper
"Although no one can entirely abandon his or her cultural communication style overnight, effective communication in a diverse workplace requires a certain level of cultural literacy and sensitivity. Even American individuals of Middle Eastern, Asian, and non-European backgrounds may have learned a more high-context style of communication at home, and it would behoove low-context style managers to be aware of this possibility if conflict occurs. It would also behoove those employees of non-European ancestry to be aware of such differences when interacting with their subordinates, colleagues, and superiors of different cultural backgrounds."
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Performance Management, 2009.
A discussion of performance management as a tool to ensure employee satisfaction and productivity.
1,950 words (approx. 7.8 pages), 4 sources, APA, $ 62.95
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Abstract
This paper discusses performance management as a tool that managers use to ensure that their companies remain at the top of their competitive edge. The author provides a definition of performance management and explains that it includes performance improvement, development, and managing behavior. The author then explains how communication between leaders and subordinates can be optimized and how leaders can establish trust. In addition, the author explains the importance of continuous feedback from the employee and the availability of coaching. The paper concludes that performance management based on a mutual relationship of trust and open communication will mean that the whole company benefits and that both employers and employees experience the satisfaction of optimal performance.
Table of Contents:
Performance Management
Communication and Leadership
Situational Leadership
Communication Skills and Performance Management
Conclusion
From the Paper
"In order to use performance management as an effective tool for organizational optimization, managers should ensure that they communicate effectively with individuals and teams within the organization. Specifically, employees should understand what managers expect of them, and how these expectations integrate with the organizational goals. They should also receive full support from management in order to develop the skills necessary to ensure continual performance. In this, supportive feedback is of great importance, in order to help employees understand their shortcomings and also to motivate them via acknowledgement. In turn, employees should also have the opportunity to communicate their input and suggestions to management and team leaders."
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Assessing the Challenges of Teamwork, 2009.
A discussion of why teams fail and what is necessary to make teamwork successful.
826 words (approx. 3.3 pages), 3 sources, APA, $ 29.95
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Abstract
This paper discusses the reasons for the failure of teams, including a lack of trust, a lack of tolerance for healthy conflict, lack of passionate commitment and a lack of accountability. The writer explains the role of a leader in building teams and inspiring trust, and the importance of developing shared ownership and commitment to their objectives. The paper concludes that teamwork is hard work and there is no substitute for the need on the part of leaders to infuse organizations with trust, a healthy regard for conflict and absolute commitment for results.
Outline:
Introduction
Dispelling the Myth of Teamwork Always Being the Answer
Summary
From the Paper
"The hypocrisy of teamwork always being the panacea for what in many organizations are systemic process-related disconnects, for example, the customer service department that needs the help of product marketing to understand when a new product is being launched but hear about it from customers calling in from support, is a case in point. The communication process between customer service and marketing in this case is broken, and no amount of teamwork and forced collaboration will solve it. Only through healthy conflict (Lencioni, 2003) where the symptoms of this more fundamental and systemic disconnect at the process level are discovered, solved and redefined can teamwork how to exist between these two departments."
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Defining Marketing, 2009.
A discussion of the essence and importance of marketing in today's global environment.
1,058 words (approx. 4.2 pages), 7 sources, APA, $ 37.95
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Abstract
The paper reveals that there is more to marketing than previous definitions infer since the need for managing the entire customer experience has now become the most strategically important relationship companies have. The paper also notes the need for immediacy and transparency in organizations. The paper discusses the importance of marketing in organizations and focuses on companies that excel at marketing, specifically, Proctor & Gamble, Hewlett-Packard and Toyota.
Outline:
Introduction
Marketing Definitions Are Changing Rapidly
Importance of Marketing in Organizations
From the Paper
"The essence of marketing and its definition is the creating, enhancing and sustaining customer relationships all based on accurate and timely information provided to customers and prospects throughout the purchasing cycle or process. In defining marketing the concept of the customer relationships are more critical and relevant than any mechanistic or overly calculated set of metrics to evaluate just how effective marketing. In defining marketing as the creating, enhancing and sustaining of customer relationships there is also the explicit assumption of trust being earned and retained on a global scale (Sustar, Sustar, 2005). Exacerbating this need for trust being the foundation of marketing is how transparent interactions with customers are becoming due to social networking and Web 2.0 technologies (Bernoff, Li, 2008)."
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US Postal Service, 2009.
A research proposal to look at the impact of telecommunications networks on postal services around the world, focusing on how these trends have affected the U.S. Postal Service as well as American consumers and businesses.
3,700 words (approx. 14.8 pages), 9 sources, APA, $ 102.95
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Abstract
The paper proposes a research study to examine the U.S. Postal Service. The paper relates that the purpose of the proposed study is threefold: (a) to deliver a timely, thoughtful and critical review of the relevant peer-reviewed and scholarly literature concerning the traditional role of the Postal Service and how it has changed over the years; (b) to identify the impact of telecommunications networks on this traditional role and what responses the Postal Service has used to remain competitive; and (c) to interpolate the foregoing results with the findings of a survey of undergraduate students at an American university to determine their current first-mail usage rates and their use of text-messaging, cell phones, email and instant messaging to identify current trends among this segment of the population.
Outline:
Introduction
Statement of the Problem
Purpose of the Study
Importance of the Study
Scope of the Study
Rationale of the Study
Definition of Terms
Overview
Review of Literature
Overview of the Postal Service
Postal Competition in the Age of Information
Impact of First-Class Mail Monopoly on Postal Service Competitiveness
Summary
Methodology
Data-Collection Plan
Research Participants
Data-Collection Steps and Procedures
Evaluative Methodology
Validity and Reliability Data on Measurements/Tools
From the Paper
"The importance of a viable postal system to a nation is immense. In many countries, the postal sector represents the largest physical distribution network available as well as being the largest employer. According to Carbaugh, though, the past decade has not been kind to the U.S. Postal Service. Citing various structural, legal, and financial problems that have plagued the organization in recent years, Carbaugh suggests that the additional competition represented by e-mail and private express companies has created a situation where the USPS is going to have to make some fundamental choices about its current and future mission and how can remain competitive in the Age of Information"
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Business Information Systems, 2009.
The paper examines possible IT solutions to facilitate the achievement of a wine manufacturing company's goals.
3,012 words (approx. 12.0 pages), 8 sources, APA, $ 88.95
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Abstract
Killeen Estate Pty Ltd is a major Australian winemaker with a stated goal of being Australia's most successful winemaker. There are two objectives that the company haa set which they feel will bring them this success. First, the company wishes to have a strong international presence. Second, the company wants to produce quality wines across a wide range of classes. The three major business functions are operations, corporate services and regional affairs. The paper examines the ways in which implementation of an IT system and relevant IT technology can help the company achieve its goals. The paper includes a number of diagrams.
Outline:
Introduction
Organizational Purpose, Function and Structure Business Processes and Information Systems
Company Wine Information Website
Works Cited
From the Paper
"The information provided is of overall moderate quality. The most glaring issue with the quality of the information provided by the Call Centre system is its timeliness. At the end of each day, the system generates reports which show sales for the day, and this becomes part of the Stock Availability Report. However, the capacity exists to generate up-to-date Stock Availability Reports. Problems have occurred where the lack of up-to-date stock information results in the cycle of refunds, callbacks and free bottles of wine. Yet, the cellars themselves maintain their inventories on spreadsheets that are continuously updated. To improve timeliness, these spreadsheets should be part of the information system. Because of the lack of timeliness, the accuracy of the information is also an issue, as call centre reps do not genuinely know which stock is available. Therefore, the quality of the SARs is poor to moderate - it is generally useful information, but with some glaring gaps due to lack of timeliness."
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Marketing Channels, 2009.
Compares the marketing channels of Tesco Lotus, a food retailer chain, and the Bangkok Bank.
2,025 words (approx. 8.1 pages), 13 sources, MLA, $ 64.95
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Abstract
This paper explains the eight step marketing channel flow design and applies this model to mass merchandiser Tesco Lotus and retail banker Bangkok Bank. The paper points out that Tesco Lotus relies on their series of supply chain management (SCM), logistics, order management, and pricing enterprise-wide computer systems to synchronize each of the eight flows; whereas, for Bangkok Bank, their eight flows of marketing channels are all direct as they own the entire distribution channel. The paper concludes that, while Bangkok Bank and Tesco Lotus are from significantly different industries, they share several common characteristics with regard to how they manage the eight flows of their marketing channels. The paper includes three figures.
Table of Contents:
Introduction
Discussion
Conclusion
From the Paper
"Tesco Lotus must also strive to make each of the eight marketing channel flows as efficient as possible yet cannot be so focused on performance they lose sight of customer service and satisfaction. One of the key performance indicators (KPIs) that Tesco Lotus relies on to see how their business is performing is Inventory Turns. This measure how often their inventory is replaced every year, and it is common for mass merchandisers the size of Wal-Mart or Tesco to average between six and eight per year."
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The Cost of Equity Capital and the CAPM, 2009.
A discussion on dividend growth models and the capital asset pricing model (CAPM).
1,065 words (approx. 4.3 pages), 1 source, MLA, $ 37.95
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Abstract
This paper talks about dividend growth models, in particular the Gordon Growth model and the assumptions that one needs to take in the calculations. The paper includes the characteristics and limitations of dividend growth models and talks about CAPM, or the capital asset pricing model, which is based on three main parameters: the risk - free rate, the stock's beta coefficient and the expected rate of return for the market as a whole, used to calculate the market risk premium. The author compares the two models and explains why the modern portfolio theory is base on CAPM notions.
From the Paper
"On the other hand, the CAPM is an easy to use and implement model, based on three main parameters: the risk - free rate, the stock's beta coefficient and the expected rate of return for the market as a whole, used to calculate the market risk premium. The model has a large applicability, mainly because it does not use dividend estimates for the future and thus works for organizations that do not pay regular dividends, but also because information on the three variables mentioned are usually public and thus one does not need to make additional estimates on the variables used. "
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