An analysis of the ethics of educational advertising in Chinese and European markets.
Research Paper # 98857 |
25,041 words (
approx. 100.2 pages ) |
34 sources |
APA | 2007
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$ 249.95
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Abstract
This paper investigates the ethical considerations considered to be the most important to consumers when advertising in countries where the market has mixed religious and secular moral traditions. Specifically, the study investigates what advice should be provided to client companies regarding marketing ethical sensitivities for Chinese customers. It compares the differences, if any, between Chinese and European markets in respect to the offensiveness of the execution of the promotional material. It then links this to religious affiliation, temporality orientation and polychronicity. A summary of the research, conclusions, and recommendations for business leaders in China and Europe are provided in the conclusion.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Research Methodology
Rationale of Study
Overview of Study
Key Words
Review of the Related Literature
Data Analysis
Summary and Recommendations
From the Paper
"4. As noted above, because Germany represents the largest trading partner with China of the current EU members, Chinese business leaders should concentrate on training their marketers in German customs and business practices - and the language itself wherever possible - and their German counterparts should likewise do the same for China according to the similar and dissimilar cross-cultural factors identified by Hofstede and their own empirical observations. Given the complexities of the Chinese language, and the polyglot of languages spoken throughout the European continent, and the enormity of the Chinese geographic area and its vast range of unique differences, though, it is reasonable to assume that a lingua franca of English and perhaps French in such marketing initiatives will continue to prevail for negotiating purposes, and there will be an increasing reliance on local national Chinese interpreters to help EU marketers better present their advertising materials in a fashion that is inoffensive to Chinese students' aesthetic and cultural sensibilities."
Tags:temporality, orientation, polychronicity, promotional
This paper discusses ethical issues regarding prescription drug advertising.
Essay # 74040 |
2,700 words (
approx. 10.8 pages ) |
12 sources |
MLA | 2005
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$ 48.95
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Abstract
The writer examines ethical issues involved in prescription drug advertising. The writer discusses that according to the FDA, the purpose of such advertising is to educate the public and thus empower them to play a role in their healthcare decisions. The writer looks at opinions of critics of the process, who claim that the advertising is misleading. The writer shows that the advertising encourages some patients to ask for drugs which are unnecessary or more expensive than substitutes.
From the Paper
"In the Federal Drug Administration issued guidance on marketing prescription drugs directly to consumers instead of only targeting medical professionals. The response from the pharmaceutical industry was enormous .... "
Tags:medical, ethics, drugs, pharmacy, advertising, public, patient, empowerment
Looks at the detrimental effect on children of advertising in educational facilities.
Analytical Essay # 128104 |
2,239 words (
approx. 9 pages ) |
9 sources |
APA | 2010
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$ 41.95
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Abstract
This paper explains that subversive advertising tactics, such as product placement in schools, create a blur between general media and advertising. The paper further relates that, as schools begin to resort to money from marketing firms to make up lacking budgets, many ethical questions are raised, especially about in-school advertised products that have adverse health effects such as colas and about training children to be aware of specific brands such as for expensive clothing. The paper reports that many school systems have banned in-school advertising for the sake of their students; however, other schools continue to embrace the financial benefits.
Table of Contents:
Abstract
Issues and Implications of In-School Advertising
From the Paper
"Though highly widespread, in-school advertising can be tracked by means of location as well as effectiveness. While few question whether such marketing techniques are effective, many more fear the adverse effects that have yet to be discovered. As these types of advertising techniques are relatively new and constantly evolving, few data is available on the exact psychological and physical implications beyond the scope of an educational facility. Given the young age and general impressionability of students, these advertisements likely lead to habitual product use, a greater issue if the product is high fat foods."
Tags:indirect, channel one, pouring rights, training impressionability
A look at ethical communication within the ethical environment.
Research Paper # 65110 |
5,949 words (
approx. 23.8 pages ) |
9 sources |
MLA | 2006
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$ 85.95
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Abstract
This paper attempts to define what an ethicist really is and their contribution to the business environment, through an analysis the ethical perspectives of the available literature.
Outline
What Is An Ethicist?
Character Development/Education
Technical Communication Ethics
Writing, Communication and Ethics
Ethics in Corporate Values Statements
Ethics of Top Employees of the Public Sector
Ethics of Communication of the Construction Sector
Ethical Dilemmas in Managing Human Assets
Ethics of Truth and Deception in Advertising
Changing Social Expectations of Major Corporations
Ethics of Communication in the Apparel Industry
From the Paper
"Philosophy has provided us with many ethical theories. Those of Kant, Mill and Aristotle seem to have won the ethical popularity contest, but they constitute only a fraction of the diversity that is evident in the history of the discipline. The Macmillan and Free Press "Encyclopedia of Philosophy," 4th Edition, categorizes and impressive variety of theories, beginning with ethical cognitive and non-cognitive and splintering into naturalism, non-naturalism, and multiple instantiations of each approach. As investigators of The Ethical Environment of Communications in Organizations we can construe most moral perspectives within the framework of one of these approaches, but not all of these approaches are equally compelling. According to many philosophical critics, some of them have implications that are borderline on the unethical, face serious counter-examples, or are incapable of adequately solving dilemmas."
Tags:moralism, business, philosophy
A discussion on consumerism in modern society, focusing on the advertising industry.
Essay # 87480 |
1,350 words (
approx. 5.4 pages ) |
6 sources |
2005
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$ 27.95
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Abstract
This essay discusses the role and limitations of consumerism in modern society. The paper suggests that as the advertising industry becomes an omnipotent shaper of social reality, it will become a hardier beast as we move towards unfettered capitalism with globalization targeting the least-educated peoples during an era where the richest country on earth carries on with the ethical airs.
Tags:consumerism, modern, society
A discussion on the role of ethics and regulation in advertising policies.
Persuasive Essay # 116467 |
893 words (
approx. 3.6 pages ) |
4 sources |
APA | 2009
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$ 19.95
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Abstract
This paper relates that although certain regulatory agencies stipulate the standards with which advertisements should be structured, violations of the set rules are a common practice in the business industries. The paper looks at the key elements of deceptive advertising and discusses how the increase in commercialization makes it much harder for any particular advertiser to succeed. The paper asserts that individual corporations should ensure adherence to the industry standards of advertising in order to maintain consumer trust and confidence and limit government interference.
From the Paper
"Marketing and advertising are synonymous and would often be taken to mean the same thing. However, the most vital aspect of marketing is advertising which involves firms' strategies employed in selling the products to the target consumer by attempting to inform, persuade, and remind consumers - directly or indirectly of the desirable qualities and/or prices of products. Statistically, most organizations struggle with the high advertising and promotion expenses that surpass most other costs in the process of production. Therefore, in the process of balancing the expenses and the profits within the organization, various malpractices are committed by the salespeople. Although certain regulatory agencies stipulate the standards with which advertisements should be structured, violations of the set rules are a common practice in the business industries."
Tags:commercialization, consumer, trust, marketing
A discussion of the ethics behind teaching and learning.
Analytical Essay # 122177 |
750 words (
approx. 3 pages ) |
3 sources |
APA | 2008
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$ 16.95
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Abstract
This paper presents an in-depth exploration of the ethics of teaching and learning. It further analyzes the code of ethics of the educational profession that is committed to the student. In particular, it highlights the concept of educators helping students realize their potential.
From the Paper
"The following presents a discussion of ethics of teaching and learning. Johnson's work is related to ethical leadership issues in teaching and learning. When considering the ethics of teaching and learning the code of ethics of the education profession must be understood. This code of ethics is committed to the student. The educator is committed to help each student realize their potential and codes help fulfill this obligation. (NEA) For example, the educator shall not unreasonably..."
Tags:ethics, teaching, learning, student
An argument on the need for ethics in business education.
Persuasive Essay # 129750 |
1,000 words (
approx. 4 pages ) |
0 sources |
MLA |
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$ 21.95
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Abstract
The paper asserts that the business world would be hard pressed to find a better example than Enron in the annals of business literature to present as the epitome of why ethics not only belongs in the business world, but in business education. The paper argues that while mathematics and the hard sciences are important in providing the foundation of business and technology solutions, ethics are equally important in providing the appropriate leadership model and moral compass in an environment that is often difficult to navigate.
Tags:enron, ethics, bankruptcy
This paper looks at the topic of ethics and focuses on this matter within educational research.
Analytical Essay # 128690 |
886 words (
approx. 3.5 pages ) |
3 sources |
APA | 2010
|
$ 18.95
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Abstract
In this article, the writer discusses that while ethics can be largely a matter of common sense, as it is based on deciding what is right and wrong, people have different ideas when it comes to fairness, obligations, and moral standards. Therefore, the writer maintains that while most would agree that it is highly unethical to rape, rob, or commit fraud, many people differ when it comes to ethical decisions like whether or not stem cell research is good or bad and whether convicted sex offenders should have the right to privacy. The writer discusses the issue of ethics within educational research. The writer concludes that ethical guidelines in educational research promote numerous moral and social values, including social responsibility, human rights, animal protection, legal compliance, safety enforcement, and health standards.
Outline:
Introduction
Role of Ethics in Educational Research
Conclusion
From the Paper
"The research industry at large has created many ethical guidelines that aim to protect the safety and rights of their research participants. For example, the guideline of voluntary participation requires that people not be misled or pushed into participating in research. The guidelines of informed consent means that research participants must be fully informed about the procedures and risks involved in research and must agree to participate. Ethical guidelines also state that researchers should not place any subject in a harmful situation.
"In addition, there are ethical guidelines that aim to protect the privacy of research participants. Confidentiality and anonymity guidelines go a long way to help achieve this goal. "
Tags:beliefs, consent, guidelines, respectful
An overview of a job appointment for an early childhood teacher.
Essay # 85067 |
1,350 words (
approx. 5.4 pages ) |
5 sources |
2005
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$ 27.95
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Abstract
This paper has several sections. It includes the search criteria that an applicant has in looking for a job, a description of an advertised job listing, a personal statement about early childhood education teaching philosophy and a checklist based on the National Association for the Education of Young Children code of ethical conduct from 1989. A CV from an early childhood teacher is also included.
From the Paper
"Over the course of my studies, I've grown very interested in alternate schools and methods of teaching. These teaching methods interest me because they take the teacher away from the front of the classroom and put him or her within reach of the students. In addition, I welcome the idea of being a facilitator or guide, rather than a lecturer. Therefore, my first criterion was that of the nature of the school program in which the position was being offered. My selection choices were somewhat broader than anticipated in this area, as I found advertisements for both Montessori- and Waldorf-based programs in my area. Because I do not have training in either program, one of my criteria needed to be a program that would allow me to learn about that philosophy of teaching while still permitting me to teach."
Tags:early, childhood, education