Abstract This paper studies the positive impact of having e-mail on board merchant ships and how it would help boost the morale of the sailors. The author shows that both the U.S. Navy and NASA have provided e-mail access to crews and families that resulted in increased morale and decreased negative attitude and behavior. The author concludes that merchant marine companies should provide e-mail access to employees for personal use. This position paper cites examples of the positive effects e-mail use has had on space craft, naval, and merchant ships. Arguments against the use of personal e-mail are evaluated and rejected.
From the Paper "On December 10, 2001 the following was published in The Union Leader: "when you least expect it, you get a message that makes your heart swell with pride. Last week, Dave and Barbara Warren got just such an e-mail. It came from their son, His name is Matt Warren".He's a Fire Control Officer aboard the USS Leyte Gulf. That's an Aegis Cruiser. Basically it's a weapon ship laden with Tomahawk missiles. She's part of the battle group running alongside the USS Theodore Roosevelt in the Arabian Sea. Matt's e-mail came with a photo attachment. It's a simple photo. It's the kind of photo sailors send home all the time. It shows Matt, in uniform, with an M-60 machine gun slung over his shoulder He's also cradling a flag in his arms. It's not just any flag. ?It's the flag they raised at the World Trade Center,? Barbara said. "it's the same flag that was in the picture that showed the firemen raising the flag on Sept.11th". (p.1)"
Abstract This paper studies the mail order industry and analyzes several key players in it. It discusses the key trends which have influenced the mail order industry and the future expected trends. It studies the structure of the mail order industry today. It specifically discusses Land's End and its major competitors. It concludes with recommendations for the future on how to make Land's End more successful.
From the Paper "The 1950s to the 1980s were an age of materialism. The 1980s began a new order of social thinking. People began to be more concerned about the quality of life and the quality of their home lives. The term "quality time" became a buzzword. The invention of the Internet had its beginning in 1982 [PBS.org, 1997]. Slowly over the next 10 years it grew in popularity. Today, the Internet is an integral part of our society. It is this shift in thinking that is responsible for the success that mail order and e-commerce have had in the recent decade.
"According to statistics from the Direct Marketing Association released June 4, 2001, catalog sales continue to increase at a rate more than twice that of overall retail growth. Catalog sales for 2001 were expected to reach 120 billion US dollars. That is an 8.9 percent increase over 2000 sales. By comparison, overall retail sales were only expected to grow 3.1 percent [DMA, 2001]."
Tags:mail, order, marketing, research, Banana, Republic, JCPenny, catalog, Land's, End
Abstract Every company in the world is now connected to the World Wide Web, and most business transactions are done through e-mail on a global scale. This paper discusses how various companies can use e-mail as an effective tool to communicate and enhance their businesses. It also discusses the benefits arising from the use of e-mail as a communication tool.
From the Paper "From the days of postal mails ? which are now called as "Snail-Mail" ? the technology of communications has developed leaps and bounds. When telephones and later on fax machines were invented, these were heralded as the greatest advancement in the field of communications. It still is, but now things are slowly changing. A new advancement in technology known as the email is making telephones and fax machines, slowly but surely obsolete. Email is the most inexpensive way of reaching thousands of people around the globe. The world has virtually shrunk because of email. Even businesses have started to cash in on this wonderful piece of technological advancement. They have started to realize that email can be used as an effective communication tool that can enhance businesses."
Abstract This paper analyzes a paper on "Mandatory use of Electronic Mail and User Acceptance" which appeared in a journal reviewed for subject, appropriateness of research methods and data collection. It focuses is on the acceptance and productivity of an electronic mail system in one business.
From the Paper "Scholarly research, particularly research that uses statistics as an integral component can be formidable when used to support a particular argument. However it is ..."
Tags: research analysis, e-mail, electronic mail, CMCS
Abstract This paper reviews Speigel's mail order catalog -- both its aesthetics and its business impact. The author also contrasts that successful product to the on-line version, which the author finds lacking. The paper includes a detailed analysis of Speigel sales and the role of the catalog industry in attaining those numbers. The conclusion of the paper is dedicated to findings of the author's personal telephone survey of 46 household about the catalog and their usage of it.
From the Paper "Spiegel is one of the giants in the catalog industry. Its spring/summer; fall/winter and holiday big books are chock-full of beautifully displayed designer clothes, everyday wear, home furnishings, jewelry, shoes and electronics. Competent operators who aren't pushy and will let you know if an item has been discontinued or if the sizes you need are no longer available always man the 800 number. The way of future is the Web, but Spiegel, as well as other mail order catalog companies, needs to improve this area. The Spiegel website is not well organized. While there are pluses - a framed site so you always know where you are - there are way too many negatives with this site to make you want to cancel home delivery of the catalog. The search function, for example, is very hit-and-miss. Typing in "women's shoes" gets no hits."
Abstract This paper determines that the immediacy of e-mail, its lack of personal interaction and sheer volume impedes its effectiveness as a communication tool. The author contends that face-to-face meetings provide the most communication information.
From the Paper "Communication in business has changed dramatically over the past years with a rapid pace of change taking place in the last years. For many years written communication was the standard ..."
Abstract The study focuses on the current state of e-mail marketing in Singapore, particularly Singaporean companies' uses, attitudes, practices, and results of e-mail marketing. The research explores ways in which e-mail marketing has changed the face of industrial marketing in general, not just within Singapore, but worldwide. The study first reviews available literature on e-mail marketing, and looks at the results of a questionnaire consisting of twenty (20) questions about e-mail marketing. Answers to the 20 separate questions are then analyzed and broken down by percentages, and interpretations are made according to how many responses each type of survey question, and what the particular group response means. Based on that analysis, interpretations are made about Singaporean companies' current attitudes and practices about e-mail marketing. Attitudes, uses, practices and results of e-mail marketing of companies outside of Singapore are also analyzed.
Abstract
Chapter 1
Introduction
Chapter 2
Literature Review
One-to-One Marketing
Viral Marketing
E-mail Marketing
Spam Marketing
Chapter 3
Research Methodology
Research Aim and Questions
Research Strategy
Research Sample, Selection & Size
Research Method
Telephone and Face-to-Face Interviews
Secondary Sources
Limitations
Ethical, Political & Legal Constraints
Chapter 4
Findings
Chapter 5
Discussions and Analysis
Chapter 6
Conclusions and Recommendations
References
From the Paper " Since the invention of the personal computer and the emergence of the online world, millions of people have started using e-mail, because it is a wide-reaching communication tool, easy to use, and fast and cheaper than other communication methods. With e-mail, one can communicate with anyone, anyplace, twenty-four hours a day. Many people have already replace telephone and postal mail with e-mail. Corporate culture has also been enormously affected by e-mail. Staffs now prefer sending e-mail over talking on phone or correspondence by fax. Use of e-mail in business today is specially prevalent; you need no worry about missing any messages as that are received, rather in meetings travelling, or sleeping at night: e-mail waits until you open it.
Many companies also increasingly use e-mail as marketing tool to communicate with customers; for products and services sales, and to build relationship with customer and future customer. Although traditional marketing tool used for mass communication, as newspapers, magazines, radio and television, are still dominating the market, their dominance is declining, whereas direct marketing tool have become increasingly important with shift from traditional mass marketing to personalised and segmented marketing. That led to communication environment changed from a mass communication to a more targeted, one-to-one communication environment. In order to adapt this shift, however, marketers need communicate to current and prospective customers individually, and give personalised attention with tailor-made products and services information."
Abstract This paper examines how, in order to write effective e-mails, business professionals should always look at e-mail in the same regard that they look at sending a typical business letter. It looks at how companies realize the cost of postage and stationery is nothing in comparison to how the letter is presented, and e-mail should be seen in the same light. It demonstrates how e-mail should comply with statutory and regulatory requirements and how it should integrate with existing business systems as much as possible.
From the Paper "David Angell, author of The Elements of E-mail Style, advises every professional to focus on 20 percent of English grammar, usage, and mechanics issues that cause 80 percent of the problems when writing e-mails. When that is done, he explains, e-mail messages improve dramatically. (Angell, 1994, 4) Leslie O?Flahavan agrees with Angell. Everyone who writes a business e-mail ?must be able to control the tone of their writing so their e-mail messages will have the results they intend,? she says. Tone is essential because it reveals the attitude toward the topic as well as the attitude toward the customer. Because e-mails lack the body language of in-person communication, words carry more feeling, says O?Flahavan (2001)."
Abstract This paper examines today's use of e-mail and takes the stance that virtual communities are not a pale substitute for "real" ones and that e-mail is not, in fact, simply a poor proxy for honest conversations, but provides the kind of organic solidarity that is an essential part of traditional societies. It shows how e-mail can provide fundamentally rewarding blessings, even as it also can bring with it, as can any form of human communication does, a number of curses.
From the Paper "There are certain disadvantages to this method, primary among them being that one gets between 50 and 100 separate emails each day from other list-members: This is a very high-volume list and sometimes the simple number of emails (even though they tend to be interesting and quite articulate and literary) can be overwhelming. This is certainly one of the curses of email: It can easily lead one to feel that one is indeed drowning in information. Even when one has invited that information into one's life, it is sometimes tempting simply to turn off one's computer and retreat to an era in which a family was lucky to have a handful of books."
Abstract This paper compares the features of free e-mail services -Google, Yahoo and MSN Hotmail and discusses which offers the best options. The author relates why Google decided to enter the e-mail market and what unique options it offers. The paper discusses importance of e-mail to e-commerce.
From the Paper "Of the three main free e-mail competitors Google Yahoo and MSN Hotmail, Google has several advantages. First, it offers one gigabyte of storage space compared to MSN and Yahoo. This means you never have to discard any mail as ..."
Abstract This paper examines the influence of e-mail on the way people inhabit places and its affect on the intra-office communication and creation process. A special look is taken at the corporate office where e-mail has become a standard way to communicate.
From the Paper "E-mail has become a big influence on the way people inhabit places. Because of its very nature- which is only biased toward your being at a computer- location doesn?t "matter" because information can disseminate from anywhere. In a corporate office in the U.S. today, especially for a business with several office branches, email has become a standard way to communicate outside of one's own computer. Being able to send mail electronically has affected the inter-office dynamic, and the intra-office communication and creation process. It has also made white-collar workers less place-bound, and has created dangers for liability that didn?t exist before."
Abstract This paper looks at the question of how to correctly format your e-mail and attempts to illustrate proper form and usage. The author breaks down all of the components of an e-mail into different sections in order to help the user understand and identity problems that arise. The paper looks at the From line, To line, Date line, Subject line, the greeting, message body, and closing, as well as the importance of one's signature at the end of the message. In each of these sections, the author details some of the common mistakes people make and offers creative solutions to these potential problems.
From the Paper "Overall, his opening, body, and closing are acceptable, and don?t really send any hidden messages, except his first word, "Hi" could be interpreted in the sense that he and Kathie, the message's intended recipient, know each other, as opposed to using a more formal form, the word hello, for example. In addition, his first paragraph could be misconstrued as rude because he lists off many discussion list platforms, each followed by a question mark, then explains that there are hundreds. The way this could be misconstrued is if, on first reading, someone thought he was being sarcastic. The rest of the e-mail clears that up however, as his tone gets more formal and more polite."
Abstract This paper presents a detailed examination of e-mail in the business setting and its use for the purpose of communication. The writer takes the reader on an exploratory journey through the uses of e-mail in the business world for communication and presents an overview of the positive and negative aspects of its use.
From the Paper "Today, with the click of a mouse one can manage their own stocks, plan and purchase vacations, chat with others around the world and make purchases of anything they want or need. Another positive advent stemming from the technological boom is the invention of e-mail. Electronic mail is the process by which one can send message to another or many others with the click of a mouse. With the invention of e-mail many problems that were an everyday part of business have been alleviated. Time constraints, the ability to communicate nation- or world-wide and the need to address large numbers of people in many areas at once have all been taken care of with the invention and use of e-mail. While it has had a positive effect on the world of business, there have also been negative aspects of its use that have come to light in recent years. Employees using it for personal use, legal battles over who owns the e-mails and other questions have been the focus of media attention of late."
Abstract This paper examines the diverse impacts of e-mail on human communication. It begins by noting the revolutionary nature of e-mail. It then considers its implications in terms of privacy and anonymity, viruses, e-commerce and, finally, its impacts on academia and industry.
Abstract Discusses the pros and cons of communicating via e-mail. It includes examples of negative and positive e-mails and six major points to writing an effective email. Also includes examples of emoticons.
From the Paper "No matter where you go email has become an essential part of the business world. Most, if not all professionals are using email in some way or another. Whether you use email a lot or a little, it is important to know how to use email properly. In this paper we will discuss the pros and cons of communicating via email as well as tips for making sure your messages are effective. We will also see several examples of some emails that were improperly written and some that were extremely motivating. How you write the email says a lot even if you are only writing one sentence."
Tags: effective, emoticons, non, verbal, workplace
