Abstract
The paper analyzes a particular ethical marketing issue by focusing on diet supplements that use Hoodia Gordonii as an ingredient and claim to help individuals lose weight. The paper provides a thorough investigation and analysis of the claims, so as to grasp the ethical and legal implications of this marketing activity. The paper discusses how unethical marketing destroys a market. The paper concludes that the Hoodia Gordonii products is guilty of intentionally advertising falsely in order to maximize profits.

Outline:
The Magic Weight Loss Ingredient, Hoodia Gordonii: Can it Do What it Claims?
Ethical and Legal Implications of Hoodia Claims: A Comprehensive Analysis
Marketing Outcomes and Ethics: Examples from Hoodia Gordonii
Legality Versus Ethics: Lessons from Hoodia Gordonii
Consumer Bill of Rights: A Consideration in Wake of Diet Pill Scams
Social Marketing and the Organizational Culture: Where Does Hoodia Lie?
Conclusion

From the Paper
"Hoodia is a natural herb, from a flowering plant, that was used by African villagers for treating various illnesses. It was later found that a component of the plant was an appetite suppressant (Adams, 2005, para 25). This chemical component called P57 was isolated and patented and licensed in 1996. This license was released by the original holders United Kingdom company Phytopharm in 2002 (this company had collaborated with the large pharmaceutical company Pfizer to develop an appetite suppressant)."

Tags:advertising, herbal, products, diet, supplements

Abstract
This paper explains that, regardless of who holds responsibility for the behavior of the nation's children, direct marketing to children, online or through traditional techniques, is developing a new profitable channel for business sales. The author points out that direct marketing to children expanded to schools through the entry of vending machines and corporate-sponsored products and events. The paper outlines two research approaches: a review of current regulatory policy to identity specific guidelines and a qualitative survey of teachers to collect their perceptions of current marketing practices.

Table of Contents
Introduction
Purpose of This Study
Literature Review
Research Methodology
Ethical Considerations
Timeline

From the Paper
"The economic value of marketing to children extends beyond the amount of money in their collective pocket at any one time. Children are determining their own personal spending patterns, and developing brand identity which could influence a lifetime of buying habits. For this second reason, children are profitable targets of business marketing dollars. When a child established their own purchasing habits, businesses can have a customer for the rest of the child's life."

Tags:direct, survey, schools, sponsorship, regulatory

Abstract
This paper examines two organizations: Exxon Mobil and The Body Shop. It suggests that in the case of The Body Shop, the presence of an ethical code has increased their commitment to ethical marketing practices. However, in the case of Exxon Mobil, the presence of an ethical code does not necessarily ensure a strong commitment to ethical marketing practices. It concludes that the presence of an ethical code can only increase organizational commitment to ethical marketing practices if it is enforced by either an ethics officer or an ethical awareness program. In addition, it shows how the effectiveness of ethical codes can vary between organizations and industries.

From the Paper
"The Body Shop is an organization that set themselves tough standards within their code of ethics; their mission is to dedicate its business to the pursuit of environmental and social change (Anon 1, 2004). In an organizational context, the code of ethics has been developed in order to support the marketing objectives and the mission statement of the company. Due to the size of the company, the actions of the Body Shop are visible to the public and the external pressure to manage ethical activities is far greater than that of a smaller company (Weaver, 1993). Therefore, any mismanagement of ethical activities will reflect badly on the company and contradict the high expectations that have been outlined within the code of ethics. Weaver (1993) reinforces this perspective suggesting that it can be potentially dangerous for a company to use ethics as a positioning tool."

Tags:body, exxon, mobil, shop

Abstract
A preliminary paper discussing the ethics of marketing on the Internet.

From the Paper
"Tillquist, King and Woo point out that most contemporary business organizations regardless of their size or focus are becoming increasingly dependent upon IT to manage work, to communicate across divisions and with stakeholder groups, and to provide a platform for enhancing sales marketing and data management. The use of the Internet as a sales, advertising and marketing platform presents both opportunities and challenges. Tillquist et, al. argued that among those challenges are issues related to ethical behaviors impacting..."

Tags:Internet, marketing, ethics

Abstract
This paper assesses the relevance of marketing ethics in current business environment and the extent to which ethical issues should be taken into account while devising marketing strategies. It attempts to understand the nature of marketing ethics and analyzes the possible impact of ethics in marketing from different viewpoints, based on the theories and research work carried out in this field. It identifies and explains how marketing ethics can be improved in practice, as well as ways to integrate ethics in formulating and implementing marketing strategies. It also examines the efficacy and impact of popular marketing strategies with ethics, analyzes the role of ethics in advertising, explains the elements of consumer ethics, and discusses the role of legislation to enforce marketing ethics.

Outline
Marketing Ethics and the Business Environment
Nature of Marketing Ethics
Research on Marketing Ethics
Improving Marketing Ethics
Implementation of Ethical Standards in Marketing
Ethics and Advertising
Marketing Strategies with Ethics
Green Marketing
Marketing Intelligence and Corporate Espionage
Consumer Ethics
Regulation
Conclusion

From the Paper
"Marketing ethics is a sub-set of business ethics and examines the moral issues relating to marketing decisions made by organizations. Although its roots can be traced back to the 1960s, marketing age is believed to have come of age only in the 1990s, thanks to extensive research on the subject carried out in the decade before. (Murphy, 111). Several topics make up the fabric of marketing ethics: product quality, safety and liability, fairness in pricing, honesty in advertising and selling, privacy in internet database and marketing. According to Kotler, in recent years, people have started questioning the value of marketing concept, when the world is faced with environmental degradation, resource shortages, hunger and poverty and neglected social services."

Tags:regulation, consumer, consumer

Abstract
This paper explains that, in the U.K., private health care providers are consistently seeking to expand their business and influence in the face of a declining National Healthcare System; and thus, in order for private health care providers to successfully market their services to the public, they must first prove that what they have to offer is worthwhile and ethical. The author states that the primary goal of this dissertation is to develop a theory-building process that will result in a strategic marketing plan for acute health care in the UK that will (1) build on best practices based on current medical ethics standards, (2) support the private health care industry's goals, and (3) provide guidance for private healthcare industry participants in the strategic marketing development process. The paper relates that the data will be collected via questionnaire utilizing Likert-type scales distributed to health care providers, marketing agents, and consumers.

Table of Contents
Introduction
Research Rational
Goals/Objectives of Study
Literature Review
Methodology
Approach/Research Design
Methods for Data Collection
Methods for Data Analysis
Discussion
Purpose/Relevance of Study

From the Paper
"The private healthcare sector within the UK accounts for 25.3% of the UK healthcare market as of 2000. The private industry is divided among the following sectors: primary care services, acute care, psychiatric care, long term care and private medical insurance. Within the private healthcare sector, acute care accounts for a very small portion of services offered, and therefore will likely require the most aggressive marketing stratagems. Long term care accounts for the largest sector. The National Health Care Service in the UK has been suffering from a variety of problems affecting the infrastructure, including staff shortages. This leaves opportunity for growth in the private industry. This paper will focus on the acute care sector, which is currently expanding gradually in part as a result of the development of specialist facilities."

Tags:theory-building, questionnaire, likert, aggressive, planning

Abstract
This paper discusses theories of business ethics, starting with a general definition of business ethics. The marketing practices of Toys R Us and Home Depot are examined in light of that definition. The tobacco industry is then briefly considered.

From the Paper
"The issue of Business Ethics has been discussed by a number of management experts, corporate executives and business professionals. In recent years, organizations have started to adopt a realistic approach while considering the moral aspects of their businesses. As the awareness level among the general public is increasing and people are expecting the companies to be more socially and morally responsible, organizations have started to seriously consider the ethical aspects of their business. In this regard, a lot has been discussed by management gurus and several theories have been presented. The objective of this paper is to discuss these theories and concepts in terms of a typical highly competitive market environment."

Tags:tobacco, Toys, R, Us, Home, Depot, moral, social, responsibility, management, gain, profit, strategy, tactics

Abstract
This paper analyzes a particular ethical marketing issue by focusing on the diet supplements that use Hoodia Gordonii as an ingredient. It further evaluates how the claims that it will help individuals lose weight. In fact, many supplements come without the very important disclosure that the success of the supplement is still dependent on adequate diet and exercise.

From the Paper
"It is argued that marketing is not just an external function in a firm but also depends primarily on internal functions and supportive organizational mechanisms (Magrath, 1995 p 60). Hence good ethical practices will bolster marketing strategies help internal processes to be more efficient. This paper will analyze a particular ethical marketing issue by focusing on the diet supplements that use Hoodia Gordonii as an ingredient and makes claims that it will and can help individuals lose weight. In fact, many supplements come without the very important disclosure that the success of the supplement is still dependent on adequate diet and exercise. More..."

Tags:ethical, marketing, hoodia

Abstract
This paper looks at the trend of U.S. and Western companies adopting more ethical marketing tactics and discusses these practices. This paper also reviews the effect this is having on foreign interests who are being forced to follow suit by doing business without bribery and corruption.

From the Paper
"These are particularly important considerations today as companies from one country attempt to project a new presence in a foreign market. During this process, they are inevitably confronted by a number of considerations involving powerful cultural and social differences that might not be readily discernible, but which nevertheless play an important role in how the company's product or service sells and how its business practices are perceived. If a U.S. telecommunications company, for example, wants to establish a presence in the burgeoning Chinese market, or take advantage of the opportunities represented by the increasing affluence of Eastern Europe and Russia, they must conform to all applicable legal and regulatory requirements to legitimately do so. Unfortunately, though, the requirement for doing business in a foreign country does not stop with merely securing all of the legal authority required, it also entails doing business in a locally acceptable fashion. According to a recent article by Peter Wonacott (2005), "In a system lubricated by money, U.S. companies often face pressure to play along. Boston Scientific Corp., a Natick, Massachusetts, medical-devices company, used outside distributors for years even though it suspected them of providing unethical incentives to doctors" (Wonacott, 2005, p. A1). If this means that bribes must be paid in order to land an account, or secure an important import permit, or obtain permission to construct a building, the U.S.-based company is indeed confronted with a dilemma. "

Tags:communication, advertising, competitive, enterprise

Abstract
This paper discusses how marketing and advertising are important aspects of any organization. They spearhead growth and guide expansion. As such executive leadership and business analysts alike often forget that the ethics that drive an organization are just as relevant to marketing management staff and strategy as it is to the parent organization. With this in mind this paper first examines the role of ethical management and decision making as it applies to the entire organization. The paper then examines the relevance of marketing and advertising in today's business climate.

Tags:ethics, organization, marketing