Abstract This paper discusses the safety of tourists since the September 11, 2001 attacks in New York. It examines how much progress has been made since then in the specific task of making tourists safer in hotels. It assesses the ways in which tourists are made safer and ways in which the system has failed to improve their safety. Overall, the paper concludes that tourists are no safer now than they were prior to September 11.
From the Paper "However, despite such recommendations, and despite the horror of 9/11, it does seem that very little has been done by hotels to increase security post-9/11. For example, a study conducted by Professor Cathy Enz, in conjunction with Smith Travel Research, surveyed 1,033 hotel managers in the US soon after 9/11, and then followed up by surveying 492 general managers in October of 2002. The study showed that most hotels did not make any changes to security and safety staffing and procedures in the year immediately after the attacks. Presumably, if changes and improvements were not made when the attacks were still fresh in everyone's minds, they would not be made subsequently. Enz commented that: "It appears that most hotels are standing pat with their existing safety and security procedures." (Myers, 2003, on web page cited.)"
Abstract This paper presents a tourists' guide around the west coast of Africa. It focuses on Marrakech, Morocco and the Atlas Mountains, follows the path to Toubkal through the villages on the way and then looks at Lake Nyos and Kribi, Cameroon. The paper ends in a hotel in Kribi, Cameroon with a summary of all the sights that the tourists would have seen over the past week.
Table of Contents:
Location: Marrakech, Morocco, Africa
Location: Path to Toubkal
Location: Lake Nyos
Location: Kribi, Cameroon
Location: Hotel in Kribi, Cameroon
From the Paper "Mount Cameroon and the range of mountains that include Mount Oku and Lake Nyos was created by lava flows. The smoothness of the mountains in Cameroon and the many cinder cones, like the one that holds Lake Nyos, make it easy to see the differences between the two mountain ranges. The main differences are due to the Cameroon line being on a geologic fault or rift zone and the Atlas Mountains being at the junction of two plates."
"Finally, we discovered the escarpments of the south Cameroon Plateau that ended at Kribi Beach. The sloping terrain and gently rolling hills we saw while flying to Kribi became the deep gullies toward the Cameroon coastal plain. When the Lobe River rushes over one of these drop offs, the waterfalls and rapids created are just amazing to see."
Abstract The paper reveals that all signs point to the United Arab Emirates (UAE) as one of the major tourist destinations in the years to come. The paper identifies the characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the UAE today. The paper then provides an overview of the international hotel and hospitality industry and the travel and tourism industry that accounts for the lion's share of its revenues and assesses initiatives underway in the region that are reflective of current trends in the region. The paper includes a color map of the United Arab Emirates as an appendix to the paper.
Outline:
Introduction
Review and Discussion
Conclusion
From the Paper "Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing industry in an increasingly affluent region of the world. While there are a number of constraints to doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good."
Abstract This paper answers a series of questions in several modules concerned with the marketing of a new hotel in Centerville that needs to identify its target market. The paper discusses how the target market in this case is a multiple market, most clearly divided according to time of year, though the hotel would do well to target vacationers and tourists year round. This being a college town, visitors in the winter are different from visitors in the summer. In addition, the town has a major change in weather between winter and summer.
From the Paper "The hotel in Centerville needs to identify its target market. The target market in this case is a multiple market, most clearly divided according to time of year, though the hotel would do well to target vacationers and tourists year round. This being a college town, visitors in the winter are different from visitors in the summer. In addition, the town has a major change in weather between winter and summer. For the summer period, the hotel should target those people who would avail themselves of the hunting, sailing, and fishing that is offered in the area because of the proximity to a large lake. For the winter, the hotel should target people interested in snow activities such as snowmobiling, cross-country skiing, and skating. In the fall in particular, many of the visitors to the town are parents seeing to it that their children are fitting into campus life."
Abstract This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.
Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion
From the Paper "Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."
Abstract This paper reviews the hotel industry, looking at the major players in the market. It provides statistics about numbers of rooms in the leading chains and where the most popular locations are. The paper then moves its focus to the Hyatt Hotels chain and examines how this fits into the global market.
From the Paper "The industry's market segments are upper-scale, upscale, mid-scale with food and beverage service, mid-scale without food and beverage service, and economy. Those in the upper segments, often large and located in major cities or resorts, serve business and convention travelers and middle-to-high-income tourists who are more particular with service quality than price (Working for America Institute 2004). Those in the lower segments are mostly smaller, located in major areas and more particular about price than quality of service."
This paper examines the case study of the Accor Group of Hotels in Indonesia, in which the company decided to market and develop a chain of standardized hotels similar to the Holiday Inn chain in the US.
Abstract This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.
From the Paper "With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."
Abstract This paper notes that the hospitality industry, which includes travel, businesses, hotels, restaurants, and theme parks among other businesses, operates on a relatively small margin in most cases and can be adversely affected by economic changes and by customer dissatisfaction that then translates into bad word of mouth. Businesses like hotels and restaurants thus have to set and meet quality standards that contribute to customer satisfaction and also must provide customer service. At the same time, such businesses have to try to keep down labor costs in order to stay within the small profit margin they usually face. This paper discusses some of these issues by examining the way that the Four Seasons Hotel chain has managed costs and quality in recent years. The Four Seasons Hotel Chain is a Canadian-based company that began with one hotel in Toronto.
Abstract This essay discusses Japan, in terms of culture, as well as attractions. It explores possible reasons for tourists being reluctant to visit Japan. The paper then offers unique ideas on how Japan could market tourism to other areas of the world, in order to encourage tourists to visit.
From the Paper "Despite Japan's facade of modernity, from its city skylines and "Bullet Trains" to its millions of people who seem to have high-tech cell phones glued to their ears, traditional Japan still exists in a huge network of inns and restaurants, and in arts, crafts and customs that have not changed in over a thousand years. The deceptive thing about Tokyo is that it seems surprisingly Western on the surface with Western looking buildings, McDonald's franchises and kids listening to rap music. It seems like you might as well be in Los Angeles. Yet you don't need to dig very deep to discover the Japanese soul beneath the Western facade. One of the most appealing aspects of travelling in Japan is the richness of culture that can be encountered. Advertisement should grasp that despite Japan's apparent Western aspirations, it is uniquely Japanese. "
Abstract This paper discusses how few industries are as rabidly competitive as the hotel industry. With this in mind, the following paper offers a business proposal for a 30 acre hotel to be constructed in St. Kitts of the West Indies. Beyond its role as a resting place for weary travelers the hotel will also serve as a hospitality and tourism college for those interested in making their way in this sector.
Abstract This report establishes a scenario for the development of a career goal in the area of hotel general management through the development of an industry analysis and an education career path outline. Special consideration is given to the goals of the individual who is seeking employment in the hospitality industry as a hotel General manger (with the long term goal of ownership). The paper includes one table.
Table of Contents:
Executive Summary
Career
Goal/Problem
Scope
Industry Background
Methodology
Findings
Recommendations
Conclusions
Back Matter
References
From the Paper "There has been a recent increase in the number of hospitality management training programs and these programs are demonstrative of internal as well as external changes to the industry and the education system. The industry is seeking to educate many people in-house and is much more willing to demonstrate belief in individuals by allowing them to seek outside educational goals, while still employed, through incentive as well as the development of systems that are inclusive of study and class time allotments. (Lucas, 2003, p. 88) this new emphasis has created a strong sense of the need for education, at top levels, while maintaining the work/school ideals of company specific training, goals and extremely high standards of service. Due to the recent upturn in the understanding for the need of education the goal of an individual must include a partnership between hospitality education and work experience."
Abstract A paper on the topic of hotel restaurants and tourism. The focus is on sales and public relations in hotel and motel improvement. Often the simple courtesies of workers bring the greatest public relations.
Abstract This paper first looks at the limitations of franchising the Embassy Suites Hotels corporation. Then, the paper shows a long list of items on the corporation's Uniform Franchise Offering Circular, or UFOC and explains and details as to what exactly they might mean for the prospective franchisee and hotel owner. Finally, a conclusion is made, based upon the proposed relationship and financial benefits and liabilities, including the sources that have been studied.
From the Paper "This paper will discuss and dissect the issue of the limitations of the Embassy Suites Hotels corporation's franchise program and its Uniform Franchise Offering Circular (UFOC). This document is one that is offered up to potential owners and purchasers of franchises at least ten days before said purchase. The purpose of this circular is to best educate and inform potential franchisees of this, or any, hotel corporation just what limitations there are within said corporation and what liabilities these limitations might pose for franchisees and their franchises. The second section will discuss the various items that a franchisor is required to divulge in the UFOC and these items will be studied on the current UFOC from Embassy Suites Hotels. The first set of items to be listed on the Embassy Suites UFOC are those numbered 1 through 4."
Abstract The paper describes the target market for the Royal York Hotel; it is the upscale business traveler or the well-heeled vacationer who desires a luxurious environment. Because such a financially stable background is typically not obtained by the under 25 age group the Hotel's overall target market is the professional between the ages of 25 and 65. For the specific advertisement, the marketing department is targeting the business traveler between 35 and 45.
From the Paper "Segmentation Strategy: Royal York Hotel has a broad market appeal although it is constrained to certain income levels. Royal York intends to segment this broader market by developing an advertisement campaign that targets a particular segment within the broader market."
Abstract A SWOT analysis that examines the potential internal strengths and weaknesses as well as the potential environmental opportunities and threats to Canadian Pacific Hotels and Resorts (CPHR). The analysis concludes that CPHR has an essentially sound strategy that should operations into Europe in order to tap into unrealized operational income and to absorb potential reduction in North American income.
