McDonald's Distribution Channel
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This paper describes and recommends ways that McDonald's can improve its distribution strategy in order to minimize its costs and increase its sales. The paper points out that McDonald's is challenged by an increased number of aggressive competitors. The author recommends that McDonald's improve the frequency of their deliveries, form relevant partnerships and implement alternate distribution strategies.
Table of Contents
Table of Contents
From the Paper:"McDonald's doesn't believe in opening its restaurants without any knowledge of the local culture and tastes. The company caters to a large consumer market with varying tastes and thus cannot afford to introduce products without familiarizing itself with provincial preferences in food. For this reason, McDonald's distributes its products in foreign locations with the help of franchisees who are well aware of what works in their country. This is an extremely intelligent distribution method because on the one hand, it doesn't create rifts between foreign governments and McDonald's officials; and, on the other hand, it helps in providing people with the kind of products they desire. It is important to understand that McDonalds's doesn't change its basic product range for any country but tries to introduce certain changes in secondary products in order to make them more suitable for local tastes."
Cite this Essay:
McDonald's Distribution Channel (2003, April 01) Retrieved April 20, 2014, from http://www.academon.com/essay/mcdonald-distribution-channel-23193/
"McDonald's Distribution Channel" 01 April 2003. Web. 20 April. 2014. <http://www.academon.com/essay/mcdonald-distribution-channel-23193/>