Abstract This paper explains that Irish Dude Ranch Vacations intends to unite the traditions of Western riding in the United States with the centuries-old expertise in equestrian sports of the Republic of Ireland to create a unique 'adventure vacation' for Americans, then for Canadians, then Australians, and then the rest of the globe. The initial marketing efforts to European nationals will be much more modest. The author points out that the Irish component will be arranged by contract, and all Irish personnel will be Irish nationals managed by the Irish Riding Centre, which is the first of several intended locations for the vacation packages. The paper states that very little investment is required on either side of the Atlantic, and yet it can tap into a very large and arguably underserved market because, in particular, Western riding, as opposed to European-style riding, is an active sport that can be enjoyed by almost anyone, regardless of physical condition. Chart. Illustrations
Table of Contents
Executive Summary
Vision and Mission Statements
Company Overview
Company History and Format
Basic Activities of the Business
Operating Hours
The Primary Service
Objectives
Current Status
Company Principals
Outsourcing or In-House?
Organizational Chart
Relationship Management Plan
Relationship Management Goals and Objectives
Who is Responsible for Managing Relationships within the Organization?
Who will Maintain Supply Relationships Outside of the Organization?
Reasons for this Choice
Political, Economic and Union Alliances
Diversity Management Plan
Importance of a Diversity Plan
Objectives and Goals of the Plan
Minority Groups to be Courted
Program Monitor
How are the Employees Trained?
Marketing Plan
Advertising Media
Our Service vs. the Competition
Email Marketing
Marketing Slide (Advertisement)
Products/Services Plan
Location Photos
Financial Plan
Operating Plan
Conclusion
From the Paper "The vision of Irish Dude Ranch Vacations is to make a memorable, exciting, but safe active vacation experience possible for large segments of the population currently underserved in that area; those with less than optimal physical conditions and those who are quite young and quite old. The mission of the company is to introduce would-be riders of all sorts to horses and to Ireland, both of which are extremely spiritual and completely humanizing. The intention of this company is to make a good living for all concerned-including the horses in terms of excellent upkeep and training, and no overuse-and to do it by maintaining reasonable prices that make it affordable for great segments of the global population who might otherwise not get a chance to ride a horse or see an exotic and beautiful country."
Tags: western, tradition, adventure, woman, internet
Abstract This paper examines how the Dude from the film "The Big Lebowski" betrays the traditional image of the hero with his less-than-perfect physique and substandard ambition. It explores the Dude's role as mediator between the oppressive, zealous Walter and the passive, naive Donnie as well as his heroic role as he blunders through his misinformed attempt to rescue Bunny on behalf of the Big Lebowski from the apathetic German nihilists. The paper also delves into the buffering role the Dude plays between the aggressive Jackie Treehorn and the ostensible victim Bunny. Finally, the paper explores the Dude's fulfillment of Maude's odd wishes in spite of the Big Lebowski's oppositions, who adopts the role of the aggressor in this situation.
From the Paper "In what may appear to be a common friendship between three men, the Dude actually plays a critical role in mediating the conflicting natures of his two closest friends. Walter, an eccentric, outspoken, Vietnam veteran relentlessly chides Donnie, whose absentmindedness is a ready fuel source for Walter's self-righteous anger. Essentially, Walter and Donnie respectively personify an opposition between defilement and naivety, which casts Walter as the strong and Donnie as the weak. Though the Dude forgoes active intervention between the two in most circumstances, his mere presence reconciles Walter's hostility with Donnie's passiveness, a presence that prevents, and even rescues Donnie from becoming entirely subjugated by Walter's dominating personality. "
Abstract This paper explains that the ?Dell Dude? marketing campaign was effective because the message was simple and to the point, created word of mouth, and had an indirect impact on parents; ?Dude, you"re getting a Dell" was a popular icon and had people talking. The author points out that an advertising campaign is a collaboration of many people within the company and outside of the company such as freelancers and consultants, including graphic artists, video production staff, copywriters, and publishers. The paper stresses that advertising campaigns for the Internet should be concise, to the point, catch the attention of the consumer, but not be so flashy that no one knows what the message is supposed to be.
From the Paper "Advertising professionals, who make the mistake of ignoring this simple and most obvious thing, produce pretty and cute ads, while missing the message they are trying to convey. Just because an ad is pretty to look at and entertaining to read, doesn"t mean that it will persuade people to buy products or service and produce sales. Sometimes, just the simple, well-written, persuading ads produce the greatest results. This doesn"t mean that a well-written ad cannot be pleasing to the eye, but it does mean that copy needs to be persuading as well as have a pleasing layout."
Abstract This paper discusses the best advertising strategies, what approach advertising professionals should take when marketing a product, some of the common mistakes advertise writers make when designing and advertisement, and the many factors that contribute to a successful advertising campaign.
From the Paper "Dude, you"re getting a Dell.? The "Dell Dude" marketing campaign has been the most memorable, and successful one over the past two years. The campaign was created in 2000 by Dell's then-ad agency Lowe, a unit of Interpublic Group of Cos. Inc. It switched to Omnicom Group's DDB agency in April 2001, and Steven rode along with it. However, Dell said Monday, October 14th, 2002, that "it's moving on to a new, less dude-centric advertising campaign". (CNN Money)
Abstract This paper defines and explains the term slang, going on to give a few commonly used slang expressions spoken in the American culture. The paper in some detail defines the American slang, 'dude', giving its meaning, origin and usage.
This paper discusses the marketing and manufacturing strategies of Dell, Inc., which sells products and services for the information and entertainment technology industry.
Abstract This paper explains that Dell's direct-to-customer business model, which does away with intermediaries and gives the customer more powerful and featured computer systems with enhanced capabilities compared to the majority of the rivals at the same price, is the secret behind the company's remarkable development and achievements. The author points out that Dell recently moved into consumer electronics and services including the Dell Music Store, a service to sell downloaded music; an integrated HDTV-compatible, 17-inch flat-screen TV and computer monitor with unified speakers, and the Media Experience, a software application for handling digital media. The paper relates that Dell uses a lean manufacturing model, which concentrates on the complete removal of waste, errors, and delays in supply, manufacturing, and distribution by using demand-driven, lean supply and near-zero defects principles together with the concept of the flexible enterprise.
Table of Contents
Introduction
Dell's Product, Pricing, Distribution and Promotion Strategies
Product
Pricing
Distribution
Promotions
Dell's Product Portfolio Strategy
Target Market Strategy
Market Penetration Strategy
Dell's Key Competitors (Hewlett-Packard, Sun Microsystems and IBM)
Dell's Direct-to-Consumer Distribution Model
Lean Manufacturing Model
Specific Advertising Campaigns, including the Well-Known "Steven" (e.g. "Hey, Dude, You"re Getting a Dell') Campaign
Conclusion
From the Paper "In order to comprehend customers? wants and to supply high quality computer products and services adapted to satisfy those wants, the Company builds and uses direct customer relationships. The customers who buy the products and services of Dell include huge corporate, government, healthcare and education customers, small-to-medium businesses and individuals. With regard to small-to-medium businesses and individuals, the Company maintains direct relationships with the help of account representatives, telephone sales representatives or Internet connection. A steady stream of information giving needs and strategies of customers received through these direct customer relationships helps the Company to understand the requirements of its customers and to match them with upcoming technologies. As an element of business agenda, at Western Michigan they have incorporated a plan with Dell letting business students to get the Dell products. They have aimed at the young students and have presently embarked on building a customer relationship with the greater part of the Western Michigan University business students."
