Abstract
In this article, the writer discusses that analyzing Research in Motions' brand using the ten points as defined by Kevin Keller illustrates how the PDA, cellular phone, software and services company has continually enhanced and clarified their messaging to stay relevant to their target audiences and customers. The writer notes that Blackberry faced a significant public relations challenge due to well-known cases of addiction to e-mailing; text messaging and cell phone use the device has been attributed with creating. The writer discusses that called the "crackberry" by critics, RIMs' challenge is to continually keep the brand seen as valuable and useful for the busiest of working professionals. Blackberry's initial branding efforts began relying on the technological aspects of the pagers, cell phones and Internet-ready devices and encouraged widespread adoption by creating a mystique of the Blackberry being a time management tool. The writer concludes that RIM has re-invented itself from a branding standpoint and is in the process of re-inventing its brand to be a device for keeping work and life in balance in addition to exerting more control over ones' life.


Outline:
Abstract
Analyzing Research in Motions' Brand
Brand Excels at Delivering the Benefits Customers Truly Desire
The Brand Stays Relevant
The Pricing Strategies is Based on Consumers' Perceptions of Value
The Brand is Properly Positioned
The Brand is Consistent
The Brand Makes Use of and Coordinates a Full Repertoire of Marketing Activities to Build Equity
The Brand's Managers Understand what the Brand Means to Consumers The Brand is Given Proper Support, and that Support is Sustained Over the Long Run
The Company Monitors Sources of Brand Equity
Summary and Recommendations
References

From the Paper
"In analyzing the RIM brand according to the ten attributes as defined by Keller (2000) the transition the company made away from being purely technologically driven to re-defining their identity based on the young, upwardly mobile C-level executives, company founders, and industry leaders to recapture the mystique that tuned to disdain was a complex branding strategy to implement. The need for creating an entirely new strategy for showing how the Blackberry didn't always have to lead to exceptional career performance but could also be relied on for a work/life balance for its users is also now an objective. Breaking the Crackberry reputation by showing highly successful customers and providing insights into their interesting, passionately-lived lives that also have work/life balance have created an entirely new set of values for the RIM brand as a result. Each attribute of the branding scorecard is now assessed given the transition RIM made from basing their brand purely on technology to one embracing the unique aspects of their customer base."

Tags:Blackberry, time, management, tool, cell, phones

Abstract
This paper examines how stress is a condition in which a person has a reaction to external influences, which may include adverse effects on physical health, including higher heart rate, high blood pressure, irritability, muscular tension, fatigue and depression. It discsusses how stress appears to have become endemic to our Western style of living and how exercise is useful in reducing its symptoms.

From the Paper
.

Tags:health, stress, exercise

Abstract
The writer first explains that this article concerns a 55 year old female, who has been diagnosed with high blood pressure. The writer develops a realistic nutrition and exercise plan that can be initiated and continued as part of the effort to assist in returning blood pressure to normal. It should be understood that this does not mean that medication will not be taken, but it does mean that this plan can substantially lower the existing level of blood pressure along with the medication.

From the Paper
"I am a female age who has been diagnosed with high blood pressure. The purpose of this paper is to develop a realistic nutrition and exercise plan that can be initiated within the next three days and continued throughout my life as part of the effort to assist me in returning my blood pressure to normal. It should be understood here that this does not mean that medication will not be taken but it does mean ..."

Tags:high blood pressure, nutrition and exercise program

Abstract
The writer of this paper details the manner in which a diet and exercise program are determined and implemented in order to lose weight, maintain weight loss and improve one's overall health. This paper supplies both a general diet and fitness plan while stressing the importance of a tailored fitness profile designed to fit the needs of each individual. The fitness profile details the fitness and weight loss goals one expects to achieve while also keeping a record of measurements, cholesterol levels, blood pressure and the percentage body fat as well as other fitness related expectations.

Table of Contents:
Introduction
Weight Management
Discussion for Designing A Plan
Conclusion
Fitness Profile
Plan
References

From the Paper
"Without regular exercise, it is technically impossible for a healthy individual to effectively mange their weight. Other aspects of exercise and weight management are the beneficial side affects such as the body's ability to more effectively handle disease management as well as the increased longevity for the body and mind. In other words, dieting is not enough to increase or to improve one's overall health; exercise is a mandatory aspect in weight management. The good thing about exercise in a typical weight management scenario is that it really does not matter what type of physical activity is performed. Thus, activities such as sports, planned exercise, household chores, yard work and gardening or simply walking a family dog can all qualify if done on a regular basis."

Tags:health, diet, nutrition, exercise, fitness, profile, weight, control

Abstract
The writer relates that there are two health problem in her extended family of high blood pressure and alcohol addiction and then proposes four goals in her nutrition and exercise plan. The writer hopes to commit to twenty minutes each day of physical exercise, to make walking a regular part of the family's lives, to get into a healthy eating plan and impart to the children the importance of balanced eating and regular physical exercise. The writer recounts the difficulties and successes she has experienced in attaining these goals and considers potential setbacks to her plan.

From the Paper
"The most important health problem that I need to face right now is the fact that I am not getting enough exercise and I have relied (a little too heavily) on meals in a box (Lean Cuisine, etc.). With the demands of school and the responsibilities of being the mother of a seventeen-month-old and an eight-year-old, it is difficult to make time for exercise. It's much easier to control what you are eating (which is still pretty difficult) than to take time out of the day for myself. But, as mentioned, my only concern is not just in taking in the fewest calories (via a packaged diet food), but I am concerned that I am not getting enough fresh fruits and vegetables and that I may be getting too much of stuff I don't want in the packaged foods - such as sodium."

Tags:health, food, pyramid, lifestyle, walking

Abstract
This paper identifies the American public's 'psyche' on health consciousness. The paper centers on the role that exercise plays in achieving a healthy body and psyche, not to mention satisfying an individual's aspirations to achieve the same standards of healthiness, as "dictated" and illustrated by the health-conscious culture of today's American society.

Contents:
Introduction
Statement of the Problem/ Hypothesis
Review of Related Literature
Synthesis: Review of Related Literature
Methodology
Level of Health Consciousness
Level of Engagement in Exercise/Physical Activities

From the Paper
"The significance of this study centers on the capability of exercise to go beyond its scope--that, on the event that an individual is involved with a physical activity, it is inevitable that other parts of the body will also be exercised and benefit from it. Tanaka's study provided only one case of how exercise influences the body's health holistically; but this case already established the usefulness of exercise in helping develop a holistically fit physical body form.
While it is important to exercise in order to maintain a physically fit body, a more important objective in exercising is that it is the cheapest and most manageable way to prevent being afflicted with illnesses or diseases, such as cancer, heart diseases, organ ailments, among others. These afflictions mostly develop from an inactive lifestyle, devoid of any physical activities or body-benefitting physical activities, in addition to improper diet."

Tags:anorexia, bulimia, mind-body, connection, sports, physiological, cardiac, morphology, lifestyle, cancer

Abstract
The paper focuses on a subject with a combination of diabetes and high blood pressure as a result of family history. The paper discusses the subject's four dietary and lifestyle goals; losing weight, exercising, following a diet that will reduce the likelihood of developing diabetes, and finally, reducing alcohol intake. The paper looks at the subject's actions to reach and maintain each of the four goals. The paper notes the importance of the subject enlisting the help of professionals and friends.

From the Paper
"One of the marvels of the modern world is the fact that we can anticipate health problems and take steps to mitigate or even prevent them altogether. Scientific and nutrition research has identified the optimal diet and exercise regimes for persons of different age groups, genders, and conditions. While it is unfortunate that some conditions, such as diabetes and high blood pressure, are the result of a family history with these conditions, other factors can be controlled. A person anticipating these diseases can for example choose to modify his or her lifestyle in order to minimize or prevent their effects. The problem to be targeted is a combination of diabetes and high blood pressure as a result of family history. In anticipating the possibility of developing these conditions, it is possible to create nutrition and exercise goals in order to mitigate or prevent them altogether."

Tags:diet, lifestyle, alcohol, weight, health

Abstract
This paper examines three diverse individuals to assess risk and develop appropriate plans. Three case studies are presented, all with different variables, such as age, gender, blood pressure, cholesterol, etc. A separate plan for reducing risk is also presented for each. Although many variables have a direct bearing on cardiac risk assessment, this paper limit risk factors to blood pressure, total cholesterol, reported HDL and whether or not the individual is diabetic or a smoker.

Tags:fitness, cardiac, mortality

Abstract
This paper explains that, given the proper information about eating a balanced diet, exercising regularly, providing a comfortable working environment and having a social network on which to rely and access to these factors, a woman increases the probability of having an easier pregnancy and healthier baby. The author points out that, during pregnancy, it is important to maintain a regular exercise regimen, but some side effects of pregnancy such as anemia, contractions and lower back pain can affect a woman's ability to exercise. The paper stresses that, to combat the negative effects, which the stress of pregnancy may have on a woman's body, she should seek comfort, assistance and information from her surrounding social support such as family, friends and the community in which she lives.

From the Paper
"Vitamin supplements can be used upon a doctor's recommendation to ensure that all the proper nutrients are being received. Important vitamins and minerals include vitamins A, C and D, calcium, thiamin, folic acid, protein, iron and zinc. Vitamin A keeps developing cells healthy. Too much vitamin A, however, is linked to producing "central nervous system malformations and impaired fetal growth." Vitamin D and calcium strengthen bones in the fetus's developing skeletal system. Vitamin C is a component in building the fetus's immune system. Folic acid "helps support the placenta and helps prevent spina bifida and other neural tube defects." Spina bifida is a condition where the vertebrae do not close properly and the spinal cord is exposed. Anencephaly is a defect in which a portion of the infant's brain is missing and the infant dies. Folic acid is used to make extra blood needed during pregnancy. Protein is used in the production of amino acids."

Tags:exercise, diet, work, support, information

Abstract
Describes people's attitudes toward physical fitness and the role exercise plays. Presents definitions of the notion of fitness and reasons why individuals engage in physical exertion activities.

From the Paper
"The pursuit and maintenance of physical fitness, health and wellness has become, over the past three decades, a national preoccupation for North Americans. Sometimes referred to as "the wellness craze," this phenomenon has resulted in the widespread ..."