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Shaw Industries, 2008.
A case study examination of the structure, personnel and products of Shaw Industries.
3,362 words (approx. 13.4 pages), 10 sources, APA, $ 95.95
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Abstract
This paper discusses the background and current structure of Shaw Industries. The paper focuses on the company's unique features and competencies, well established goals, strong financial highlights, creative and committed personnel and high quality products. The paper also provides a SWOT (strengths, weaknesses, opportunities, threats) analysis for the company.
Table of Contents:
Abstract
Company Description
Strategic Focus and Plan
Mission Statement (Current)
New or Revised Mission Statement
Vision Statement (Current)
New or Revised Vision Statement
Goals
Non-financial Goals
Financial Goals
Core Competency and Sustainable Competitive Advantage
Situation Analysis
SWOT Analysis
Industry Analysis
Competitors
Company Analysis
Customer Analysis
Market-Product Focus
Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
Marketing Program
Product Strategy
Product Line
Unique Product Quality
Packaging
Price Strategy
Promotion Strategy
Place (Distribution) Strategy
Financial Data and Projections
Past Sales Revenues
Five-Year Projections
Organization
Implementation Plan
Evaluation and Control
Recommendations
Conclusions
From the Paper
"The current product and marketing strategies meet the customers' demands in the meaning that they promote a better protection of the environment. In addition, the design of the carpets is fit for all tastes and pockets. However this is currently true, the demands might easily change in the future. As such, the recommendation is to pay close attention to industry trends, to changing customer demands and behavior and also to place an increased emphasis on the changes that occur at both micro as well as macroeconomic levels, changes that might affect the carpet industry or its consumers."
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The Housing Downturn and the Economy, 2008.
An analysis of the impact of the housing market on the U.S. economy.
1,264 words (approx. 5.1 pages), 4 sources, APA, $ 42.95
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Abstract
The paper discusses how, since 2006 the housing market in the US has cooled off, with home sales falling sharply and house price inflation slowing. The paper predicts that this down swing of the housing market will likely have a significant impact on the overall economy. The paper looks at the opinions of various economists and relates that homes all over the nation will actually lose value, rather than simply experience slower value growth, which will continue to grow the sub prime loan situation. The paper further relates that the manner in which this will effect the economy is unknown, although it is known that the construction and lending industries are significant employers in the nation, and when these markets slow, the overall market slows considerably.
From the Paper
"The housing market in any economy is a significant aspect of determining overall health, in short when people are working for equitable wages they tend to become home owners, especially in the US where incentive to do so is high. In the past few years the housing market has made significant strides, meaning home prices have risen and the construction of new homes was high, until mid 2006 when many housing markets began to show signs of decline. According to the Economist Intelligence Unit Limited 2007, Country Profile of the US construction accounts for slightly under 5% of the Gross Domestic Product, (GDP) though it plays an exceedingly important role in the US business cycles."
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Financial Positions within a Health Care Setting, 2008.
An examination of the necessary financial roles within a health care organization.
1,238 words (approx. 5.0 pages), 7 sources, APA, $ 42.95
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Abstract
This paper discusses the organizational roles of chief financial officers (CFO), comptrollers, treasurers, reimbursement directors and internal auditors within a health care setting. It discusses whether or not all of these positions are necessary in today's health care setting and why it is necessary to have multiple positions in a health care organization.
From the Paper
"Kirkegaard (1997) proposes that the concept of liquidity is extremely familiar in the theory of accounting and financing. It is defined as having a direct relationship with the action of "paying." Enterprises or individuals are said to be liquid at a moment or within a period when they are able to pay their due debts now or within the period concerned. Payment can be made either in cash or by using references to cash. The daily language of accounting contains expressions such as "liquid capital" or simply "liquidity," terms that simply refer to means of payment that are easily accessible. In practice, "liquid capital" and "liquidity" can have three and only three forms. The ability to pay can be demonstrated by the presence of means of payment in the form of: cash holdings, deposits in bank accounts of various kinds, and prearranged rights to draw on credits of various kinds."
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NBC's Break From iTunes, 2008.
An analysis of NBCs' move away from Apple's iTunes to their own digital content strategies.
1,660 words (approx. 6.6 pages), 5 sources, MLA, $ 53.95
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Abstract
The paper discusses NBCs' move away from iTunes and the loss of popularity this entailed for NBC. The paper relates that NBC now had to consider its own digital forms of content distribution and look for content distribution approaches that capitalize on their core strength of advertising revenue-based business models. The paper describes the steps necessary for NBC to be successful with its own online initiatives of NBC Online and Hulu.com and in retaining fans and their interest.
Outline:
Introduction
Effects on Ratings and Popularity of NBC Shows
NBC's Response to Apple's iTunes: NBC Direct
Boosting Ratings with Digital Content
From the Paper
"NBC's decision to discontinue its relationship with Apple regarding the distribution of its popular television shows is symptomatic of the evolving conflicts between content providers on the one hand and device manufacturers on the other. NBC executives contend that Apple's commoditization of the music industry will not happen to television programs, as far as NBC is concerned (Rebecca Dana and Nick Wingfield, A3). NBC also contends that Apple's approach to implementing privacy and Digital Rights Management (DRM) are insufficient to protect the video content that NBC until this month, have sold on the iTunes site."
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Human Resource Screening, 2008.
This paper looks at the need for reform in screening candidates for potential employment.
707 words (approx. 2.8 pages), 12 sources, APA, $ 25.95
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Abstract
The paper discusses how our society has transformed into an information-based society and so there is an influx of individuals receiving college degrees. The paper explains how this complicates the task of screening applicants for jobs. The paper therefore calls for human resource managers to create better screening processes.
From the Paper
"As is seen in Francois Pichault's article entitled HRM-Based Reforms in Public Organisations: Problems and Perspectives, many attempts have been launched during the last decade in an effort to renew human resource policies and devices. However, according to Pichault, many of these efforts have ultimately failed because of numerous reasons all relating to a lack of coherence. According to Pichault, this lack of coherence is 1) within the content itself, 2) between this content and the context in which it is introduced, and 3) the process by which it is implemented."
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Employee Motivation, 2008.
A study proposal to examine a pay method that would likely produce an increase in employee productivity.
3,019 words (approx. 12.1 pages), 4 sources, APA, $ 88.95
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Abstract
The paper presents a research proposal regarding the Axis manufacturing company who desires to motivate employees to meet new production expectations. The paper outlines the proposed research and its methodology that will determine which of three new pay and incentive plans will boost morale and production.
Outline:
Abstract
Introduction
Methodology
From the Paper
"Axis Manufacturing is a 5000 employee sub-contractor that produces aircraft components for the US Military. Recently, Axis supervisors have noticed a considerable drop in employee motivation among line staff. The factory is a 24 X 7 operation with three working shifts. The standard working day is 8 hours. Due to the War on Terrorism, production demands have increased and workers must meet much higher quotas than before the war began."
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Analysis of Accounting Applications, 2008.
A comparison and recommendation of accounting application software.
2,325 words (approx. 9.3 pages), 3 sources, APA, $ 71.95
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Abstract
The paper compares and analyzes three accounting software application packages and their suitability for small and medium businesses; Microsoft Small Business Accounting, Intuit QuickBooks Pro and Basic, and Peachtree (Sage) Accounting 2008. The paper explores the three most dominant trends influencing the development of accounting applications, namely, usability, support for process workflows including quote-to-order and quote-to-cash and integration with legacy applications and ERP systems. The paper concludes by recommending the Microsoft Small Business Accounting for small and medium businesses.
Outline:
Abstract
Table of Figures
List of Tables
Functionality Analysis of Accounting Applications
Usability Analysis
Support for Quoting and Quote-to-Cash Workflows
Integrating Accounting Applications and the Influence on Usability
Recommendation
From the Paper
"All three applications included in this analysis, Intuit QuickBooks Pro and Basic, Microsoft Small Business Accounting 2006, and Peachtree (Sage) Accounting 2008 support the core accounting features of a chart of accounts and general ledger, the ability to generate reports including P&L statements, balance sheets, and cash flow statements, in addition to support for Accounts Receivable/Accounts Payable, and Inventory Management. In addition, each of these applications also support audit trails, cash flow projections, and despite only one being from Microsoft, all three now support Outlook e-mail notifications, alerts, and integration to the popular e-mail management program (Qazi 2005)."
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Alternative Fuel for Lotus Car Rental, 2008.
An examination of the feasibility of adding alternative fuel vehicles to the Lotus Car Rental fleet.
1,987 words (approx. 7.9 pages), 7 sources, APA, $ 63.95
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Abstract
This paper analyzes the potential offered by alternative fuel vehicles in terms of the threatening approach of the fuel shortage crisis in the United States. It provides an assessment of the feasibility of adding these alternative fuel vehicles to the Lotus Car Rental vehicle fleet. The paper then concludes with a brief summary of whether or not this would be a positive effort on the part of Lotus.
Table of Contents:
Introduction
Analysis of the Factors
Cost of Adding Alternative Fuel Vehicles
Convenience of Alternative Fuel Vehicles
Availability of Alternative Fuels
Incentives for Adding Alternative Fuel Vehicles to the Fleet
Conclusion
From the Paper
"A review of the literature indicates that the feasibility of adding alternative fuel vehicles is not reasonable for Lotus Car Rental. The main reason for this assessment is the fact that these vehicles are used only for a short period of time by the consumer, who just needs a car for a short-time. These consumers do not want to drive all over the place in search of an alternative fuel re-charge station. Furthermore, they are not concerned about the long-term affect of the vehicle or the cost of the vehicle, because they are not purchasing it themselves. Lotus Car Rental will not benefit from adding these vehicles to their fleet because their business depends on the demand of consumers for short-term use cars. Even government incentives do not provide enough reasons for the car rental facility to move away from gasoline powered vehicles."
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Apple's iPod, 2008.
A brief marketing overview of the Apple iPod.
938 words (approx. 3.8 pages), 5 sources, APA, $ 33.95
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Abstract
The paper looks at the Apple iPod, specifically focusing on the marketing environment, consumer behavior and market segmentation, product positioning and its role in the marketing mix.
Outline:
Marketing Environment
Consumer behavior and market segmentation
Product Positioning
Product, Price, Promotion and Place
From the Paper
"IPod music downloads signal an entirely new global business mode. The growth of Apple's iPod and iTunes products signal an entirely new approach to selling musical content online. The success of this model is defined by 1 billion songs sold, and 1 million videos sold in the first twenty days that content form was available for the Video iPod. The iTunes Music Store offers Windows and Mac users the industry's largest online music catalog of over 500,000 songs and a new standard in pricing for 99 cents per song."
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Marketing of California State University, 2008.
This paper provides a marketing plan for the California State University, Northridge.
1,387 words (approx. 5.5 pages), 7 sources, MLA, $ 46.95
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Abstract
In this article, the writer maintains that a university must keep its marketing mind upon commercial as well as altruistic and academic concerns to function in today's competitive economy. Students have many other potential options, besides choosing to attend a particular university, and a university must make a persuasive case that it suits its target customer's needs. Reflecting the dual nature of every educational institution, this paper specifically addresses the marketing needs of California State Northbridge through the rubric of the 4Ps, or the marketing 'mix' that makes a product, service, or institution like a university unique. These 4Ps include product, place (of distribution), promotion, and price (cost).
Outline:
Introduction
Product Segmentation
Place
Promotion
Price
People
Processes
Descriptive Synopsis of the Marketing Situation
From the Paper
" Another expanding professional field is that of health administration and health care, and the school offers highly specific concentrations in Radiology, Human Sexuality, and Healthcare Administration. These majors are designed to prepare students with an eye upon students' professional futures. These majors also address the needs of adults wishing to begin or continue their education and maximize their earning potential along with furthering their educational enrichment. It presents the image of a school that offers an ideal place for students who see college as a clear stepping-stone into the future. There is also a college of extended learning, which specifically addresses the university's mission to serve the community."
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Nokia Cell Phone Marketing Plan, 2008.
A marketing plan for the introduction of the Nokia N95 cell phone.
4,266 words (approx. 17.1 pages), 16 sources, MLA, $ 113.95
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Abstract
The paper evaluates the marketing situation and provides a SWOT analysis of the company. The paper outlines Nokia's marketing objectives and strategy as well as the specifics of target markets, positioning and marketing expenditure levels. The paper presents an action plan with an accompanying budget and considers the controls that will be used to monitor progress.
Outline:
Introduction
Executive Summary
Current Marketing Situation
Threats and Opportunities Analysis
Objectives and Issues
Marketing Strategy
Action Programs
Budgets
Controls
From the Paper
"This is a marketing plan for the introduction of the Nokia N95 Cell Phone. A serious entry into the burgeoning field of PDA's, or Personal Digital Assistants, the N95 includes all of the tools which are necessary to be competitive with the leaders in this segment of the market, including sync with PC's, GPS for localization and direction finding, and a series of other features which are necessary to the business user.
"The N95 is meant to compete with PDA and messaging manufacturers, such as BlackBerry, Palm Treo Series, HP, Samsung and a series of other manufacturers who have been producing PDA's and adding phone characteristics. New entrants to this market segment include heavyweights Apple and Microsoft. Apple's direction is coming from the multimedia side, while Microsoft is able to employ its strength in office and server software to help drive adoption."
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Diabetes Program for Cleveland Clinic, 2008.
This paper consists of a proposal for the Cleveland Clinic regarding a business case analysis for diabetes.
2,240 words (approx. 9.0 pages), 15 sources, APA, $ 69.95
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Abstract
This proposal concerns the introduction of a diabetes IT program for the Cleveland Clinic, following a successful eClinic initiative to involve patients in their heart care. The product presented in this paper is a home health care diabetes monitor which is web-based, but uses some of the digital download capabilities of common glucose testers. This paper demonstrates that the patient's closer monitoring will result in better outcomes and a better financial picture for the Cleveland Clinic. The writer concludes that the adoption of a diabetes home monitoring system will bring benefits to all concerned, and help the Clinic to meet and expand its mission. By insuring patient compliance through feedback to the patient, his/her family, and the healthcare professionals, the patient not only improves his/her outcome, but also reduces costs to the healthcare system.
Table of Contents:
Introduction
Cleveland Clinic
Achieving the Overall Business Plan of the Organization
Diabetes Monitoring will Strengthen this Institution
Using IT Tools will Strengthen Loyalty to the Clinic
Positive Partnering with the Patient and the Clinic's Staff
Patient Outcomes are Improved
Quality
Staff is Competent to Use the Technology
Organization is Ready to Employ this Technology
Improving Access and Service to Patients
Safety
The Technology Facilitates Providing a Safe Workplace
Integration/Implementation
Conclusion
From the Paper
"Diabetes monitoring at home is a logical extension of the work done at the Cleveland Clinic. That is because our institution serves patients who are obese, who have vascular problems, and who have other results of diabetes. By reaching out to the community and helping diabetes sufferers, we offer both a continuation of their treatment in the Clinic, as well as an early-warning method which ties those patients to our institution.
"By tending to those patients within our capitated health plan, we can assure better compliance, and therefore lower patient costs. Given that the greater Cleveland area is home to 1.1 million people, and the number of diabetics is estimated at 44,000 people . This means that the Cleveland Clinic can offer outpatient services using IT which improve our overall market coverage and improves patient care."
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Internet Shopping, 2008.
A comprehensive literature review on the advantages and disadvantages of shopping online.
5,807 words (approx. 23.2 pages), 41 sources, APA, $ 139.95
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Abstract
The paper explores the literature to determine whether online shopping has advantages over traditional methods and what the factors are that influence a customer's willingness to shop online. The paper also identifies the security risks and problems associated with online shopping. The paper shows how, although Internet shopping has reached new heights, there remains a segment of the worldwide population that is reluctant to shop online, largely due to security and privacy concerns.
Outline:
Introduction
Advantages of Online Shopping
Factors Influencing Whether or not a Consumer Shops Online
Disadvantages of Online Shopping
Risks & Problems Associated with Shopping Online
Conclusion
From the Paper
"In the past few decades, the use of the Internet as a primary means of shopping has soared on a global level. International businesses rely heavily on the Internet, which has come to serve as a bridge between cultures and countries. The availability of Internet shopping has dramatically changed the ways companies do business. From online customer service to remote diagnostics, the World Wide Web offers businesses tools that enhance production, sales, customer satisfaction and profits, as a result. The Internet has created the world of e-commerce, where companies use Internet-enabled technologies to exchange goods, services or information and to deliver value to customers in entirely new ways."
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Mercedes Benz, 2008.
An in-depth analysis of Mercedes Benz's marketing strategy.
3,818 words (approx. 15.3 pages), 9 sources, APA, $ 104.95
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Abstract
The paper provides an overview of Mercedes Benz's history, its present situation and of future trends that the company is expected to follow. The paper looks at the worldwide car industry and analyzes Mercedes Benz's market, its market segments and its competitors. The paper also provides a SWOT analysis and analyzes the company's marketing strategy in terms of product, price, distribution and promotional strategy.
Outline:
Executive Summary
Introduction
Mercedes Benz Presentation
Current Marketing Situation
Mercedes Benz Market
Mercedes Benz Target Segments
Mercedes Benz Product Review
Mercedes Benz Competition
SWOT Analysis
Objectives and Issues
Marketing Strategy
Product Strategy
Price Strategy
Distribution Strategy
Promotional Strategy
Budget
Conclusion
From the Paper
"Although the car industry has reached its peak in mature markets like North America, Europe, and Japan, the expansion process of this industry still continues due to emerging markets like China and India. With North America being the largest national market, it is expected that China will soon become the second largest national market, outnumbering Japan. It is also expected that the following decades will be characterized by a significantly increased production."
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Apple Inc., 2008.
An analysis of Apple Inc.'s business strategies and competitive advantage.
2,934 words (approx. 11.7 pages), 14 sources, MLA, $ 86.95
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Abstract
The paper provides a summary of Apple's recent and present business strategies and analyzes how Apple has changed its tactics in order to correspond to new and evolving strategies. The paper looks at Apple's ICT and e-commerce strategies and pinpoints the source of Apple's competitive advantage. The paper concludes that by building out an e-commerce and ICT infrastructure, Apple is well-positioned from a technical viewpoint to take advantage of global consumers' increasing demand for downloaded media.
Outline:
Summary
Introduction
Overall Business Strategy
Operational
ICT and e-Commerce Strategies Employed
How Apple's IT Strategies Have Assured Competitive Advantage
Conclusion
From the Paper
"Apple's success can be demonstrated in its improved market share, improved financial condition, and stellar growth over the past 10 years since Steve Jobs returned and took the helm. An important indicator of Apple's changes is that Jobs dropped "Computer" from the company's name with the introduction of the iPhone this year.
"Apple's control over the entire customer experience, including hardware, software and e-commerce aspects, was viewed as a detriment during the time that Apple competed head-on against the WinTel near-monopoly. Now, with the merging of video, audio and other media with the computer, and the opportunities for ubiquitous access with iPods, phones and other accoutrements, Apple's tight control over hardware and software is a competitive advantage."
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