Abstract
In this article, the writer notes that Hennessy currently targets young African-American men. The writer points out that a smaller aspect of the campaign is targeted at young African-American women. In both cases, the target audience is urban and professional. The writer maintains that the lynch pins of this campaign are the successful hip-hop performers who have taken a liking to cognac. This essay examines the means by which Hennessy has created a desire for their products among young, urban, African-American professionals.

From the Paper
"This being the case, the campaign's style has kept close to what is already seen among the self-made performers: photo spreads of carefully groomed, well-heeled African-American men. The pictures are distinctly glamorous, sometimes even iconic, yet always masculine, as whisky is a traditionally male drink and hip-hop is a male-dominated form of music. The masculinity of the photos is always balanced with requisite elegance.
"This is because the hip-hop artists who have been popularizing Hennessy's products have become more and more interested in elegance since they hit the big time. Compare Snoop Dogg's original gangster/jock look from the time his became mainstream viewing."

Tags:market, target, hip-hop, whisky

Abstract
This review looks at how Spencer Ante in the article entitled, "The Science of Desire," explains the way that companies use scientific approaches to create a desire for the products they sell. It explains that Ante has a discussion in his article about how Sirius Radio used a group of social scientists to "shadow" consumers and learn about their radio preferences. It also explains how Ante describes how companies use ethnographers to develop products for different cultural groups. At the end of the article, the author offers a personal opinion regarding his/her amusement at the lengths that companies go to obtain customer information.

From the Paper
"Ever since there has been the concept of ownership, there has also been the concept of selling the goods owned. Depending on the period of cultural development and the abundance (or lack) of various resources, the selling of goods and services has grown and diminished in importance. In today's United States and Western culture in general, few things could be considered more important from political and socio-economic viewpoint--our entire society is built on the notion that companies can continue to make profits by selling things to consumers. When consumers stop buying, or when companies are unable to meet other financial obligations and can no longer sell, many other parts of society are threatened with collapse. This is one (admittedly oversimplified) explanation of the current economic meltdown."

Tags:scientific approach, product development, consumer research sales

Abstract
This paper analyzes the central role of fear and desire in Bram Stoker's 19th century novel "Dracula." According to the paper, Stoker was examining the fear of sexual desire that was so pervasive in Victorian England. The paper concludes by stating that Stoker was intent upon demonstrating through the theme, plot, characterization, and ultimate outcome of the novel that sexual desire, especially in women, was inherently dangerous, destructive, and had to be repressed for the good of society.

From the Paper
"Analyzing the central role of fear and desire in Bram Stoker's 19th century novel Dracula indicates that Stoker was examining the fear of sexual desire that was so pervasive in Victorian England. He was intent upon demonstrating through the theme, plot, characterization, and ultimate outcome of the novel that sexual desire, especially in women, was inherently dangerous, destructive, and had to be repressed for the good of society."

Tags:fear, desire, dracula

Abstract
The paper describes how Peacock uses a combination of poetry elements to help her define the meaning of desire. The paper examines the poetry elements that are diction and tone, sensory imagery, figures of speech, sound and rhyme, and irony. The paper explains that Molly Peacock uses these elements to successfully define the meaning of desire.

From the Paper
"How would a person define the meaning of desire? What words would a poet use to define and give meaning to desire? Desire, like love, is difficult to define. Molly Peacock wrote her poem, "Desire," in 1984. In Peacock's poem, "Desire," she wants her audience to understand the meaning of desire and she calls her poem, "Desire." She uses a combination of poetry elements to help her define the meaning of desire. In order for the poet to express her theme of desire, she uses several different poetry elements including diction and tone, sensory imagery, figures of speech, sound and rhyme, and irony."

Tags:desire, elements, theme

Abstract
This paper discusses two of the main characters in the Tennessee William's drama "A Streetcar Named Desire". This paper also discusses some of the sources available reviewing this play. The sources used provide excellent insight into the study of "Streetcar Named Desire" and into the playwright himself. The paper also reviews some of William's other works.

From the Paper
"'A Streetcar Named Desire' by Tennessee Williams has an interesting title that first attracted me to his play. After reading the first few lines, I found myself interested because the description of the setting had details that captured my attention further. Williams uses words such as "raffish charm" (Williams 1797) and "quaintly ornamented gables" (Williams 1797) that paint a picture of the section of New Orleans where the action starts. The action of the characters led to questions in my mind after I finished reading the play. This play raised many questions about the human spirit and the ways that people deal with situations that they face. The two sisters in the play, Blanche and Stella, were raised in similar circumstances. Why did these two sisters deal with life in ways that are so different? The relationship between Stella and her husband also presents important questions."

Tags:streetcar, named, desire

Abstract
The paper analyzes Tennessee Williams' play "A Streetcar Named Desire," and the destruction of the three main characters of Blanche, Stella and Stanley by their inability to control their sexual desires. The writer discusses how Blanche ultimately goes mad, Stella retreats into this naive world and STanley becomes the animal Blanche seemed to unleash in him. The way Blanche got to New Orleans and the name of the street all three live on is also discussed.

From the Paper
"Bathing and drunkenness are two common threads exposing sexual tension in the play A Streetcar Named Desire by Tennessee Williams. Even the title of the play suggests the sexual tension between the characters. There are three main characters in the play: Blanche, Stella and Stanley. All three are driven by their sexual desire. Blanche is running away from her past that is filled with sexual promiscuity including a sexual relationship with one of her male students. Stella is so attracted to Stanley physically that she loses all perspective regarding her sister and her marriage. Stanley is a dockworker so filled with sexual prowess that...."

Tags:instinct, desire, dead

Abstract
This analysis of Tennessee Williams' drama "A Streetcar Named Desire" focuses on the idea of power and conflict as it is played out between Blanche DuBois and Stanley Kowalski. The analysis maintains that the powerful brutes of the world like Stanley are responsible for the destruction of hope and innocence in tender individuals like Blanche.

From the Paper
"A central theme of Tennessee Williams' drama "A Streetcar Named Desire" revolves around innocence and reality, one that plays itself out in the conflict and struggle for power between Blanche DuBois and her brother-in-law, Stanley Kowalski. After being subjected to a variety of men in her life, Blanche DuBois is scared and scarred. She visits her sister Stella in the hopes of building a new and respectable life for herself with a suitor. However, Blanche continues to remain lost in an..."

Tags:sex, physical lust, illusions, pretensions, control, rape, insanity, South, Williams, Streetcar, desire

Abstract
Williams's play, "A Streetcar Named Desire," is the story of the final decay of Blanche DuBois, a woman who fell from grace until finally losing her mind. This paper focuses on Blanche's lies and how Williams symbolized them in several different ways, including the use of light. It shows how, throughout the entire play, Tennessee Williams uses light to symbolize Blanche's deceptions as they differentiate from the actual truth that is slowly revealed.

From the Paper
"A Streetcar Named Desire is a great play, where Tennessee Williams uses many different types of symbols and metaphors for other things in the play, and his usage of light to show Blanche DuBois' artificial realism was incredible. The way that each event in the story where Blanche was involved directly with lighting led up to a later important event in the story keeps the reader interested. Blanche's lies were eventually her undoing, if she had gone to visit her sister and been able to stand in the open light and face the truth about her life, she may have been married to Mitch. However she was scared of what she would see if stayed in the light, and more scared of what other people would see in her, so she hid in the metaphorical shadows created by Tennessee Williams and tried, unsuccessfully, to live in her false reality."

Tags:american, desire, light, literature, named, streetcar, sybolism, tennesse, williams

Abstract
This paper is a critical analysis of Tennessee Williams "A Streetcar Named Desire", focusing on the character Blanche and what she symbolizes.

From the Paper
"In A Street Car Named Desire, Tennessee Williams displays the character Blanche having many issues. She tells fibs to protect herself from being looked upon disapprovingly. But her secrets are unveiled when Stanley, Blanche's brother-in-law, bumps into a couple of Blanche's acquaintances. Blanche symbolizes all beautiful women who are insecure because they have something they cannot let go or hide from."

Tags:analysis, blanche, desire, literary, named, streetcar, symbol, symbolism

Abstract
This report assesses the business situation of global luxury leader, Louis Vuitton Moet Hennessy (LVMH). The paper considers whether LVMH's latest business strategy will deliver its goal of doubling its sales and profits over the next five years. In order to address this question, the report highlights the key issues in this case with reference to a number of assessment models, including: Porter's five forces model; a value-chain analysis; and a resource-based view.

From the Paper
"Louis Vuitton Moet Hennessy (LVMH) is a recognized leader in the global luxury industry. Recently it had adopted a strategy of obtaining a diversified portfolio of luxury brands while, at the same time, expanding into multiple markets where the company's presence has hitherto been minimal. This had been a costly and controversial business strategy, with the central question confronting the company being: "Would LVMH be able to deliver on its promise of doubling its sales and profits over the next five years?""

Tags:case, business, luxury