Abstract
This paper analyzes and examines various contentions regarding Generation X. Part II outlines arguments in support of the contention that stereotypes regarding Generation X are untrue. In Part III, arguments in support of the contention that stereotypes regarding Generation X are true are presented. Lastly, this paper concludes with suggestions for presenting a more balanced view of Generation X.

From the Paper
"Throughout history, society has felt compelled to devise labels for nearly every category or trait. People may be given a specific label based on their age, economic status, education level, ethnic background, geographic location, occupation, political beliefs, religious beliefs, and various other factors. While labels based on one category may dominate at certain time periods (i.e., ethnicity-based labels dominated in the early 1950s), labels based on age seem to be common regardless of the time period.

"Individuals ages 20-29 are commonly referred to as "Generation X." Other names for Generation X include "Gen X," the "Generation Without a Conscience," the "Lost Generation," the "Me Generation," the "Slacker Generation," "Twenty Somethings," or "Yuppies With a Conscience But Without Fat Paychecks." (Coupland). While labels may be useful in distinguishing members of various categories based strictly on age, labels are most often used in a divisive and pejorative manner."

Tags:society, image, modern, yuppie, stereotyple, label, AIDS, education, politics, responsibility

Abstract
This paper provides information for the Michigan State Police force to use in dealing with its current problem of recruiting and retaining men and women born between 1963 and 1981, a cohort that is commonly referred to as Generation X. The paper includes a review of the literature related to the recruitment and retention of Generation X members, which reveals several characteristics of this generation as people and as workers. In particular, it notes that, as people, when compared to baby boomers, this is a generation that saves more, marries and has children later, and desires more family time.

Contents:
Introduction
Background
The Problem and Supporting Evidence
Importance of the Problem
Purpose
Discussion: Recruiting and Retaining Gen X-ers
Recruitment
Organizational Changes
Conclusions
Recommendations

From the Paper
"Generation X-ers are more likely to be recruited by recruitment messages that detail the marketable skills they will learn from the position, emphasize mentoring, provide information about the knowledge they will learn, provide information related to salary and benefits, emphasize the notion of working as a member of a team, highlight the interesting and challenging aspects of the job, and make them feel that there will be a strong network of people offering them personal support as they undertake and learn proper job performance."

Tags:society, employment, family, work, career, human, resources, business

Abstract
This paper discusses employee benefits as they apply to "Generation X" employees. An overview is presented of the two core theories on employee motivation, as well as who "Generation X" employees really are. The paper provides a literature review detailing research that has been conducted on this topic to date. Finally, conclusions are drawn regarding the development and implementation effective benefit programs for this unique worker demographic.

From the Paper
"In today's hyper-competitive, rapidly changing, global economy attracting and retaining the best employees possible is at the center of many organization's strategic plan. Having the top-notch employees, who perform effectively and efficiently, is a valuable competitive advantage that can lead an organization to industry success. With this knowledge, organizations must combine the fact that the bulk of their workforce is now comprised of "Generation X" employees, and as such, innovative policies must be put into place to retain these valuable workers."

Tags:workers, efficient

Abstract
This paper is an analytic critique of "Generation X". It is a brilliant novel, but has several very serious flaws. It is Coupland's first novel, and is written in an experimental style.

Abstract
The paper explores the research on the X Generation, born from 1965 to 1980, and the Y Generation, born from 1977 to 1995. The paper examines how companies are developing marketing and advertising strategies to meet these cohorts' different purchasing needs. The paper explains the background and lifestyle of both groups to demonstrate the best way to reach these groups, communicate a message, and get them to take action.

From the Paper
"Attempting to identify consumer groups who react in the same way to marketing strategies is not all that easy. In an ideal world, each consumer would be treated as one of a kind, because every person has different interests and needs. Yet, this is not economically possible. Marketers instead try to locate wide groups of consumers who share similar desires and needs and will react the same way to marketing activities. There are a number of different ways of dividing consumers, such as by geography, age, life-cycle, and the benefits they are seeking. Another effective method is to group consumers into cohorts (Noble & Noble 2000)."

Tags:advertising, offers, media, communication, consumers

Abstract
"Generation X", by Douglas Coupland, is a fictional account of three strangers brought together by circumstance to the fringes of the desert town of Palm Springs, CA. The paper explains that Andy, Dag and Claire are intelligent, educated twenty-somethings of middle-class backgrounds who have retreated from mainstream society to live creatively in its margins. However, their desire to find happiness in life without losing themselves in the dreary corporate workplace, without becoming obsessed with the value of economic and social success in our culture, leaves them alienated from the major ideals of most of those who comprise the world around them. This paper analyzes the concept of alienation as it pertains to the characters in "Generation X", both psychologically and sociologically. The paper argues that Andy, Dag and Claire are alienated, rather than mentally ill, members of society.

From the Paper
"The mass media's bland, recycled version of the past combined with the characters' ambivalence about the future (emphasized by the recurring theme of nuclear warfare in the characters' inner and outer dialogue) leaves them suspended in a state of not knowing which direction to look in. Their dialogue is characterized by "O'Propriation: the inclusion of advertising, packaging, and entertainment jargon from earlier eras in everyday speech for ironic and/or comic effect" (GX 107). This is an example of their ability to subvert the media in an eccentric manner. They have a disturbing form of humor indicative of their fears about and frustration with the world, yet it is apparent within the framework of their humor that they are striving not to be depressed about their situation, and that they identify with each other and find solace in each other's company."

Tags:Gemeinschaft, Existentialism, Tobias, O'Propriation

Abstract
This paper explains that the literature review illustrates that the expectations of employees differ within the generations in today's workforce and unless managers have a sound knowledge-base of the needs and expectations of the organization's employees, keeping these employees motivated may prove to be difficult. The author relates that Donald Super's work values inventory (WVI) will be used to measure the work values of Gen X and the Millenniums based on 15 sub-scale work values. The paper includes detailed figures, tables, graphs and quotations to illustrate the many difference between these generations.

Table of Contents
Project Introduction
Objective
Introduction
Statement of the Problem
Purpose
Instrument
Questions of the Research
Data Analysis
The Work Values Inventory (WVI)
Literature Review
Background
Different Influences in the Lives and World of Generation X and the Millennial
Generation
Generation X (born 1965-1980)
Generation Y (Why) (Born 1982-2003)
Communication Style Differences
Generation X (1965-1980)
Population by Generation
Education Attainment of Generation X Men and Women
The Diversity of Generation X
Employment Status of Generation X
The Millennial Generation (1981 - Present)
Generalizations about Generations--Categorizations vs. Stereotypes
Workplace Supply and Demand Trends
Needed Changes in the Organization
Creating Structure for Millennials
Six Principles of Millennial Management
Internal Customer Service
Do's and Don't for Companies Hiring Millennials
Work Expectations
Personal Attention
Value
Structure and Detail
Use of Technology
Communication Tools
Listen
Provide Individual Time
Provide Many Details
Praise
Changes Millennials Bring to the Workplace
Events, Values and Motivators - Generation X
Events, Values and Motivators - Millennial Generation
Summary of the Literature Reviewed
Methodology
Data Collection and Analysis
Population
Procedure
Instrument
Scoring the WVI
Reliability and Validity
Work Values Inventory Definitions
Time Frame for Completing of Work Values Inventory

From the Paper
"The Millennial Generation is causing a stir all the way around as this generation is "difficult to reach and understand". Millennials have gained the attention of all sector of business. Gerarci specifically reports from a retail point of view. While Generation X was one of individuals were "individualistic, untrusting and pessimistic" and in all truth lived in a "parent-centric world" which meant that "marketing to children was really accomplished by marketing to their mom." This has changed with Millennials "born during the longest economic boom in history." This group has gained "tremendous economic power"."

Tags:structure, culture, manova, retention, communication

Abstract
This paper explains that conspicuous consumption is often thought of as unnecessary spending or the purchasing of products that are not necessities. Increases in upward mobility have increased conspicuous consumption patterns in nations around the world. The author points out that the impact of a rapidly growing economy and of increased education in Taiwan have had an impact on the conspicuous consumption of Generation Y. These individuals are college-educated with significant incomes and have money to spend. The paper concludes that there is a thin line between luxury and necessity; one generation's luxury becomes their successors' necessity. Luxury is often associated with a quality buy.

Table of Contents
Introduction
Literature Review
Luxury vs. Necessity
Modern Consumer Society of Luxury
Meanings of Conspicuous Consumption
Characteristics of Conspicuous Consumers
Comparison of Generation Y, Generation X, and Baby Boomers
Characteristics of Generation Y'ers in Taiwan
Methodology, Research Design and Data Collection
Preliminary Survey Design
Questionnaire
Part I: General Questions
Part II: Attitude toward Luxury Goods and Mass Commodity Goods
Part III: Customers: Brand Loyalty, Reaction to Different Product Categories, and Price Sensitivity
Part IV: Background Information
Depth Interview
Research Finding and Analysis
Part I: General Questions
Part II:
Part III: (Open Questions)
Analysis
Discussion: Limitation, Application, and Conclusion

From the Paper
"The survey also found that some of the respondents had regrets about making expensive purchases. The phenomenon of regret was most evident in younger respondents who often regretted such purchases because they were too expensive, or the styles were outdated. The survey found that older respondents that were more financially stable rarely had regrets about the purchases they made. To combat the regret that younger consumers have companies should create a line of products that are less expensive but still have the high quality of other clothing by the designer. The less expensive line will allow younger consumers to purchase products without regret."

Tags:clothing, advertising, questionnaire, quality, mobility

From the Paper
"It has been claimed that Generation X has failed to create "an original youth culture" of its own (Gross & Scott, 1990, p. 62). Indeed, many of the elements of today's popular culture have been borrowed from previous eras. For example, grunge music is an extension of late 1970s punk rock, and raves are adaptations of late 1960s happenings and LSD parties. It has also been claimed that Generation X has no spokespersons or heroes of its own. Kurt Cobain of the grunge rock group Nirvana was deeply mourned after his suicide in April, 1994, and some people consider him to be a symbol of the angst, frustration and aimlessness of today's youth. However, in actuality, some young people loved Kurt Cobain and some hated him: "The simple truth is that Generation X is too diverse to agree on a hero" (Giles, 1994, p. 68). Because of these factors, few, if any, defining ..."

Abstract
This paper explores four generation groupings and their impact on the employment sector: Veterans, or Traditionalists, Baby Boomers, Generation Xers, and the newer generation, Generation Y, or Generation Next. Of all the conflicts between generations in the workplace, perhaps the most volatile and difficult to strategize upon is that between the Baby Boomers and Generation Y. The paper tries to understand why these two generations are butting heads in the workplace and looks at where each of these four generation groups stems from.

From the Paper
"Veterans, or Traditionalists, compromise the oldest bracket of the workforce. At an average of 52million of the population, Veterans are those born between 1922 and 1943, coming of age during and before the Great Depression. They have a work-ethic that makes them "solid, no-nonsense performers with respect for authority and who are repositories of lore and wisdom" (Zemke, 2001). They have the experience of the job and tend to "be more concerned with the "big picture" issues" (ISR, 2003). While younger generations may condone their stringent work ethic and "bullish" attitude towards changes in society, "This generation rebuilt America by partnering with institutions. In so doing, this generation fueled the economic boom" (Lancaster, 2002). Fifty percent of the male ratio of this generation group were war veterans."

Tags:work, baby, boom, y, x, veteran, sixties, tradition