Abstract This paper discusses the reasons that a HiltonHotel in Chile may or may not be a success. It begins by describing a general overview of Chile and its current business environment. It then discusses its political stability and its infrastructure. It discusses the cultural aspects of Chile that would make it a favorable position for a HiltonHotel. The paper concludes by discussing the plans for the Hilton in that area of South America.
Table of Contents:
Chile: A Country Overview
Current Business Environment Of Chile Political Stability
Economic Infrastructure
Cultural Aspects
Plan for the Hilton Conclusion
From the Paper "Given the Chilean government's new desire to address historical inequities in the nation, and its relatively strong economy and currency which would mitigate some of the risks in embarking upon these new ventures, Chile offers itself as a nation not simply of scenic beauty, but of attractive investment opportunities. The nation and the region are changing, and so is the hospitality industry. Because of its varied nature, offering a site for local business as well as a potential place for adventure travel or 'off the beaten path' personal enrichment, Chile offers a wealth of unusual investment opportunities for the Hilton Corporation."
Abstract This paper explains that the key aspects of Hilton's business strategy for expansion involve diversification, customer relations and joint ventures. The author points out that the HiltonHotel Corporation has capitalized on the increase in travel, which has taken place over the last two years. The paper relates that the company has been able to not only expand its operations but also to outpace the competition.
Table of Contents
Introduction
Hilton Expansion
Conclusion
From the Paper "Indeed customer relations have been essential to the successful expansion of the company. According to an article entitled "Data Driven Hospitality", it is no coincidence that Hilton is the most expansive company in the industry. The article asserts that the success of such expansion has been dependent upon the customer relations strategy that the company has developed called OnQ. This strategy chronicles the preferences of over 22 million customers. In doing this, the company is able to cater to their needs and build customer loyalty. The article explains that such a strategy can also weed out customers that have failed to pay for their hotel rooms in the past."
Abstract This paper analyzes the brand positioning, recognition and industry performance of the HiltonHotels Corporation (HHC), as well as the marketing and evaluation strategies they have adopted. The paper applies a strengths, weaknesses, opportunities, threats (SWOT) analysis to better assess the current status of HHC vis-a-vis other lodging hospitality companies, particularly Marriott. The paper discusses how the results of a SWOT analysis can contribute to the company's performance and branding efficiency. The paper concludes with recommended action plans.
From the Paper "Brand extension became possible for HHC, through mergers and acquisitions. Among the brands acquired by the HHC are Hampton Inn, Doubletree, Embassy Suites and Homewood Suites. As a result of this brand extension, HHC has also expanded its service coverage, which now includes conference centers, airport hotels, destination resorts, apart from its usual center hotels and all-suite hotels services. Thus, business expansion is inevitable for HHC. Through its acquisitions, HHC is now known as not only an owner of a hotel chain, but also as manager to other hotels, owned through the Hilton brand. These strategies helped HHC became a well-known hotel brand internationally, especially among countries wherein Hilton has no recall or recognition as a hotel brand. Acquiring existing, popular hotels in an international territory helped Hilton be recognized as a superior and prestigious hotel brand, in effect."
Abstract This paper explores all known factors that could contribute to the success or failure of a joint venture between HiltonHotels Corporation and Disney in Hong Kong. It analyzes the various variables outlined below with the specific purpose of assessing the market entry potential.
Outline
Introduction
Tourist Industry
Hotel Industry Analysis
Disneyland Operations
Government Stability
Adequacy of Legal System/Regulation
Labor Force
Infrastructure
Construction Costs and Issues
Marketing Considerations
Analysis
Recommendations
From the Paper "Hong Kong has a free market economy highly dependent on tourism as one of its top industries. Per capita Gross Domestic Product (GDP) compares with the level in the four big economies of Western Europe. GDP growth averaged a strong five percent in 1989-1997, but Hong Kong has suffered two recessions in the past five years because of the Asian financial crisis in 1998 and the global downturn of 2001-2002. However, tourism is one of the few sectors that have registered growth during Hong Kong's present economic downturn because entertainment there has been more resistant to recession than has other industries."
This paper explores, as a case study, the experience of working in a specific culture, as a hotel-management trainee at the HiltonHotels: Organization, operations, treatment of guests, competition, decision making and economics.
3,600 words (approx. 14.4 pages), 14 sources, 1991, $ 127.95
From the Paper "The purpose of this research is to explore as a case study the experience of working in a specific culture, as a hotel-management trainee. The plan of the research will be to describe and assess the employment experience from several points of view: first, in terms of anticipating the entry into and participation in the hotel organization; second, in terms of becoming acclimated to and working within the culture of the organization as it already existed; and third, in terms of a specific incident (or series of incidents) relating to the creation of a mode of personal behavior and attempt at re-creating a mode of behavior in the culture, not only by means of personal efforts but also by means of observing the behavior of others within the culture.
The idea of working for a season at a Hilton Hotel as an entry-level hotel manager seemed nothing but positive."
Abstract Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper "Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
This paper examines the "The Chilean Miracle," which is basically Chile's ability to escape the hyperinflation and stagnation suffered by many of its Latin American neighbors.
Abstract This paper details the neo-liberal economic reforms that took root in Chile during the dictatorship of Augusto Pinochet, which continue to this day. Chile's experimentation with neo-liberal ideas started in the 1960s when a group of Chileans, who had studied economics in Chicago, who returned to implement what they learned. The writer of this paper details the five cardinal points of neoliberal economics which Pinochet was determined to embrace. The market was to rule supreme, unrestrained by the intervention of government or labor unions. To reduce government interference in the market and reduce government debt, the government withdrew itself from many social welfare programs. This paper analyzes Pinochet as a leader who was able to manipulate institutional changes in his favor, while simultaneously convincing the public that he was acting on their behalf. The writer contends that although democratic principles continue to lag in Chile today, the nation's economic system continues to thrive under a neoliberal, capitalist regime.
From the Paper "One might state that need not condone the horrors of the Pinochet regime, to grant that some economic successes did result from his policy, and that the reforms may have been necessary. In concrete policy terms, this change enabled an opening of Chile's economies to the world through free trade. Tariffs were reduced and there was an elimination of state-sponsored subsidies of inefficient businesses, combined with an opening of capital markets, relaxation of restrictive labor laws, a reduction in public employees, privatization of state-owned enterprises and changes in formerly inflexible currency regimes and foreign exchange policies. It is unlikely that such sweeping and foreign domestic reforms could have been accomplished so quickly, and been sustained in the 1990's in the absence of a military regime."
Abstract This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.
Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion
From the Paper "Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."
Abstract This paper discusses the variety and anatomy of the Chile pepper. It also expands on worldwide production, physiological impact, and influence on culture and cuisine. The author also mentions its origins, and various uses.
From the Paper "The Chile pepper has gained enormous popularity over the past few decades. Putting the lie to popular beliefs the Chile pepper did not originate in India but comes from South America. There area variety of Chile peppers. The fruit of Pepper plan ..."
Tags:Chile pepper, capsaicin, Scoville number, cuisine, culture, history
This paper examines the case study of the Accor Group of Hotels in Indonesia, in which the company decided to market and develop a chain of standardized hotels similar to the Holiday Inn chain in the US.
Abstract This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.
From the Paper "With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."
Abstract This paper notes that the hospitality industry, which includes travel, businesses, hotels, restaurants, and theme parks among other businesses, operates on a relatively small margin in most cases and can be adversely affected by economic changes and by customer dissatisfaction that then translates into bad word of mouth. Businesses like hotels and restaurants thus have to set and meet quality standards that contribute to customer satisfaction and also must provide customer service. At the same time, such businesses have to try to keep down labor costs in order to stay within the small profit margin they usually face. This paper discusses some of these issues by examining the way that the Four Seasons Hotel chain has managed costs and quality in recent years. The Four Seasons Hotel Chain is a Canadian-based company that began with one hotel in Toronto.
Abstract The paper treats the issue of hotel security from the standpoint of the hotel, management and the guest. The paper includes the importance and the advantages/disadvantages of providing safety in hotels.
From the Paper "Casual travelers do not necessarily give much thought to their personal safety when they are traveling domestically. However their sense of safety can decline significantly when they travel abroad, particularly given recent kidnappings and attacks on guests in hotels. In Europe and the Middle East, hotels also recognize that they can be targets not of guest-specific acts of violence but of attacks that target the hotel as a whole."
Abstract This paper discusses how few industries are as rabidly competitive as the hotel industry. With this in mind, the following paper offers a business proposal for a 30 acre hotel to be constructed in St. Kitts of the West Indies. Beyond its role as a resting place for weary travelers the hotel will also serve as a hospitality and tourism college for those interested in making their way in this sector.
Abstract This report establishes a scenario for the development of a career goal in the area of hotel general management through the development of an industry analysis and an education career path outline. Special consideration is given to the goals of the individual who is seeking employment in the hospitality industry as a hotel General manger (with the long term goal of ownership). The paper includes one table.
Table of Contents:
Executive Summary
Career
Goal/Problem
Scope
Industry Background
Methodology
Findings
Recommendations
Conclusions
Back Matter
References
From the Paper "There has been a recent increase in the number of hospitality management training programs and these programs are demonstrative of internal as well as external changes to the industry and the education system. The industry is seeking to educate many people in-house and is much more willing to demonstrate belief in individuals by allowing them to seek outside educational goals, while still employed, through incentive as well as the development of systems that are inclusive of study and class time allotments. (Lucas, 2003, p. 88) this new emphasis has created a strong sense of the need for education, at top levels, while maintaining the work/school ideals of company specific training, goals and extremely high standards of service. Due to the recent upturn in the understanding for the need of education the goal of an individual must include a partnership between hospitality education and work experience."
Abstract A paper on the topic of hotel restaurants and tourism. The focus is on sales and public relations in hotel and motel improvement. Often the simple courtesies of workers bring the greatest public relations.
