Abstract In this article, the writer notes that Hennessy currently targets young African-American men. The writer points out that a smaller aspect of the campaign is targeted at young African-American women. In both cases, the target audience is urban and professional. The writer maintains that the lynch pins of this campaign are the successful hip-hop performers who have taken a liking to cognac. This essay examines the means by which Hennessy has created a desire for their products among young, urban, African-American professionals.
From the Paper "This being the case, the campaign's style has kept close to what is already seen among the self-made performers: photo spreads of carefully groomed, well-heeled African-American men. The pictures are distinctly glamorous, sometimes even iconic, yet always masculine, as whisky is a traditionally male drink and hip-hop is a male-dominated form of music. The masculinity of the photos is always balanced with requisite elegance.
"This is because the hip-hop artists who have been popularizing Hennessy's products have become more and more interested in elegance since they hit the big time. Compare Snoop Dogg's original gangster/jock look from the time his became mainstream viewing."
Abstract Michael Bratman, in his book Faces of Intention" offers a theory of identification with desires that states that "To identify with a certain desire, one needs to decide to treat it as reason-giving in some relevant practical reasoning and to be satisfied with that decision." After explaining Bratman's view in depth and the related views of Harry Frankfurt and J. David Vellemon, this paper presents an entire class of desires that by Bratman's definition should be desires that one identifies with but which in reality are not. This involves presenting examples of desires that one identifies with but that one would not treat as reason-giving in terms of his actions; that is, desires that one identifies with but would never reasonably act on. Some objections to the counterexamples are made by the author (some of which Bratman makes in his book and some of which he actually made to the author personally in the class this paper was writer for) and provides responses to them.
From the Paper "As demonstrated by the writings of Michael Bratman, Harry Frankfurt, and J. David Velleman, explicitly defining what it means to identify with a desire has been no easy task for even the most prominent names in philosophy of action. The difficulties encountered in characterizing how we identify with certain desires and distance ourselves from others are not surprising when one considers how vague our intuitions are about the subject. There does not seem to be any simple, commonsense notion of what it means to identify with a desire nor is there an easy way to formally characterize classes, or even instances, of desires that we do or do not hold as really being "ours." In the end, "our intuitions seem to be able to tell us for sure only that there are desires we have that we do not identify with. And when one considers how little sense it seems to make that we should have such desires to begin with, it easy to see that one trying to offer a definition for identifying with a desire has an uphill battle in front of him. In this paper, I will consider one such definition offered by Bratman and show that it does not quite win this battle. After explaining Bratman's view, I will give a counterexample to his theory that highlights an entire class of desires that are not captured by his definition of identification. I will then respond to possible objections to this class of counterexamples and conclude by considering a shortcoming in Bratman's view that I believe leads to the problematic examples that I present."
Abstract This paper discusses two of the main characters in the Tennessee William's drama "A Streetcar Named Desire". This paper also discusses some of the sources available reviewing this play. The sources used provide excellent insight into the study of "Streetcar Named Desire" and into the playwright himself. The paper also reviews some of William's other works.
From the Paper "'A Streetcar Named Desire' by Tennessee Williams has an interesting title that first attracted me to his play. After reading the first few lines, I found myself interested because the description of the setting had details that captured my attention further. Williams uses words such as "raffish charm" (Williams 1797) and "quaintly ornamented gables" (Williams 1797) that paint a picture of the section of New Orleans where the action starts. The action of the characters led to questions in my mind after I finished reading the play. This play raised many questions about the human spirit and the ways that people deal with situations that they face. The two sisters in the play, Blanche and Stella, were raised in similar circumstances. Why did these two sisters deal with life in ways that are so different? The relationship between Stella and her husband also presents important questions."
Abstract The paper analyzes how both religions teach to relinquish desires, attachments and wishful expectations. These traditions also emphasize the principle of compassion. The paper argues that these dual emphases are compatible, since there must be a harmony between action and inner beliefs.
Abstract Williams's play, "A Streetcar Named Desire," is the story of the final decay of Blanche DuBois, a woman who fell from grace until finally losing her mind. This paper focuses on Blanche's lies and how Williams symbolized them in several different ways, including the use of light. It shows how, throughout the entire play, Tennessee Williams uses light to symbolize Blanche's deceptions as they differentiate from the actual truth that is slowly revealed.
From the Paper "A Streetcar Named Desire is a great play, where Tennessee Williams uses many different types of symbols and metaphors for other things in the play, and his usage of light to show Blanche DuBois' artificial realism was incredible. The way that each event in the story where Blanche was involved directly with lighting led up to a later important event in the story keeps the reader interested. Blanche's lies were eventually her undoing, if she had gone to visit her sister and been able to stand in the open light and face the truth about her life, she may have been married to Mitch. However she was scared of what she would see if stayed in the light, and more scared of what other people would see in her, so she hid in the metaphorical shadows created by Tennessee Williams and tried, unsuccessfully, to live in her false reality."
Tags: american, desire, light, literature, named, streetcar, sybolism, tennesse, williams
Abstract This paper is a critical analysis of Tennessee Williams "A Streetcar Named Desire", focusing on the character Blanche and what she symbolizes.
From the Paper "In A Street Car Named Desire, Tennessee Williams displays the character Blanche having many issues. She tells fibs to protect herself from being looked upon disapprovingly. But her secrets are unveiled when Stanley, Blanche's brother-in-law, bumps into a couple of Blanche's acquaintances. Blanche symbolizes all beautiful women who are insecure because they have something they cannot let go or hide from."
Abstract This report assesses the business situation of global luxury leader, Louis Vuitton Moet Hennessy (LVMH). The paper considers whether LVMH's latest business strategy will deliver its goal of doubling its sales and profits over the next five years. In order to address this question, the report highlights the key issues in this case with reference to a number of assessment models, including: Porter's five forces model; a value-chain analysis; and a resource-based view.
From the Paper "Louis Vuitton Moet Hennessy (LVMH) is a recognized leader in the global luxury industry. Recently it had adopted a strategy of obtaining a diversified portfolio of luxury brands while, at the same time, expanding into multiple markets where the company's presence has hitherto been minimal. This had been a costly and controversial business strategy, with the central question confronting the company being: "Would LVMH be able to deliver on its promise of doubling its sales and profits over the next five years?""
Abstract The intent of this paper is to identify, analyze and interpret both internal and external challenges Louis Vuitton Moet Hennessy (LVMH) faces as it manages its five divisions globally. Taking into account internal and external conditions, a series of strategic recommendations are presented in this paper. A SWOT analysis (strengths, weaknesses, opportunities and threats) is used as the framework for completing the internal analysis. In addition, Dr. Michael Porters' determinants of competitive advantage is used for analyzing the external forces on LVMH. This paper defines in detail the conditions of LVMH internally and also describes its condition externally.
Outline:
Methodology and Executive Summary
LVMH Internal SWOT Analysis
External Analysis Using Porter's Determinants of Competitive Advantage
LVMHs' Value Chain
Recommendations
Bibliography
From the Paper "First, the company needs to strongly consider gaining first mover advantage in emerging markets including China, India, Brazil and Western Russia. Second, the aggressive use of product development strategies aimed at creating products not easily counterfeited is critical for preserving the value of the company's most significant asset, its brand valuation. Third, the company needs to focus on consolidating its order capture, order management, supply chain management and pricing systems into a Services Oriented Architecture so they can become more competitive in serving their value chain and ultimate customers."
"Clearly one of the premier brands of the world, LVMH exemplifies best practices in sustaining and enhancing its ability to command premium prices for its products. The company excels at preserving the price/quality relationships inherent in its product, pricing, distribution and services strategies. Behind its premium market position, there are strengths, weaknesses, opportunities and threats emanating from inside the company that are analyzed here."
Abstract The paper discusses how the greatest debate among critics of "A Streetcar Named Desire" may be about who the hero of the play is, Stanley or Blanche. The writer proposes that both are heroes and that the play is a classical tragedy. The paper explores how both Blanche and Stanley fit the pattern for a classical tragic hero. They both have goals, which they themselves compromise because of a tragic flaw. The writer argues that what is unique to "A Streetcar Named Desire" is that there are two heroes, rather than one. The paper examines how their two tragic flaws have to combine in order to create the downfall of each of the heroes.
From the Paper "Stanley conforms almost exactly to the idea of a tragic hero. Not only does he have a clearly defined goal, but that goal mirrors the goals of the heroes that have come before him. Stanley's goal is the preservation of his kingdom and protecting it from outside threats. Of course, Stanley's kingdom is somewhat smaller than other heroes in literature; rather than an empire, Stanley's kingdom is a two room walk-up apartment in New Orleans. In addition, rather than ruling over thousands of subjects, Stanley rules over Stella. Therefore, Blanche's threats to Stanley's kingdom take on an almost petty cast; she drinks his liquor and takes up too much space in his small apartment."
Abstract The study presented here will show how love and desire fit into the writings of Shakespeare and Plato, by analyzing the texts of the playwright and philosopher, we can understand how love is created, and to what ends love controls the fate of the characters within these writings.
This paper looks at how the American Dream is represented in the opening scenes of Tennessee William's "A Streetcar Named Desire" through the content and initial impressions of the key characters.
953 words (approx. 3.8 pages), 0 sources, 2005, $ 33.95
Abstract This paper examines how in "A Streetcar Named Desire", the American Dream is contrastingly represented in two key characters: Blanche DuBois and Stanley Kowalski, the latter holding Southern ideals and hoping for a life of privilege, comfort and protection; the former believing in a life characterised by toil, an impulsive and reckless sense of spontaneity, and eventual reward and success. It looks at how by adopting an intriguing setting in New Orleans, a series of crucial and symbolic minor characters, and a plot which slowly but meaningfully unravels itself, Tennessee Williams creates content for a screenplay which provides a fascinating interpretation of the American Dream.
From the Paper "Firstly, the characters of Blanche DuBois and Stanley Kowalski provide a differing interpretation of the American Dream. Blanche was born and raised in the deep American South, into a world where her every need, wish and desire would be catered for. She would dwell in a lavish mansion with her family, receive a quality education, be waited upon by coloured servants, and, furthermore, would eventually marry an equally privileged young man who could provide for her the protection which she was accustomed to. This is not so much protection in a physical sense, but rather, the guardianship of her honour. This would involve preventing her from being exposed to cursing, abuse cruelty, and anything else that would seem improper in an upper class Southern society. "
Abstract This paper deals with the role of material desires in the novel "Tess of the D"urbervilles" by Thomas Hardy. The writer focuses on the individual characters, starting with Tess's parents, Alec D"urberville, Angel Clare, and Tess Durbeyfield. The paper reveals the material desires of the characters which lead to tragedy of the heroine in despair. Moreover, this study presents Hardy's world of desires through the eyes of Hardy's critics. The paper concludes with Hardy's understanding of love, sex, and material desires and effects of those elements on human life.
From the Paper "Tragedy is formed in a number of forms and influences people's life in different ways. Most of them suffer the tragedies with a lot of pain ; but people also contribute to the tragedy unconsciously , as well as consciously. Ignorant of the consequences that would subsequently follow , lustful characters play crucial roles in the life of the scapegoat.As Goethe says in his masterpiece Faust ; "While man's desires stir, He can not choose but err." In the novel of Thomas Hardy , Tess of the D'urbervilles , tragedy be falls on the protagonist ,Tess Durbeyfield. Despite her innocency and poor decisions which lead to her destruction; Tess's parents, Angel Clare, and Alec D'urberville contribute to the tragedy."
Tags:desires, material, urbervilles, literature, english
Abstract In this article the writer analyzes the play 'A Streetcar Named Desire' by Tennessee Williams and notes that bathing and drunkenness are two common threads exposing sexual tension in the play. The writer points out that even the title of the play suggests the sexual tension between the characters. Further, the writer looks at the connections between desire and death as portrayed in the play. The writer maintains that it is as if Williams is telling us that from too much desire only death can come. The writer notes that Stanley, the most dead of all three characters becomes numb to his reactive behavior. The writer concludes that Stanley is trapped in his uncontrollable animalistic sexual desire destined to live like an animal surviving purely by instinct.
From the Paper "Stanley is a man's man--full of animal instinct and desire. He cannot control himself in any regard. Stanley cannot control his temper so he beats his pregnant wife. He can't sequester his passion for Blanche so he rapes her. He can't bare losing Stella so he screams for her at the top of his lungs proclaiming his need and love for her. Stanley is all about sexual desire--it rules and runs his life.
"Drunkenness and bathing are the soothsayers for Blanche and Stanley when their desires become overwhelming. Blanche uses a bath to soothe her nerves and to try and wash away her sexually promiscuous path."
This paper discusses the concept of satisfying desire by looking within, by looking at the discourse of 'desire' in Margaret Laurence's "The Diviners".
Abstract In this article, the writer discusses that in Margaret Laurence's 1975 novel 'The Diviners', desire becomes a vehicle of feminist and personal liberation for the middle-aged protagonist, Morag Gunn. The writer notes that more than anything, Morag desires to find a true, rather than a false identity. The writer maintains that it is not the content of her work, but Margaret Laurence's wisdom, mixed with irony and humor, that brings insight to the reader. The writer concludes that the author writes in favor of a mature decision to cease to yearn for external change, and to satisfy one's desire through internal reflection.
From the Paper "But it is not movement that gives her peace. Rather it is actively seeking peaceful solitude within, not finding elevated social status or fulfillment in her marital or extramarital relationships. Changing her external geography is not a complete form of self-actualization for the protagonist. The novel stresses that the liberating power of desire is not only found in sexuality or a change of place for a woman, but simply a desire to achieve a complete sense of identity and selfhood in solitude can be just as empowering.
"Morag's desire for authentic selfhood shows her continually wrestling with what society construes as status, and what she believes has real worth and merit. For example, initially, Morag sought her self-actualization through her desire to experience life outside of a provincial town and outside of a life limited by education. But this mode of liberation became stifling because of the relationship she had with her husband, even though he taught at a university. She was still constrained by feelings of inferiority and a sense that she was not living her own life."
Abstract This paper presents an analysis of the play in terms of the theme of desire. The characters are probed and shown to demonstrate, each in their own way, the main desire of the play, lust and greed for material wealth. The desire for love in the play is also explored.
From the Paper "All the characters of the play desire to own the farm. They plot and scheme against each other for its ownership. But then love envelopes them and their desires take them to other emotional and dangerous extremes.
"Eugene O?Neil's "Desire Under The Elm" revolves around the concept of desire. There are several states of desire that are revealed by the characters of the play. The three main characters portray their desire and passion in different categories and stages of emotional expressions. The main desire in the play however is the lust and greed for material wealth. All the characters namely Eben, Abbie and Ephraim display the desire for owning the farm eminently and it is the emotional desire and want for the ownership of the property that turns them into evil-minded characters. In the backdrop of the play is the desire and passion of love which ultimately forces the two characters Eben and Abbie to realize that there is a more powerful desire in love than the desire for property, love which takes them into a totally different direction altogether."
