Abstract
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well defined position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.

Tags:BUSINESS / BUSINESS AND TECHNOLOGY, dell gateway computer

Abstract
The paper examines how Gateway Computers, founded in 1985, has grown from a two-person start-up to a multibillion-dollar company. The paper concentrates on the business side and shows how Gateway has identified the needs of the consumer and built up a strong business model accordingly.

From the Paper
"This paper is a business analysis of the company Gateway Computers, a company that holds a particular niche in the fiercely competitive computer business. That business has become more and more competitive because of the rapidity with which computer technology changes so that new developments may mean entirely new systems offered and soon required by users. This means a rapid turnover in both hardware and software for many consumers, and while this might suggest increased business for existing manufacturers, it also means new entrants with new products all the time."

Tags:gateway, computers, analysis

Abstract
The paper presents the research, design, analysis, literature review, interviews and conclusion regarding the use of marijuana as a "gateway drug." The paper shows how the evidence is mixed, however, the survey results indicate a possible relationship of initial marijuna use leading to Vicodin abuse.

From the Paper
""Gateway drugs" is a colloquial term that refers to drugs that may lead to abuse of other drugs or substances. Marijuana, for instance, is considered by some to act as a "gateway" or facilitator to the use of harder drugs. This study will try and add weight to the idea that marijuana abuse can potentially act as a gateway or pathway to the abuse of other drugs."

Tags:research, marijuana, gateway

Abstract
This paper looks at the Government of Canada's Pacific Gateway Strategy. Specifically, the paper looks at the history of the project/strategy, the participants, the objectives (and whether at least some of the sub-measures for progress have been met), the time lines involved and whether the whole project is feasible.

From the Paper
"In the end, it stands an excellent chance of success because of strong cooperation between various players, because growing links to Asia will provide plenty of impetus, and because British Columbia can expect plenty of federal money with the 2010 Winter Games approaching."

Tags:pacific, gateway

Abstract
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.

Tags:BUSINESS / MANAGEMENT, LEADERSHIP, HUMAN RESOURCES, innovation dell computer

Abstract
This paper examines how Gateway Inc. was a big name in the PC market until the market experienced a massive slowdown, which resulted in huge losses for Gateway, while its competitors, Dell Computers and Hewlett Packard Co., continued to post profits and emerged as true winners. It discusses how, in order to discover more sources of revenue, Gateway Inc. entered the consumer electronics market with a 42-inch Plasma TV. It analyzes the success of the venture and criticizes their low pricing strategy.

From the Paper
"When compared with other Plasma TV sets in the market, Gateway's product almost appears cheap because most branded plasma TV sets are priced at just over $6,000 a piece. Gateway is new in the consumer electronics field and therefore the only way it could enter this market successfully was by keeping its price much lower than that of other plasma TVs in the market. On the surface, it might appear that Gateway did the right thing by adopting a low pricing strategy as Musgrove (2003) reports: "The decision to sell plasma TV sets, at least, appears to have been a success. Gateway Chief Financial Officer Rod Sherwood said the firm is receiving orders for more than 100 units a day.""

Tags:profits, revenue, market

Abstract
The paper discusses how Gateway's leadership revamped a declining organization in the computer industry. The paper proposes to illustrate how implementing a relationship marketing program within Gateway helps it to improve its market positioning and public relations campaign with customers, leading to an increase in its profits.

Outline:
Introduction
Hypothesis and Literature Review
Methodology
Possible Result and Method Analysis
Conclusion

From the Paper
"Gateway Inc. has developed into a Fortune 500 company after undergoing strenuous and complex changes throughout its origin in 1985. Gateway was founded by Mr. Ted Waitt in a farmhouse in Iowa and has always been a customer-based company. Throughout the early and mid-2000s, the company experienced difficulty in finding a steady state operation that would maintain a balanced level of revenue for the organization. The company has recently agreed to be acquired by Acer for approximately $710 million after having achieved a status of being the third largest computer company in the United States."

Tags:customer, segmentation, loyalty

Abstract
This paper describes the products of Gateway Inc. and describes the company's marketing strategy that has managed to keep the company name conspicuously in the public's view. The paper explains that, in addition to operating a network of company-owned retail outlets, Gateway also focuses on providing complete technology solutions for its clients, including financing, internet service, a personalized internet portal, peripherals, software, training and of course speedy service where needed. This multi-channel marketing strategy, the paper points out, is the key to the company's continued and future success.

From the Paper
"Gateway's marketing strategy is in reality based upon how one's approach toward the company is configured. The company is set off into segments consisting of first and foremost, the consumer segment. Then comes the commercial purchaser of their products such as network servers, wide area networking equipment and finally local area networking equipment. These latter customers are businesses, both large and small and professional business installations such as offices large and small plus institutional buyers. These clients usually have a specialist assigned to them in order to get them up and running in their more complex systems."

Tags:retail, purchaser, highly, competitive, business, personal, computing, sales, advertising

Abstract
This paper examines how, in its seventeen years of business, Gateway Inc. has made valuable name and place in the global market of computers. It gives an introduction to the company and outlines the main business strategies adopted by the company. It also describes the company's major business decisions and what contributions it has made to enhance the use of information technology among its consumers.

From the Paper
"In the beginning Gateway's stocks chart was very similar to that of Apple's stocks chart. In the late 1990s, Gateway's stocks began to move even higher. "Gateway's rise in fortune was directly tied to the release of Windows 95 and the climb to market dominance of Microsoft's ubiquitous desktop operating system" (Robert Paul, Gateway And Apple: A Tale Of Two Companies). Gateway computers when compared to Apple computers did remarkable business but could not match the strategies deployed by the Dell computers. "Dell's focus on efficiency outpaced Gateway's efforts to sell direct to consumers while maintaining a folksy marketing charm. Dell's revenue and profits grew at an accelerated rate compared to Gateway. Dell's stock price soared at a rate that seemed to defy the laws of gravity" ."

Tags:apple, wndows, e-business

Abstract
The writer shows the advantages of the way in which the Dell Computer Company and Gateway Computer Company sell directly to the buyer, providing not only economic benefits inherent in maintaining virtually no inventory, but also allowing them to interact directly with their customers.

From the Paper
"PC marketers are having a harder time than before as the saturation begins to take hold in the market; household computer penetration is rising past 50%. With the advent of inexpensive (and even free) machines, the computer hardware industry is moving toward commoditization. (Brandweek, June 21, 1999). PC prices are falling and the public is looking more and more at wireless options for Internet access representing computing, content and communications; desktop machines are less the center of consumer attention and sales than before."

Tags:sales, hardware, consumer, communications, business