Abstract
This paper provides the outcomes of the strategic planning process for Harley-Davidson, Inc. The first step includes a Competitive Profile Matrix, a vision statement, a mission statement and an external and internal analysis of Harley-Davidson, Inc. The second step is the Matching Stage where Harley-Davidson, Inc.'s internal strengths and weaknesses are matched with its external opportunities and threats. Several matrices, including a SPACE Matrix, an Internal-External Matrix, a Grand Strategy Matrix and a Quantitative Strategic Planning Matrix are developed and help in the selection of an appropriate strategy for Harley-Davidson, Inc. The firm's management selected to pursue from the intensive strategies. These include market penetration, market development, product development and concentric diversification, as well as a focus strategy. The more attractive strategic alternative that H-D will pursue is market penetration of its Buell Motorcycles line. The paper contains many tables and figures.

Paper Outline:
Abstract
Introduction to the Consulting Company
Company Description
Competitive Profile Matrix (CPM)
Vision Statement
Mission Statement
External Analysis
Long Term Analysis
Long-term Objectives
Matching Stage
The Strategic Position and Action Evaluation (SPACE) Matrix
The Internal-External (IE) Matrix
Grand Strategy Matrix
Quantitative Strategic Planning Matrix (QSPM)
Strategy Selection
Implementation Issues
References

From the Paper
"H-D's long-term strategic and financial objectives involve increasing its global market share by expanding sales of its high performance and lighter-weight motorcycles to attract women and younger riders while continuing to excel at capturing the loyalty of its older targeted market. It will do this by increasing customer awareness of its high performance and lighter-weight motorcycles and connecting to its already well-known brand name that exudes high quality and excellent service. The goal of this objective is to have a long-range effect of increased sales of its heavyweight motorcycles as the high-performance and lighter-weight motorcycles are often starter motorcycles for first time riders."

Tags:qspm, ratios, strategy, swot, strategic, planning

Abstract
This paper provides the outcomes of the strategic planning process for Harley-Davidson, Inc. The first step includes an executive summary as well as some background information, a vision statement, a mission statement and an external and internal analysis of Harley-Davidson, Inc. The second step is the matching stage where Harley-Davidson, Inc.'s internal strengths and weaknesses are matched with its external opportunities and threats. Based upon analysis strategies are formed and financial projections determined to see how these strategies will impact H-D. These include market penetration, market development, product development and concentric diversification, as well as a focus strategy.

Table of Contents
Executive Summary
Company Overview
Vision
Mission
Values
Environmental Analysis
Internal Environment
Strengths
Weaknesses
Remote Environment
Economic
Social
Technology
Industry Environment
Operating Environment
Long Term Objectives
Strategic Goals and Implementation
Financial Projection and Analysis
Critical Success Factors
Controls and Evaluation
References

From the Paper
"Economic factors such as economic growth, interest rates and exchange rates can have a profound effect on strategy development in any organization. Interest rate levels and economic growth rates determine consumer-spending patterns, especially for luxury items such as motorcycles. A growing economy bodes well for H-D, but in times of a sagging economy, sales of luxury items, such as motorcycles, are often adversely affected. For example, When H-D sells its products internationally and in most markets those sales are made in the foreign country's local currency. As a result, the Company's earnings can be affected by fluctuations in the value of the U.S. dollar relative to foreign currency. H-D uses foreign currency contracts to mitigate the effect of these fluctuations on earnings."

Tags:motorcycle, product, development, environment

Abstract
This paper takes a look at Harley-Davidson, Inc. focusing primarily on their current financial position. According to the paper, in order to assess the financial position of any company objectively and be able to single out possible areas of improvement and competitive position of the company in relation to the market in general and to the major rivals within the industry, it is necessary to employ several financial performance measures and examine their movements in the historic past. The paper uses this as a guideline in assessing the Harley-Davidson company.

From the Paper
"At the same time it is also inevitable to correlate the growth in revenues to growth in company expenses to reflect the trends in the profitability, which is the end sole purpose for any commercial organization. The company Net Profit Margin is the highest for the whole industry in which it plays and is 18.04%, the second place company enjoys the Net Profit Margin of only 8.77%. The company has managed to depress growth of operating expenses by 37% in the last 5 years and corporate operating expenses have grown by 78% due to growth in necessary management of larger company sales. Thus, while net revenues have grown by 57%, net income has grown by 220% in this time, which reflects company successful management approaches to growing revenues by maintaining optimal expenditure rates."

Tags:Price, To, Book, ratio, performance, net, revenues, dividends

Abstract
The paper provides an overview of the Harley-Davidson company and examines the company's 2004-2006 annual balance sheet. The paper discusses the company's over-stocking of dealer lots that led to decreases in stock prices in the short-term, but asserts that because Harley-Davidson stock is traditionally and historically a very stable investment, it is likely the stock investment will continue to be stable in the long-term future. The paper therefore advises investors not to sell this stock but simply to 'hold' over the next year. The paper includes several tables and graphs.

Outline:
Company Overview
2004-2006 Annual Balance Sheet
Over-Delivery to Dealer Lots - Backlash Against New Stock Owners
Key Developments
Summary and Conclusion

From the Paper
"Harley-Davidson, Inc. is the parent company to a group of companies doing business as Harley-Davidson Motor Company including Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company is a manufacturer of heavyweight motorcycles along with a complete line of motorcycle parts, apparel, accessories and other general merchandise. Harley-Davidson manufactures five lines of motorcycles. The corporate headquarters of Harley-Davidson are located in Milwaukee, Wisconsin. Harley-Davidson employs approximately 9,000 individuals."

Tags:stocks, shareholders, inventory, deliveries

From the Paper
"Harley-Davidson is the only American manufacturer of motorcycles. The company competes with strong Japanese competitors, including Honda, Kawasaki and Yamaha, as well as with European competitors such as BMW. The company specializes in the super-heavyweight class of motorcycle, with engines of more than 805 cubic centimeters (cc) in displacement. Harley-Davidson is a study in an American company that has survived hundreds of domestic competitors, two world wars, economic downturns and a significant quality problem to become a dominant force in the motorcycle market. This research examines the company's marketing strategy, compares it to major competitors, and examines the company's current financial position.

Harley-Davidson was founded in 1903 by Bill Harley and three ... "

Tags:

Abstract
This paper outlines the history of the Harley-Davidson company, the products it offers, its mission statement and vision statement. The paper provides a PEST analysis and utilizes Porter's five forces model to analyze the value chain. The paper also offers a SWOT analysis, a strategic profit model and a review of the board of directors. Finally, the paper examines Harley-Davidson's business level strategy, corporate level strategy, recent strategic move and the future of the firm. Included with the paper are several photographs, flow charts, tables, and graphs as well as an appendix listing the board of directors.

Outline:
Harley-Davidson Company History
Products: 35 models
Mission Statement
Vision Statement
PEST Analysis
Porter's Five Forces model
Value Chain
SWOT Analysis
Strategic Profit Model for Harley-Davidson year
Harley-Davidson Inc. Board of Directors
Business Level Strategy
Corporate Level Strategy
Recent Strategic Move

From the Paper
"1903-04: William Harley and Arthur Davidson created the first motorized bike to sell to the public; it was built for racing. The motorcycle shop was a 10 by 15 foot shed with Harley-Davidson Motor Company roughly scribed on the door. The first Harley-Davidson Motor Cycle was sold in Chicago IL, at C.H. Lang; this was one of the first three motorcycles in company history. Walter Davidson's brother Arthur Davidson also joined the operation.
"1905-06: Harley-Davidson hired its first full time employee in Milwaukee. A new factory opened measuring 28 by 80 feet. Soon after the new factory opening full time employee count was increased to six personnel. Also released is the company motorcycle catalogue which is nicknamed "silent gray fellow" this name sticks with the catalogue for years."

Tags:PEST, SWOT, analysis, Porter's, five, forces, value, chain, business, corporate, strategy

Abstract
This paper examines the components of an ethical organization along with the analysis of Harley-Davidson's contributions to their own organization. The paper also takes a look at Harley's value statement and code of ethics and how they relate to the ideal ethical corporation. The paper shows how ethical and legal issues sometimes become intertwined, Harley Davidson has not been immune to these issues and this is evident with the law suit "Raymound Kadagian, et al. v. Harley-Davidson Inc". However, the paper asserts that all in all, the company has been minding its business when it comes to ethical and legal concerns and their lawsuits even remotely involving these issues have been few and far between.

Tags:ethics, business, legal

Abstract
Harley-Davidson, Inc. is an extremely healthy company in terms of both its recent and its long-term economic performance, in large measure because of its highly recognizable and highly marketed corporate identity and the high degree of customer loyalty that it enjoys. However, while the company is certainly financially sound, it is in a competitive market. Moreover, other factors, such as an aging population, present challenges that the company must meet. This paper presents an overall analysis of the company's present and potential strengths and weaknesses. The paper includes several diagrams and charts.

Table of Contents
Case Abstract
External Audit: Opportunities and Threats
Competitive Profile Matrix
Internal Audit and Internal Factor Evaluation Matrix
TOWS Matrix
SPACE Matrix
Grand Strategy Chart
Quantitative Strategic Planning
Executive Summary
References

From the Paper
"However, the strategy that the company has pursued for the last generation will, in all likelihood, become less and less useful in the coming years as the generation of buyers that has supported it since the 1980s begins to move beyond the point at which it will purchase motorcycles. As this happens the company must find a way to attract younger buyers as well as women. To do this it will probably have to adopt some of the same features that make its competitors attractive today to just those buyers: Smaller engines (including two-stroke engines), lighter, sleeker design and environmental safeguards in both the building of the machines and in their use."

Tags:HDFS, Honda, Suzuki, BMW, Rabbit, Chase

Abstract
The paper presents a strategic analysis of Harley Davidson at its 100th anniversary, including its strategic factors, strategic alternatives, recommended strategy, implementation, evaluation and control. The paper looks at the strong brand image of Harley Davidson.

From the Paper
"As Harley Davidson plans for its 100th anniversary, it is enjoying a high level of success both financially and in terms of product acceptance by motorcycle analysts. During its first years, the company has been both privately and publicly held, and has seen its focus shift from racing to touring. Today, the company is a favorite of Wall Street analysts as well as motorcycle enthusiasts, particularly in the United States. However, the company faces an aging demographic, increased competition from other manufacturers..."

Tags:case study, Harley Davidson, strategy, strategic analysis, brand

Abstract
The paper discusses the strengths, weaknesses, opportunities and threats of Harley-Davidson Motorcycles. These attributes are first discussed textually and then graphically illustrated in factor evaluation matrices. Finally, these issues are assembled in a table for composite viewing. The paper notes that Harley Davidson is intent on growing organically but risks sacrificing its brand equity to do so.

From the Paper
"The existing vision at Harley-Davidson, first enunciated in 2004, is to develop a sound policy of sustainable growth in the long-term and its mission is to develop a balance between supply and demand in the market. In order to adhere to these vision and mission imperatives, Harley-Davidson has articulated a strategy based on the following objectives: establish core growth rates year on year of between 7-9%, increase revenue from the Parts & Accessories division and ship no less than 339,000 units worldwide yearly. (We, 2004). Opportunities and Threats: Harley-Davidson actually has more success selling its higher end products than its low-end products. Harley-Davidson can therefore target its high-end, high-margin products for additional advertising and marketing."

Tags:harley, davidson, swot