Abstract
This paper analyzes the brand positioning, recognition and industry performance of the Hilton Hotels Corporation (HHC), as well as the marketing and evaluation strategies they have adopted. The paper applies a strengths, weaknesses, opportunities, threats (SWOT) analysis to better assess the current status of HHC vis-a-vis other lodging hospitality companies, particularly Marriott. The paper discusses how the results of a SWOT analysis can contribute to the company's performance and branding efficiency. The paper concludes with recommended action plans.

Outline:
Introduction
Strengths
Weaknesses
Opportunities
Threats
Recommendations

From the Paper
"Brand extension became possible for HHC, through mergers and acquisitions. Among the brands acquired by the HHC are Hampton Inn, Doubletree, Embassy Suites and Homewood Suites. As a result of this brand extension, HHC has also expanded its service coverage, which now includes conference centers, airport hotels, destination resorts, apart from its usual center hotels and all-suite hotels services. Thus, business expansion is inevitable for HHC. Through its acquisitions, HHC is now known as not only an owner of a hotel chain, but also as manager to other hotels, owned through the Hilton brand. These strategies helped HHC became a well-known hotel brand internationally, especially among countries wherein Hilton has no recall or recognition as a hotel brand. Acquiring existing, popular hotels in an international territory helped Hilton be recognized as a superior and prestigious hotel brand, in effect."

Tags:target, market, service, clients, efficiency, performance, Marriott

Abstract
This paper explains that the key aspects of Hilton's business strategy for expansion involve diversification, customer relations and joint ventures. The author points out that the Hilton Hotel Corporation has capitalized on the increase in travel, which has taken place over the last two years. The paper relates that the company has been able to not only expand its operations but also to outpace the competition.

Table of Contents
Introduction
Hilton Expansion
Conclusion

From the Paper
"Indeed customer relations have been essential to the successful expansion of the company. According to an article entitled "Data Driven Hospitality", it is no coincidence that Hilton is the most expansive company in the industry. The article asserts that the success of such expansion has been dependent upon the customer relations strategy that the company has developed called OnQ. This strategy chronicles the preferences of over 22 million customers. In doing this, the company is able to cater to their needs and build customer loyalty. The article explains that such a strategy can also weed out customers that have failed to pay for their hotel rooms in the past."

Tags:diversification, customer-relations, joint-ventures, timeshare, reservation

Abstract
This paper explores all known factors that could contribute to the success or failure of a joint venture between Hilton Hotels Corporation and Disney in Hong Kong. It analyzes the various variables outlined below with the specific purpose of assessing the market entry potential.

Outline
Introduction
Tourist Industry
Hotel Industry Analysis
Disneyland Operations
Government Stability
Adequacy of Legal System/Regulation
Labor Force
Infrastructure
Construction Costs and Issues
Marketing Considerations
Analysis
Recommendations

From the Paper
"Hong Kong has a free market economy highly dependent on tourism as one of its top industries. Per capita Gross Domestic Product (GDP) compares with the level in the four big economies of Western Europe. GDP growth averaged a strong five percent in 1989-1997, but Hong Kong has suffered two recessions in the past five years because of the Asian financial crisis in 1998 and the global downturn of 2001-2002. However, tourism is one of the few sectors that have registered growth during Hong Kong's present economic downturn because entertainment there has been more resistant to recession than has other industries."

Tags:tourism, hotel, industry, asian, market

Abstract
This paper relates that Hilton Hotels is now a privately held division of the Blackstone Group and is operating a mixed format location that targets its full service hotel format and its Hampton Inn select service format. The paper explains that segmentation is made based on service quality metrics while revenues are based on a revenue per room basis. The paper shows how the outcome of the mixed format experiment is largely successful because it provides hotel patrons with more choice and also reduces development and marketing costs for the firm.

From the Paper
"This project examines a mixed format strategy implemented by Hilton Hotels. Hilton Hotels is now a privately held division of the Blackstone Group. Hilton hotels is operating a mixed format location that targets its full service hotel format and its Hampton Inn select service format. The segmentation is made based on service quality metrics while revenues are based on a revenue per room basis. The outcome of the mixed format experiment is largely successful because it provides hotel patrons with more choice and also reduces development and marketing costs for the firm."

Tags:dual, marketing, branded

Abstract
This paper discusses the reasons that a Hilton Hotel in Chile may or may not be a success. It begins by describing a general overview of Chile and its current business environment. It then discusses its political stability and its infrastructure. It discusses the cultural aspects of Chile that would make it a favorable position for a Hilton Hotel. The paper concludes by discussing the plans for the Hilton in that area of South America.

Table of Contents:
Chile: A Country Overview
Current Business Environment Of Chile
Political Stability
Economic Infrastructure
Cultural Aspects
Plan for the Hilton
Conclusion

From the Paper
"Given the Chilean government's new desire to address historical inequities in the nation, and its relatively strong economy and currency which would mitigate some of the risks in embarking upon these new ventures, Chile offers itself as a nation not simply of scenic beauty, but of attractive investment opportunities. The nation and the region are changing, and so is the hospitality industry. Because of its varied nature, offering a site for local business as well as a potential place for adventure travel or 'off the beaten path' personal enrichment, Chile offers a wealth of unusual investment opportunities for the Hilton Corporation."

Tags:investment, hospitality, scenic

Abstract
This paper provides a case study on the Hilton Hotel. The main focus is on their ability to recruit customers and create customer loyalty. Using a compare and contrast formula, the writer provides research, data, and reports to show how they succeed and fail when retaining customers. This research and data is provided partly through charts and graphs in the appendix. Much of this retaining of customers, the paper says, is from its unique and distinct avenue of branding.

Outline:
Introduction
Hilton's Core Strength in Analytics
Hilton Leadership Strategies and Becoming a Trusted Advisor
Managing Expectations and Exceeding Them: The Mission of Hilton Management
Recommendations

From the Paper
"At the center of Hilton's ability to respond quickly to unmet market needs is their ability to gather, analyze and then put into context customer satisfaction, competitive pricing, price and revenue management, and local market data into differentiated service strategies. The high levels of customer loyalty even in the midst of one of the most severe economic recessions globally in decades makes this strength of the company all the more visible (Barsky, 2008). Hilton's strategy for battling back against the global economic recession is to not put their pricing into freefall, but to overcompensate with exceptional service across all brands of hotels and extended stay locations they operate globally. During the summer of 2009 when many of the properties who during other times of the year get the majority of guests from business travel are seeing an influx of guests who are traveling on leisure. This segment requires an entirely different mindset in terms of service, as their SERVQUAL surveys (Parasuraman, Zeithaml, Berry, 1988) have shown. The leisure traveler who chooses a Hilton hotel has higher expectations than the traditional business traveler as they are traveling with their families. To respond to this influx of leisure travel guests, Hilton has created a program for guests to send in notes when they receive exceptional service from staff. This program has been very effective in transforming the mindset of service staffs in hotels that during other months of the year get business travelers to be more attuned to the unique needs of families traveling together. This entire strategy was based on insights gained by analyzing SERVQUAL data comparing business versus leisure travelers, financial implications of family-based loyalty, and the need to re-orient service staffs from concentrating on efficiency and speed which is much valued by the business traveler to empathy and relationships, which are more valued by the leisure traveler, the majority of which staying at Hiltons are from families."

Tags:business, hilton, hotel, leadership, management

Abstract
This paper examines Hilton Hotels as an exemplary example of advertising and exploiting brand recognition. A SWOT analysis is also presented and explored.

From the Paper
"In the ultracompetitive hotel industry, a chocolate on the pillow or a free tube of toothpaste can make the difference between a drive-by customer and a loyal fan. Marketing strategies for hospitality companies range from niche focusing to a broad dissemination of image. Hilton for example caters to guest markets from family orientation to convention hosting to the very high-end elite customer with affiliation to Hilton's legendary and signature brand Waldorf-Astoria property in New York City (Anon, 12)."

Tags:marketing, hotel, management

From the Paper
"The purpose of this research is to explore as a case study the experience of working in a specific culture, as a hotel-management trainee. The plan of the research will be to describe and assess the employment experience from several points of view: first, in terms of anticipating the entry into and participation in the hotel organization; second, in terms of becoming acclimated to and working within the culture of the organization as it already existed; and third, in terms of a specific incident (or series of incidents) relating to the creation of a mode of personal behavior and attempt at re-creating a mode of behavior in the culture, not only by means of personal efforts but also by means of observing the behavior of others within the culture.

The idea of working for a season at a Hilton Hotel as an entry-level hotel manager seemed nothing but positive."

Abstract
This paper first looks at the limitations of franchising the Embassy Suites Hotels corporation. Then, the paper shows a long list of items on the corporation's Uniform Franchise Offering Circular, or UFOC and explains and details as to what exactly they might mean for the prospective franchisee and hotel owner. Finally, a conclusion is made, based upon the proposed relationship and financial benefits and liabilities, including the sources that have been studied.

From the Paper
"This paper will discuss and dissect the issue of the limitations of the Embassy Suites Hotels corporation's franchise program and its Uniform Franchise Offering Circular (UFOC). This document is one that is offered up to potential owners and purchasers of franchises at least ten days before said purchase. The purpose of this circular is to best educate and inform potential franchisees of this, or any, hotel corporation just what limitations there are within said corporation and what liabilities these limitations might pose for franchisees and their franchises. The second section will discuss the various items that a franchisor is required to divulge in the UFOC and these items will be studied on the current UFOC from Embassy Suites Hotels. The first set of items to be listed on the Embassy Suites UFOC are those numbered 1 through 4."

Tags:hotel, franchise, management