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Newspapers in the Internet Age, 2008.
This paper examines the fate of traditional newspapers in the Internet age.
1,065 words (approx. 4.3 pages), 10 sources, APA, $ 37.95
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Abstract
This paper explains that the Internet has had a pervasive influence on more conventional media. The author points out that, with the emergence of the Internet as the full-blown force, newspapers have found that they must adapt or be overwhelmed. The author further describes how leading newspapers, such as the "New York Times", have embraced the Internet and have moved forward with ambitious plans to make themselves available on the Internet in modified forms. The paper underscores that one of the remarkable things that newspapers have done with the Internet is to make themselves more widely available than at any time. The author concludes that traditional newspapers will have a valid place in the media as long as they continue to support relentless reporting.
From the Paper
"One way in which the Internet has influenced other forms of media is to put a tremendous emphasis on imagery as opposed to print. While are still primarily print, the Internet is filled with photos, drawings, graphics, and other visual representations, to the point where images are losing much of their power because we see so many more of them than ever before. Given the ease with which images can be manipulated, we face as a culture a serious problem of retaining the ability to know what is real versus what has been packaged for consumption."
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Pfizer Marketing Strategy, 2008.
A research proposal for a study of Pfizer's marketing strategy.
3,280 words (approx. 13.1 pages), 10 sources, APA, $ 94.95
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Abstract
This proposal discusses the marketing strategy of a major pharmaceutical industry competitor, Pfizer. The competitive environment of the pharmaceutical industry is examined within the context of Porter's five forces model and Merck is utilized as an illustrative competitor. The problem statement questions whether Pfizer's marketing strategy is adequate for the present global environment and what possible strategic adjustments it could take to better position itself in the market. The theoretical research approach of the study is qualitative with a reliance on grounded theory, which argues that the research itself should not only validate or invalidate the hypothesis but that the research, conclusion, and recommendations should actually result in additional research hypotheses. This proposal concludes with the inclusion of the academic base for the final research project.
Outline:
Background
Project Rationale
Proposal
Objectives
Approach & Method
Reporting & Presentation
Recommendations
Timing
Fees/Cost Justification
From the Paper
"The need for the information related to this project arose because of the competitive nature of the pharmaceutical industry and Pfizer's need to remain market relevant. The organization and its executive management intend to leverage this information and data to result in a competitive advantage over the company's primary rivals in the industry. Although this research project focuses on a single company, Pfizer, and a primary competitor, Merck, its intent is to illustrate the importance and long-term necessity of developing evolutionary marketing strategies within a competitively restrictive environment. The pharmaceutical industry relies on constantly evolving marketing initiatives because the channels of distribution in the industry are evolving as well and how consumers are able to order and receive their medications is shifting from previous distribution models because of technology such as the internet and RFID technology (Rubin, 2004)."
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Multinational Corporations, 2008.
This paper analyzes multinational corporations with emphasis upon their effect on local businesses, local governments and people.
1,270 words (approx. 5.1 pages), 6 sources, MLA, $ 43.95
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Abstract
This paper argues that multinational corporations in today's global economy have been a mixed blessing. The author points out that while these organizations have been rightly accused of debilitating local businesses, of exploiting workers in developing nations and of dangerous levels of political clout, which they wield in impoverished lands desperate for their patronage, they are also powerful engines for meaningful change with regards to such issues as affirmative action initiatives that might (belatedly) transform the work culture of certain nations. The author underscores that multinationals can serve as very effective organizations for improving the benefits and employment packages that people in developing lands receive. The paper concludes that multinationals are far from perfect, but strong and progressive leadership can make them efficacious tools for change.
From the Paper
"The other negative with regards to multinational corporations (and this has actually been hinted at above) is the power they can wield over the governments of developing nations. For instance, developing lands are obviously eager to diversify their economies, to increase their tax receipts, and to overcome rampant unemployment. In a similar vein, these third-world states have a clear interest in forging ties with the developed world that will allow for greater business opportunities for their own entrepreneurs and business types."
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Fast Track Trade Legislation, 2008.
This paper discusses fast track trade legislation and its relationship to other foreign trade issues.
1,535 words (approx. 6.1 pages), 4 sources, APA, $ 50.95
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Abstract
This paper explains that fast track trade legislation in the US is the process by which the President can introduce legislation to Congress involving trade agreements with foreign countries. The author points out that this type of legislation is unique in that there is a time limit on any debate and that the legislation must either be passed without modification or rejected altogether. The paper relates that the justification for fast track legislation is that it expedites trade negotiations with other countries but still allows congressional oversight. The author presents the issues of globalization, natural resource depletion, labor organizations and poverty in relationship to fast track free trade legislation.
From the Paper
"Labor organizations oppose free trade because it can mean a loss of jobs in certain sectors of the U.S. economy. The increase in globalization has also given rise to a large number of U.S. firms relocating production processes to other countries to benefit from cheaper labor costs. Labor intensive industries such as manufacturing and textiles have almost entirely left the United States. While American consumers as a whole benefit from lower prices for these goods when they are imported back to the United States workers who have lost their jobs may have a hard time finding new employment."
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Organizational Growth at Pfizer, 2008.
A discussion of the organizational growth of the Pfizer pharmaceutical company, through an analysis of the company's planning and marketing strategy.
1,605 words (approx. 6.4 pages), 6 sources, APA, $ 52.95
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Abstract
This paper takes a look at how the pharmaceutical company Pfizer has been quite effective at utilizing marketing strategy based market development to expand its revenue streams and extend the useful life of its existing products. The paper maintains that Pfizer's sales and marketing division is one of the drug industries best and has been a strong contributor to creating one of the most pathological advertising establishments in the United States. The paper uses the Ansoff matrix as a tool to assess Pfizer's marketing strategies in relation to the general drug market. The paper concludes that Pfizer owes its success to its vast resources, global distribution and channel technology, and brand equity.
Outline:
Introduction
Gap Analysis
Ansoff's Matrix-Strategic Planning
Recommended Solutions
Conclusion
From the Paper
"There are several strategies to accomplish growth. One of the easiest from an operational standpoint is to simply acquire or merge with another company which is inline with Ansoff's market or product development strategy. The exact nature of the strategy is dependent upon the character of the businesses being acquired or merged with. Mergers and acquisitions (M&A) provide companies with an instant expanded market and a new product or product line as well as, potentially, a completely new industry. If the M&A target is a company that focuses on a different market or market segment this would be a strategy based on market development because the primary company would be moving into what is, in effect, according to Ansoff, a new market."
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Transformational Leadership Addendum, 2008.
This paper is comprised of a personal transformational leadership addendum that designed to be incorporated into a larger transformational leadership plan.
2,090 words (approx. 8.4 pages), 10 sources, APA, $ 65.95
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Abstract
This paper presents a transformational leadership addendum in which the author discusses his development of leadership competencies related to team management in tandem with communication strategies. The paper includes team performance and critical evaluation processes as part of the discussion provided in the paper.
Table of Contents:
Abstract
Leadership Style and Communication
Leadership Style and Outcomes
Team Self-Evaluative Criteria
From the Paper
"The effort is to develop and encourage a principles based leadership model for organizations and teams that produces desired results through an ethical imperative rather than an operationally derived performance imperative as propounded by many leaders who lead purely through performance objectives. The outcome of such a principles led environment is typically: "to create communities of virtue, based on enlightened principles, so that they virtually run themselves. I believe that this is the ideal environment every effective leader strives for and one in which I have found my team learns to govern itself."
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Pfizer's Marketing Strategy, 2008.
A research proposal about the marketing strategy of Pfizer, a major pharmaceutical industry competitor.
3,261 words (approx. 13.0 pages), 10 sources, APA, $ 93.95
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Abstract
This paper presents a proposal for a marketing strategy for the Pfizer pharmaceutical company that examines the competitive environment of the pharmaceutical industry within the context of Porter's five forces model and utilizes Merck as an illustrative competitor. The proposal explores whether Pfizer's marketing strategy is adequate for the present global environment and what possible strategic adjustments it could take to better position itself in the market. The proposal concludes with the inclusion of the academic base for the final research project.
Outline:
Background
Project Rationale
Reporting & Presentation
Timing
Proposal
From the Paper
"The need for the information related to this project arose because of the competitive nature of the pharmaceutical industry and Pfizer's need to remain market relevant. The organization and its executive management intend to leverage this information and data to result in a competitive advantage over the company's primary rivals in the industry. Although this research project focuses on a single company, Pfizer, and a primary competitor, Merck, its intent is to illustrate the importance and long-term necessity of developing evolutionary marketing strategies within a competitively restrictive environment."
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Criminal Justice: White-Collar Crime, 2008.
An overview of various types of white-collar crime.
2,445 words (approx. 9.8 pages), 11 sources, APA, $ 74.95
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Abstract
This paper discusses issues of white-collar crime: waste in the oil industry, the U.S. government sabotaging the Occupational Safety and Health Administration (OSHA), corporate fraud and the sentencing of white-collar criminals.
Table of Contents:
Focus on the Waste Oil Industry
The U.S. Government Sabotaging OSHA
Investigation and Effects of Corporate Fraud
Sentences for White-Collar Criminals
From the Paper
"The number of victims, including crimes with high shareholder losses, is closely related to how offenders are sentenced; perceived intent and responsibility of shareholders frequently plays out dramatically in the media. Media attention may be the cause or the result of stricter punishments for crimes with multiple victims. Despite a few of these high profile cases, including large media frenzies like Enron, white-colar crime is Weissmann and Block (2007) report found that the average federal sentence for fraud in 2005 was a relatively slim 23.6 months in prison."
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Foreign Direct Investment (FDI) in China, 2008.
This paper discusses the role of government policy in attracting
foreign direct investment (FDI) in China.
2,860 words (approx. 11.4 pages), 21 sources, APA, $ 84.95
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Abstract
This paper explains that, with the advent of its reformist policies in the late 1970s, China opened what is potentially one of the world's large markets to foreign direct investment (FDI). The author points out that, initially, the government tried to draw that investment into areas that were familiar to emigres resulting in a spectacular influx of FDI. The paper reports that, in subsequent years, the government has attempted to redirect FDI to other areas, with much less success. The author points out that FDI is allocated through the decentralized, largely market-oriented mechanism, which supports the view that the Chinese central government has only a limited capacity to compel private groups and local governments to adhere to policies it believes are in the national interest The paper concludes that China has received a huge amount of FDI, which will have profound impacts on that country in the coming decades.
Table of Contents:
The Reform Period and Foreign Direct Investment
The Goals of Reform
China and FDI: The Initial Success
The Inability to Control Special Interests
The Lack of Social Embeddedness
Conclusion
From the Paper
"Indeed, the change was sufficiently sudden that in several instances, the ideological rationale for the change was not formulated until after markets were opened to foreign investment. The rationale for the new policy was reflected in several areas. In terms of economic development, the Chinese conceded that despite major gains, their economic condition was not improving at a rate comparable to that of other comparably situated countries. The new policies were advanced as allowing China to secure needed new sources of capital, advanced technology, advanced management skills."
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The Working Poor, 2008.
A personal perspective on Barbara Ehrenreich's book "Nickel and Dimed".
941 words (approx. 3.8 pages), 3 sources, APA, $ 33.95
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Abstract
In this paper, the writer discusses how his perceptions of America's working poor were greatly affected by Barbara Ehrenreich's book "Nickel and Dimed". The writer then discusses how Ehrenreich shows the exploitation of working people and the real situation of of millions of lower-income citizens. The writer also describes the unfair situation where those who give the most to America are the most exploited.
From the Paper
"In some critical respects, my perceptions of blue-collared Americans were reinforced - at least when it came to how they were treated by their employers. For instance, I knew full-well that unscrupulous employers could take advantage of uneducated and trusting working-class men and women, but some of Ehrenreich's anecdotes about her life as a faux waitress in a small Florida community were genuinely startling - even when one is cognizant of the fact that the exploitation of waitresses in the hospitality sector is pervasive and can be especially severe when immigrant waitresses are the targets (American Civil Liberties Union, para.1-8)."
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Coffee Time: A Marketing Plan, 2008.
A marketing plan of the proposed coffee shop, Coffee Time.
2,499 words (approx. 10.0 pages), 7 sources, MLA, $ 75.95
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Abstract
The paper outlines a marketing plan for a coffee shop that will be known as Coffee Time. The paper looks at difficulties in selling services, the target market, market research methods, consumer characteristics, the competitive environment as well as promotion and pricing strategies.
Outline:
Product or Service
Brand name & Rationale
Type of Business
Challenges of Selling Services
Target Market & Research Methods
Target Market Characteristics
Final Consumer Characteristics
Market Needs Being Satisfied
External Environment Influence
Market Research Techniques
Promotion Strategies
Initial Pricing Schemes
From the Paper
"The product or service in this case is coffee as well as various tea drinks which are to be marketing in a concept for a coffee shop. The restaurant industry is composed of two major segments: the full-service segment and the fast food segment. However, over the past decade a novel concept has quickly been developing into a new segment of its own: the quick-casual segment. Coffee Time has found a niche market product in its mixed coffee/tea products and has planned its menu to include, in addition to fresh breads, such items as: salads, soups, gourmet roast coffees, and other specialty type food and drink items such as teas, chais, and other gourmet style teas. Per the coffee industry, the specialty coffee market is and always has been a fractured market with the exception of Starbucks ("IS"). "
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Pharmacy Marketing Ethics, 2008.
This paper evaluates a proposed action of pharmaceutical manufacturers to mail prescription drugs through bulk mail.
2,064 words (approx. 8.3 pages), 5 sources, MLA, $ 65.95
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Abstract
The paper looks at the problems with a proposal to mail prescription drugs through bulk mail and then examines what is permitted under the Health Insurance Portability and Accountability Act (HIPPA). The paper examines the legal, economic and moral considerations affecting this plan. The paper also considers the views of those who believe that the proposal is sound because it addresses the profit and competition factors that are impacting the pharmaceutical industry, as well as those that suggest that the pharmacy industry must return to a more ethically stable environment. The paper concludes with the recommendation that the manufacturer require the administrators and marketing professionals to undergo ethics training. The paper is of the opinion that when consumer confidence is built, the company will ultimately prosper.
Outline:
The Problem
Issues for Consideration
Legal, Economic and Moral Considerations
Opposition
Recommendations
From the Paper
"The problems in this case are related to several issues. First, the use of patient records to promote a product creates privacy issues of the individual, as the patient has not agreed to divulge personal health information simply by receiving a prescription drug. Second, the issue of business practices must be considered. This is because the tactics that are used by any company in relation to the public must focus on the moral concern for the individual and not the monetary gain of the business. While businesses may be functioning to gain prosperity, business administrators must also understand that they have a social contract with the public that makes them obligated to care for their fellow human beings above all else."
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Network Security Solutions, 2008.
This paper explores the options to improve network security for a specific company.
1,958 words (approx. 7.8 pages), 5 sources, APA, $ 62.95
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Abstract
The paper looks at a case where offices are linked to the Internet using a server system intended to provide sufficient security for data sent or received, for stored records and for company processes. The paper discusses the vulnerabilities in this system and considers solutions that range from managerial, meaning the writing and dissemination of guidelines, to the technological, meaning the use of monitoring or blocking software. The paper concludes that vigilance can keep the most serious threats to a minimum.
From the Paper
"In choosing the technology solution for a given data need, certain features should be considered. This means making a careful study of needs, the complexity of the infrastructure, the resources and skill level of the IT staff, and the capital available for investment. To make an informed choice, the manager should consider four areas: reliability, scalability, security, and total cost of ownership. The meaning of reliability is self-evident, and it means features to ensure the integrity of the data and to assure that the data is safe in the event of a system failure or disaster."
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Team Performance, 2008.
An account of a group's performance during various team building activities.
1,242 words (approx. 5.0 pages), 5 sources, APA, $ 42.95
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Abstract
This document reviews a group or team's performance during its interaction while completing a course with the University of Phoenix. The paper relates that the team performed remarkably well in spite of being geographically dispersed and being required to rely on a diverse set of solutions and applications in order to complete the course requirements.
Outline:
Abstract
Learning Group Assessment
Introduction
Team Profile
Challenges
Leadership
Team Leadership
Social Dimension
Communication processes
Communication methods
Effectiveness
Performance Measurement
Knowledge/Skills Inventory
Improvement Opportunities
From the Paper
" With the rise of teams and the use of team decision-making practices, as well as project management teams, both in the corporate world and in the academic environment challenged to produce more effective employees, new strategic methods of making these groups effective have been the objective of the business world. One great leap forward in improving team interaction and effectiveness which this and other teams have been making more use of are IT related technologies that, "tap into the intelligence expertise of team members"(Kerber & Buono, 2004, para.5). These IT solutions that rely on the backbone of the Internet such as email, newsgroups, and other conferencing type solutions are nothing more than software designed to facilitate communication and knowledge transfer between team members or employees in an organization and we have developed our team's competencies to a high degree in order to make full use of these solutions. While often utilized as a method to integrate team members in a virtual team environment: "a Web-based groupware application on the company's intranet that allowed asynchronous conversation threads as well as posting of documents, links, and surveys"(Kerber & Buono, 2004, para.11), these solutions are effective in any application because they facilitate communication across a commonly utilized medium in any organization or institutions such as the University of Phoenix which is the common PC. Team leaders and members can employ these IT enabled solutions as a method to conceptually tie team members together into a more cohesive unit and, at the same time, to more effectively monitor communication and progress within the team's mandate and that is what we as a group have accomplished."
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Fraud in Health Care, 2008.
This paper looks at cases of white-collar crime in the health care industry,
2,229 words (approx. 8.9 pages), 8 sources, APA, $ 69.95
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Abstract
The paper presents five case studies of health care fraud cases and related charges. The paper relates that in order to combat medical and health care fraud, the FBI has identified national initiatives to address frauds in the areas of medical transportation, durable medical equipment, hospital reporting costs, outpatient surgery centers, and pharmaceutical fraud.
Outline:
Introduction
The SEC and Carl Archer
Case studies and Examples
From the Paper
"Individuals at all levels within the health care and occupational industries--from receptionists to CEOS--are involved in health care fraud. Recent cases report that individuals from all areas within medical and health care organizations take advantage of the private information of their patients and clients in attempts to profit. Such crimes often involve additional offenses, including identity theft, tax evasion, corporate fraud, and other charges. Examples of white-collar crime appear in the media on a regular basis in all areas of the country, both rural and urban."
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