Abstract
The paper discusses how traditionally, the hotel industry measures its success by a calculation known as RevPAR, or revenue per available room, which Trillium will need to analyze in order to determine the most optimum strategy. The paper explains that RevPAR is figured by multiplying the hotel's average daily room rate by the occupancy rate which is measured as a percentage. The paper relates that while some hotels may measure RevPAR by dividing a hotel's revenue by its room count as well as the total number of days in a given period of time, the most common method is the former and this figure must then be divided by segment such as economy and luxury (Hoffman, Becker & Wong 87). In fact, the paper reveals that the hotel industry has become quite attractive as investment vehicles indicate an overall strong underlying financial performance.

From the Paper
"Traditionally, the hotel industry measures its success by a calculation known as RevPAR, or revenue per available room, which Trillium will need..."

Tags:strategic, overview, revpar

Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.

Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organization
Conclusion
References
Bibliography

From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organizational performance in regard to customer loyalty."

Tags:loyalty, programs, Hilton, Ritz-Carlton, marriot, chains

Abstract
This paper presents an exploration of the hotel industry in Dubai. The paper examines the industry as a whole, the changes that have taken place over the past decade and the effect of globalization on the hotel trade.

Outline:
Overview:
Introduction
Culture
Conclusion

From the Paper
"Social custom dictates that handshakes are an important part of greeting someone. In addition the Arab custom believes that one should not address a woman unless one has been properly introduced to that woman. The hotel industry has worked to accommodate both the Arab culture and the western culture within their guests. Offering alcohol to an Arab is considered offensive if one is not positive that the Arab drinks, however, in western civilization offering a drink is considered a mark of politeness. The Dubai hotel industry has had to incorporate ways to offer drinks without offending any guests.
Ramadan is the most revered holiday among Muslims and it is considered extremely offensive to eat, drink or smoke in front a Muslim from sunup to sun down during that time frame. The Dubai hotel industry has devised methods to allow non Muslim guests to partake in food and beverage without offending the Muslim locals and guests. "

Tags:Muslim, technology, cultures, Gulf, Social, custom

Abstract
This paper reviews the hotel industry, looking at the major players in the market. It provides statistics about numbers of rooms in the leading chains and where the most popular locations are. The paper then moves its focus to the Hyatt Hotels chain and examines how this fits into the global market.

From the Paper
"The industry's market segments are upper-scale, upscale, mid-scale with food and beverage service, mid-scale without food and beverage service, and economy. Those in the upper segments, often large and located in major cities or resorts, serve business and convention travelers and middle-to-high-income tourists who are more particular with service quality than price (Working for America Institute 2004). Those in the lower segments are mostly smaller, located in major areas and more particular about price than quality of service."

Tags:tourist, service, host

Abstract
This paper explores the nature of the hotel industry in the five- county area of Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties as compared to its regional and national significance as an economic venture.

Abstract
This paper details new technology that is helping businesses expand profits and sales. Electronic commerce has become an essential reality for all industries, including travel and hotel industries. The latest trend must be followed-it is that of the virtual tour of the hotel premises. This aspect of technology is expected to boost sales by increasing the customer base of hotels, and making it easy to market hotel facilities.

Abstract
This paper explains the methodologies used in the majority of studies to measure and evaluate customer's expectations and satisfaction in the hospitality industry. It includes details of SERVQUAL and LODGSERV that specifically measure customers' attitudinal rankings of the performance of specific attributes associated with the hospitality industry. It also includes information taken from studies that have been carried out on this subject.

From the Paper
''First is the need for assurance. This is the dimension that specifically focuses on the training, knowledge and ability of employees to quickly convey trust and confidence throughout their organizations. This is also foundational to the development of credibility and integrity with customers, the catalyst of customer leadership and the ability to transform expectations into customer loyalty. In the context of the proposed Services Expectation Model, assurance is the strength of the interlinking of trust with voluntary and school exchange behaviors. The strength of these interrelationships is brought about through the use of process-based expertise for delivering exceptional service and surpassing customers' expectations. The net effect of assurance is the development of trust and confidence in the hospitality provider as a result of exceptional performance. The second factor, empathy, is the innate ability of a service organization to define processes and also create a culture that nurtures a caring, individualized attention to customers that is sincere. The third factor is reliability of the service organization to deliver on a consistent basis the promised services dependably and accurately.''

Tags:performance, model, analyses

From the Paper
"Yield management is the balance of selling limited and perishable inventories at the right price to the right customers. This means that a single commercial airplane flight can have many different prices based on the needs of the travelers involved and when they purchased their ticket. Hotels can have guests paying different rates for essentially the same room, and even hospitals are competing in ways that not only boost their occupancy rates, but their overall yield results.

Initially begun in the hospitality industry, yield management can be incorporated into other related industries where the conditions are right. However, there is the potential for problems if managers focus exclusively on yield management instead of building into their overall strategic plan."

Abstract
The paper treats the issue of hotel security from the standpoint of the hotel, management and the guest. The paper includes the importance and the advantages/disadvantages of providing safety in hotels.

From the Paper
"Casual travelers do not necessarily give much thought to their personal safety when they are traveling domestically. However their sense of safety can decline significantly when they travel abroad, particularly given recent kidnappings and attacks on guests in hotels. In Europe and the Middle East, hotels also recognize that they can be targets not of guest-specific acts of violence but of attacks that target the hotel as a whole."

Tags:hospitality industry, security, guest safety, hotels

Abstract
The paper reveals that all signs point to the United Arab Emirates (UAE) as one of the major tourist destinations in the years to come. The paper identifies the characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the UAE today. The paper then provides an overview of the international hotel and hospitality industry and the travel and tourism industry that accounts for the lion's share of its revenues and assesses initiatives underway in the region that are reflective of current trends in the region. The paper includes a color map of the United Arab Emirates as an appendix to the paper.

Outline:
Introduction
Review and Discussion
Conclusion

From the Paper
"Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing industry in an increasingly affluent region of the world. While there are a number of constraints to doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good."

Tags:capital, investment, accommodation, airlines, tourists, oil, revenues