Abstract
This paper describes the competition in the U.K. ice cream market and the threat of monopoly that occurred some years back.

From the Paper
"The U.K. ice cream market is notoriously competitive. In ..., the U.K. 's Competition Commission warned that a monopoly may exist in favour of Bird's Eye Walls, the frozen food arm of Anglo-Dutch conglomerate Unilever and the manufacturer of the Magnum Cornetto and Solero brands. Birds Eye Walls supplied ... of the U.K.'s impulse ice cream market and was far ahead of Nestle's Lyons Maid brand which had only..."

Tags:U.K., Nestle, Bird's Eye Wall's, ice cream, market, competition, monopoly, Mars

Abstract
This paper describes the growing demand for frozen dairy products in the Middle East, focusing on the United Arab Emirates and their taste for ice cream. First, the paper presents statistics about the growing market for frozen treats in the UAE. In particular, it notes the popularity of take-home containers versus impulse buy frozen ice cream treats. The paper also addresses how across the Middle East, flavor and brand preferences are growing more diverse, showing an emerging Western-style attitude towards eating ice cream. Various reasons are suggested for the increasing popularity of ice cream. These include abundance of domestically produced milk in wealthy, oil-rich nations, the hot climate and the desire for luxury Western 'cold' items Additionally, the paper discusses how foreign ice cream producers have made considerable inroads in the UAE,such as Baskin Robbins. The paper concludes by summarizing market trends involving ice cream in the UAE, further noting the current demand for foreign goods and the volatility of tastes in the UAE suggests that moving now might be a good way to establish brand loyalty amongst a population whose tastes are in flux.

From the Paper
"Across the Middle East, flavor and brand preferences are growing more diverse, suggesting an emerging Western-style attitude towards eating ice cream. In the UAE in particular: "consumers...prefer a wider choice of brands," and the relative novelty of Western sweets tends to mean less brand loyalty (Sweet trends, 2009, AME). This can create new opportunities for marketers, but can also mean a volatile and unstable base of demand. The UAE's appetite for Western goods is often fickle, and its taste in foodstuffs is no exception, contrary to neighboring nations which have tended to focus on fewer basic flavors, such as vanilla and chocolate.
"One reason for the popularity of ice cream is an abundance of domestically produced milk in wealthy, oil-rich nations (Field 2006). After the oil boom of the 1970s, many Middle Eastern countries invested heavily in agriculture."

Tags:brand preferences, dairy market, Middle East, Baskin Robbins, impulse buy item

Abstract
The paper relates that Ben & Jerry's ice cream is a premium ice cream product that comes in a variety of flavours. The paper reveals that some of the more popular flavours are Cherry Garcia, Chunky Monkey, and the Half Baked ice cream. The paper asserts that Ben & Jerry's ice cream products are made of the highest quality organic and non-organic raw materials.

From the Paper
"Ben & Jerry's ice cream is a premium ice cream product that comes in a variety of flavours. Some of the more popular flavours are Cherry Garcia, Chunky Monkey, and the Half Baked ice cream. Ben & Jerry's ice cream products are made of the highest quality organic and non-organic raw materials. The market for this product has been segmented by full flavour, low calorie, organic, non-organic, and Italian or sorbet products."

Tags:ben, cherry, garcia

Abstract
This paper explains that Unilever's ice cream business, including Ben & Jerry's, is using a "no-one-size-fits-all" international marketing strategy that is giving the company a sustainable competitive advantage as the world's largest ice cream manufacturer. Next, the author evaluates Unilever's international marketing strategy especially regarding the company's competitors and how their respective corporate cultures and strategic marketing approaches are viewed by Unilever strategists. The paper concludes that the international marketplace represents an enormous potential for Unilever's ice cream products if the company continues its present strategy and does not waste resources and sacrifice it quality image by competing head-to-head with lower-priced brands. A table of it competitor Nestle and how it is perceived is included in the paper.

Table of Contents:
Table of Contents
Glossary of Terms
Introduction
Review and Analysis
Background and Overview
The International Business Environment
Unilever's International Marketing Response
Unilever's Competitors, Company Culture and Strategic Approach
Recommendations
Conclusion

From the Paper
"Despite this change in ownership and worries from environmental activists who expressed concern that Ben & Jerry's would no longer be able to adhere to its environmentally responsible businesses model after being acquired by Unilever, Bogo emphasizes that the company has gone to extra lengths to ensure that the model remains firmly in place. According to this analyst, "Unilever, the world's largest ice cream company with brands including Breyers and Good Humor, begs to differ. Ben & Jerry's, the company says, will continue to make its ice cream unhampered, with 7.5 percent of pre-tax profits donated to community social and environmental organizations through the Ben & Jerry's Foundation. In addition, Unilever will contribute another $5 million to the foundation and create a $5 million fund to help minority-owned businesses."
"Clearly, the company enjoys a wide range of product lines that can be positioned according to the cultural preferences in a given region as well as less easily defined attributes such as the "feel-good" aspects of purchasing some Chunky Monkey by Ben & Jerry's. All that would remain for savvy marketers would be to segment their various markets accordingly and position these labels where they will enjoy the best sales against their several competitors without diminishing the sales of their own other ice cream brands and these issues are discussed further below."

Tags:cross-cultural, local preferences, nestle, ben and jerry's, private label

Abstract
This paper discusses the ice cream industry with specific reference to the ice cream company, Ben & Jerry's. The focus of the paper is on the significance of the internet and the use of information technology in the development of business strategies. The paper considers the successes, failures and weaknesses of these techniques and includes a general discussion of the ice cream industry. This is followed by a specific analysis of Ben & Jerry's. The analysis is achieved through a consideration of information systems within the company and an examination of Ben & Jerry's success in the industry. The company's use of information technology and the Internet to further their success is also examined in detail.

Table of Contents
Industry Summary
Company Perspective
Information Systems at Ben & Jerry's
Final Analysis: The Success of Ben & Jerry's

From the Paper
"Technology moves forward on a continual basis. All businesses have moved forward with the times and it is almost unthinkable for a modern company of fair size not to have a web page. The ice cream industry is no exception. Another example of how the increasing sophistication of technology is the fact that programmable freezers and aerators now form part of the world of ice cream manufacture."

Tags:health, consciousness, nonfat, lowfat, products, fat, replacers, consumption, seasonal

Abstract
This paper profiles and compares three international companies, Dunkin' Donuts, Krispy Kreme and Carvel Ice Cream. It describes the companies' scope of operations and the similarities and differences among the company's marketing strategies per region. The paper also discusses each company separately and then compares them to each other.

Table of Contents:
Company 1: Dunkin' Donuts
Company 1: Scope of Operations
Company 1: Differences Among The Company's Marketing Strategies Per Region
Company 1: Similarities Among The Company's Marketing Strategies Per Region
Company 2: Brief Company Profile
Company 2: Scope of Operations
Company 2: Differences Among The Company's Marketing Strategies Per Region
Company 2: Similarities Among The Company's Marketing Strategies Per Region
Company 3: Carvel Ice Cream
Company 3: Scope of Operations
Company 3: Differences Among The Company's Marketing Strategies Per Region
Company 3: Similarities Among The Company's Marketing Strategies Per Region

From the Paper
"Dunkin' Donuts however, does know how to use regional knowledge and sensitivity, particularly in the Northeast, to secure a marketing advantage. A love of sports fits in with the blue-collar, anti-Starbucks profile of a typical Dunkin' Donuts consumer. The company's Boston-based roots run strong, as revealed in a recent promotion for Red Sox tickets, reflecting the rabid fan base of the New England area. However, although slightly less securely based in the Mid-Atlantic region, the company is sensitive enough to offer Eagles tickets and Mets/Yankees tickets in another promotional campaign."

Tags:marketing, strategies, operation

Abstract
This five-page paper considers the ice cream industry in general as well as the place that Ben and Jerry's has in the industry. Porters five forces model is used to analyze the environment as well as an external environmental analysis. Using as business model and looking at how small businesses grow by looking at demographics and consumer systems.

Abstract
This paper discusses the poem "The Emperor of Ice-Cream" by Wallace Stevens which describes a funeral scene. It shows how although the poem is based on the story of an old woman's wake, Stevens delves into the deeper meanings of life, death and reality in the poem. It examines how the title also symbolizes the primacy of physical, sensual pleasures, which is one of the themes of the poem. Although a funeral is about to take place, the narrator and the funeral attendants are more concerned with mundane details such as ice cream. It looks at how the poet ends each stanza with the line, 'The only emperor is the emperor of ice-cream', which emphasizes that sensual pleasures are more important than thoughts of religion or the hereafter.

From the Paper
"However, Stevens isn't just trying to startle his readers. The poet presents a complex attitude toward death with "The Emperor of Ice-Cream." Death is treated by the funeral-goers as an unimportant, inconsequential, even distracting part of life. The funeral-goers, who cannot properly be called mourners because they show no signs of mourning, are not as concerned about the dead woman as they are with mundane things. Ice cream is the main symbol of these mundane considerations. Other minute details that distract the attendants, including the narrator, from the matter at hand are the "three glass knobs" missing from the deal dresser and the embroidery on the woman's cloth."

Tags:funeral, wake, death, religion

Abstract
The paper looks at the external environment facing ice cream manufacturer, Ice-Fili, the state of the ice cream industry in Russia, the condition of the firm itself in difficult times, what options are available to it as it strives to secure market share, what recommendations this writer has to offer, and how (some of) these recommendations should be implemented. In the end, the paper shows how Ice-Fili must move its distribution networks away from kiosks and corner stores towards supermarkets, restaurants catering to people who are not looking for luxury dining, and towards gastronoms in the rural areas. At the same time, the paper relates that it must emphasize mid-range, mid-price products because the upper lower parts of the price scale belong to somebody else. Finally, the paper argues for venturing overseas.

From the Paper
Business Case Study: the case of Ice-Fili Date: April 17, 2008 To: From: Executive Summary The following report argues that Ice-Fili will continue to lose market share until it starts specializing in mid-range ice cream products that cater to people who want dining - but dining at an affordable rate. Furthermore, the paper suggests the importance of cultivating a presence in the foreign market insofar as Russian ice cream manufacturers are

Tags:business, case, study

Abstract
This paper examines the ice cream business in Russia in the form of the Ice-Fili company, a mid-sized producer of ice cream in Russia and the top ice cream producer in that country. The paper shows that the Russians have a particular love of ice cream, which makes the market attractive in terms of having a large number of eager consumers ready for an ice cream product (though this is a market that has declined in recent years).

From the Paper
"Ice-Fili is a mid-sized producer of ice cream in Russia and the top ice cream producer in that country. The industry is embedded in the larger Russian economy and serves the Russian ice cream market. Russians have a particular love of ice cream, which makes the market attractive in terms of having a large number of eager consumers ready for an ice cream product (though this is a market that has declined in recent years {"Russians Refuse to Eat Ice Cream Despite Their Great Fondness for the Product" para. 1]). Ice-Fili has had trouble surviving in the New Russia since the collapse of the former Soviet Union. Ice-Fili must also compete with major international producers of ice cream such as Ben & Jerry's, though that company left the market in 2001."

Tags:russia, ice, cream