Abstract This paper examines two organisations: Exxon Mobil and The Body Shop. It suggests that in the case of The Body Shop, the presence of an ethical code has increased their commitment to ethicalmarketing practices. However, in the case of Exxon Mobil, the presence of an ethical code does not necessarily ensure a strong commitment to ethicalmarketing practices. It concludes that the presense of an ethical code can only increase organisational commitment to ethicalmarketing practices if it is enforced by either an ethics officer or an ethical awareness programme. In addition, it shows how the effectiveness of ethical codes can vary between organisations and industries.
From the Paper "The Body Shop is an organisation that set themselves tough standards within their code of ethics; their mission is to dedicate its business to the pursuit of environmental and social change (Anon 1, 2004). In an organisational context, the code of ethics has been developed in order to support the marketing objectives and the mission statement of the company. Due to the size of the company, the actions of the Body Shop are visible to the public and the external pressure to manage ethical activities is far greater than that of a smaller company (Weaver, 1993). Therefore, any mismanagement of ethical activities will reflect badly on the company and contradict the high expectations that have been outlined within the code of ethics. Weaver (1993) reinforces this perspective suggesting that it can be potentially dangerous for a company to use ethics as a positioning tool."
Abstract The paper analyzes a particular ethicalmarketing issue by focusing on diet supplements that use Hoodia Gordonii as an ingredient and claim to help individuals lose weight. The paper provides a thorough investigation and analysis of the claims, so as to grasp the ethical and legal implications of this marketing activity. The paper discusses how unethical marketing destroys a market. The paper concludes that the Hoodia Gordonii products is guilty of intentionally advertising falsely in order to maximize profits.
Outline:
The Magic Weight Loss Ingredient, Hoodia Gordonii: Can it Do What it Claims?
Ethical and Legal Implications of Hoodia Claims: A Comprehensive Analysis
Marketing Outcomes and Ethics: Examples from Hoodia Gordonii
Legality Versus Ethics: Lessons from Hoodia Gordonii
Consumer Bill of Rights: A Consideration in Wake of Diet Pill Scams
Social Marketing and the Organizational Culture: Where Does Hoodia Lie?
Conclusion
From the Paper "Hoodia is a natural herb, from a flowering plant, that was used by African villagers for treating various illnesses. It was later found that a component of the plant was an appetite suppressant (Adams, 2005, para 25). This chemical component called P57 was isolated and patented and licensed in 1996. This license was released by the original holders United Kingdom company Phytopharm in 2002 (this company had collaborated with the large pharmaceutical company Pfizer to develop an appetite suppressant)."
An analysis of the expanding tween (tween is a word which describes an age group of pre teens aged 8-12) market and its influences on restaurants and retailers.
Abstract This paper examines a new business plan for the small but rapidly expanding Australian fast food chain restaurant. The writer discusses the ethical and legal issues when marketing to tweens and when acquiring finance for marketing, as well as the correct way to market to tweens without upsetting laws and still remaining ethical in the process. The paper further explains how branding and image marketing is an excellent opportunity to capture a larger chunk of the tween industry.
Table of Contents:
Introduction
Strategies to Market to Tweens
Ethical/Legal and Business Issues when Marketing to Tweens
Communications
Branding, Image Marketing Finance
Expectation of Sales
Conclusion/Recommendations
From the Paper "The Tween market is an ever growing market which has grown from 15% in February 2002 - 40% in December 2004 (Marek 2006, p. 1) and has seen marketers take advantage of Pre teens aged 8-12 in an effort to capitalise on this enormously expanding market. Recent increases in sales in the market segment have seen the small but rapidly expanding Australia fast food chain restaurant want to increase its market share by increasing revenue through intelligent marketing. Tween have influences of parent and their decision making when purchasing products. This report will outline strategies used to market to tweens and the ethical issues involved in the process."
Abstract This paper discusses how marketing and advertising are important aspects of any organization. They spearhead growth and guide expansion. As such executive leadership and business analysts alike often forget that the ethics that drive an organization are just as relevant to marketing management staff and strategy as it is to the parent organization. With this in mind this paper first examines the role of ethical management and decision making as it applies to the entire organization. The paper then examines the relevance of marketing and advertising in today's business climate.
This paper is a dissertation proposal to examine what ethical standards are necessary in acute care settings within the private health care industry in the U.K.
Abstract This paper explains that, in the U.K., private health care providers are consistently seeking to expand their business and influence in the face of a declining National Healthcare System; and thus, in order for private health care providers to successfully market their services to the public, they must first prove that what they have to offer is worthwhile and ethical. The author states that the primary goal of this dissertation is to develop a theory-building process that will result in a strategic marketing plan for acute health care in the UK that will (1) build on best practices based on current medical ethics standards, (2) support the private health care industry's goals, and (3) provide guidance for private healthcare industry participants in the strategic marketing development process. The paper relates that the data will be collected via questionnaire utilizing Likert-type scales distributed to health care providers, marketing agents, and consumers.
Table of Contents
Introduction
Research Rational
Goals/Objectives of Study
Literature Review
Methodology
Approach/Research Design
Methods for Data Collection
Methods for Data Analysis
Discussion
Purpose/Relevance of Study
From the Paper "The private healthcare sector within the UK accounts for 25.3% of the UK healthcare market as of 2000. The private industry is divided among the following sectors: primary care services, acute care, psychiatric care, long term care and private medical insurance. Within the private healthcare sector, acute care accounts for a very small portion of services offered, and therefore will likely require the most aggressive marketing stratagems. Long term care accounts for the largest sector. The National Health Care Service in the UK has been suffering from a variety of problems affecting the infrastructure, including staff shortages. This leaves opportunity for growth in the private industry. This paper will focus on the acute care sector, which is currently expanding gradually in part as a result of the development of specialist facilities."
This paper is a personal essay that discusses the obligation to transmit our heritage of culture and learning to the next generation which cannot be met by the market alone.
3,025 words (approx. 12.1 pages), 0 sources, 2002, $ 88.95
Abstract This paper states that learning and culture are two complementary entities in the process of human development. The paper concludes that an ethical stand-alone market system would naturally evolve when all the market players understand that in the long run it makes good economic sense to encourage this real value of humankind.
Table of Contents
Introduction - Towards Human Emergence
Social Environment - The Distilled Wisdom of Our Heritage of Culture and Learning
Culture and Learning- The Essence of Being Human
Transmission of Culture and Learning to Our Next Generation
The Mechanism of Transmission
The Case against Market The Case for the Market Is the Assertion Justified ?
Market and Ethics- An Evolutionary Process
Conclusion
From the Paper "Human societies consist of organized groups of individuals of all ages having a set of behavioral rules that are transmitted from one generation to another. This process of transmission can be divided into two broad categories- direct or indirect. When the values and accumulated knowledge of the society are transmitted through some kind of formal training, it is called "learning". While the process of learning aims at transmission of knowledge and values in the formal way, the outcome of this process depends on many things that are never taught - things that we absorb from our social environment. This intangible phenomenon that is an integral and parallel part of learning is "culture"."
Abstract This paper contends that companies must keep abreast of the profound technical, cultural, and ethical shifts that have occurred in today's business climate in order to make accurate marketing decisions. The paper discusses the technological, cultural, and ethical aspects of these changes and applies them to marketing decisions.
From the Paper "Of course, it's tempting to think of business decisions as occurring in a perfect economic bubble"wouldn"t it be nice to simply prepare a strategic SWOT (strengths, weaknesses, opportunities, and threats) analysis based on one's industry alone? Alas?or fortunately, depending on one's perspective, however, no company exists within such a comfortable bubble in today's business environment. (SWOT Analysis, 2004) Today, companies must keep abreast of the profound technical, cultural, and ethical shifts that have occurred in today's business climate, reflecting the more forward-thinking yet bearish attitude climate of the 21st century, as opposed to the 1990s."
Abstract The paper presents an evaluation of a company using Dell as the benchmark for the evaluation. The paper analyzes Dell's IT infrastructure, supply chain and extensive use of key performance indicators and metrics of performance. The paper concludes that the consumer laptop market is very attractive although there are many processes the engineering, IT, marketing and supply chain organizations will need to consider. The paper also looks at the ethical question of whether the company can produce the high end performance laptops reliably enough to gain and keep customers' trust.
Outline:
Executive Summary
Assessing the U.S. and Global Laptop Market Lessons learned from Dell
Summary of Strategic Recommendations
Ethical Considerations of entering the Consumer Laptop Market Conclusion
From the Paper "With the intent of finding greater price elasticity in consumer markets, the CEO of our company has requested an analysis of selling our enterprise-class laptops to the consumer markets. His reasoning is that the enterprise markets that are comprised primarily of large corporations are increasingly turning price into the only differentiator in evaluating ours and competitor's laptops. Selling into the consumer market gives our company the opportunity to differentiate on branding, a more precise approach to segmentation and the development of strategies that focus on buyer behavior, and the development of future product strategies based on the unmet needs of this entirely new market."
Abstract This is a research paper on insider trading from a "Utilitarian" ethical point of view. The author discusses types of insider trading, the Utilitarian theory of Ethics and the arguments for and against insider trading.
From the Paper "Insider Trading generally refers to the buying or selling of financial instruments (usually in the stock market) on the basis of privileged information that is known to a restricted group of people. Debate has raged among economists, traders, businesspersons, philosophers and even the general public for many years about the rights and wrongs of insider trading practice. No consensus seems to have emerged yet. In this paper we would be looking at the practice of insider trading from the utilitarian ethical point of view and try to determine whether the practice is morally justified."
Abstract This paper looks at the idea of ethics and a code of conduct within a business and how it affects the marketing world. The paper also looks at the way in which a code of ethic can change the face of a company and help both the company and the consumer.
Abstract This paper analyzes how three external environmental factors--ecological, technological, and business ethics--affect global and domestic marketing decisions. Real-world examples are provided for each factor.
From the Paper Global and Domestic Marketing Paper External environmental factors can have effects ranging from minimalto profound on both global and domestic marketing In the case ofecological or green marketing for example consumer concern overecological issues has fo
Abstract This paper looks at the trend of U.S. and Western companies adopting more ethicalmarketing tactics and discusses these practices. This paper also reviews the effect this is having on foreign interests who are being forced to follow suit by doing business without bribery and corruption.
From the Paper "These are particularly important considerations today as companies from one country attempt to project a new presence in a foreign market. During this process, they are inevitably confronted by a number of considerations involving powerful cultural and social differences that might not be readily discernible, but which nevertheless play an important role in how the company's product or service sells and how its business practices are perceived. If a U.S. telecommunications company, for example, wants to establish a presence in the burgeoning Chinese market, or take advantage of the opportunities represented by the increasing affluence of Eastern Europe and Russia, they must conform to all applicable legal and regulatory requirements to legitimately do so. Unfortunately, though, the requirement for doing business in a foreign country does not stop with merely securing all of the legal authority required, it also entails doing business in a locally acceptable fashion. According to a recent article by Peter Wonacott (2005), "In a system lubricated by money, U.S. companies often face pressure to play along. Boston Scientific Corp., a Natick, Massachusetts, medical-devices company, used outside distributors for years even though it suspected them of providing unethical incentives to doctors" (Wonacott, 2005, p. A1). If this means that bribes must be paid in order to land an account, or secure an important import permit, or obtain permission to construct a building, the U.S.-based company is indeed confronted with a dilemma. "
Abstract This paper examines how three companies (Disney, Philip Morris and Nike) have addressed three external factors - economic, cultural and business ethics - in their international and domestic marketing.
From the Paper "Today's economies are tied together through intricate relationships to a degree unknown to history. It is common for a company based in one nation to manufacture goods in another for ..."
Tags: international marketing, marketing, philip morris, nike, disney, hong kong, labor practices, business ethics, cigarettes
Abstract This paper explores the issue of ethics in business advertising. Specifically, this paper looks at the problem that unethical or manipulative advertising can present to vulnerable consumers. The writer discusses that on one hand, many people feel that advertisers should not be afraid to aggressively market products so long as they do not out-and-out dissemble. The writer shows that on the other hand, there are those that feel that corporations need to carefully weigh beforehand the possible social effects of a particular marketing campaign.
From the Paper "The matter of whether or not certain kinds of advertising are morally wrong is an interesting issue - and a vitally important one. As our society becomes increasingly inundated with ever more sophisticated advertising, it behooves people to examine the kinds of advertising pervading our society; it also prompts the asking of many questions. To begin with, are some types of advertising morally wrong? If so, what ethical principles do they violate? These are critical questions and they demand answers."
Abstract This paper discusses the morality of Nestle's marketing tactics in promoting the use of infant formula in third world countries. Immanuel Kant's theory of Act Utilitarian and John Rawls' Original Position are used to evaluate the morality of Nestle's marketing behavior.
From the Paper "Corporate ethics and responsibilities are considered to be of utmost importance. Every level of the organization reflects the action of the community. An open door policy in an organization is considered to be good because it allows the employees, who are also members of society, to point the unjust actions of the organization. However, how and where do we draw the line of the perceived "responsibilities" within a community? How can we determine whether an organization is acting within the boundaries of moral standards? To understand this author has taken into consideration the controversial issue of Nestl?'s Infant Formula and its marketing tactics in the third world countries. The author uses Immanuel Kant's theory of Act Utilitarian and John Rawls Original Position to argue whether Nestle is morally correct in its marketing practice or not."
