Abstract This paper discusses the increasing importance being given by the fashion industry to the Internet as a more cost-efficient and higher yielding business platform. According to the paper, fashion is the latest type of industry to discover the overwhelming advantages of marketing products or services online, which seemed unlikely at the start because of the nature of this business. The paper goes on to discuss how it is logical to think that nothing can replace the social experience of feeling the fabric of clothes and trying them on for size and style when one goes shopping offline. The paper reports that the Internet altered this view, such that apparel and accessories have become the largest product online category with $15.2 billion sales yearly in the US alone.
Outline:
Abstract
1. Introduction
i. Research Background
ii. Aim
iii. Objectives
2. Literature Review
2.a. Spread of the Internet
2.b. Online Benefits
2.c. Fashion Industry Profile
2.d. Fashion Moves Online
2.e. UK Fashion Industry
2.f. Making Internet Marketing Work
2.g. Elements of a Successful e-Marketing Plan
2.h. Solutions & Services
2.i. Internet Security
2.j. Online Success of Korean Firms
3. Research Methodology
4. Conclusion
From the Paper "Most software companies in Korea do not have their own distribution channels, so they pay as much as 40 percent commission to the distributors of their products, which is a major handicap in a competitive environment. The Korean government came to the rescue by putting up the software cybermall in 1998. This Internet shopping mall, which is linked to the websites of online vendors, provides companies with product demonstrations and the capability to purchase products electronically. The Korean Fashion Association complements the government's effort with its own website, which was redesigned in 2007 to offer more updated news on the industry, profiling its members, and featuring a banner of advertisements. It also sponsors workshops, seminars and training courses for designers and managers of fashion houses. "
Tags: UK fashion, e-business, internet, internet marketing, mardigras, e-marketing, internet security, fashion industry, korean firms
Abstract This paper explains the history of women's fashion from the 1900s through the 1950s and how the economy and popular culture affected fashion. It explains in detail how the fashion industry was affected by such things as World War I, the Great Depression, and World War II. It tells about the "roaring twenties" and the flapper style of Coco Chanel, along with Dior's "new look" of the 1940s.
From the Paper "American women's fashion throughout the twentieth century has undergone drastic changes as the years passed. All through the century, fashion was influenced by the economy and popular culture. Women's fashion especially exemplifies the changes of hair, makeup, dresses, pants, shoes, hats, and so many other things which have all gone through massive modifications. The American women of this century have been especially mindful of their fashion, and their concerns have been brought out through what they wear. Each decade has had their own fashion revolutions and disasters, but each has also brought about revolutionary changes in style, that still affects us today and will for many years ahead."
Abstract This paper examines the relationship of fashion and architectural design from anthropological and philosophical perspectives. Art is considered as a function of the society that produced it. The Victorian Era is cited as an epoch in which architecture and fashion were interconnected. This paper includes an annotated bibliography.
Outline:
Background
Research Design
Outline and Research Structure
Annotated Bibliography
From the Paper "An age-old argument among scholars has been whether art influences society, or whether art is a reflection of the society that produced it. When one examines art as an expression of self, it is difficult to view it as anything other than an expression of society. Popular designers in architecture and fashion design works that achieve public acceptance. Therefore, it stands to reason that trends in architectural design and fashion design are a reflection of the society that surrounds them. This research will explore the link between fashion design and architectural design with an emphasis on the use of fabric and building materials as the medium. "
Tags:fashion, architectural, design, history, Victorian, Era
Abstract This paper moves through different historical events and shows how due to the necessity, society's attitudes towards fashion changed accordingly. It examines events such as the world wars when women joined the work force and had to dress appropriately and the move to more relaxed work attire in the current market.
From the Paper "Fashion is not just art, it is a measure of social attitudes for a particular period in history. Today, a woman cyclist will most likely be wearing spandex and skin-tight bicycle shorts. Her male counterpart will be wearing the same. What is acceptable now would have been scandalous in our mother's time. This paper will illustrate through example that fashion is a reflection of societal attitudes."
Abstract This marketing plan relates to a fashion manufacturer and distributor. It identifies the over 50 market as a segment with great opportunity. It also outlines a marketing plan to reach this demographic cohort.
Tags: BUSINESS / MARKETING AND ADVERTISING, fashion marketing plan
Abstract This freshman paper argues in favor of fashion as a career by discussing different options available and the their viability, finally supporting with statistics.
Tags: EDUCATION / ADULT EDUCATION, career in fashion
Abstract This paper studies how price and the product cycle impacts decisions about the marketing of women's fashion. The paper examines examples from print, television and in-store promotions. The paper also uses a slow-motion silent auction paradigm to assess pricing.
Abstract This paper examines Erica Jong's literary critique of Gustave Flaubert's "Madame Bovary" as presented in her essay "Fashion Victim." The reviewer appreciates Jong's novel approach to analyzing Flaubert's work, in which Emma Bovary is seen as a consumer of literature. The paper considers Emma's downfall as the result of her trying to live her life as a novel. The reviewer concludes that although Jong's essay does not offer an extensive, deep interpretation of the entire novel, it acts as an important reminder of critical aspects of the work that may be overlooked. This includes the importance of reading to Emma's interior life.
From the Paper "Thus, Jong concedes there are a number of approaches to take with Madame Bovary beyond her reading, or a feminist reading. One method is to stress the construction of the novel, and to de-emphasize the central figure as merely an imaginative creation of Flaubert. As such, the novel is not a social commentary at all, but merely a sublime vehicle for Flaubert's artistry and obsessions--even the most personal of the author's fixations like his foot fetishism. Another competing perspective is to examine the work from a historical perspective in the history of the European novel and 19th century middle class culture. The novel is realistic in its detail, rather than fantastic, and had seismic effects upon how 'good prose' was supposed to function in a novel's narrative. A Marxist critic might note how the novel both satirizes the bourgeois, even while reading novels for leisure was a bourgeois cultural institution. The novel examines "consumption as an outlet for anxiety, the attempt to people with objects the emptiness that modern life has made a permanent feature of the existence of the individual." (Jong, 1997)"
Abstract The author of the paper proposes manufacturing a fashionable walker for older men and women that does not look like the metal one normally used in healthcare facilities. The writer states that the reason for the proposal is the problems some older people have with the stigma attached to using a conventional walker. The writer discusses the growth in the elderly population and the increasing need for mobility assistance tools in that sector of the population. The writer also stresses the need for more research on this subject before making final decisions.
From the Paper "Although the population will be older and there will be a greater need for walking assistance, especially for elderly women, this does not guarantee that these individuals will pay the extra cost for a fashion walker versus the regular medical model. Further marketing studies would have to be conducted to see if the use of this item would be more acceptable to higher income levels, since it would cost somewhat more than buying from a traditional medical equipment store. However, this fashion walker would offer various advantages beyond style: There would be a matching carryall bag, the unit can be easily collapsed and carried, and wheels can be ordered separately."
Tags: younger age elderly, senior citizens, male female ageing consumers mobility fashion stigma osteoporosis arthritis frailty instability
Abstract This study aims at examining and understanding the relationship between fashion coverage within the UK print media and public relations with special attention to newspapers. The nature of fashion coverage is explored through content analysis of a cross section of UK newspapers, semi structured interviews with fashion PR professionals and industry insiders as well as through participant observation in order to identify the way fashion public relations as a discipline is applied and arguably the prime source for fashion print media coverage in the UK. Through careful examination of the strategies, methods and formulas applied by the fashion PR industry in order to promote fashion items and ensure print media coverage, the study contributes to knowledge by providing empirical foundation to the under researched area of fashion public relations. It adds to the existing knowledge emerging from other areas of public relations and draws attention to an important and established yet academically neglected part of the PR industry. The paper includes an appendix that contains interviews carried out with UK fashion PR professionals.
Table of Contents:
Chapter 1: Introduction
Statement of the Problem
Research Questions
Importance of Study
Scope of Study
Chapter 2:
Fashion Public Relations and the Fashion Print Media in the UK
Chapter 3: Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Chapter 4:
Review of Literature
Chapter 5:
Fashion PR the Creator of UK Fashion Print Media Coverage
Chapter 6:
The Celebrity Connection
Chapter 7:
UK Fashion Industry: Facts and Statistics
Chapter 8:
Fashion Photography and Its Relevance to Fashion PR
Chapter 9:
Research Findings
Chapter 10:
Case Study: The Rise, Fall and Even Bigger Rise of Kate Moss - Fashion PR at Its Best?
Chapter 11: Conclusions
From the Paper "The fashion director sets the journalistic calendar for the whole year, which is more of a framework with room for changes. The various articles and features are discussed with the whole fashion team and the editors are briefed on what to research and write about, photo shoots are also being scheduled. Newspapers as opposed to magazines have a tight schedule and work approximately a week up to a few days in advance. The tabloids are the prime employers of fashion staff, they employ not just one fashion team but groups of journalists covering different fashion related subject areas.
"With the emergence of newspaper supplements, some of which have a fashion focus, some of which are entirely devoted to fashion, such as the Sunday Times Style Magazine, newspapers employ more fashion staff. There is usually a separate fashion team for the supplements, as well as freelance fashion writers who are also used frequently for specific features. They often function as outside experts that are brought in to write about certain fashion trends or items."
Abstract This paper looks at the trendsetters and influences on the British fashion industry and in particular Mary Quant and Jean Elizabeth Muir. It evaluates how, if the present and future fashion instructors at U.K.'s universities invest the same degree of skill in teaching creative young people the ropes of fashion design, as Ms. Muir and Ms. Quant did in fine-tuning their craft, there would be some very successful and revered fashion designers working in the U.K. and around the world. It shows how these two great ladies most certainly paved the way for future fashion talent to emerge and thrive.
Outline
Introduction / Generalizations About Changes in Fashion A Glance Backwards: the Humbling of the Old Lords of Fashion Fashion as a Culture Industry ? Generalizations, Observations
The Financial and Political Roles Being Played Out
How many Students are Currently Pursuing a Creative Arts Education?
The BA HONS Fashion Technology Course
Where do Fashion Students find Financial Help for their Schooling?
The Fall of Culture Minister Chris Smith and rise of Tessa Jowell
The Politics of being a Minister of Culture
London's Royal College of Art ? the Kickoff of the New Fashion Designer
From the Paper "The typical middle class consumer in the UK and America, Agins continues, is more apt today to spurn the $340 rayon chenille sweater from Barney's of New York for a far more practical $25 acrylic chenille sweater from Kmart. Why? Because consumer-friendly publications like Consumer Reports (CR) began investigating and rating fashion and apparel a decade ago. For example, CR began testing different brands of clothing for durability, fiber content, and wear, and in 1997, gave its highest rating for a men's polo knit shirt to ?Honors.? Honors? It's a store brand that sold for $7.00 at Target. But it proved that the old clich?, "you get what you pay for"? is false, because also in CR's investigation were versions of the same knit shirt by Polo Ralph Lauren ($49), Tommy Hilfiger ($44), Nautica ($42) and Gap ($24). The $7 Target brand polo shirt was simply better. Therein lies symbolism of this change in fashion from elite designers to mass marketing."
Abstract In this article the writer takes a look at the similarities that exist in architectural design and fashion design in today's highly technologically advanced and globalized society. The writer points out that fashion and architectural design have passed through many phases as design technology has furthered the possibilities in design. The writer notes that it is now acknowledged among experts in the field, that architectural and fashion design intersect quite often in today's environment of designing products that are both attractive and that will serve the owner well. This study is of a qualitative nature and collects data in the form of information in these two design fields and then conducts what is an interpretive analysis of the information garnered from this study.
Table of Contents:
Chapter One
Background
Research Design
Statement of the Problem
Purpose of the Study
Definition of Terms
Chapter Two
The Connection between Fashion and Architecture
Historical Trends in Fashion & Architecture
Impacts of Globalization & Technology on Design
Conclusion
Chapter Three
Discussion of Major Trends & Analysis
Data Collection - A Survey of Modern Designs, Designers, Photos, & Theory
Data Analysis - Criteria: Function versus Image-Statement
An Exploration of a Couple of Modern Japanese Fashion Designers' Work
An Exploration of Hussein Chalayan's Work
Chapter Four
Technology
Importance Of Materials
New Technologies -Quest For New Textiles
How Techno-Textiles Have Increased The Possibilities Of Both Architecture And Fashion How Do They Work In Practice?
Chapter Five
Conclusion
Is the Interaction Between Fashion And Architecture A Positive Outcome Of Our Modern Life?
Where Do We Go From Here? What Will The Future Of Fashion And Architectural Design Look Like?
Recommendations For Future Research
From the Paper "Today's architectural design and fashion design work have penetrated each others space. Fabrics are used in fashion design to create texture, color and to bring the design elements together into a whole. Architectural design uses the materials for building in much the same way and for the same purpose as each material, whether in fashion or architectural design creates a different effect on the same design. This research views the clothing of an individual making to shelter and provides a definition of our personal space such as do architectural structures although on a much larger scale. Fashion in clothing has allowed express in society for many millions of years. Generally it is those who have attained status within their cultural grouping that have the power to become trend-setters. Furthermore, color is greatly used as a matter of personal choice. Fashions vary greatly dependent upon age, social class, generation, occupation and geography. Fashion evolves constantly particularly in a capitalist society."
Abstract This paper looks at the different styles of fashion worn by American women in the past 100 years. It describes decade by decade of the twentieth century, styles, materials, influences and key designers of the main fashions of the time.
Outline
Introduction
Portrait of the American Woman as a Fashion Plate
Passage
The American Dress through the Years ? Evolution
1990-La Belle Epocque ? Era of the Beautiful
1910-The Eastern Touch and the Paul Poirot
1930-Despair and Fantasy
1940-Sporting the New Look
1950-Flamboyant and Ultra Feminine
1960-Gearing Up for a Revolution
1970-Hippies in Polyester
1980 to present
Fashion in Search of Identity
Fashion without Boundaries
The Academician Digs into a Woman's Fashion Ford Search for a Supermodel
A Media Prediction of a Fashion Event
Quotes from a Popular Press
From the Paper "Day and evening clothes had unusual cuts with odd puffs and fitted sleeves. Evening dresses were bias-cut and high waisted. For day wear, 2-piece suits were popular with square pockets, large buttons and narrow, lean skirts done in thin materials. Fabrics used were of natural fibers sometimes linen but mostly cotton, wool or silk, acetate, rayon, light to medium weights in velvet, georgette, crepe, organdy, satin for both day and evening wear. Colors were often muted or of deeper hues; florals, geometric or abstract designs were used, quirky designs flourished. Because of the influence of Salvador Dali who designed textile for designers, surrealism thrived in prints."
Tags: clothes, dresses, skirts, blouses, material, style, day, night
