Abstract
In this article, the writer critiques an article published in the Irish Times on March 20, 2007. The title of the piece is 'New Autism Study Shows Effective Treatment' and it confidently asserts that applied behavior analysis can help autistic children overcome their condition. This refers specifically to children who receive ABA out-strip in behavior and, in cognitive performance, those who receive "eclectic" treatment.
The writer concludes that the article falls short of what it could be because it is uncritical, short on methodological specifics, and exhibits a general lack of concern about the notion that the individuals cited in its body may be individuals who have a vested interest in seeing ABA given more credit than it warrants. The article itself is appended to the paper.

From the Paper
"To begin with, there are some positives to the manner in which the aforementioned study is described in the article. For one thing, the article is lucidly-written, so novice readers will not find the text inaccessible or confusing. Further, the writer or writers of the report wisely eschew technical terms, thereby allowing the reader to focus his or her attention upon the important thing in the piece, which is that ABA intervention really does work. Finally, the article does a commendable job of capturing at length the sentiments of two scholars - study author and noted professor Bob Remington of the University of Southampton and Dr Geraldine Leader, chairwoman of the Psychological Society of Ireland's division of Behaviour Analysis - who staunchly support the idea that ABA intervention is the approach to take when dealing with autistic children. Unfortunately, this is where the good things to be said about the article draw to a close."

Tags:ABA, behavior, socio-communication, skills

Abstract
This paper analyzes the primary aspects of brand influence on consumer behavior through marketing measurement tools and the psychological determinants for loyalty and usage. the paper explains that by realizing the depth and scope of the Pareto 80:20 Rule and the concept of user/usage, the consumer is greatly influenced by brand names that repetitively and historically command loyalty.

Tags:consumer, buzz, marketing

Abstract
This paper analyzes the popular film "As Good as it Gets", which gives the viewer a better understanding of obsessive compulsive disorder, as well as an understanding of how this disorder is depicted in Hollywood. First, the paper gives a general introduction to obsessive compulsive disorder, citing the psychological definition. Then, the paper explores the character Melvin Udall from the movie, who exhibits many signs of obsessive compulsive disorder (OCD). Melvin's behaviors are detailed, giving a glimpse into his often difficult existence. Despite this, the film also considers the positive aspects of Melvin's life, such as his moderate professional success and his ability to be kind. The paper also discusses how the movie portrays mental health professionals, and its impact on viewers. The paper notes various inaccuracies with the depiction of OCD, and concludes by warning viewers that it may be difficult to separate fact from fiction about obsessive compulsive disorder in the movie.


Outline:
Background of the Disorder & Character Description
Reflection of the Positive, Negative, and Correct Portrayal Regarding Obsessive Compulsive Disorder And The Mental Health Profession

From the Paper
"In the movie, As Good As It Gets, character Melvin Udall, exhibits many signs of Obsessive Compulsive Disorder. His compulsions are exhibited by the fact that he must eat at a certain restaurant each day, must sit in a certain booth, and must be served by a certain waitress. Upon walking into his apartment, he locks and unlocks the door five times, switches on and off the light five times, and flips on and off the bathroom light five times. In his daily commute, he cannot walk on cracks, no matter whose way he disrupts in the process. In addition, he is what can be called obsessively organized. Although organization in itself, even to extremes, is not often considered a mental disorder, a glimpse at Melvin's apartment, along with his other exhibits of compulsions, suggest that he is, indeed, afflicted with the disorder."

Tags:OCD, psychological disorders, unwanted thoughts

Abstract
This is an analytical paper that looks at the notion of good and evil. The paper begins with an analysis of Robert Louis Stevenson's book "Dr. Jekyll and Mr. Hyde" and the literary reference there to how we act as people. Continuing with the theme of dualist nature, the writer then looks at various portions of the Koran and also provides a psychological standpoint for such dualism in morality. The writer concludes with a biblical metaphor to as good and evil acting as a force of God to separate the beasts from the humans.

From the Paper
"From a psychological standpoint, good and evil could be described as emotional entities that exist within the human subconscious mind in the form of the human soul. Of course, when a person expresses either good or evil emotions or acts upon something in a good or evil way, most researchers would agree that these two entities are based upon chemistry and biology, meaning that they only exist as chemical action and reaction in the human brain (Peterson, 2004, p. 215). In essence then, good and evil are nothing more than emotionally-based attitudes that rise to the surface via the subconscious mind when a person is confronted with certain decisions, i.e., whether to act/react in a morally good way or an evil way.
"However, in the opinion of religious theologians, good and evil as they occur in man are directly related to the eternal struggle of God against the forces of evil, with Satan serving as the propagator of evil and God as the divine goodness of the universe. In some respects, good and evil is inseparable from intent; thus, "Defining good and evil by purpose or intention permits one to know good and evil even when the result is not visible" ("Good and Evil," 2009, Internet), meaning that a person's intentions are sometimes hidden, especially when intention springs from evil thoughts and desires."

Tags:good, evil, human nature

Abstract
The paper discusses how we are all affected by the element of consumer demand, which decides what products are successful and what are not, how much of a product is produced and distributed, how well companies can produce the goods needed based on the raw materials at hand, the price to be charged for the item, and much more. The paper explains that if consumer demand is high, the price may go up on goods that are hard to supply because more people are competing for the item, or the price may drop because consumer demand is such that economies of scale help reduce the per item cost as manufacturers gear up to meet the demand.

From the Paper
"We are all affected by the element of consumer demand, which decides what products are successful and what are not, how much of a product is produced and distributed, how well companies can produce the goods needed based on the raw materials at hand, the price to be charged for the item, and much more. If consumer demand is high, the price may go up on goods that are hard to supply because more people are competing for the item, or the price may drop because consumer demand is such that economies of scale help reduce the per item cost as manufacturers gear up to meet the demand. Markets have a supply side and a demand side, and the two interact and provide information in two directions, to the suppliers and the consumers."

Tags:consumer, demand, effects

Abstract
This paper describes several examples of the visual and psychological motif of transportation in the 1997 film by Gus Van Sant, "Good Will Hunting." Much of the film, and subsequently the paper, relies on personal cars and the public subways system in Boston to create specific meanings about characters' friendships, freedom, abilities to transform their world and make decisions about the future.

From the Paper
"One of the most significant thematic and visual motifs in the 1997 film Good Will Hunting is that of transportation. Set in Boston and its suburbs, Good Will Hunting features its main characters on the public transportation "subway" system known at the "T" as well as in private cars several times during the course of the story. In addition, there are brief visual references to boats and airplanes as well. These engagements with transportation vehicles, and with the very act of moving itself, visualizes several psychological and physical themes of the film, including self-actualization, friendship, freedom, and transformation."

Tags:motifs, transportation, good will hunting

Abstract
This paper reviews and discusses the article 'Why Do Good Managers Set Bad Strategies?' that appeared in Forbes Magazine (2006). According to the paper, the author analyzes the many insights from a presentation by Dr. Michael Porter during the Wharton Schools' SEI Center Distinguished Lecture Series regarding how difficult it is for companies to define their own competitive and distinctive identity, defining key metrics of performance needed to manage their businesses.

Outline:
Statement of the Problem
Description of Procedures
Flaws in the Procedural Design
Analysis of the Data
Limited and Justifiable Conclusions

From the Paper
"Starting with the concept of the home base nation and its critical measure of competitiveness being productivity, Porter oversimplifies and obfuscates the true measure of a nation's competitiveness by creating just a single dimension on which a nation evaluates its competitiveness. As many critics have pointed out, a multinational corporation with operating subsidiaries and reach into literally over 100 nations like General Electric drives up productivity in subsidiary nations, like Singapore for example yet does not necessarily translate this into a higher standard of living for Americans. This dichotomy that others point out show that home base productivity is irrelevant to global strength. It is actually the ability of multinational corporations, through a mix of the Porter diamond attributes in addition to tight integration with local, state, and federal or in the case of other nations, their ministries of trade that encompass an entire nations' trade policies that matter most. "

Tags:corporations, competitive, bargaining, position, trend, customer, consumer, china

Abstract
The paper discusses and sheds light on how changes in the advertising industry and new creative techniques emerged to make specific advertisements stand out from its competitors. The author examines what media and advertising strategies manufactures would use, where these new ideas came from and how consumers respond. A look at how technology and the emergence of new unexplored mediums altered previous advertising strategies.

From the paper:

"In the 1880s most manufactures were starting to see a huge boom in the economy, which allowed them to expand their area of distribution and dip into new markets previously unattainable. Alongside this enormous economic growth, many technological changes were taking place as well. For example, mechanized farming equipment, sewing machines, and other machinery were invented increasing the production processes of the past. As a direct result of this increase in production, factories expanded and products became available at a lower cost and faster rate than ever before. New inventions began to appear such as the automobile, telephone and light bulb. In 1896 the government and the railroad companies developed the national railroad system and rural free delivery. With this, it was now possible for manufactures to distribute goods to geographic areas previously unreachable."

Tags:advert, technology, ideas, creative, psychology, manipulate, emotion

Abstract
This paper critiques an article published in the 'Irish Times' entitled "New Autism Study Shows Effective Treatment." According to the paper, this article confidently asserts that Applied Behavior Analysis can help autistic children overcome their condition. The paper describes a study using this treatment and its outcome.

From the Paper
" The following paper will critique an article published in the Irish Times on March 20, 2007. The title of the piece is 'New Autism Study Shows Effective Treatment' and it confidently asserts that Applied Behavior Analysis can help autistic children overcome their condition. Specifically, children who receive ABA out-strip in behavior and in cognitive performance those who receive "eclectic" treatment. According to the report, there were two groups of children in the study. One group numbered 23 children in total and received early "intensive" ABA while the other group numbered 21 and received eclectic treatment. The organizers of..."

Tags:good, consumer, psychology

Abstract
This paper states that, if there were some global disaster, the last thing to disappear would be the commercial message. The author points out that the most disturbing point about ads is that they reduce every item in the world to a commodity and people to no more than consumers. The paper relates that along with the specific content of ads is the overall message that all people need for fulfillment and happiness are material goods. The author underscores that advertising has become very skilled in using psychology to shape people's desires and value systems, including the person's self-concept. The paper states that various material goods are linked with all sorts of real traditional values so that products and meaning are confused.

Table of Contents:
Commentary
Observation Chart

From the Paper
"Advertising extends its influence farther than can be controlled by a simple code of ethics because advertisers control the meanings across the entire society. Advertising has extensive image-based influence and changes the image system in areas such as economics and politics. I as a single individual, find that every space I have is inundated with advertising's images. There is no escape for individuals and there is no relief for the whole society. As a result, the real world of true values and of deep human aspirations is becoming increasingly smaller."

Tags:commodity, self-concept, ethics, symbolic, artificial