Abstract This paper reviews what was once considered the definition of beauty. According to the paper, this definition has totally changed. The paper discusses how the new consumer is a not a white skinned blond, instead he/she can have any skin color and come from any ethnic background.
From the Paper "Max Factor was trying to cash in on the celebrity power of Hollywood stars by putting their pictures on product covers and using their faces in advertising. But it was not long before the mistake was realized as cross-cultural misunderstanding began affecting sales. One consultant quoted "a gentleman from India" who explained the problem aptly when he stated, "It would never do to glamourise ... a product by utilising a lady in a shimmering white saree with a western style of hair dress in any of the Southern cities [of India]. A cutting of her crowning glory and the donning of white cloth are the insignia of widowhood, a deeper calamity than which there can be none for the Indian woman." He further insisted, "When talking about advertising in foreign countries we should in general forget about American contents, presentation and media of advertising messages." [2] "
Abstract This paper presents an analysis of how the valuation of beauty is a social construction, reinforced by the social institutions of the dominant ethnicity in society that typically "marginalizes" other groups. The paper focuses on African Americans.
From the Paper "In the video series Race The Power of Illusion we are provided with DNA evidence that questions the very core of our assumptions about race. Race remains a fundamental concept in society ..."
Abstract This document discusses the beauty and cosmetics industry globally and nationally. The paper examines the US market in terms of the competitive profile of the market and discusses the largest competitors such as Revlon and Procter & Gamble. The beautyindustry is a multi-billion dollar industry and the nail polish segment of the industry is a growth-segment worth several hundred million dollars.
From the Paper "Hard Candy is the working name of the subject product. Hard Candy is a new and innovative nail polish that is going to be marketed in a host of different colors and shades. Hard Candy is innovative and unique compared with traditional nail polish because it applies somewhat like a type of clay and peels off rather than requiring finger nail polish remover. Additionally, Hard Candy does not turn an individual's nails yellow from use and application. The target market for this product is almost exclusively female and particularly the 12-18 female demographic with females aged 19-25 being a secondary target. Market Overview Nail polish is classified as a make-up and is included in the make-up industry as a segment of that market."
Abstract This paper defines market research and the sub groupings of quantitative and qualitative research. The author states that, according to industry classification, in the Australian market research is part of the property and business services in the subcategory of marketing and business management services. Associations in the industry in Australia are also presented.
Table of Contents:
Definitions
Definition of Market Research
Definition of Qualitative Research
Definition of Quantitative Research
Definition of Market Research Consultancy
Industry and Sector
Services
Custom Research Services
Instruments
Clients Associations in the Industry AMSRS
MAANZ
AMSRO
ESOMAR
From the Paper "The Australian Market & Social Research Society is a non-profit professional organization, composed of more than 2,000 practicing researchers. This society works closely in Australia with AMSRO and internationally is a member of ESOMAR. Its aim is to promote market and social research, create a network of professionals, and improve standards and ethics in that field."
Tags: methodology, associates, services, clients, government
Examines the advertising industry's use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.
1,150 words (approx. 4.6 pages), 4 sources, 2002, $ 44.95
Abstract This paper discusses advertising and beauty. Without doubt, advertising in our society today is very much connected to the social construction of beauty. This is clear when we observe how women are exploited for the sake of selling products. There are certain stereotypical portrayals of women in advertisements that make the sexism and social construction of beauty in our society transparently clear. These ads are designed to sell products -- as well as to send certain values to the culture.
A look at the questionably bleak future for the cruise line industry following the September 11th attacks, in context of the tourism industry as a whole.
Abstract This paper claims that while the immediate future looks not too promising for this industry, the long term looks good. Three main reasons for this statement are given. First, the cruise line industry has been a leader in the steady growth being experienced by the entire travel segment for the last ten years. Second, the industry is seeing expanding markets in Europe and new markets emerging in Asia. The third reason to expect long term growth is that the cruise lines are now offering their customers a wider variety packages at different lengths and price ranges. This has helped them to expand their market into lower income level clients. An overview of the market is provided.
From the Paper "The key strengths of the cruise line industry are its high desirability among consumers. Cruises appeal to the American public's sense of adventure. The second strength is that cruise lines have shown a great ability to adapt their product to meet popular social trends and expand into untapped markets. The recent trend to offer a wider variety of entertainments and the recent popularity of "Theme Cruises" has been a valuable asset. The offering of various priced cruises is also evidence of the industry's ability to adapt and as a result expand their market. The expansion into foreign market is further evidence of this strength. The cruise line industry has demonstrated the ability to not only identify new markets, but to capture them as well. A third strength is that the cruise line industry operates at 100% capacity (Farley, 2000). In order to expand their market cruise lines need only to build more ships. "
Tags: 911, ship, tourist, cruise, industry, holiday, investment, market, entertainment
Abstract The paper discusses client centered therapy, a concept that was developed by Carl Rogers throughout the 1940s and 50s. The paper explores how the focus of the therapy is on the client, as the therapist allows the client to discuss issues within his or her life. Through the client's own words he or she is capable of discovering answers to life issues, being supported by the therapist through questions and answer, clarification of thoughts, or restating situations. The paper further discusses how client-centered therapy is a non-directed approach in which the therapist allows the client to talk and discuss answers by themselves.
From the Paper "Events in life can often lead the individual to doubt whether he or she has any control over the present or the future. As conditions mount at different crossroads of existence, the feeling or powerlessness begins to extend into every realm of being. This was the condition of this writer's world a few years ago after a painful divorce and the death of my father. It was at that time, therefore, that counseling seemed the only method of recovery. The initial point of attending therapy was to be capable of handling that moment in time. What was discovered, however, was that I had not lost the power to control my world; I had only briefly lost my way."
Abstract People use the word beautiful for many different reasons such as a beautiful woman or a beautiful poem. It is important to take a look at different uses of the word to understand the full meaning of beautiful. Beauty is more than attraction. Beautiful is often used to describe people and objects, but inner beauty is important when it comes to friends and family members. This paper examines the different meanings that the word 'beautiful' can have. The paper explains that the term 'beautiful' can be applied to a number of different objects or ideas and that within each application different people interpret beautiful differently.
From the Paper "What does it mean when someone says a person or object is beautiful? The web describes beautiful as "delighting the senses or exciting intellectual or emotional admiration" (Definitions of Beautiful). People use the word beautiful for many different reasons such as a beautiful woman or a beautiful poem. It is important to take a look at different uses of the word to understand the full meaning of beautiful. Beautiful is often used to describe people and objects, but inner beauty is important when it comes to friends and family members. Beauty brings advantages that some people do not have. "In our society, beauty also gives us many advantages such as having a good social life, making friends, getting a job, and getting a promotion" (Eunsuk). Many people consider beauty important when it comes to hiring or advertising."
Abstract Unlike therapy and psychological assessments at the individual level, an entirely new level of complications emerges when we deal with those same disciplines at the group level. For the practicing psychologist at the individual level, one needs only to agree to meet with the client and then proceed to do so according to the individual needs and capacity of the client. However, when one considers the group environment, wherein the psychologist collectively works with several patients who are also encouraged to work with one another, client selection in particular can be made all the more difficult. This paper compares the differences for the practicing psychologist in client selection at the individual level vs. the group level. The paper points out that all the the process is more complicated at the group level, there are also benefits to be had in the group session such as more voices and more interaction, which can be especially helpful in socialization cases or for mood improvement.
Abstract This paper presents a proposal for the recruiting and retention of temporary office workers. The writer is employed as a full time on site recruiter of temporary office workers at one of Wall Street's top financial firms. It looks at how the majority of the temporary help the writer recruits are administrative assistants and other entry level finance positions and how the positions can range from a couple of days to several months in time. It attempts to analyze the industry, the company history regarding temporary employees and future trends to propose methods for the purpose of recruiting and retention of those workers.
Abstract
Introduction
Statement of the Problem
Company Specific Problems
Examination of Other Companies
Solutions for Here
From the Paper "Temporary employees provide valuable assets to this company by providing consistent short term capable help in all departments as needed. Temporary office workers make up the bulk of the temporary staff here, therefore this proposal will concentrate on the recruiting and retention of them and other entry level financial positions. "
Abstract This paper analyzes several studies regarding the influence of gender on the counselor - client relationship. In particular, the studies draw attention to the importance of looking at gender in the counselor-client relationship and its impact on behavior change. In particular, the author uses the stages of changes of the transtheoretical model to explore the ability of a client to change. The theory is described at length and according to its various stages. The paper concludes with a consideration of male psychotherapy clients and their perceptions and willingness to change.
From the Paper "Research studies with respect to gender in counseling vis-a-vis the impact of a counselor's gender in a client's ability to change have been sparse and equivocal showing a need for further research in the area. Of the studies that have been done with respect to the impact of gender in counseling focused on matching counselor and client based on a number of variables such as ethnicity, gender, and language (Hall, Guterman, et al., 2002). Such studies usually focused on only one ethnic group. Some studies focused clients' preference for specific counselor characteristics. Other studies focused on predicting client expectations in counseling (Robitschek & Hershberger, 2005). There have also been studies investigating the interaction of male clients' characteristics and male counselors' gender role conflict as a basis for counselor bias (Wisch, 1997). Wisch (1997) noted a number of theoretical works that point to the significance of a counselor's gender as a potential influence on the counseling process."
Abstract This paper discusses the message in Naomi Wolf's book, "The Beauty Myth", explaining that Wolf puts forward the provocative argument that the ideal of beauty in modern culture is nothing but the latest method of keeping women in a subservient role within the patriarchy. She sees the ubiquitous images of female beauty that pervade our culture as being part of a vicious backlash against the successes of feminism, arguing that this beauty myth functions to keep women convinced that they are worth less than men, and thus maintains the current economic system.
Abstract This paper analyzes the ethical code for social workers that emphasizes the confidentiality of the client and suggests that the privacy and the trust that a client puts into the social worker must not be breached regardless of the situation.
Abstract This paper explains that food products from Greece are specialty and ethic delicacies in many of the Balkan countries and in Russia; however, the management styles employed by many of the Greek firms leave much to be desired. The author points out that Greek industries need to improve their strategies for business-to-business (B2B) operations and the customer relationship management (CRM). The paper stresses that failure of established companies in new markets often is not the result of poor product quality or performance, but rather the companies are using marketing and sales strategies that do not conform to the local ideas and values.
Table of Contents
Introduction
Literature Review
The Need for Diversification
Existing Conditions in Emerging Markets
Past Strategies for Entering Emerging Markets
Targeting and Understanding the Customer of Emerging Markets
Management and Worker Needs for Emerging Markets
Methodology
Discussion
Conclusion
From the Paper "The cost of products from Greece is not very much higher when compared to the other southeast European countries and Russia. The marketing infrastructure for foreign products is not very well developed and Greek companies wishing to do business in the region find partners and create alliances with local entrepreneurs. While Russia has opened its markets to foreign food products, government rules and sanctions still exist. Russia is a very large country and ensuring that products are distributed to all markets is practically impossible. As with any other industry having economies to scale in the food industry is also important."
Abstract "This paper discusses security for client/server computing and how to develop it, noting that term client/server was first used in the 1980s and referred to personal computers on a network. The paper shows that information security refers to the need to protect the data being transferred over a network or stored in a computer, with threats from outsiders, from the system itself if it does not maintain data and assure validity, and from other threats to privacy as well.
From the Paper "Computer security is a major issue in a number of computing situations. Information security refers to the need to protect the data being transferred over a network or stored in a computer. Data security can be compromised in a number of ways, such as being accessed by unauthorized personnel, intercepted during a transfer, or otherwise transferred to a different computer system. Security is a concern for different types of computer system, and there needs to be a consideration of the different security elements needed in designing any such system. The term client/server was first used in the 1980s and referred to personal computers on a network."
