Abstract
This paper discusses the increasing importance being given by the fashion industry to the Internet as a more cost-efficient and higher yielding business platform. According to the paper, fashion is the latest type of industry to discover the overwhelming advantages of marketing products or services online, which seemed unlikely at the start because of the nature of this business. The paper goes on to discuss how it is logical to think that nothing can replace the social experience of feeling the fabric of clothes and trying them on for size and style when one goes shopping offline. The paper reports that the Internet altered this view, such that apparel and accessories have become the largest product online category with $15.2 billion sales yearly in the US alone.

Outline:
Abstract
1. Introduction
i. Research Background
ii. Aim
iii. Objectives
2. Literature Review
2.a. Spread of the Internet
2.b. Online Benefits
2.c. Fashion Industry Profile
2.d. Fashion Moves Online
2.e. UK Fashion Industry
2.f. Making Internet Marketing Work
2.g. Elements of a Successful e-Marketing Plan
2.h. Solutions & Services
2.i. Internet Security
2.j. Online Success of Korean Firms
3. Research Methodology
4. Conclusion

From the Paper
"Most software companies in Korea do not have their own distribution channels, so they pay as much as 40 percent commission to the distributors of their products, which is a major handicap in a competitive environment. The Korean government came to the rescue by putting up the software cybermall in 1998. This Internet shopping mall, which is linked to the websites of online vendors, provides companies with product demonstrations and the capability to purchase products electronically. The Korean Fashion Association complements the government's effort with its own website, which was redesigned in 2007 to offer more updated news on the industry, profiling its members, and featuring a banner of advertisements. It also sponsors workshops, seminars and training courses for designers and managers of fashion houses. "

Tags:UK fashion, e-business, internet, internet marketing, mardigras, e-marketing, internet security, fashion industry, korean firms

Abstract
This paper explains the history of women's fashion from the 1900s through the 1950s and how the economy and popular culture affected fashion. It explains in detail how the fashion industry was affected by such things as World War I, the Great Depression, and World War II. It tells about the "roaring twenties" and the flapper style of Coco Chanel, along with Dior's "new look" of the 1940s.

From the Paper
"American women's fashion throughout the twentieth century has undergone drastic changes as the years passed. All through the century, fashion was influenced by the economy and popular culture. Women's fashion especially exemplifies the changes of hair, makeup, dresses, pants, shoes, hats, and so many other things which have all gone through massive modifications. The American women of this century have been especially mindful of their fashion, and their concerns have been brought out through what they wear. Each decade has had their own fashion revolutions and disasters, but each has also brought about revolutionary changes in style, that still affects us today and will for many years ahead."

Tags:1900, 1920, 1930, 1940, 1950, chanel, clothes, clothing, depression, dior, fashion, ferragamo, flapper, force, great, history, labor, one, roaring, twenties, two, war, world

Abstract
This paper provides a brief case study and analysis f the fashion channel. Assessing its purpose and commitment, the writer looks at both strengths and weaknesses in many departments. Some topics the paper addresses are the trends that may affect viewership, as well as the shows adjustment to these trends. This brings the paper to its conclusion that the fashion channel must consider the new types of audiences it strives to attract and be willing to adjust such changes.

From the Paper
"The information reviewed by Dana Wheeler was complex and revealed various trends and situation within the market, addressing issues of both consumer demand trends, as well as competitive efforts to increase the client share. The senior vice president of the Fashion Channel's marketing department must take into consideration all of the information available to her, but intense focus must be placed on some specific data. For once, it must be recognized that the company is currently addressing a niche market. The advantage of the situation is that, through its program format and content, TFC is highly able to satisfy this specific target market. Yet, the disadvantage relies in that the opportunities to address wider and more complex target markets are reduced. This basically translates into a reduced ability to diversify the service offering and generate more revenues. While in the short run, the most crucial threat is that of stagnation, in the long run however, the failure to diversify and attract larger numbers of viewers will most definitely result in organizational collapse."

Tags:television, media, fashion

Abstract
The paper makes the case that the Hispanic community is the largest minority community in America and their consistent economic growth coupled with their sheer population numbers has created a marketshare which cannot be ignored. It is posited that the fashion industry through the media is both reflective and dynamic in its approach to the Hispanic community. The paper discusses how by attaching itself to the Hispanic community, the fashion industry offers itself a modality of survival.

From the Paper
"The media pushes images at society constantly through the veil of fashion. Whatever celebrities and stars might be wearing, society is made to feel that they must emulate their idols by buying the same apparel. The Hispanic community, due to its rapid population growth, has become a major..."

Tags:fashion, media, hispanics

Abstract
This paper examines the relationship of fashion and architectural design from anthropological and philosophical perspectives. Art is considered as a function of the society that produced it. The Victorian Era is cited as an epoch in which architecture and fashion were interconnected. This paper includes an annotated bibliography.

Outline:
Background
Research Design
Outline and Research Structure
Annotated Bibliography

From the Paper
"An age-old argument among scholars has been whether art influences society, or whether art is a reflection of the society that produced it. When one examines art as an expression of self, it is difficult to view it as anything other than an expression of society. Popular designers in architecture and fashion design works that achieve public acceptance. Therefore, it stands to reason that trends in architectural design and fashion design are a reflection of the society that surrounds them. This research will explore the link between fashion design and architectural design with an emphasis on the use of fabric and building materials as the medium. "

Tags:fashion, architectural, design, history, Victorian, Era

Abstract
This paper discusses fashion sales to the over 50s crowd, noting that this particular market is a segment with great opportunity. The paper also notes that there are particular challenges associated with marketing to the over 50s crowd and then proceeds to explain how to meet those challenges through a product analysis and marketing mix proposal. The paper concludes that fashion retailers need to focus on enhancing the shopping experience for the over 50s crowd through wider selections of sizes to be tried on, better fitting rooms, refreshments and a host of other amenities.

From the Paper
"The aging baby boomers, or over 50s, present a somewhat contradictory profile. On the one hand their increasing conservatism is evident in increased sales of retirement planning financial products. They demonstrate a decided preference for department stores and well-known names such as Marks & Spencer. There are many conservative characteristics to their purchasing habits."

Tags:fashion, marketing, plan

Abstract
This paper examines Erica Jong's literary critique of Gustave Flaubert's "Madame Bovary" as presented in her essay "Fashion Victim." The reviewer appreciates Jong's novel approach to analyzing Flaubert's work, in which Emma Bovary is seen as a consumer of literature. The paper considers Emma's downfall as the result of her trying to live her life as a novel. The reviewer concludes that although Jong's essay does not offer an extensive, deep interpretation of the entire novel, it acts as an important reminder of critical aspects of the work that may be overlooked. This includes the importance of reading to Emma's interior life.

From the Paper
"Thus, Jong concedes there are a number of approaches to take with Madame Bovary beyond her reading, or a feminist reading. One method is to stress the construction of the novel, and to de-emphasize the central figure as merely an imaginative creation of Flaubert. As such, the novel is not a social commentary at all, but merely a sublime vehicle for Flaubert's artistry and obsessions--even the most personal of the author's fixations like his foot fetishism. Another competing perspective is to examine the work from a historical perspective in the history of the European novel and 19th century middle class culture. The novel is realistic in its detail, rather than fantastic, and had seismic effects upon how 'good prose' was supposed to function in a novel's narrative. A Marxist critic might note how the novel both satirizes the bourgeois, even while reading novels for leisure was a bourgeois cultural institution. The novel examines "consumption as an outlet for anxiety, the attempt to people with objects the emptiness that modern life has made a permanent feature of the existence of the individual." (Jong, 1997)"

Tags:Erica, Jong, Fashion, Victim, Madame, Bovary, Gustave, Flaubert

Abstract
This paper studies how price and the product cycle impacts decisions about the marketing of women's fashion. The paper examines examples from print, television and in-store promotions. The paper also uses a slow-motion silent auction paradigm to assess pricing.

Tags:fashion, marketing, pricing, product, cycle

Abstract
This paper addresses the link between gender socialization and fashion and how it influences the society.

Tags:fashion, gender, socialization

Abstract
This freshman paper argues in favor of fashion as a career by discussing different options available and the their viability, finally supporting with statistics.

Tags:EDUCATION / ADULT EDUCATION, career in fashion