A paper explaining Gateway Inc.'s multi-channel marketing strategy for presenting their products.
Case Study # 63879 |
3,968 words (
approx. 15.9 pages ) |
6 sources |
MLA | 2006
|
$ 64.95
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Abstract
This paper describes the products of Gateway Inc. and describes the company's marketing strategy that has managed to keep the company name conspicuously in the public's view. The paper explains that, in addition to operating a network of company-owned retail outlets, Gateway also focuses on providing complete technology solutions for its clients, including financing, internet service, a personalized internet portal, peripherals, software, training and of course speedy service where needed. This multi-channel marketing strategy, the paper points out, is the key to the company's continued and future success.
From the Paper
"Gateway's marketing strategy is in reality based upon how one's approach toward the company is configured. The company is set off into segments consisting of first and foremost, the consumer segment. Then comes the commercial purchaser of their products such as network servers, wide area networking equipment and finally local area networking equipment. These latter customers are businesses, both large and small and professional business installations such as offices large and small plus institutional buyers. These clients usually have a specialist assigned to them in order to get them up and running in their more complex systems."
Tags:retail, purchaser, highly, competitive, business, personal, computing, sales, advertising
Analyzes the feasibility of Gateway Inc.'s plasma television product and their low pricing strategy.
Essay # 48669 |
807 words (
approx. 3.2 pages ) |
2 sources |
MLA | 2004
|
$ 17.95
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Abstract
This paper examines how Gateway Inc. was a big name in the PC market until the market experienced a massive slowdown, which resulted in huge losses for Gateway, while its competitors, Dell Computers and Hewlett Packard Co., continued to post profits and emerged as true winners. It discusses how, in order to discover more sources of revenue, Gateway Inc. entered the consumer electronics market with a 42-inch Plasma TV. It analyzes the success of the venture and criticizes their low pricing strategy.
From the Paper
"When compared with other Plasma TV sets in the market, Gateway's product almost appears cheap because most branded plasma TV sets are priced at just over $6,000 a piece. Gateway is new in the consumer electronics field and therefore the only way it could enter this market successfully was by keeping its price much lower than that of other plasma TVs in the market. On the surface, it might appear that Gateway did the right thing by adopting a low pricing strategy as Musgrove (2003) reports: "The decision to sell plasma TV sets, at least, appears to have been a success. Gateway Chief Financial Officer Rod Sherwood said the firm is receiving orders for more than 100 units a day.""
Tags:profits, revenue, market
An overview of Gateway Inc. and its impact on the world of computers and information technology.
Essay # 54958 |
1,506 words (
approx. 6 pages ) |
6 sources |
MLA | 2004
|
$ 29.95
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Abstract
This paper examines how, in its seventeen years of business, Gateway Inc. has made valuable name and place in the global market of computers. It gives an introduction to the company and outlines the main business strategies adopted by the company. It also describes the company's major business decisions and what contributions it has made to enhance the use of information technology among its consumers.
From the Paper
"In the beginning Gateway's stocks chart was very similar to that of Apple's stocks chart. In the late 1990s, Gateway's stocks began to move even higher. "Gateway's rise in fortune was directly tied to the release of Windows 95 and the climb to market dominance of Microsoft's ubiquitous desktop operating system" (Robert Paul, Gateway And Apple: A Tale Of Two Companies). Gateway computers when compared to Apple computers did remarkable business but could not match the strategies deployed by the Dell computers. "Dell's focus on efficiency outpaced Gateway's efforts to sell direct to consumers while maintaining a folksy marketing charm. Dell's revenue and profits grew at an accelerated rate compared to Gateway. Dell's stock price soared at a rate that seemed to defy the laws of gravity" ."
Tags:apple, wndows, e-business
A business analysis of Gateway Computers.
Business Plan # 87525 |
1,350 words (
approx. 5.4 pages ) |
8 sources |
2005
|
$ 27.95
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Abstract
The paper examines how Gateway Computers, founded in 1985, has grown from a two-person start-up to a multibillion-dollar company. The paper concentrates on the business side and shows how Gateway has identified the needs of the consumer and built up a strong business model accordingly.
From the Paper
"This paper is a business analysis of the company Gateway Computers, a company that holds a particular niche in the fiercely competitive computer business. That business has become more and more competitive because of the rapidity with which computer technology changes so that new developments may mean entirely new systems offered and soon required by users. This means a rapid turnover in both hardware and software for many consumers, and while this might suggest increased business for existing manufacturers, it also means new entrants with new products all the time."
Tags:gateway, computers, analysis
This paper looks at international transportation and discusses the Government of Canada's Pacific Gateway strategy.
Essay # 136447 |
1,000 words (
approx. 4 pages ) |
3 sources |
MLA |
|
$ 21.95
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Abstract
This paper looks at the Government of Canada's Pacific Gateway Strategy. Specifically, the paper looks at the history of the project/strategy, the participants, the objectives (and whether at least some of the sub-measures for progress have been met), the time lines involved and whether the whole project is feasible.
From the Paper
"In the end, it stands an excellent chance of success because of strong cooperation between various players, because growing links to Asia will provide plenty of impetus, and because British Columbia can expect plenty of federal money with the 2010 Winter Games approaching."
Tags:pacific, gateway
A research paper on the use of marijuana as a gateway drug.
Research Paper # 141858 |
4,250 words (
approx. 17 pages ) |
23 sources |
MLA |
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$ 67.95
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Abstract
The paper presents the research, design, analysis, literature review, interviews and conclusion regarding the use of marijuana as a "gateway drug." The paper shows how the evidence is mixed, however, the survey results indicate a possible relationship of initial marijuna use leading to Vicodin abuse.
From the Paper
""Gateway drugs" is a colloquial term that refers to drugs that may lead to abuse of other drugs or substances. Marijuana, for instance, is considered by some to act as a "gateway" or facilitator to the use of harder drugs. This study will try and add weight to the idea that marijuana abuse can potentially act as a gateway or pathway to the abuse of other drugs."
Tags:research, marijuana, gateway
A strategic analysis of Dell Inc., developed in a case analysis format.
Case Study # 121425 |
1,750 words (
approx. 7 pages ) |
22 sources |
APA | 2008
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$ 33.95
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Abstract
The paper covers Dell Inc.'s history, its development and growth, and its structure and control systems. The paper includes a SWOT analysis.
From the Paper
"This paper develops a case study analysis of Dell Inc. The case study analysis is structured in accordance with the document. The issues addressed within this structure are as follows; Company history, development and growth, Internal strengths and weaknesses, External environment, SWOT analysis, Corporate-level strategy, Business-level strategy, Company structure and control systems and Recommendations.
"Company History Development and Growth: The business that would become Dell Inc. began..."
Tags:Strategic analysis, SWOT, Dell Inc.
A review of Peter L. Bergen's "Holy War Inc.".
Book Review # 87722 |
1,125 words (
approx. 4.5 pages ) |
5 sources |
2005
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$ 23.95
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Abstract
This is a report on the book "Holy War Inc." by Peter L. Bergen, which extensively analyzes the world of Osama bin Laden. It looks at how Bin Laden operates, how he lives, how he achieves his goals, what those goals may be, and how he is funded. He does this is a lucid and detailed manner that gives the reader a good sense of the nature of the current battle between some in Islam and the West. The book also addresses the issue of whether Iraq was involved in 9-11.
From the Paper
"The name of Osama bin Laden became infamous with the attack on 9-11, though in some circles the name had been known before that, as had his jihad against the West and the nature of the organization he heads. For much of the world, however, the information only become widely known after that attack, and since that time the task of finding bin Laden has been a major focus for much of the West. To a degree, of course, bin Laden has been overshadowed in terms of U.S. policy by the war in Iraq and the new focus on that country, which the Bush Administration made seem like the same battle when the war started, though since that time it has been clear to most people that Iraq.."
Tags:holy, war, inc.
An assessment of the services provided by mental health organization, Health Care Associates Inc.
Analytical Essay # 72836 |
1,808 words (
approx. 7.2 pages ) |
6 sources |
APA | 2004
|
$ 34.95
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Abstract
This paper assess the mental health and family services provided by Health Care Associates, Inc, a mental health and family/youth crisis intervention organization. The paper attempts to assess the organization's effectiveness in providing services to its client population.
From the Paper
"To realize HCA's mission and goals, Nwalozie, who occupies the position of Executive Director, is assisted by a small, but highly qualified staff that is responsible for various components of the organization. The top levels of the organizational hierarchy, in order of their level of importance, are as follows: Executive Director, Medical Director, Director for General Psychiatry, Medical Coordinator and Clinical Coordinator. The remaining staff consists of a housekeeper, an administrative assistant, along with a clinical staff and students (HCA, n. d., "Organizational Chart") (see "Organizational Chart")."
Tags:Health Care Associates, Inc. Mental Health Family/Youth Crisis Intervention Services- Organization Assessment
A report that reviews the web sites of companies currently using B2C (Business to Consumer) models.
Analytical Essay # 7156 |
1,695 words (
approx. 6.8 pages ) |
3 sources |
MLA | 2002
|
$ 32.95
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Abstract
A review of several companies and their web sites that use B2C models such as: Amazon, Nabisco and more. It discusses how the sites are customized for retailers, value-added resellers and other businesses. The Business to consumer model encompasses the entire commerce model where businesses and consumers interact electronically or digitally in some way, usually through the internet. The ultimate goal for B2C is to entice prospects, turn them into customers, and then to retain these customers, sharing value throughout the process.
Table of Contents
Introduction
Amazon.com
Nabisco (product of Kraft Foods, Inc.)
Gateway, Inc.
Conclusion
Appendix A (Analysis Task Chart)
References
From the Paper
"E-business has transformed traditional key business processes with Internet technologies. As the World Wide Web (WWW) continues to change every aspect of our lives, none has been felt as much as the metamorphosis on the way today's businesses operate. At one time, business-to-consumer (B2C) referred to online trading and auctions (i.e., online stock markets and online auctions for computers and other goods (unknown author 2). Today it encompasses the entire commerce model where businesses and consumers interact electronically or digitally in some way. The ultimate goal for B2C is to entice prospects, turn them into customers, and then to retain these customers, sharing value throughout the process."
Tags:added, amazon, analyze, business, com, gateway, nabisco, online, resellers, retailers, users, value