This management strategy and policy level paper is on the innovation of Dell Computer and Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer to establish a well defined position in the global computer market.
650 words (approx. 2.6 pages), 3 sources, 2002, $ 26.95
Abstract This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well defined position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.
Tags: BUSINESS / BUSINESS AND TECHNOLOGY, dell gateway computer
Abstract The paper examines how Gateway Computers, founded in 1985, has grown from a two-person start-up to a multibillion-dollar company. The paper concentrates on the business side and shows how Gateway has identified the needs of the consumer and built up a strong business model accordingly.
From the Paper "This paper is a business analysis of the company Gateway Computers, a company that holds a particular niche in the fiercely competitive computer business. That business has become more and more competitive because of the rapidity with which computer technology changes so that new developments may mean entirely new systems offered and soon required by users. This means a rapid turnover in both hardware and software for many consumers, and while this might suggest increased business for existing manufacturers, it also means new entrants with new products all the time."
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market.
650 words (approx. 2.6 pages), 3 sources, 2002, $ 26.95
Abstract This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.
Tags: BUSINESS / MANAGEMENT, LEADERSHIP, HUMAN RESOURCES, innovation dell computer
Abstract This paper examines how Gateway Inc. was a big name in the PC market until the market experienced a massive slowdown, which resulted in huge losses for Gateway, while its competitors, Dell Computers and Hewlett Packard Co., continued to post profits and emerged as true winners. It discusses how, in order to discover more sources of revenue, Gateway Inc. entered the consumer electronics market with a 42-inch Plasma TV. It analyzes the success of the venture and criticizes their low pricing strategy.
From the Paper "When compared with other Plasma TV sets in the market, Gateway's product almost appears cheap because most branded plasma TV sets are priced at just over $6,000 a piece. Gateway is new in the consumer electronics field and therefore the only way it could enter this market successfully was by keeping its price much lower than that of other plasma TVs in the market. On the surface, it might appear that Gateway did the right thing by adopting a low pricing strategy as Musgrove (2003) reports: ?The decision to sell plasma TV sets, at least, appears to have been a success. Gateway Chief Financial Officer Rod Sherwood said the firm is receiving orders for more than 100 units a day."
Abstract This paper describes the products of Gateway Inc. and describes the company's marketing strategy that has managed to keep the company name conspicuously in the public's view. The paper explains that, in addition to operating a network of company-owned retail outlets, Gateway also focuses on providing complete technology solutions for its clients, including financing, internet service, a personalized internet portal, peripherals, software, training and of course speedy service where needed. This multi-channel marketing strategy, the paper points out, is the key to the company's continued and future success.
From the Paper "Gateway's marketing strategy is in reality based upon how one's approach toward the company is configured. The company is set off into segments consisting of first and foremost, the consumer segment. Then comes the commercial purchaser of their products such as network servers, wide area networking equipment and finally local area networking equipment. These latter customers are businesses, both large and small and professional business installations such as offices large and small plus institutional buyers. These clients usually have a specialist assigned to them in order to get them up and running in their more complex systems."
Abstract This paper examines the security, confidentiality and international issues at Dell, Gateway and IBM Web sites. It looks at how the Dell and IBM websites address the international market by displaying pages in la language of choice. It explores Gateway's use of English and Spanish only and its smaller global reach. It notes a similar approach of all three websites to privacy issues.
From the Paper "The Internet makes it possible for sellers to reach buyers that previously would have been unable to purchase goods and services due to geographic limitations or even because they ..."
This paper explores whether the Gateway company's proposed public relations campaign that will include relationship marketing strategies will be successful.
Abstract The paper discusses how Gateway's leadership revamped a declining organization in the computer industry. The paper proposes to illustrate how implementing a relationship marketing program within Gateway helps it to improve its market positioning and public relations campaign with customers, leading to an increase in its profits.
Outline:
Introduction
Hypothesis and Literature Review
Methodology
Possible Result and Method Analysis
Conclusion
From the Paper "Gateway Inc. has developed into a Fortune 500 company after undergoing strenuous and complex changes throughout its origin in 1985. Gateway was founded by Mr. Ted Waitt in a farmhouse in Iowa and has always been a customer-based company. Throughout the early and mid-2000s, the company experienced difficulty in finding a steady state operation that would maintain a balanced level of revenue for the organization. The company has recently agreed to be acquired by Acer for approximately $710 million after having achieved a status of being the third largest computer company in the United States."
Abstract The writer shows the advantages of the way in which the Dell Computer Company and Gateway Computer Company sell directly to the buyer, providing not only economic benefits inherent in maintaining virtually no inventory, but also allowing them to interact directly with their customers.
From the Paper "PC marketers are having a harder time than before as the saturation begins to take hold in the market; household computer penetration is rising past 50%. With the advent of inexpensive (and even free) machines, the computer hardware industry is moving toward commoditization. (Brandweek, June 21, 1999). PC prices are falling and the public is looking more and more at wireless options for Internet access representing computing, content and communications; desktop machines are less the center of consumer attention and sales than before."
Tags: sales, hardware, consumer, communications, business
Abstract This paper examines how, in its seventeen years of business, Gateway Inc. has made valuable name and place in the global market of computers. It gives an introduction to the company and outlines the main business strategies adopted by the company. It also describes the company's major business decisions and what contributions it has made to enhance the use of information technology among its consumers.
From the Paper "In the beginning Gateway's stocks chart was very similar to that of Apple's stocks chart. In the late 1990s, Gateway's stocks began to move even higher. "Gateway's rise in fortune was directly tied to the release of Windows 95 and the climb to market dominance of Microsoft's ubiquitous desktop operating system" (Robert Paul, Gateway And Apple: A Tale Of Two Companies). Gateway computers when compared to Apple computers did remarkable business but could not match the strategies deployed by the Dell computers. "Dell's focus on efficiency outpaced Gateway's efforts to sell direct to consumers while maintaining a folksy marketing charm. Dell's revenue and profits grew at an accelerated rate compared to Gateway. Dell's stock price soared at a rate that seemed to defy the laws of gravity" ."
Abstract This paper presents an evaluation of the marketing impact of external influences on consumer behavior with regard to the purchasing of a Gateway plasma television. The paper discusses issues of culture, family, demographic and social stratification, reference groups, and technology. The paper examines the consumer trends regarding new, innovative technology, such as the plasma television.
From the Paper "Plasma TV is ultimately becoming a feasible option to the huge picture tube and projection TV sets as the prices are gradually lowering and several types of screen sizes are there on offer. Due to this, a lot of mainstream buyers surprisingly have spent lot money to buy these units due to the convenience of wall mounting the Plasma TV which goes in well with the plush decor of the home. Gateway Plasma TVs are ultra bright Plasma televisions having a 42-inch EDTV Plasma display with a 16:9 widescreen format. (Top 10 Plasma Televisions) The pricing strategy at Gateway for its Plasma TVs has been that it is 'price player'. The company intends to sell 42-inch screen plasma TV for just below $3000 which is hundred dollars cheaper compared to the price of its rival models. The next cheapest rival model of Gateway sells at $3596. The price of competing models in the United States is $6328. Gateway- a manufacturer of PCs has repositioned itself and made forays into Plasma television. After an unfortunate fall in profits, the company announced that it has made a turnaround and desires to go in for an advertisement of the fact. (Gateway Plasma TV to undercut prices)"
Abstract This paper begins with a look at some background information on both Dell and Gateway computer companies. The paper then makes a comparison between the marketing strategies of both companies by looking at their product strategies, pricing strategies, their distribution and international markets. The paper also compares the strengths and weaknesses of the two companies as well as their websites. Finally, recommendations for improvement for both of the companies are made at the conclusion of the paper.
Introduction
Company Backgrounds
Company Marketing Strategies
Company Websites
Conclusion
From the Paper "The personal; computer industry has been transformed over the past few years by several pioneers in the computer industry. Among those who are at the forefront of such changes are Dell and Gateway. Their user-friendly individualistic format of marketing often leads the customer to believe that their services are indispensable for the consumer. They both take previously unknown technological terms and offer them to the consumer in a relaxed format, so the consumer may understand them better and feel more confident making a purchase that details the need of their individual PC. "
Abstract This paper begins by comparing the management styles of Gateway and Dell. It then looks at some important decisions the management had to make, as well as competitive advantages each has on the other. The writer also discusses challenges facing the companies and possible strategic moves in relation to these challenges. A background of the companies is also provides. Includes tables.
Management Styles
Future Challenges
Important Decisions
Differences in Company Vision
Competitive Advantages
Challenges
Strategic Moves
Success Stories
Backgrounds
Comparative Statistics
Bibliography
From the Paper "The sales and service record of many companies in Dell and Gateway's industry of software and computers is very good, so it is also better to think of success stories in each firm in terms of their future potentiality. "The Internetworking industry has a high barrier to entry, with a large capital investment required, and a large sales/distribution
network required. With technology changing at extremely fast pace, new competitors enter the technology market, quite often imitating (products and services)" (Durant, 1999). Again, this is more of a potential threat than an immediate one, but it operates in the external environment of the Dell and Gateway to bring risks that may turn into
success stories."
Abstract The paper explains many of the social theories as to why marijuana is deemed a gateway drug for harder illegal drugs. The paper discuses statistical evidence that many young people find it safe to use marijuana, which leads them to heavier narcotic progressions in adulthood.
From the Paper "In sociology the study of cultural norms and social policies created by authorities is one aspect of the drug culture of marijuana that has been a problem in America. For many analysts, the study of marijuana has often been connected with what is called a "gateway" drug for higher level narcotics. The "drug culture" that defines this issue on low level drugs is often connected through societal norms that encourage the validity of marijuana within multiple addiction scenarios. The government, as the major authority on the illegality of marijuana, sets the law and then enforces a penalty for breaking the rules. In this manner, the moral foundation for deviancy is created not only by the government, but also by local ethical or religious groups that find a commonality for social deviancy (Becker 133). This two-fold creation of governmental authority and moral authority (Churches, social organizations, etc.) relates directly to why marijuana users are easily demonized, but more so, these institutions often categorize the drug as an early stage primer for harder drugs."
Abstract This analysis applies Porter's Five Forces Model to 'Gateway Communications', a company that sells direct to computer consumers through a modified Dell Computers direct channel approach. The paper concludes that with a solid base in R&D and an organized manufacturing capability, Gateway is an extremely able competitor as proven by its consistent if not stunning financial track record.
Table of Contents:
Five Force Analysis
Risk of Entry by Potential Competitors
Bargaining Power of Suppliers
Bargaining Power of Buyers
Risk of Entry by Potential Competitors
Threat of Substitute Products.
Conclusion
From the Paper "With a solid base in R&D and an organized manufacturing capability, Gateway is an extremely able competitor as proven by its consistent if not stunning financial track record. Its main weaknesses seem to derive from underestimating the consumer's taste and opinion levels; today's customer wants style along with standardized qualities like, ease of use, reliability, and compatibility with existing products."
Abstract The paper attempts to show how Dell, Gateway and HP's IT systems, strategies and processes are uniquely aligned to their mission statements. The paper offers an assessment of each company's ability to align IT with mission statements and go-to-market strategies, while staying agile enough to respond to changing customer needs. The paper shows how the mission statements of each company have varying levels of commitment to customers, yet in the service to customers, all the companies continually struggle to make their systems strategies agile enough to keep up with changing demand.
Outline:
Abstract
Table of Figures
List of Tables
Dell Computer Corporation
Gateway HP (Compaq)
Conclusion
From the Paper "Dell Computer Corporation attained revenue of $55.9B in the latest fiscal year period ending February 3, 2006 (Dell Investor, 2006). At the time of this writing Dell had not yet released its fiscal 2007 figures. Dell is a global leader in the selling, manufacturing and servicing of laptop, desktop, server, storage area networks, and enterprise-class rack-mounted systems for both the consumer and business markets. Dell is also a recognized leader in the sales of Intel-based systems of all types to educational and government institutions. The company rose to prominence in this industry due to its unique direct selling model combined with build-to-order manufacturing that is considered the most efficient in this industry."
