Abstract
This paper examines the concept of global marketing using the success of the Body Shop as its prime example. Global marketing is compared to international marketing. The history of the Body Shop is described also in terms of their approach to social responsibility.

From the Paper
"Global marketing is the means by which the international market potential can be tapped. Global marketing uses a single marketing scheme to sell products worldwide. International marketing on the other hand is a marketing program is tailored to suit the needs of each individual country. Global Marketing expands the horizons of a company by allowing the products manufactured by that company to be sold world wide thereby increasing sales revenue and improving cost efficiency."

Tags:social, responsibility, distribution, inernational, marketing, price, promotion, service, shop

Abstract
This study examines the ?globalization? of the body care industry, with a special focus on the Body Shop and its efforts to establish a vital presence in the Kingdom of Thailand.

Literature Review
Research Method

From the Paper
"We live in a global world. Technology, in particular television and the Internet, link together different peoples. They cross the barriers of oceans, mountains, and political frontiers. The decisions that governments make, the actions of environmental activists, and the marketing campaigns of large corporations affect hundreds of millions across the Planet. Time was when a retail operation consisted of a privately-run neighborhood store. The storeowner knew, and interacted with his customers. Goods and services were provided locally. Only rare or unusual objects needed to be imported from far away. The high costs of transportation and communication guaranteed that the horizons of our daily lives extended little further than the distances traversed by long familiar roads and byways. Today, however, a fashion retailer can manufacture a man's suit in Malaysia or Thailand; ship it to New York, Los Angeles, London, or Paris, and sell it in the local mall for less than the fabric alone would cost the local tailor. Style too, cross international boundaries. Tastes and customs that were once the preserve of a few are now the delight of many. Asian consumers demand the same kinds of sneakers and shoes, lipsticks and creams, perfumes and soaps as their peers in the United States and the United Kingdom. A company like the Body Shop - seller of a complete range of skin and hair care products - sees its potential market as global in extent."

Tags:asia, bath, and, body, works, perfumania, appearance-conscious, retailing, expansion

Abstract
This paper examines the "globalization" of the body care industry, with a special focus on the Body Shop and its efforts to establish a vital presence in the Kingdom of Thailand. It discusses whether the Thai consumer is susceptible to same kind of marketing as the typical western consumer.

From the Paper
"All over the world, traditional ways-of-life are fast disappearing. Modern industry dramatically changes social relationships in any country to which it comes. Cultures are turned upside down. Much as the Body Shop, and Bath and Body Works, are themselves examples of the pervasiveness of Western consumer goods, they are also emblematic of a general Westernization of attitudes and cultural constructs. As non-Western peoples shed their traditional costumes and modes of adornment, in favor of "Papaya Body Butter," "Satsuma Splash," and ten milliliter bottles of "Calm Water Home Fragrance Oil," they also adopt Western attitudes toward family, gender roles, parent-child relationships, and significantly in many places, assume a far more secular worldview. "

Tags:thailand, shop, consumer

Abstract
This paper looks at global marketing using the Internet and different issues raised by different countries, noting that e-commerce has been increasing and that more and more businesses seek an Internet presence to market to different countries. It also discusses how global marketing today requires understanding of customs, laws and political practice around the world to avoid legal action, retaliatory policies and other adverse actions.

From the Paper
"Global marketing and international business raises numerous difficulties for the individual business under any circumstances, but marketing and sales over the Internet can involve new kinds of issues and problems, including the need to cope with differing political and legal risks in various countries where they may be operating. The Internet is viewed by many in America was a completely freewheeling and largely uncontrolled means of expression, a place where once information is placed on the Web, it is "out there" forever. This is not really the case, however, and different countries have different ways of blocking material they do not want to allow their citizens to access and laws covering types of expression, commercial transactions, and any transfer of funds. Global marketing today requires understanding these variations in custom, law, and political practice around the world to avoid legal action, retaliatory policies, and other adverse actions. "

Tags:internet, global, marketing

Abstract
This paper provides a comprehensive review of measures of marketing performance and country potential. The analysis uses a global marketing framework to analyze different types of global marketing control systems that are utilized by companies. The paper focuses primarily on how companies measure subsidiary marketing performance and also provides a complete overview of the different methodological approaches to measuring country potential. In addition, the paper provides a general guide for the strengths and weaknesses of the approaches.

Table of Contents:
Executive Summary
Introduction
Global Marketing Management Controls: What Are Global Marketing Management Controls?
Global Marketing Management Controls Strategies: Techniques FOR Measuring Subsidiary
Marketing Performance
Subsidiary Performance and Marketing Activities: Understanding the Global Marketing Mix
Evaluating Country Potential: Environmental/Situational Analysis
Effectiveness of Marketing Measures
Tools and Techniques of Country Analysis Techniques
Conclusion
Appendix

From the Paper
"The interesting phenomenon is how countries are using these strategies either from a marketing perspective to achieve economic goals, or for public policy uses to bolster political influence. Global marketing management controls is no longer simply a formulated plan for 'private companies' to follow, if they wish to market their products or brands internationally. Global marketing management controls strategies are an important branch of business administration; however it is becoming increasingly a country analysis tool that is becoming very popular based on the number of examples given above and the relative success of this new use."

Tags:subsidiary, performance, globalization

Abstract
This paper explains that, in addition to making a profit, The Body Shop International gears its cosmetics business activities towards supporting community trade, defending human rights, activating self-esteem, trying to protect the planet, fighting against animal testing and supporting its own charity called The Body Shop Foundation. The author points out that, after a period of slowed growth in the 1990s and increased competition, The Body Shop established a new strategy of increased investment in marketing and promotion at the store level. The paper reveals that the industry growth is occurring in Africa and Asia where The Body Shop has a huge market share; however, changes in the political, economic or social climate in these countries will affect the Body Shop's overall demand since some of these countries have volatile environments.

Table of Contents
Internal Environment
Business History and Operations
Business Concept and Mission Statement
Functional Products/Services
Product Marketing
Sales/Profit Profiles
External Environment
Industry: Major Competitors
Competitors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

From the Paper
"The three major competitors are Alliance Boots, Bath and Body Works, and Estee Lauder. Alliance Boots is a British based company with approximately seventeen percent (17%) market share of the British market. It is the largest pharmacy chain in Europe and is a serious competitor in the cosmetic market for The Body Shop. Bath and Body Works is a subsidiary of intimate brands and enjoys a one point nine percent (1.9%) share of the bath and shower market in the United States. The company is a competitor to the Body Shop since its sells natural body and hair care products as well as personal care products and fragrances."

Tags:social-consciousness, website, in-home, distribution, mission

Abstract
This paper examines The Body Shop cosmetics stores as an example of branding and marketing. The company's attempts to position itself as socially responsible are outlined, and criticized. The contradiction between marketing luxuries and claiming to be socially responsible are explored also.

Abstract
This paper gives an in-depth analysis of the Body Shop's mandate and focus. The paper notes that the retail chain could increase profits from lowering costs and using procedures that are cheaper without the force of a social and environmental mandate to uphold. Instead, it gears its business activities towards supporting community trade, defending human rights, activating self-esteem, trying to protect the planet and fighting against animal testing.

From the Paper
" "Why we are different: we respect the environment. We are against animal testing for cosmetics. We are committed to establishing non - exploitative trading relationships with indigenous people. We campaign for human rights. Our business is something that people - employees, customers, suppliers, franchisees - can feel great about, but only on one condition: The Body Shop must never let itself become anything other than a human enterprise." - Anita Roddick, Founder: The Body Shop Internal Environment..."

Tags:cosmetic, environment, swot

Abstract
This report addresses the corporate strategy used by The Body Shop company in accordance with the demands of the strong need for strategic management at all levels of an organization, especially the top level managers. In examining the corporate strategy, the paper also looks at its history, gives an overview of the cosmetics and accessories industry and discusses its future strategy.

From the Paper
"In 2004, the Body Shop's revenues were just under $712 million and have been regularly achieving annual growth rates of over eighteen percent. The company now has almost six thousand employees and as an employer, the rate of new job creation has been just under seven percent annually. The founders of the company have clearly demonstrated a dedication to the leadership, culture, and motivational aspects of the company and the new leadership has been wise to follow."

Tags:business, environment, technologically, advanced, competitive, customers, investors, stakeholders