This paper addresses eBay Live Auctions. It discusses what eBay auctions are, how to participate, how to register to be part of the eBay auctions, how to bid from a computer, what are corrigenda, and trouble shooting when it comes to eBay auctions.
2,650 words (approx. 10.6 pages), 12 sources, 2002, $ 97.95
Abstract This paper addresses eBay Live Auctions. It discusses what eBay auctions are, how to participate, how to register to be part of the eBay auctions, how to bid from a computer, what are corrigenda, and trouble shooting when it comes to eBay auctions. How to contact the seller after the sale is important once the bid is accepted.
Tags: BUSINESS / BUSINESS AND TECHNOLOGY, the ebay auction
Abstract This paper considers the effect that eCommerce has had on eBay. It looks at eBay's business model, and how it has evolved, eBay's mission and strategy and how traditional strategies impact eBay.
From the Paper "eBay is a company that could not exist without the World Wide Web and it greatly expanded the way in which consumers and companies think about the Web. eBay succeeded in creating a new business paradigm at a time when the dot-com revolution was well underway. Unlike many of the other companies that came into existence at that time eBay survived and even thrived in the new electronic market and did so without establishing a physical brick-and-mortar presence first. Today eBay has evolved its business ..."
Abstract This paper presents a strategic analysis of eBay that includes an Executive Summary, a SWOT analysis, evaluation and recommendations for the future of this successful Internet company. It looks at the mission and growth and expansion of eBay.
From the Paper eBay initially provided an Internet site where sellers could sell used items to buyers. Today the company facilitates selling old and new items and has corporate as well as individual buyers ..."
Abstract This paper examines the company eBay's marketing strategy. In this article, the writer offers recommendations for the Internet company's long-term success. The writer describes the company's dependence upon the world wide web. The writer also demonstrates eBay's dependence on high volume and low inventory for its success.
From the Paper "The Internet company eBay would seem to have realized the goal of a perfect market where buyers and sellers have access to perfect information about other buyers, sellers and merchandise. Because eBay charges a small fee relative to the price of the products and because the company does not maintain or manage any inventory of its own, it depends on large volume and low overheads in order to remain profitable. The auction site has also expanded its original vision of merely providing an ... "
Abstract This paper examines eBay's marketing strategy and how that strategy dovetails into the company's larger long-term strategic plans. The author explores the company's mission to provide a global trading platform. It also discusses its success in the "New Economy" and problems the company faces.
From the Paper "eBay would seem to have realized the goal of a perfect market where buyers and sellers have access to perfect information about other buyers, sellers and merchandise. Because eBay charges a small fee relative to ..."
Abstract This paper analyzes the successes and failures of eBay. Specifically the paper evaluates the factors that are contributing to the increasing popularity of eBay within the UK and discusses what factors influence buyers and sellers to utilize eBay's services. The paper predicts that multiple external variables including consumers' access to capital, desire for convenience, location and computer savviness will influence their buying and selling behaviors on eBay.
Table of Contents:
Abstract
Chapter 1 - Overview and Introduction
Introduction
Aims and Objectives
Significance of the Study
Hypothesis
Chapter 2 Main Issues
Limitations Study
Background
Chapter 3 Literature Review
Introduction
Marketing principles
Marketing Strategy
People, Product, Price Brand Strategy
eBay Advantage
Summary Literature Review
Chapter 4 Methods
Research Design
Procedures
Data Collection
Results
Questionnaires Samples To Use
Overview eBay UK
Selling Patterns eBay Buying Patterns eBay Conclusions/Recommendations
From the Paper "The results of the study will also suggest that various external variables including gender, capital, revenues and location contribute to buying and selling patterns on e-bay (Bold, 2004; Rohan, 2003). Various obstacles in the traditional marketplace including the rising costs of advertising may dissuade retailers from selling and marketing their products using traditional means and encourage them to use online technological tools including e-bay to promote greater sales and revenues (Rohan, 2003). Buyers are also becoming increasingly savvy and competent in today's technologically advanced marketplace. One may logically reason that given this context, buyers are more likely to seek out efficient methods for shopping and acquiring necessary products. E-bay fulfills this need, which for many rests at the top of their hierarchical chain of interests. From the comfort and convenience of their homes most consumers can log onto e-bay periodically and shop from a selection of thousands of key products. This ultimately contributes to their satisfaction and stimulates increasing interest in e-retailing such as that offered at e-bay."
Abstract The number of eBay members on-line today is incredible. eBay has succeeded in redefining the way the general public buys and sells just about anything, as well as how the world communicates with one another. The reasons for the success and popularity of eBay really come down to a few things: membership, choice, value and communication. This paper discusses the success of the eBay phenomenon, emphasizing how its innovative method of global communication filled a much-needed void in the consumer marketplace.
I. Abstract
II. Introduction
III. About eBay IV. eBay's Phenomenal Success
V. Conclusion
VI. Bibliography
From the Paper "In 1995, Pierre Omidyar, a Silicon Valley software engineer, created website so his girlfriend could find other collectors of Pez dispensers (Avis, 2002). To his surprise, droves of people came to the site wanting to trade various types of collectibles. He slowly expanded the Web site, eventually quitting his job to accommodate the overwhelming pressures of his new and successful site, which was generating thousands of dollars in fees per day."
Abstract This paper explains that, more than a decade later, eBay has become the most successful online enterprise in existence, with millions of users all over the world. The author points out that eBay was developed by Pierre Omidyar in 1995 as a small online auction to kick-start the sales of his girlfriend's Pez dispenser collection. The paper relates that eBay can be considered successful based solely on its highly rated customer service, which is a major component in the success of any C2C business. The author underscores that, although countless auction sites have attempted to duplicate eBay, by 2002, eBay controlled more than 80% of the U.S. online auction market. The paper explains that, for international trading, eBay created a section of the site, which contains useful tools, such as a shipping rate calculator, a currency conversion calculator, a global community chat, and a guide to the process of international trade.
From the Paper "In 2002, eBay launched a new extended warranty program to further serve its customers. This program pertains only to electronics and allows sellers to list a free link in their listing that gives buyers an option to purchase an extended warranty through eBay for any electronics that a user wins through auction on the site. This program essentially adds value to electronic items, helping eBay to attract even more customers who may have been avoiding the site based on the fact that an extended warranty was not an option in the past."
Tags: warranty feedback, corporate social responsibility, competition paypal
Abstract This paper studies the successful on-line auction enterprise known as eBAY. It describes eBAY's service, its format, how it delivers its service, its use of e-commerce, and the reasons for the company's success. The paper also describes eBAY members and users and the occasional attempts to misuse its services. Important economic data about eBAY is included, and a comparison analysis of eBAY and its primary competitor, Amazon.com, is provided.
From the Paper "The 38 million buyers and sellers who access the EBAY auction site can exchange almost all sorts of items and this has been the result of clear vision of the company's CEO Margaret C. Whitman. In the past few years, the company has been focusing on expanding its services without losing site of its main goal i.e. to maximize profits. It is true that the reason why this company has proved to be such a tremendous success is that its CEO and founder have not lost sight of their primary goal while introducing new and better technologies every now and then to make the auction process easier."
Abstract This paper discusses various aspects of the business, eBay. It describes eBay's core competencies and then describes the benefits that eBay receives from selling on the World Wide Web. The paper looks at the key competitive strategies that eBay must focus on in order to remain competitive and maintain an advantage over their competitors. Finally, the paper discusses the strategy implementation for eBay's market potential and developing the business growth worldwide.
Table of Contents:
Core Competencies
Benefit of Selling on the World Wide Web
Key Competitive Strategies
Strategy Implementation for Worldwide Development
From the Paper "In evaluating eBay's business implementation strategy, it could be observed that using information technology and marrying it with commerce became a tried and tested process that enabled eBay to be one - if not - the leader in this type of venture. "eBay's corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their customer base and global reach. By using the eBay service you can find virtually anything you are looking for. eBay competes in the online auction industry using a broad differentiation strategy. Although they may not be the most inexpensive online auction site, they have the largest variety of products offered. They also appeal to a larger group of consumers that include individual sellers, small entrepreneurs, and corporations all over the world. eBay achieves broad differentiation through their strong eBay community, a global reach not matched by any competitor, and a category span of 27,000. These aspects of the eBay service among others set their company apart from the rest. Customers see the value in using the eBay service. This is why eBay has become so successful. (Kreiser, 2005)" Indeed, customer service is the ultimate value proposition of eBay and by influencing the online marketplace, eBay customers can always have the convenience, variety of goods and services, security of transactions and accessibility in all forms of online media provided by eBay. Eventually, eBay is becoming the standard in electronic commerce and others have followed suit because of the variety of goods and services provided by The World's Online Marketplace(r)."
Abstract This paper provides an analysis of the company, eBay, with a focus on what it needs to do in order to maintain competitiveness and profitability. The paper compares eBay to other online companies, such as "Ask Jeeves", which did not survive the post-dot-com boom and shows how eBay could follow in the same footsteps unless it makes changes.
Contents
Enhancing eBay's e-commerce strategy
Four positional factors of e-commerce
Three bonding factors of e-commerce
Utilizing e-commerce strategies
From the Paper "eBay has led the internet revolution as a company which is made possible by the internet and e-commerce. The auction site links buyers and sellers together, and has turned the ideas of a neighborhood garage sale into a global multi-million dollar industry. eBay is a host that provided access for individuals and businesses to reach willing buyers who set their own prices for the goods they want to purchase. But without a strategy, plan, and the technology support the vision and bind it together into a working business, the eBay of tomorrow could be the Ask Jeeves of today."
Tags: commerce, online, internet, bid, auction, dot, com
Abstract This paper examines how eBay, the world's leading online auction site, created an entirely new marketplace in which it continues to do business. It looks at how eBay maintains its leadership position by continuing to focus on key success factors in its business model, including providing an entertaining trading environment and establishing a cost-effective, convenient trading system. It also discusses how, for eBay to continue its success, it will need to upgrade technological capabilities, expand into more international marketplaces, and maintain the traditional values and community culture that built the eBay brand image.
Outline
Executive Summary
Strategic Issues to be Addressed by Management
Internal Situation
External Situation
Recommendations to Management
References
From the Paper "ebay's business model has six elements key to the company's success (eBay corporate, 2004). First is their position as the largest online trading forum. With 105 million registered action users (eBay, Inc., 2004) and revenues in 2005 expected to reach over $3 billion no other online auction site comes close to competing with eBay (Economist, 2004). Second and third are eBay's focus on providing an entertaining trading environment and establishing trust in its user base through fraud prevention programs. Fourth, is continuing to establish a cost effective convenient trading system. Fifth, is maintaining the community focus that has been part of eBay's philosophy since its inception. Finally, eBay sees maintaining a website that is easy to navigate (Thompson and Strickland, 2003)."
Abstract This paper examines how Chapters and eBay have both successfully implemented an e-business model and how while Chapters decided on a traditional online retail business model as an extension of its offline business, eBay came up with a unique online auction concept. It looks at how the two companies had to take a different approach to involving customers, establishing trust, safety and security online, managing inventory, building customer loyalty and managing growth from an information systems perspective as a result of their different situations.
Outline
Abstract
Introduction
Literature Review
Methodology
Findings
Chapters
Internet Business Model
Challenges
Hindsight ? What Should They Have Done Differently?
eBay Internet Business Model
Challenges
Hindsight ? What Should They Have Done Differently?
Chapters and eBay - How do they differ?
Inventory Systems
User Involvement
Trust, Safety, Security
Reliance on the Internet
Employee Interaction with Technology
Managing Growth from an MIS Perspective
Customer Loyalty
Mass Customization of Site Design
Implications
Conclusions
References
From the Paper "With use of the Internet on the rise, a new channel for conducting business has been opened up. In recent years, e-commerce and e-business have emerged as a relatively new means of developing a business model. This paper specifically examines the implementation of an internet business model at two prominent companies: the exclusively online eBay, and the "clicks and bricks" Chapters (now a member of the Indigo Books and Music Inc.). A pure-play internet firm, eBay utilizes an online auction business model, providing a platform for buyers and sellers to efficiently exchange goods and services. Chapters.Indigo.ca is the online component of the traditional Chapters and Indigo retail stores and acts as a virtual storefront and online catalogue for consumers."
Abstract The paper opens with an explanation of online auctions and continues to add that this method of online purchasing is a major development as a result on the Internet innovation. eBay, in spite of major competition from Internet giants, has remained in the forefront mainly due to its service and ability to meet the needs of its clients. The paper gives an in-depth study of eBay's operation, discusses its consumer friendly website and the company's pluses and minuses. The paper also gives suggestions for improvement.
Outline:
Introduction
Businesses challenges for eBay Goals of eBay Content
Site assessment
Suggestions
From the Paper "Business should offer products and services concentrate on marketing programs and materials that offer target markets what they need to be able to achieve their individual objectives. It is important to understand what motivates, perceptions and emotions of your buyers and in the case of eBay this entails providing them services and products they most want and need. eBay can accomplish this by developing materials that build awareness, convenience, and service"
Tags: e, bay, internet, website, on, line, auction
Abstract This seven-page undergraduate paper presents an overall financial analysis of ebay.com. eBay Inc. is a United States-based dynamic pricing online trading platform located at www.ebay.com.
