An analysis of the significance of social class and race to advertising and marketing of consumer products.
Term Paper # 102863 |
2,174 words (
approx. 8.7 pages ) |
6 sources |
MLA | 2008
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$ 40.95
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Abstract
This paper argues that cultural products we produce and consume today have connections to a particular social class. The paper discusses the concept of class in relation to culture and concludes that race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (Western) advertisers to market a line of products through the individual endorsing those products.
From the Paper
"Finally, race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (western) advertisers to market a line of products through the individual endorsing those products. Suffice it to say, Tiger Woods - by virtue of the fact that he is not "white" but an aggregation of different ethnicities and races - is a man whose racial identity does not so much make him unique but, lamentably, makes him just another item that can be utilized to appeal to consumers throughout the world in a global economy. In a real sense, race in this instance is meaningful because Tiger Woods is used (has arguably always been used) as a pawn in the homogenizing march of western-based globalization and consumerism over the entire world (Yu, 203-207). In the final analysis, the cultural products we consume each day are often rife with socio-economic and racial associations - and race can be used to turn a "white" cultural product (Nike shoes, for example) into something that others from different ethnic and racial backgrounds will endorse."
Tags:globalization, socio-economic, endorsement, identity
A look at why class is such an important aspect of our identity.
Essay # 46099 |
2,161 words (
approx. 8.6 pages ) |
6 sources |
MLA | 2002
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Abstract
This paper discusses how social class plays a role in terms of, not birth, but of money earned, educational level, type of employment, public prominence, and similar elements, any or all of which also can be seen as helping individuals build and maintain a personal identity. It evaluates how social class continues to have a strong influence on society and serves as a means for the individual to gain a social identity and a personal one, as well. Through a literature review, it draws on the theories of the likes of Karl Marx and Max Weber on the social divide and democracy.
From the Paper
"Weber found that a social class is a group with a similar market situation and thus similar life chances. This fits with the idea that a social class is marked by economic level, employment, educational level, and the like. Weber makes this point when he identifies a market situation as something like flute players or stained glass window maker. Unions and professional associations are also organizations the members of which are identified so as to be members of the same class by at probably at least three dimensions, those being educational level, type of employment, and economic level to an extent. We gain our identity through these different dimensions, so while we may believe that we are above social class, we actually accept and acquiesce in the idea of social class when it is considered in this manner."
Tags:karl, marx, weber, democracy, society
A discussion on how different social classes are defined and differentiated.
Narrative Essay # 106822 |
1,234 words (
approx. 4.9 pages ) |
2 sources |
MLA | 2008
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$ 25.95
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Abstract
This paper discusses the subject of social class and relates that it
transcends actual wealth because the concept relates much more to issues regarding social networking, values, beliefs, and personal identity. Furthermore, the paper discusses how social class often relates to whom one knows, how well-connected a person is in the community, and what ethnic background an individual is part of. The writer then discusses various issues regarding social class such as careers, associating with the correct people etc., and looks at how these issues relate to her own life.
From the Paper
"In spite of the limitations I place on myself in terms of who I associate with, I have been able to make friends from different class backgrounds. I learn a lot from my friends, who have taught me the value of understanding where others come from and how their self-concept is shaped by their families. The people I know from lower class backgrounds or who are very poor sometimes feel hopeless because of the long uphill battle they would have to climb if they wanted to attend university. Because their parents cannot afford tuition, they rely on scholarships or financial grants. If they attend a community college, they mark themselves as a lower class to middle class background because usually community colleges are attended by the students whose families cannot afford to send them to a larger state university. Thus, I am aware of the ways society imposes limitations on our ability to change our social class even if the United States is a more liberal society than most. I have a balanced perspective about social class: on the one hand I acknowledge the ways social class has affected my identity and my friendships, my goals and my dreams. On the other hand, I seek to transcend class and have access to different sources of income, different outlooks on life, and different social circles."
Tags:lower, class, middle, class, society, lower, income
This paper studies Barack Obama's identity and political vision.
Analytical Essay # 123204 |
4,500 words (
approx. 18 pages ) |
34 sources |
APA | 2008
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$ 70.95
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Abstract
This paper provides a comprehensive discussion of the identity and political vision of Democratic Illinois Senator Barack Obama, a candidate for president in 2008. Issues of identity including ethnicity, social class, educational background, and religious belief are used to demonstrate how they converge in Obama's overall political vision.
From the Paper
"In examining major political leaders it becomes readily apparent that there is often a link between personal identity and political vision. As a white southern evangelical from the upper-classes George W Bush's political vision has embraced tax cuts for the wealthy support for the Religious Right pro-life anti-same sex marriage etc and cushy contracts for corporations responsible for rebuilding Iraq's infrastructure. Bush's southern and white upper-class background are partly responsible for his political stubbornness ..."
Tags:candidate, faith, government, politics, political campaigns, Chicago, poverty, social movement, Republicans, George Bush, Martin Luther King, Jr., Harvard, Senate
A review of the impact of race, class and gender in Luis Rodriguez' memoir, "Always Running: La Vida Loca: Gang Days in L.A."
Book Review # 102952 |
769 words (
approx. 3.1 pages ) |
1 source |
APA | 2008
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$ 16.95
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This paper analyzes Luis Rodriguez' memoir, "Always Running: La Vida Loca: Gang Days in L.A." It particularly discusses how identity is shown to be a prison of race, class and gender in which few young Mexican-Americans are able to escape. The paper gives examples from the text that illustrate how the very first social interactions of Latino youth in Los Angeles are severely impacted by their undeniable Mexican-American identity.
From the Paper
"Another substantial iron bar of Rodriguez's prison was that of Gender. Clearly, male bravado played a big part in the early teen trouble-making years of Luis and his fellow gang-members. One example closely follows a summer expedition to the beach with some friends--both male and female. Rodriguez tells the story of young teens at the beach, flirting and fondling--interrupted by the local police. One thing that is interesting is his description of one of the female's body rising from the water after being thrown in by one of his friends. It is the first detailed account of the female form, and the account's graphic nature shows that his interest in becoming desirable to women has now become important. This description of his subject of interest, Hermie, is harshly broken up by the young group's run-in with the local law-enforcement. The reason this seems significant is because when Rodriguez gets home, his mother scolds him for being a trouble maker, saying: "You have to work, to help us out here. You're a big man now." The close relationship between his graphic memory of untouchable Hermie and his inability as provider for his family shows that his role as a man amidst all the other social challenges had just added more height to his mountain."
Tags:Latino, identity, prison
This paper looks at Bruce Springsteen and discusses individuality, class hierarchy and the "rebel" youth culture of America.
Essay # 103614 |
1,193 words (
approx. 4.8 pages ) |
8 sources |
MLA | 2008
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$ 24.95
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This anthropological study analyzes how Bruce Springsteen has become more than a rock 'n' roll musician in his cultural influence on American youth culture. The writer notes that not only has Springsteen been a major musical influence in the rock 'n' roll genre, he reflects the social dreams and desires of American youth culture through a variety of class distinctions and lifestyles. In essence, the writer notes that Bruce Springsteen sings of different class backgrounds. Further, the writer maintains that Springsteen defines a rebellious and individualistic identity in youth culture through his lyrics and musical understanding of American social norms.
From the Paper
"The type of feeling that calls for redemption of the poor people in the world can also be seen in his music on a domestic note. This forms the main corpus of lyrics and music that respond to the deeper troubles that youth sought within the often depressing and economically down turned post-Nixon era of American culture. Bruce Springsteen, although not above singing songs of the more carefree traditional songs of Little Richard, is more apt to be singing about the quest for freedom from authority for young people. After all, Bruce Springsteen had come from a middle class background, and he had known the suffering of being without money or of having a place to live. For instance, in "Born to Run", Springsteen uses a lyrical example of the desperation of youth culture, as the confines of social norms drives the young people to reach beyond barriers through escaping cultural isolationism."
Tags:lyrics, class, cultural, influence
Examines the issue of social privilege in relation to one's class, using the works of Noam Chomsky and Marxist theories as references.
Essay # 30076 |
1,540 words (
approx. 6.2 pages ) |
7 sources |
MLA | 2002
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$ 30.95
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Abstract
Pierre Bourdieu observed that human beings demonstrate a strong need to classify objects and groups. A large part of a person's identity is determined by how he or she is classified into social groups that are divided by factors like ethnicity, social or economic status, race and gender. In addition to identity, a person's social and economic privilege are derived from and defined by his or her economic class. In many ways, the economic class a person is born into remains a determining factor over other aspects of his or her life. This paper thus draws from the writings of Marxist theory and Noam Chomsky to examine the continuing influence of class and its concomitant social and economic privilege.
From the Paper
"Despite the astute realization that consciousness is defined in relation to one's economic conditions, this classical Marxist analysis of a superstructure (political institutions and consciousness) resting on an economic base proves inadequate to explain the many forms of social stratification. For instance, gender and race often affect privilege, even more than class. Furthermore, even Marx himself recognized that the peasant and working class often use their limited voting rights to further subjugate themselves, rather than establishing themselves as a revolutionary challenge to the ruling class (Fletscher 89)."
Tags:bourgeoisie, Communist, Manifesto, free, speech, World, Bank
This paper discusses the political struggle over cultural identity via "the naming" process, whereby certain social constructions reinforce systems of racial oppression.
Essay # 38438 |
1,650 words (
approx. 6.6 pages ) |
8 sources |
2002
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$ 32.95
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Throughout American history, racial identities have been formed by not only politics, but also by the intersection of class and racial boundaries. The paper argues that African Americans must struggle to rid themselves of certain traits that have been internalized from the white power structure. African Americans must work to open a discourse outside of the parameters of language built by white elites. In this way they can shape their own racial and cultural identity.
In this paper, the premise of this comparative study of gender and class appositives dictates the socially and subjective nature of societal stereotypes often engineered through the media and learning institutions. Cunningham and Delph-Janiurek ...
Essay # 137700 |
1,000 words (
approx. 4 pages ) |
0 sources |
MLA |
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$ 21.95
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In this paper, the premise of this comparative study of gender and class appositives dictates the socially and subjective nature of societal stereotypes often engineered through the media and learning institutions. Cunningham and Delph-Janiurek propose very similar ideas on the construct of popular arguments that define these roles through physiology and economics, but the voice of geography is often dictated by the language of "drag" that relies on social mimicry and repetitive behaviors of social stereotypes.
From the Paper
Thank you for purchasing a customized research paper from Essay Experts LLC. We strive to deliver to our customers the most accurate and up-to-date research each and every time we prepare a custom work. Your Writer ID: #255 Order ID: 13002 Topic: English Disclaimer: This document should be used in precisely the same way you would use any article you might find in your local research library. Remember, you must cite it properly just like you would any other source listed in your bibliography. If you have any questions regarding citing
Tags:cunningham, language, voice
A discussion of how in the both colonial and in the national eras, Indian women have signified social virtue, honour and national identity.
Essay # 34231 |
1,150 words (
approx. 4.6 pages ) |
6 sources |
2002
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$ 23.95
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This essay will argue that, both in the colonial and in the national (post-Independence) eras, the same social forces responsible for the subjugation of women to men have also used "women" as collective signifiers of social virtue, honour, and even national identity. Indian women have been both active participants in this process as well as leaders of the resistance against such "honours". The conflicting role of Indian women in this process is due largely to the fact that their subjugation is not confined to the field of gender relations. Historically, colonialism and nationalism, family, caste and class have all participated in this process.