This paper is a marketing analysis of the General Motors Corporation: Marketing, competition, segmentation, consumer behavior and labor.
Essay # 18378 |
1,125 words (
approx. 4.5 pages ) |
6 sources |
1990
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$ 23.95
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"This research provides a brief marketing analysis of the General Motors Corporation. General Motors competes in several major industries, of which the three most significant for the company are the automobile and truck manufacturing industry , the aerospace and defense industry and the computer software and services industry. As the company's activity in the automobile and truck manufacturing industry accounts for 87 percent of total sales at General Motors, however, this marketing analysis is restricted to that industry.
General Motors is a worldwide company. In 1989, the company had a 17.9 percent market share of total worldwide automobile and truck sales. Foreign sales, however, accounts for ... "
A discussion of the contribution of Alfred P. Sloan to General Motors Corporation and the consequent growth of the company.
Essay # 28584 |
1,955 words (
approx. 7.8 pages ) |
2 sources |
MLA | 2002
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$ 37.95
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Abstract
This paper traces the history of General Motors Corporation and its most important CEO and Chairman, Alfred Sloan to determine the magnitude of Sloan's contribution to the company. It examines how without the presence of certain industrialists, the growth of the American economy would have probably remained stunted and how one such person was Alfred Sloan who served as the President, the Chief Executive Officer and the Chairman of General Motors Corporation for over 30 years. It analyzes how the General Motors Corporation owes most of its growth and huge presence in the automobile industry to Sloan and how it is largely due to Sloan and his business practices that General Motors was the first corporation in the automobile industry in a number of areas to introduce innovative products and practices.
From the Paper
"Prior to heading General Motors, Sloan already possessed the industrialist vision. He began his career as a draftsman in a small machine shop, the Hyatt Roller Bearing Company of Newark, New Jersey where he urged the management to produce ball bearings. He believed that there was not only a need for bearings at that time but there was a large untapped market as well; hence it made complete business sense. Therefore, at his insistence, the company began producing new anti-friction bearings for automobiles, which formed the basis of Hyatt's expansion. As a direct result of his business foresight and talent, he was appointed the president of Hyatt in the year 1898. Hyatt automotive ball bearings became a standard in the automobile industry, and the company grew rapidly under his leadership. In 1916 the Hyatt Roller Bearing Company, together with a number of other manufacturers of automobile accessories, merged with the United Motors Corporation. Sloan was appointed as the President of UMC. UMC was dissolved in 1919 and individual businesses were incorporated as part of General Motors Corporation."
Tags:automobile, industry, market, products, practices
A look at decisions facing General Motors Corporation.
Term Paper # 149496 |
731 words (
approx. 2.9 pages ) |
3 sources |
APA | 2011
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$ 15.95
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Abstract
This paper examines and analyzes the choices General Motors Corporation must make in order to remain a viable competitor in the American automotive industry as well as world wide. Various aspects of the recent economic downturn are discussed and how they have impacted GM's business. Additionally, the paper suggests alternatives that GM must undertake to preserve its market share. These include restructuring the business, selling off underperforming brands, slashing its workforce and re-focusing the company on hybrid technology. The paper also suggests prioritizing cultural and creative change at General Motors. Additionally, the paper recommends placing emphasis on operational issues first and foremost. The paper concludes by stating the company could choose to do nothing and simply ride out the economic storm by relying on its highly-recognizable brands, hoping that as their financial position improves, the company can take steps to re-build its market share.
From the Paper
"The first alternative is to move forward quickly with restructuring the business. This will require the company to immediately cut or sell off underperforming brands, slash its workforce and re-focus the company on hybrid technology. The assumption is that the existing management team, under company man and new CEO Fritz Henderson (Moore, 2009), is capable to making the necessary financial and operational changes needed to turn the company around. This alternative will allow GM to catch up to their competitors in the hybrid segment and operate a leaner company in general. There is the risk, however, that this solution is a short-term fix. The issues with respect to culture and accountability will still remain. The view is that these problems will take years to properly address and in the meantime, the company still needs to be competitive. This option is favored by the existing management team and the Obama administration, which put the new CEO in place and has significant influence over this administration's decisions."
Tags:stakeholders, automotive industry, bankruptcy, United Auto Workers
An analysis of the failings of various divisions within General Motors Corporation.
Business Plan # 87208 |
675 words (
approx. 2.7 pages ) |
3 sources |
2005
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$ 14.95
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Abstract
This paper discusses General Motors Corporation's recent financial difficulties led by its former parts divisions, Delphi, falling into bankruptcy, poor sales due to high gasoline prices, and finally its recent announcement that it is being forced to restate its 2001 financial filings with the SEC. The paper then compares these events to Ford Motor Company's very similar situation with its former parts division, Visteon, recently reporting a $200 million quarterly loss following a financial bail out of Visteon by Ford.
From the Paper
"GM Business Report A recent news article from Reuters announced that General Motors (GM) is restating its 2001 financial statements after it was previously announced that the company is being investigated by the SEC(Chakravorti, 2005). Following, as it does, the announced bankruptcy of Delphi, GM's former parts division and its largest provider of parts currently, this news only complicates and worsens an already bleak financial and performance assessment of the company. This news is certainly very negative for GM. GM finds itself already strapped with 111,000 unionized workers who, if laid-off or otherwise placed off the assembly line, still receive 95% of their base wages (Newman par.4) and legacy costs per vehicle at an approximate $1,600 (Beucke, et al, 2005, para.3). These situations combine to have a debilitating effect on GM's overall performance from both ends of its product cycle. "
Tags:gm, ford, delphi
A SWOT analysis of General Motors Corporation.
Analytical Essay # 123678 |
1,000 words (
approx. 4 pages ) |
10 sources |
APA | 2008
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$ 21.95
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Abstract
In this article, the writer discusses the four elements of SWOT of the General Motors Corporation separately: strengths, weaknesses, opportunities, threats although the elements are interrelated. The writer concludes that the GM future is uncertain based on the SWOT analysis.
From the Paper
general motors corporation swot analysis Introduction This paper presents a SWOT strengths-weaknesses-opportunities-threats Analysis of General Motors Corporation Each of the four elementsof the SWOT Analysis is discussed separately although the elements of theanalysis are highly interrelated The interaction of a company's internalstrengths and weaknesses exert direct affect the capacity of a company to a exploit opportunities and or b defend against threats Strengths General Motors' large scale operations are a continuing a strength forthe company in the globally competitive automobile manufacturing industry
Tags:GM, SWOT, automobile brands, strengths, weaknesses, opportunities, threats, sales, profits
A look at the General Motors Corporation and its future intentions and strategies.
Case Study # 98006 |
1,109 words (
approx. 4.4 pages ) |
4 sources |
APA | 2006
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$ 23.95
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Abstract
This paper takes a look at General Motors in an attempt to identify the highest authority. According to the paper, the highest power member of General Motors is chairman and CEO Richard Wagoner. The paper also discusses whether the corporation should continue the struggle for the international leader position or should step down and allow Toyota to become leader.
Outline:
Core questions in General Motors
Future Intentions and Strategies
Chrysler Competing with General Motors
From the Paper
"A note addressed to General Motors' chief executive officer proposed a rather intriguing strategy and it basically referred to the corporation's falling behind and allowing Toyota to become the international leader. In doing so, General Motors would no longer be preoccupied by marinating its positions and would finally possess the time and energy to focus on reaching other main objectives such as increasing profits. It is generally agreed that achieving the first position is seldom as difficult as it is maintaining that position. And in the case of General Motors, being number one implies several costs for acquiring the best high technology devices and services, devices and services that generally bring about the necessity to cut down other vital expenses. In other words, by stepping out and allowing Toyota to become the automobile international leader, General Motors would gain precious time and energy to focus on achieving other core goals."
Tags:toyota, DaimlerChrysler, auto, making, automobile, GM, Suzuki, Yamaha, Renault-Nissan
An overview of General Motors and its expansion into China vs. India.
Term Paper # 138808 |
750 words (
approx. 3 pages ) |
0 sources |
MLA |
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$ 16.95
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Abstract
The paper relates that General Motors Corporation (GM) is the world's largest automobile manufacturer although Toyota has threatened it recently and it maintains manufacturing operations in 32 countries, operational presence in more than 190 countries, and a global market share in the automobile industry of approximately 14.7% (General). The paper then describes how GM also operates one of the industry's largest financing businesses: General Motors Acceptance Corporation or GMAC, which also has a large mortgage and insurance component.
From the Paper
"General Motors Corporation (GM) is the world's largest automobile manufacturer although Toyota has threatened it recently and it maintains manufacturing operations in 32 countries, operational presence in more than 190 countries, and a global market share in the automobile industry of approximately 14.7% (General). As GM describes its operations it has automotive operations in 4 regions: GM North America (GMNA), GM Europe (GME), GM Latin America/Africa/Mid-East (GMLAAM), and GM Asia Pacific (General). GM also operates one of the industry's largest financing businesses: General Motors Acceptance Corporation or GMAC, which also has..."
Tags:general, motors, china
An analysis of a potential expansion of General Motors into China.
Analytical Essay # 117468 |
1,769 words (
approx. 7.1 pages ) |
9 sources |
APA | 2009
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$ 34.95
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Abstract
This paper analyzes the opportunity for the General Motors company to globalize into China. The paper begins with an outline of the background of the General Motors Corporation and a description of the economic characteristics of China. China's national political economy, social environment and the transaction and translation costs for Chinese exporters are also discussed. The paper then examines the main competitors for GM and shows how GM can invest in the production of alternative vehicles to compete with their competitors. The paper comes to the conclusion that the economic characteristics of China provide a positive opportunity for GM.
Outline:
Introduction
Company Background
Characteristics of China
Political Economy
Social Environment
Transaction and Translation Costs
Potential Competitors
Conclusion
From the Paper
"China's economic landscape has had tremendous growth in the last decade making it a key competitor in the global economy. Changes in the governmental economic policy, large market potential, and rich lower cost labor resources have paved the way for substantial foreign investment. These factors provide a positive opportunity for a large automaker such as General Motors Corporation (GM) to globalize in China. GM is considered to be one of the world's premier auto-makers. China's changes in the area of national political economy, transaction and translation costs, and social environment have provided a favorable environment for GM to set up business in China. However, challenges faced by China such as the abuse of energy and environmental resources, and the widening income gap between the social classes, also pose challenges to GM's business model in China. In addition, the auto industry in China is still in its infancy stages, with many competitors, foreign and national, vying for market share. GM will have to adopt a progressive and innovative strategy to successfully compete and establish a thriving business model for years to come."
Tags:economy, transaction, translation, social, environment, globalization
A review of an article about General Motors that appeared in CBC, followed by an analysis of the problems that General Motors is facing and various suggested solutions.
Article Review # 86078 |
1,800 words (
approx. 7.2 pages ) |
4 sources |
2005
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$ 34.95
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Abstract
The paper discusses an article from the CBC (attached) which focuses on the 2nd quarter losses for General Motors corporations, exceeding $236 million. The paper discusses the article, and then provides an analysis of the companies problems using organizational behavior strategies. The paper further discusses the Total Quality Management system and how this program would benefit general Motors over time.
Tags:organizational, behavior, business
An analysis of Alfred P. Sloan's "My Years with General Motors".
Analytical Essay # 134857 |
750 words (
approx. 3 pages ) |
0 sources |
APA |
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$ 16.95
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Abstract
The paper relates that few corporate leaders enjoyed the breath-taking success of Alfred P. Sloan, Jr., as he presided over the ascendance of General Motors to a pre-eminent position in global business. The paper loooks at how Sloan's 1963 autobiography, "My Years at General Motors", is an attempt by the long-serving CEO to remind readers of his greatness, the greatness of his company, and the greatness, the dynamism, of the American automotive sector. The paper examines how one of the text's more fascinating chapters, "Evolution of the Automobile," is a glimpse into America in 1963. The paper clearly shows how Sloan's autobiography is a glimpse of a time when the United States was unapologetic, enormously prideful, and its automotive industry was, far and wide, the dominant one in the world.
From the Paper
"Few corporate leaders enjoyed the breath-taking success of Alfred P. Sloan, Jr., as he presided over the ascendance of General Motors to a pre-eminent position in global business. Understandably, Sloan's 1963 autobiography, "My Years at General Motors", is an attempt by the long-serving CEO to remind readers of his greatness, the greatness of his company, and the greatness, the dynamism, of the American automotive sector. With that in mind, it is appropriate to look at how one of the text's more fascinating chapters, "Evolution of the Automobile," is - as much as it is anything else - a glimpse into America in 1963; in other..."
Tags:general, motors, anthropology