Presents a macroeconomic evaluation of the J. C. Penney Company, Inc.
Analytical Essay # 113989 |
1,420 words (
approx. 5.7 pages ) |
4 sources |
MLA | 2008
|
$ 28.95
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Abstract
This paper traces the development of the J.C. Penney Company, an American department store chain founded in 1902, from its origin in Kemmerer, Wyoming, to its expansion into one of the most powerful discount merchandise and general retail companies in the U.S.A. J.C. Penney has stores in nearly every major metropolis nationwide, the largest catalog business, an Internet store and home furnishing television shows; however, the author states, Penney is not immune from the effects of the economic down turn. The paper describes the ways that this company is managing by rethinking its current structure and market campaigns, by opening and closing stores and by laying off employees.
Table of Contents:
Recent History of J.C. Penney
Success at the Turn of the Century
Economic Woes for the Corporation
J.C. Penney in the Market
From the Paper
'Although the company exhibits much higher grosses after buying out a number of smaller corporations, the profit J.C. Penney experiences after selling those corporation's products under its own name are not as great, as much of the earnings are due to the manufacturers and original corporations. In addition, the recent economic woes have also taken a serious toll on the J.C. Penney organization, as consumers are not as plentiful as they were just a few years ago. J.C. Penney continues, however, to offer new products, and merge with older companies."
Tags:competition, discount merchandising, shopping malls, store closings, brand
A research proposal in marketing research to develop a strategy for retail clothing sales at the Houma, Louisiana store.
Research Proposal # 15604 |
3,150 words (
approx. 12.6 pages ) |
13 sources |
2000
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$ 54.95
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From the Paper
"A Marketing Proposal to Divert Spending on Retail Clothing to Local Stores
Introduction
This research develops a proposal for a marketing research study, the objective of which will be to develop information necessary for the preparation of a strategy to divert spending on the retail purchase of clothing by residents of the Houma, Louisiana Metropolitan Area (Terrebonne Parish and Lafourche Parish) from retail shopping areas located in the New Orleans Metropolitan Area and Baton Rouge Metropolitan Area to retail shopping entities located in the Houma Metropolitan Area. The focus retailer for the proposed marketing research study will be the J. C. Penney store located in the Southland Mall in the City of Houma...."
A look at the psychology of children's advertisements through an advert for J.C. Penney.
Essay # 40543 |
900 words (
approx. 3.6 pages ) |
1 source |
2002
|
$ 19.95
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Abstract
This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.
An overview of the JC Penny Corporation, its historical development and its business operations.
Essay # 89070 |
2,025 words (
approx. 8.1 pages ) |
0 sources |
2006
|
$ 38.95
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Abstract
This paper discusses the JC Penney Corporation, explaining that it is a subsidiary of the parent corporation JC Penney Company as well as one of North America's largest and most well known retailers. The paper further reports that JC Penney operations extend across several sales channels including traditional department stores, retail outlets, catalogue sales, and e-commerce channels and that .C. Penney employees over 150,000 people across North and South America while operating in excess of 1,000 unique store locations. Additionally, J.C. Penney, while having lost market share in past years to its retail competitors such as Wal-Mart and Target Stores, J.C. Penney has maintained its position as the United States' largest catalogue merchant under its JC Penney Catalogue division which includes its e-commerce sales channel.
Tags:jc, penney, history
A company report for the JCPenney Corporation.
Term Paper # 133153 |
2,750 words (
approx. 11 pages ) |
0 sources |
MLA |
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$ 49.95
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Abstract
The paper relates that JCPenney Corporation is a subsidiary of the parent corporation J.C. Penney Company and is one of North America's largest and most well-known retailers. The paper notes that JCPenney's operations extend across several sales channels, including traditional department store retail outlets, catalogue sales, and e-commerce channels.
Tags:jcpenney, company, report
A case study that examines the classic rivalry between overnight airfreight companies Federal Express Inc., (FedEx) and United Parcel Service of America Inc., (UPS).
Case Study # 104446 |
3,050 words (
approx. 12.2 pages ) |
10 sources |
APA | 2006
|
$ 53.95
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Abstract
This paper discusses some of the issues introduced in a case study presented by the University of Virginia, Graduate School of Business Administration, concerning the classic rivalry between FedEx and UPS. The paper interprets how the two companies evolved and competed over the years, and then defines the term "excellence" and suggests which company has it.
Table of Contents:
A Brief Background
The Competition
Globalization
Web Retail
Logistics
Information Technology (IT)
Integration
Performance Enablers and Inhibitors
The 1994 J.C. Penney's Announcement
Financial Analysis
Market Share
Stock Price
Financial Ratios
Beyond 1994
Conclusion
From the Paper
"FedEx is still the technology powerhouse and the market innovators in the industry. Its brand recognition is tied to their slogan, "absolutely, positively has to be there overnight," which is still repeated after several decades. This advantage stems from a high degree of reliability that FedEx commands in the industry. This reliability ties right into its tracking system, which is the industry gold standard.
"The most important inhibitor facing FedEx has been pride. While speeding along at a lightning pace in the 1970s and 80s and making unsound decisions to stave off the competition, UPS was slowly but consistently catching up."
Tags:innovation efficiency, profit margins, activity analysis, penny
Looks at the importance of customer service, especially at Wal-Mart, as experienced by the author.
Analytical Essay # 119027 |
1,445 words (
approx. 5.8 pages ) |
8 sources |
MLA | 2010
|
$ 28.95
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Abstract
This paper stresses that customer service must be a major concern because customers are the lifeblood of a business. Next, the author relates customer complaints about Wal-Mart. Kohl's, J.C .Penney, Target, Mervyns and Sears also are evaluated. The paper makes recommendations to improve Wal-Mart's customer service.
From the Paper
"I am becoming so disappointed with Wal-Mart in all aspects. First of all, the customer service, especially at the cashier level is absolutely horrible. They are either too concerned with discussing their hours and lunch breaks or busy hashing over their personal woes with the other "hoochie" cashier 2 registers away ... all the time balling your clothing purchases into a wrinkled mess, and then tossed in the same bag with the nail polish remover."
Tags:complaints, cashier, rudest, expectations, protocols
An analysis of the ethical issues in the O.J. Simpson murder case.
Analytical Essay # 125755 |
1,750 words (
approx. 7 pages ) |
15 sources |
APA | 2008
|
$ 33.95
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Abstract
The paper discusses the O.J. Simpson murder trial in terms of ethics, racism, authority, egoism and lying.
From the Paper
"On June ..., Nicole Brown Simpson and Ronald Goldman were fatally stabbed outside of Brown's condominium in the Brentwood area of Los Angeles, California. Simpson has been divorced from O.J. Simpson two years earlier and evidence collected at the scene strongly suggested that O.J. Simpson was the killer. (Reske) In "People v. O.J. Simpson", a predominantly black female jury deliberated for three hours after a trial that lasted for days. Simpson was found..."
Tags:O.J. Simpson, racism, ethics
This paper looks at the causes, effects and treatments for Hepatitis C.
Analytical Essay # 123156 |
2,500 words (
approx. 10 pages ) |
24 sources |
MLA | 2008
|
$ 45.95
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Abstract
In this article, the writer discusses the characteristics, virulence factors, pathogenecity, transmission, symptoms, treatment and prevention of the liver disease, Hepatitis C. The writer looks at the RNA virus and HCV infection. Further the writer discusses the importance of patient education.
From the Paper
"Hepatitis C is a disease of the liver that is caused by the hepatitis C virus HCV. It causes potentially massive damage to the liver and is also associated with high levels of morbidity and mortality. This report will examine the literature focused on hepatitis C identifying the characteristics of the virus virulence factors pathogenecity transmission symptoms treatments and prevention intervention efforts. It will argue that hepatitis C presents a major challenge to the health care system ..."
Tags:hepatitis c, disease, pathogenecity, liver, HCV, patient
An explanation of the enzyme Protein Kinase C.
Essay # 36391 |
1,400 words (
approx. 5.6 pages ) |
7 sources |
2002
|
$ 28.95
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Abstract
A brief descriptive overview of the enzyme Protein Kinase C involved in the cell cycle and the different reactive features.
Tags:protein, kinase, c