Abstract
This paper discusses this differences between green and black tea and explores the positive effects these teas can have on various diseases. The paper examines the composition of the various teas, explaining the different chemical compositions. The paper analyzes several studies performed in an attempt to establish a connection between tea consumption and the occurrence of cancer.

From the Paper
"Despite the success of such business concerns as Starbucks, it is tea and not coffee that ranks as the world's most popular drink next to water. This much-loved beverage is produced from the bright green, oval leaves of the plant Camellia sinensis L. Today, about 75 percent of the tea produced worldwide is black; about 23 percent is green; and approximately 2 percent is oolong. Green tea is obtained from fresh leaves that are steamed and dried and therefore retain a composition more similar to the fresh leaf. The leaves contain several polyphenolic compounds that give tea its specific taste and color. The most significant polyphenols present in tea are flavanol tannins (flavonoids), commonly known as catechins, which are very beneficial antioxidants. Antioxidant is a classification of several organic substances, including vitamins C and E, vitamin A--converted from beta-carotene the mineral selenium and carotenoids or pigment that adds color to many fruits and vegetables. At the molecular and cellular levels, antioxidants deactivate particles called free radicals (in the form of oxygen). These can damage cell walls in addition to some cell structures and the genetic material within them."

Tags:polyphenols, catechins, flavonoids

Abstract
In this article, the writer discusses that the history of tea is useful in understanding a way of life that developed around the beverage, but tea is also important for the nutritional and medicinal value attached to it from the very first cup. Today, chronic illnesses such as heart disease, cancer, hypertension and mental illness hold lives hostage, but for centuries many have believed that a simple beverage can save lives. The writer asks if drinking tea regularly over the course of a lifetime can reduce the risk of cancer, what else can tea help with? The writer maintains that in many ways the history of tea is a search for better health through a comforting beverage.

Tags:history, tea, medicine

Abstract
This paper reviews Kakuzo Okakura's 'Book of Tea'. According to the paper, 'Book of Tea' provides a potent and stimulating introduction to Japanese culture. The paper then takes a look at the idea of Teaism, a cult founded on the adoration of the beautiful among the sordid facts of everyday existence. The paper explains that by focusing on the possibilities of perfecting something small, like brewing and serving a perfect cup of tea, with all the correct ceremony, a sense of harmony and control is attained, even in light of the imperfections of a confusing world.

From the Paper
"Okakura's own prose, with its attitude of whimsy rather than worshipfulness: "What a tempest in a tea cup...Perhaps I betray my own ignorance of the Tea Cult by being so outspoken," is in keeping with the principles of Teaism that he outlines. He makes delightful use of the religious nature of tea, poking fun at Westerners who dislike tea, who call drinking tea a filthy custom as heretics. This lack of reverence towards tea is a key, ironic part of Japanese religiosity, he implies. By not taking things too seriously, the true ethos of tea is manifest. Tea is served with deliberation, but ultimately the pourer knows that it does not matter very much in the grand scheme of things."

Tags:culture, religion, brewing, tea, ethos, Tea, Cult, Japanese

Abstract
This paper discusses the iced tea market, answering several questions regarding segmentation and forecasting. Additionally, the paper considers how Shin Shii should position its Kai Shii product. The paper concludes by discussing marketing concepts for several brands.

From the Paper
"The iced-tea market can be segmented on a number of different bases. Geographic segmentation, for example, is based on geographic units,where people live: nations, regions, states, counties, cities or neighborhoods. Target Marketing: This type of segmentation allows companies to localize not only their products but also their advertising and promotion to fit the needs of specific cities, regions and other areas. Target Marketing: Iced-tea consumers in Africa differ from those in the United States, China and Europe for example, and a company's entire promotional approach can..."

Tags:iced tea, Lipton, Pepsi, Kai Shii, Shin Shii, marketing, advertising, campaign, positioning, market segmentation, forecasting, strategy

Abstract
One of the most famous incidents leading up to the American Revolution, the "Boston Tea Party", fueled tensions on both sides of the Atlantic Ocean. This paper describes this incident and traces events leading up to and following it.

Tags:boston, tea, party

Abstract
The paper examines WalMart's global push to green programs and sustainability that appears to conflict with its reputation for global dominance of the retailing industry. The paper then looks at the essence of green marketing and effective green marketing strategies and why it is critically important for companies to retain focus. The paper outlines the new product development process for green or sustainable products and addresses the concept of green washing. The paper concludes that WalMart, through its green and sustainability programs, is able to attain significant cost savings and reductions in environmental impact at the same time. Several figures, charts and tables are included in the paper.

Outline:
WalMart: An Example of Green Marketing
Introduction
The Foundation of Green Marketing is In Execution of Strategies
Assessing Green Marketing Strategies
Implementation of Green Marketing Strategies
The Green New Product Development Process
The Concept of Green Washing
Consumer Learning
Summary

From the Paper
"The green market today is best segmented by energy-compliant products and appliances, green building products, renewable energy and the organic food market The energy-compliant- products market is growing at a 34% compound annual growth rate per year, from $12B in 2004 to a projected $42B in 2009. This is being driven primarily by the extensive efforts of General Electric and other appliance manufacturers in this industry. The second market, green building materials, is expected to grow of $5.8B in 2004 to $10B in 2009. This is attributable to the rapid growth of solar panels, use of alternative energy sources in home construction, and the development of entirely new materials for home construction. The renewable energy market was $23B in 2004, rising to $40B in 2009 and the organic food market rose from $27B in 2004 to $36B in 2009 (Toane, 2009). Sales of hybrid cars grew from approximately 84,000 in 2004 to over 1.2 million in 2009 (Harris, 2008). As these figures indicate the growth of green or sustainability initiatives are growing exponentially each year driven by several factors every company needs to be focused on.
"These factors include the price and availability of oil, the wholesale electricity index, hybrid vehicle popularity and support from many national, state & local governments, and the groundswell of concern on the part of consumers globally to be more environmentally conscience. All of these factors taken together are forcing companies to re-order not only their marketing strategies, but the underlying supply chain, operations, manufacturing and fulfillment strategies as well."

Tags:corporate, social, responsibility, green, washing, environment, value, chain

Abstract
The paper's author contends that the global warming crisis and skyrocketing energy costs are causing businesses of all types to look for more cost-efficient methods of doing business. The writer continues and states that a growing number of companies have benefited from incorporating environmentally responsible systems into their operations. The writer then provides an overview of so-called "green", i.e. environmentally friendly, product labeling and marketing techniques, including recent Federal Trade Commission policies and actions concerning "green marketing claims" and "green labeling"; the ISO 14020 series that covers eco-labeling; and "green washing". A summary of the essential factors about the core elements of these issues and important findings is presented in the conclusion.

Outline:
Introduction.
Review and Discussion.
Federal Trade Commission Recent Policies/Actions on "Green Marketing Claims/Green Labeling Techniques.
ISO 14020 Series.
Green Washing.
Conclusion.
References.

From the Paper
"As noted above, there are a number of benefits that accrue to green business practices that extend far beyond the immediate cost savings that might be realized through their use. One of the more important of these is the increased consumer demand that can be generated by promoting a company's products as being environmentally friendly. For instance, according to Fimbel, Grajel, and Robinson (2001), "Logging companies may be persuaded to comply with conservation measures associated with paying a conservation bond, if consumer demand for green-labeled timber was sufficient to significantly alter their profit margins" (p. 395). This author adds, though, that the results of a recent study also found that although several logging companies in Central and South America improved their market positions by selling certified wood, there was no evidence that timber purchasers were willing to pay substantially higher prices for certified timber (Fimbel et al.). This trend is being evinced in the European Union as well, where environmentally conscious consumers may elect to purchase a green labeled product over one that is not, all other things being equal. In this regard, Fagotto and Graham recently reported that, "The British government recently unveiled a plan to develop standard metrics for greenhouse gas emissions of products and services as a first step towards a green labeling system that would guide consumers' and businesses' choices" (p. 73)."

Tags:enviroment, global warming, green business companies incentives federal trade iso product labeling investment, carbon emissions, ecology

Abstract
The paper discusses how CSR programs have become pervasive as frameworks and foundations for sustainability and green initiatives and they reflect the growing dominance of consumers who seek to minimize their impact on the environment. The paper specifically looks at HP's green business technology initiative and describes the typical green or eco-friendly consumer. The paper addresses the concept of "green washing" and how it highlights the importance of sustainability programs being structured so the entire process of sourcing, producing and servicing a product is consistent with sustainable values.

Outline:
Introduction
The Importance of Green Marketing
Understanding the Eco-Friendly Consumer
Creating Green Marketing Strategies
Summary

From the Paper
"Both business and consumer customers are more skeptical than ever, more suspicious of product claims given how many companies have made inflated claims about how their products can help the environment and really do not. Comparable to the groundswell that is occurring in social networking today (Bernoff, Li, 2008) the interest in green marketing is growing very rapidly due to high levels of concern over the future of the environment and specifically climate change, and the concern over natural resources being depleted at a consumption rate that will eventually lead to severe shortages. The accountability and transparency that is inherent in social networking (Bernoff, Li, 2008) is also the cornerstone of green marketing efforts. What is so powerful about the confluence of social networking and green marketing is the vigorous analysis of consumers of whether products that claim to be "green" or contribute to reducing mankind's impact on the environment actually do. The website greenwashingindex.com is an example of how at the intersection of social networking and the consumers' demand for transparency and accuracy there is the need to get to the truth of product claims. Skeptical, even jaded, consumers are turning to social networks and the Internet to validate the claims companies make of having green or sustainable products."

Tags:sustainability, green, washing, consumer

Abstract
The paper relates that in the attempt demonstrate stewardship and corporate social responsibility, many organizations are attempting to green their business. The paper then relates that these organizations tend to focus the greening process on procurement and manufacture and forget to include logistics. Thus, much of the efforts of these companies is wasted when logistics enters the situation and is not environmentally conscious. The paper then goes on to discuss methods of implementing green logistics, noting that the shift to looking at green logistics as not only responsible but essential to healthy business.

From the Paper
"Either way there are many things that companies can look for either in a logistics contractor or in their own logistics/transportation/shipping department. In short each company must make the best decision for itself and its products based upon the logistics needs of its products. (Colby, Kingsley & Whitehead, 1995, p. 132) Part of doing this in a greener manner is to research the green options for logistics, what forms of logistics are more green than others and what kind of logistics decisions can be made to green those which are currently less green than others. Obviously if timely delivery of volatile goods is at stake and overseas transportation is required then flight is unavoidable, while if products can be sent via surface, because they are non-perishable and needed for warehouse rather than direct and current consumer demand than surface methods could be more green, depending on the methods used and the actions of the logistics professionals."

Tags:green, logistics, company, transportation

Abstract
This paper compares the works of Sheridan LeFanu and Edgar Allen Poe. It focuses predominantly on why Poe is better known, although they address similar themes. It explains that LeFanu's stories, though technically well-written and at least briefly engaging are rigidly conventional by today's standards and thus immediately forgotten. It points out, however, that Poe's stories baffle the reader, sending them through a tangled web of complicated sentences, strenuous adjectives, and puzzling layers of multiple interpretations.

From the Paper
"The mainstream film industry appears to be crawling with insipid, run-of-the-mill movies, which despite managing to temporarily captivate our attention, never quite seem to leave much of an impression. They essentially serve as a momentary means of time disposal. Occasionally, however a film comes along which portrays such brilliantly penetrating individuality and piercing emotion, we find ourselves endlessly haunted, long after our initial viewing. The world of literature can be similarly divided. Two prime examples of such opposites emerged from the literary horror genre of the mid-nineteenth century: Sheridan LeFanu and Edgar Allen Poe."

Tags:black, cat, fall, green, horror, house, lefanu, poe, tea, usher, william, wilson