Abstract
The paper discusses Bhattacharyya's belief that the "Lonely Planet" guidebook shapes how westerners see India and how they interact with their Indian hosts. The paper explains how she posits that the text reflects western biases and that tourists tend to interact with Indians through the distorting lens of their own cultural paradigms. The paper then looks at John Urry's idea that the "tourist gaze" is sub-consciously shaped by the tourist books and examines MacCannell's partly similar beliefs.

From the Paper
"At the core of her paper, Bhattacharyya appears to be insisting that tourists books - like the western travelers they inform - reduce the Orient to something akin to spectacle and that they "leave out" things which might seem mundane or insignificant to western eyes (387). For his part, John Urry does not seem to dispute this. Particularly, he writes that the "tourist gaze" is sub-consciously shaped by the tourist books that provide so much of his or her information; he also writes that western society is notably "ocular-centric" and that it places special emphasis upon what is seen rather than what is heard or smelled or even touched (Urry, 174-178)."

Tags:western, culture, views, biases, judgements

Abstract
This paper is a marketing investigation study showing the potential for a company in England which provides guided walking tours to market these tours to India for tourists coming to England. The paper finds that the company must target its advertising, but if it is wiling to, it can successfully market to the rising number of affluent Indians.

From the Paper
"This report analyzes and evaluates certain variables likely to affect Perfection Holidays' efforts to market activity vacations to Indian customers. To date, Perfection Holidays has marketed to tourists on holiday from commonwealth countries visiting the UK. Recognizing the potential for expansion, Perfection Holidays wishes to reach customers in India. In analyzing the Indian market, a "PESTLE" analysis is appropriate, considering six factor types affecting marketing: Political (Current and potential influences from political pressures):..."

Tags:india, marketing, affluent

Abstract
This paper is a take home examination that is focused on the ecotourist bubble. The paper addresses the incorrect notions of how ecotourism is not disruptive or is otherwise superior,and also highlights the characteristics of the tourist enclave. The paper includes a reflective note on the voyeurism of anthropological studies of particular kinds that do not plumb deeply into the phenomena encountered.

Tags:ecotourism, tourist enclaves, defects/prop

Abstract
This paper offers a situation analysis of "TV Guide", including a SWOT (Strengths, Weaknesses, Opportunities, Threads) assessment. The paper also discusses the history and background of the magazine and the development of its interactive, online version. The paper concludes by examining "TV Guide"'s basic market need and its two primary markets.

Tags:TV Guide, SWOT, situation analysis

Abstract
This paper provides a case analysis of "TV Guide"'s marketing strategy, which emphasizes age targeting. The paper examines the Guide's success in targeting both the baby boomer generation and the 34-and-under segment.

From the Paper
"The greatest strategic marketing issue for TV Guide is targeting its market by age groups. According to 'TV Guide''s demographics, its readers are divided almost evenly between men and women and its readership increases with ..."

Tags:TV Guide, case analysis, marketing, baby boomers, targeting, age

Abstract
This paper explores and details North American Indian life and culture as portrayed in Donald Hughes' book "North American Indian Ecology." This paper discusses the land issues facing the North American Indian tribes including overgrazing, erosion and assessments of appropriate land usage. The writer of this paper finds Hughes' book to be straightforward and concise in clarifying the characteristics of Indian life such as hunting, food growing and rituals.

From the Paper
"Tribes are having to mediate the disparate demands of their members and the industrial mindset of the BIA to balance forest use for economic need and preservation for cultural need. Tribes face many of the same problems as non-Native communities held hostage by the timber industry. Replanting has not always kept pace with harvesting on public or trust lands. The push to harvest old-growth timber is constrained by federal mandates to protect endangered species habitats, putting people out of work. Few local communities gain the "value-added" benefits of processing their own timber especially jobs and new businesses and when they do the environmental impact of mill sites has to be factored into any cost-benefit analysis."

Tags:ecology, land, environment, law, native, american, indian, oil, culture

Abstract
This paper explores how to properly orient Canadian undergraduate students who are to read Indian Muslim novels in English, as distinct from other English-medium work from South Asia. The paper addresses how to impart the Indian Muslim cultural heritage; how it differs from much believed about Islam or Indian Muslims in the present and the need for full historical orientation.

From the Paper
"To introduce an item of Islamic literature in present-day North America promises ample student misunderstanding due to the sway of media propaganda and wide scale ignorance of Islam as a varied phenomenon. (See Lindblom 2003) When preparing first classes for undergraduates who will read South Asian novels by Indian Muslim authors, one needs to expect low general knowledge, inspired to see how exposure to Indian Muslim literature can produce better understanding and curiosity to do with an Islamic world at least as varied as its Christian or other counterparts."

Tags:indian muslim, literature/novels, how to teach

Abstract
This paper examines Sportsman's Guide and presents a plan for making a decision on how to redesign its website.

From the Paper
"Sportsman's Guide is a sporting goods company that started with a mail order catalog in in outdoors man, Gary Olen's, basement and that evolved to include a web site in later years.
"Located in South St. Paul, Minnesota, the company features products on a par with other big-name sporting goods companies such as Cabela's, but keeps its prices lower by buying right, not by adding to the mark-up. Now boasting over ... million customers and putting the..."

Tags:Sportsman's Guide, organizational development, questionnaire, interview, web site

Abstract
The paper explains that Jack Weatherford began to examine the history of the Native American as he discovered that many agricultural products would not have been produced in farming without the knowledge that Indians gave those in the new world. The paper describes how Weatherford further stipulates that it is through these advances in agriculture that the United States has remained a strong contender in the global market ,and that without the influences of the Native Americans on the early settlers those new to America would not have survived. The paper analyzes how, through his work, "Indian Givers: How Indians of the Americas Transformed the World", Volume I, Weatherford brings an insight to a people that most individuals have been negligent in understanding. The paper concludes that it is Weatherford's purpose to demonstrate that Native Americans have been a misrepresented and forgotten people when the history of North America is discussed.

Tags:review, indian, givers

Abstract
The military history of British involvement in India began, fully, in 1857 when Indian forces staged a revolt against the British East India Company. The Indian army began as an indigenous force run by British officers. The British role in India, far surpassed the history of British Imperialism anywhere else in the world.

Tags:british, influence, indian