Assessment of the market in Hong Kong for exporting frozen french fries from the U.S.
Business Plan # 53888 |
10,000 words (
approx. 40 pages ) |
45 sources |
MLA | 2004
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$ 121.95
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Abstract
This paper provides a cultural and economic analysis of Hong Kong, as well as a market audit and competitive market analysis, in order to assess the feasibility of exporting frozen french fries from a U.S.-based company to the island. The paper also includes a preliminary marketing plan for entering the Hong Kong market and a recommendation, based on the information presented that exporting such a differentiated product as frozen french fries into the market is not profitable, especially not in the short term. A separate bibliography is included for each section of the paper.
Brief History
Geographical Settings
Social Institutions
Religion and Aesthetics
Living Conditions
Population
Economic Statistics and Activity
Developments in Science and Technology
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Recommendation
From the Paper
"Hong Kong's people are predominately of Chinese origin, strongly influenced by Western business systems and customs. About 38 per cent of the population possess a reasonable level of English and most senior business people and officials speak English (Austrade, 2003). Almost 99 per cent of Hong Kong's fruit requirements are imported. Hong Kong is also the transit port for re-exports into mainland China, Macau and other neighboring markets in Asia (Austrade, 2003). The food retailing and catering sector has been changing noticeably in recent years as a result of the changing lifestyle of the local population. Consumers are being more health conscious about what they eat. Supermarkets, fast food stores and theme restaurants continue to grow and have become an integral part of the shopping and dining out habits of the local population (US Department of Agriculture, 2002). The Chinese people's lifestyles and eating habits have changed over the last few years, which have resulted in a booming fast-fast food industry. And now that Hong Kong consumers have tasted French fries in restaurants and fast food chains, they want to enjoy them at home (American Farm Bureau Federation, 2002)."
Tags:food, retailing, catering, sector, kowloon, supermarkets, fast, food, stores, eating, habits, china
A response to Eric Schlosser's article, "Why McDonald's Fries Taste So Good".
Article Review # 143044 |
750 words (
approx. 3 pages ) |
1 source |
MLA |
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$ 16.95
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Abstract
The paper looks at how in Eric Schlosser's article, "Why McDonald's Fries Taste So Good," he discusses how the flavor industry capitalizes on the lack of knowledge about artificial and natural flavors. The paper discusses how Schlosser argues that keeping the chemicals or ingredients in the artificial or natural flavor a secret, means it can harm (even kill) individuals and it can break religious practice without people knowing.
From the Paper
"Eric Schlosser, in the article, "Why McDonald's Fries Taste So Good," states, "The American flavor industry now has annual revenues of about $1.4 billion. Approximately 10,000 new processed-food products are introduced every year in the United States" (7). Schlosser discusses how the taste of French fries and other foods have changed from the past and through the use of artificial and natural flavor has attracted many people to enjoy eating French fries and other food. Schlosser argues that keeping the chemicals or ingredients in the artificial or natural flavor a secret that it can harm (even kill) individuals and it can break religious..."
Tags:artificial, natural, flavor
An analysis of international franchise deals, focusing primarily on the Japanese franchise of Kentucky Fried Chicken.
Case Study # 26493 |
723 words (
approx. 2.9 pages ) |
3 sources |
MLA | 2002
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$ 15.95
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Abstract
This paper discusses the issue of how an international franchise copes with the speed at which international business and trade are growing. The paper examines the story of a simple American idea (Kentucky Fried Chicken) that became a popular domestic franchise and grew at a phenomenal pace. The Japanese franchise of Kentucky Fried Chicken is presented, and a number of options of how to deal with the rapid changes in the international market, are outlined. The paper offers a possible solution for continued and improved success of Kentucky Fried Chicken Japan.
From the Paper
"The most obvious transformation has taken place within the franchise field (which is really nothing more than a distribution system), where new organizational structures and international goals and desires are challenging managers to develop innovative constituency relationships. The idea of managerial constituencies is not a new one, and academic literature as far back as 1958 suggests that the manager has multiple obligations to multiple interest groups that include, but are not limited to, subordinates, superiors, fellow managers, stockholders and other financial stakeholders, and the local and global community (Schell & Marmer-Solomon, 1997)."
Tags:globalization, managers, american, corporation
A study of this article on education, looking at Fried's plea for passion in teaching and his definition of and requirements for a teacher.
Analytical Essay # 9055 |
1,000 words (
approx. 4 pages ) |
1 source |
MLA | 2002
$ 21.95
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Abstract
This paper reviews Robert Fried's article "The Heart of the Matter". It looks at his plea for passion in teaching and his definition of and requirements for a teacher. It explores Fried's claim that students take their cues from the teacher and so reflect back the attitude of the teacher, and the idea of concentration on one area of knowledge. The paper concludes with criticisms on the article.
From the Paper
"Robert Fried's article "The Heart of the Matter" might be seen as a reaction to concerns raised in recent years that education is not effective and that teachers are not reaching their students. Fried would agree that many teachers do not, and he suggests that one reason might be that they are not passionate about teaching. Fried himself is clearly passionate about teaching and about getting teachers to see the need to be more passionate and so to encourage students to learn, or more specifically to get students to participate in their own learning. Fried makes a good case for the value of passion in teaching, a term he defines and explains, though his argument is not as clearly presented as it could be because he tends to be too indirect in the way he develops that argument. He is also less effective in telling teachers how to be passionate. Indeed, his idea of passionate teaching is in many ways too general to be of help. A teacher who was already passionate would recognize him or herself in what Fried writes, but a teacher who was not already passionate would not find a good guide on how to become passionate in these pages."
Tags:plea, passion, definition, requirement, teacher, attitude, concentration, criticism
This paper offers a comparison of the main characters in Kate Chopin's "The Awakening" and Fannie Flagg's "Fried Green Tomatoes."
Comparison Essay # 73828 |
1,125 words (
approx. 4.5 pages ) |
2 sources |
MLA | 2004
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$ 23.95
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The paper compares the main characters in Kate Chopin's "The Awakening" and Fannie Flagg's "Fried Green Tomatoes." The paper explains how women bonded to maintain some meaning and self-expression in a culture against a patriarchy that often undermined female identity.
From the Paper
"In Chopin's "The Awakening" and Flagg's "Fried Green Tomatoes" we are treated to a variety of female characters whose varying degree of bonds act as a shield against patriarchy and cultures that oppress self-awakening. So too, the different relationships that develop among the female characters often act as a shield against the condition of being a woman in cultures that dictate roles and behaviors that are limiting."
Tags:culture, norms, patriarchy, identity, bonding, oppression, racism, lesbianism, self-esteem, self-expression
Analyzes investing in China by investigating the success of the fast food company, Kentucky Fried Chicken (KFC) in China.
Analytical Essay # 113534 |
1,500 words (
approx. 6 pages ) |
5 sources |
APA | 2008
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$ 29.95
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This paper explores the concerns a business must contend with when dealing with a country such as China, using Kentucky Fried Chicken's venture into China as an example. The paper relates that the type of government in China, the large tariffs imposed on goods, and China's political environment are examples of these concerns. The paper then describes some of the measures to take to combat such risks, e.g., performing a comparative analysis and developing agreements with industries within the country so that many of the costs associated with importation are eliminated. Additionally, the paper points out that the currency exchange as well as the financing of a business venture and the future industrialization of China are also important concerns. The paper concludes that, in spite of the issues raised, China represents a great potential for investment by companies that are willing to take a risk.
From the Paper
"However, the Chinese have modified this government form to allow capitalism to enter into the country. This is largely due to the success of old British colonies in Hong Kong and the fact that Taiwan saw explosive growth after World War II. Furthermore, communist countries can see fit at any time to nationalize a company or bring it under total government control. This would be a huge concern for a foreign company that decided to invest in China. If the government saw fit to nationalize KFC, any investment that KFC made would effectively be worthless because all profits would go to the government and hence the people. "
Tags:communist, population, menus, expansion, local
"Fried Green Tomatoes"
A comparative analysis of the book "Fried Green Tomatoes at the Whistle Stop Cafe" by Fannie Flagg and its subsequent film version.
Analytical Essay # 57447 |
773 words (
approx. 3.1 pages ) |
0 sources |
2005
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$ 16.95
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This paper examines Fannie Flagg's novel "Fried Green Tomatoes at the Whistle Stop Cafe" written in 1987 which contains many social issues like gender equality and racism and the 1991 film version of the same name. It connects the film to the novel by examining racism between whites and blacks with the thesis statement that Hollywood keeps perpetuating the stereotype of blacks and it doesn't show the treatments they really received in the early 1900's and before as the novel does.
From the Paper
"The book shows Evelyn Couch, a mid-aged Alabama 80's woman who is unhappy and bored tries to 'transform' herself into, well, being happy and to add some excitement in her life. In the book, she has a daughter while in the movie she is childless. The book makes a funny reference about her smoking weed from her own daughter. While trying to transform, she takes advice from Ninny Threadgoode, an elderly woman that tells her a story about the Whistle Stop Cafe and thus Evelyn tries to become more like Idgie Threadgoode who is a very interesting character that does everything she wants, whenever she wants to. Evelyn, in order to get out of that current mental state she is in, will have to overcome her fears."
Tags:hollywood, racism, blcks, evelyn
A look at the them of aging in the movie "Fried Green Tomatoes".
Film Review # 38237 |
1,150 words (
approx. 4.6 pages ) |
2 sources |
2002
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$ 23.95
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This paper discusses the film "Fried Green Tomatoes," in which we see a profound theme of aging, and what it means in this society. There is an inter-related theme of possible lesbianism, which transgresses the boundaries that the heterosexual patriarchy tries to mould.
This paper is a review of "Fried Green Tomatoes at the Whistle Stop Cafe" by Fanny Flagg, which discusses family, women, and race.
Analytical Essay # 46390 |
1,090 words (
approx. 4.4 pages ) |
1 source |
MLA | 2002
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$ 22.95
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Abstract
This paper explains that Fanny Flagg set her novel, "Fried Green Tomatoes at the Whistle Stop Cafe", in a small Alabama town in the 1930s and jumps to a 1980s Birmingham nursing home. The author believes that it is a story of life, of friendship and love, told through the long-ago voices of the women of the Whistle Stop Cafe. The paper stresses that Idgie and Ruth have a deep love for one another, which is the heart of the novel.
From the Paper
"Evelyn Couch has come to the nursing home with her husband Ed to visit his mother, an ill-natured woman. Evelyn has escaped to a waiting area of the home and is devouring candy bars when she first meets Ninny, who sits herself down next to Evelyn. She begins, "Now you as me the year somebody got married who they married or what the bride's mother wore, and nine times out of ten I can tell you "but for the life of me I can't tell you when I got to be so old" It just sort of slipped up on me" (Flagg 3). As Evelyn continues eating candy bars, Ninny continues to ramble on and starts to tell the story of the lives and friendships of the Whistle Stop Caf."
Tags:alabama, midlife, friendship, voice, love
Compares the ideas of Clement Greenberg and Michael Fried, relating them to specific instances of art practice.
Comparison Essay # 55096 |
2,830 words (
approx. 11.3 pages ) |
41 sources |
APA | 2004
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$ 50.95
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This paper explores and compares the influence of Clement Greenberg's and Michael Fried's ideas on art and aesthetics and how the reaction to those ideas impacted the development of late Modernism and its transition into Postmodernism.
From the Paper
"Central to both the theoretical stances of Greenberg and Fried is the non-referential nature of high art and the non-contingent nature of artistic practice. This forms part of an "elitist" view of art, which was to contrast sharply with later postmodern concepts of artistic practice that emphasize an egalitarian ethos and a breaking down of the barriers between the different art forms. As will become clear, for Greenberg and Fried correct artistic practice could not be contingent on and referable to other areas besides that specific mode of art. In other words, "proper" or pure art can have no subject and cannot be related to social or any other external areas. For both Greenberg and Fried the subject and correct developmental path of art was art itself. This becomes clear if the central tenets of modern formalism are analyzed."
Tags:formalism, contemporary, purity, primacy, exclusivity, perceptual, sensual, structure