Abstract
This thesis proposal is on the relationship between women drinkers and the negative effect they have on the workplace mainly in terms of cost production.

Abstract
This paper explains that alcohol kills many more teenagers than all illicit drugs combined; alcopops, which attract the younger drinkers by engaging them in a lifestyle that includes alcohol as an integral part of recreation and friendship activities, crosses an ethical line in much the same way as the ethically challenged "Joe Camel" smoking advertising strategy. The author points out that business transactions are based on the relationship and the level of trust a community grants an organization; thus, the measure of an organization's effectiveness will include the level of integrity and ethics within which it operates. The paper concludes that organizations today face the possibility of having any of their actions, which are ethically questionable as in the case of alcopops, put to public scrutiny by investigative reporters and public interest groups, resulting in embarrassment, loss of public confidence, and loss of reputation.

Table of Contents
Introduction
Ethical Issues
Combining Business Ethics and Moral Responsibility
Conclusion

From the Paper
"In Germany, where the drinks are marketed with much more veracity toward the younger crowd, the German Drugs Commissioner is calling for taxes on alcopops to be doubled as a way of raising the prices beyond the reach of many teens. The move comes after a German study showed that alcopops were becoming the drink of choice of teenagers. These sugary mixtures were leading teen down that slippery path to hard liquor and heavy drinking partially because of their marketing and particularly because of the direct connection between these products and their stronger older brothers. Smirnoff is a worldwide leader in Vodka production, Jack Daniels is one of the nations oldest, and best-known whiskey producers."

Tags:camel, death, recreation, trust, effectiveness

Abstract
This paper is about the effects of the media on underage drinkers. The author focuses on the television industry targeting college students and how drinking problems arise early in teenagers and adolescents.

From the Paper
'Teenagers in general are being targeted more and more every year. The alcohol-related fatalities among teenagers rise every year. If the alcohol companies would target an audience other than children this could all be prevented. Media exposure at younger and younger ages is shaping the way children are going to think. The alcohol advertising agencies are shaping the future of so many kids, with promises of a positive outcome due to drinking."

Tags:drinking, teenage, underage, adolescents, youth, alcohol

Abstract
This paper examines the reasons why people in New York drink coffee. It discusses the obvious reasons of the punishing pace of New York life which compounds the need for the desired effects of coffee. Some, it expands, are addicted. It also explores the conspicuous traits of many coffee makers, and claims that there are other more profoundly sociological reasons why drinking coffee is a proclivity shared by many New Yorkers.

From the Paper
"There are obvious and not-so-obvious reasons why people in New York drink coffee. Some drink coffee (presumably many) because the punishing pace of New York life makes it necessary that they "re-fuel" when the opportunity presents itself. Others drink coffee because they have, to put it simply, an addiction. While these are conspicuous traits of many coffee-makers, there are other, more profoundly sociological, reasons why drinking coffee is a proclivity shared by many New Yorkers. This paper will look specifically at the fact that drinking coffee (in New York and in one of New York's multitudinous cafes) is a social exercise which allows people to find mates, to interact with others, and to protect themselves from harm. Ultimately, what should emerge from this brief paper is an appreciation that coffee consumption is much more than merely a means of "waking up in

Tags:new, york, coffee

Abstract
This paper describes a marketing strategy for The Little Purple Coffee Shop. The paper begins by segmenting the market to identify a specific market with specific characteristics and needs. Next, the paper discusses how to position the product in order to meet the two major needs of this targeted market. The two major needs recognized are variety and a high degree of socialization. The paper then provides product development and marketing strategies to position the products based on these two recognized needs and to match the characteristics of the target market.

From the Paper
"The Little Purple Coffee Shop is a new business designed to target a young market of social coffee drinkers. In this highly competitive market where the coffee shop will be competing against recognized and successful companies such as Starbucks and Gloria Jean's it is critical that the business targets a specific market effectively. This has been achieved by segmenting the market to create a target market with specific characteristics and needs. The product has then been positioned to meet the needs of this target market. Product development and marketing strategies have then been created to position the products as desired, and to meet the needs of the target market. This includes considering branding, product/service attributes, and product-support services. Overall, this information creates a specific product and service tailored to the needs of a specific market, with this helping to assure the success of The Little Purple Coffee Shop."

Tags:demographic, psychographic, behavior, value, lifestyle, socialization, variety, branding

Abstract
This paper presents an in-depth research study about various aspects of college age drinking, including its causes and consequences. The study considers drinking in global terms, comparing the consumption in different countries and continents. Additionally, the paper gives a profile of students most likely to indulge in excessive alcohol use. Various other factors involving alcohol use deterrence were addressed in the paper, with particular emphasis on protective behavioral strategies. The paper also examine the problem of binge drinking and how to counsel heavy drinkers that are college age. From alcohol use the paper then segues into a discussion of prescription drug abuse among college students. Finally, the paper concludes with a brief look at tobacco use.

Outline:

International Perspective
Why College Students Drink
College Students' Knowledge of Alcohol and Drinking
Deliberate Use of Alcohol among College Students
Environmental Policies
School Leaders Drink More
The Effect of Protective Behavioral Strategies on Alcohol Use
College Student Binge Drinking
Under-aged Drinkers
Counseling Heavy Drinkers
Effects of Heavy Episodic Drinking
Illicit Use of Prescription Stimulants
Non-Medical Use of Prescription Stimulants
Tobacco Use

From the Paper
' Existing empirical data reveal that many college students drink and that drinking is part of college life (Black, Ausherman, Kandakai, Lam & Jurjevic, 2004). A recent study looked into the drinking patterns and problems of 1,296 university students, how well they knew about alcohol and its effects and the difference in the knowledge between urban, non-residential university students and traditional university students. Findings disclosed that knowledge about alcohol and drinking was generally low in both groups. The knowledge level was lower among urban, non-residential college students than among traditional college students. Factors in the difference consisted of age and employment status. Older students and those employed knew more about alcohol than those who were not employed, whether full-time or part-time. The findings compared with those of earlier studies, which pointed to gender, age and race as factors. These studies consistently showed that male, older and Caucasian college students knew more about alcohol and drinking than female, younger and non-Caucasian college students. Female and younger college students and people of color tend to drink at a later time than male, older and Caucasian college students. This delay in experience influenced that knowledge about alcohol and drinking. Other factors included cultural and societal prejudices by young, female and ethnic or religious people."

Tags:alcohol intervention, college drinking, alcoholism, heavy drinkers

Abstract
In this article, the writer maintains that American society must follow the example of many European countries who have integrated the consumption of alcohol into everyday life. The writer points out that the United States is one of a very few countries that has set the minimum drinking age to 21. The writer argues that the drinking age should be lowered to 18 to expose drinking responsibly to youth earlier. Further, the writer maintains that laws should be passed to help teen drinkers and society must gravitate towards change. The writer concludes that drinking must not be seen as a forbidden fruit or it becomes the object of desire.

From the Paper
"The United States has followed the footsteps of European cultures in many of our customs, laws, and ways of government. The United States is a seed of the great flowers of Europe. Why not continue to follow that example? The drinking age should be 18 for on premise drinking. A soldier who comes home from war should be able to sit with his father at the bar and share a war story over a pint. If you are old enough to die, you are old enough to drink. But, the purchase of alcohol for off premise drinking should still be 21.
"Laws are being established in the United States to help prevent more deaths from underage drinking; the U.S. has realized it will never stop underage drinking and must try to prevent harm."

Tags:alcohol, spirits, consumption, youth, drinkers

Abstract
This research paper focuses on the problem of teenage alcohol abuse and what we can do to keep teenagers from abusing alcohol. The paper looks at a number of different aspects of the problem including the age children start drinking, why they start drinking, the relationship between crime and alcoholism, how widespread it is and whether it is an inherited disease. The paper then takes a look at what recommendations have been made that could help prevent teenage alcoholism.

Table of Contents
Age of First Use of Alcohol
Peer Pressure and Advertising
Teen Drinkers and Crime
Who Use Alcohol More Frequently Males or Females?
Teen Drinkers and Sex
How Widespread is Teen Age Alcoholism
What is the Real Cost of Teen Age Alcoholic Use?
How Many Teenagers are Treated for Alcoholism
Is Alcoholism Inherited?
What Can Be Done To Prevent Teen Age Alcohol Consumption?

From the Paper
"According to Teenage Alcohol Use in South Carolina Some of South Carolina's young people start using alcohol as early as 10 or 11 years old, most begin around age 14 or 15. ) Beer is overwhelmingly the most popular kind of alcohol used by teenagers (especially young males) and all other age groups in South Carolina. Wine coolers and new malt liquor products have become popular recently among young females. These sweet and fruity drinks are marketed deliberately to young drinkers who typically don't like the taste of beer. Many teenagers don't realize that these products contain more alcohol than regular beer. "Alcohol Use Among Teenagers" says that Junior/middle and senior high school students drink 35% of all wine coolers sold in the United States; they also consume 1.1 billion cans of beer."

Tags:death, injury, experimentation, beverages, high, school, drug, problem, wine, coolers

Abstract
The paper relates that alcohol-induced blackouts or memory loss during periods of heavy alcohol consumption is common among alcoholics, but has been seen in other types of drinkers as well. The paper actually reveals that today, alcohol appears to be the drug of choice for university and college students, as 70% admit to consuming alcohol at least once a month, and across the country, 50% of students participate in binge drinking by consuming more than four or five drinks at least every two weeks (Jamieson-Drake, Swartzwelder, and White 117). The paper notes that studies involving college students indicate "...22% of students (27% of drinkers) reported at least one incident of having forgotten where they were or what they did due to drinking..." (Presley et al. qtd. in Perkins 92).

From the Paper
"Alcohol-induced blackouts or memory loss during periods of heavy alcohol consumption is common among alcoholics, but has been seen in other types of drinkers as well. Today, alcohol appears to be the drug of choice for university and college students, as 70% admit to consuming alcohol at..."

Tags:alcohol, blackouts, university

Abstract
In a recent Business Week article on September 20, 2001, Pepsi Co Inc. created a line of young men's and women's apparel, footwear, and accessories that would serve not as a crude brand billboard but rather reflect the lifestyles of Pepsi and Mountain Dew drinkers. Why would Pepsi invest in such a venture even though the Pepsi icon might not be visible on these products? Do you think this marketing strategy is a trend or an effective long-term strategy?

From the Paper
" PepsiCo Inc. is best known for its soft drink Pepsi and Mountain dew and yet, over the years it has also created logo items, such as T-shirts, hats and duffel bags with the Pepsi globe design. These are part of its marketing strategy to promote the drinks in the minds of the people making the drink a part of the life of their life. But that sort of marketing has its limitations. These items can be taken to the beach but they are not a 'brand'. In today's lifestyle a brand name is what is needed to succeed. It is the brand name that grabs the attention of the consumer and retains their loyalty as price, quality etc. become associated with the name accordingly. So the logo accessories that were promoted by Pepsi may have been used but they did not create an awareness of Pepsi in any market other than that of soft drinks."

Tags:clothing