Abstract This thesis proposal is on the relationship between women drinkers and the negative effect they have on the workplace mainly in terms of cost production.
This paper discusses the business ethics associated with the sale of "alcopop", a good-tasting alcoholic drink, that is becoming the alcoholic beverage of choice for teens, underage drinkers, and beginning drinkers.
Abstract This paper explains that alcohol kills many more teenagers than all illicit drugs combined; alcopops, which attract the younger drinkers by engaging them in a lifestyle that includes alcohol as an integral part of recreation and friendship activities, crosses an ethical line in much the same way as the ethically challenged "Joe Camel" smoking advertising strategy. The author points out that business transactions are based on the relationship and the level of trust a community grants an organization; thus, the measure of an organization's effectiveness will include the level of integrity and ethics within which it operates. The paper concludes that organizations today face the possibility of having any of their actions, which are ethically questionable as in the case of alcopops, put to public scrutiny by investigative reporters and public interest groups, resulting in embarrassment, loss of public confidence, and loss of reputation.
Table of Contents
Introduction
Ethical Issues
Combining Business Ethics and Moral Responsibility
Conclusion
From the Paper "In Germany, where the drinks are marketed with much more veracity toward the younger crowd, the German Drugs Commissioner is calling for taxes on alcopops to be doubled as a way of raising the prices beyond the reach of many teens. The move comes after a German study showed that alcopops were becoming the drink of choice of teenagers. These sugary mixtures were leading teen down that slippery path to hard liquor and heavy drinking partially because of their marketing and particularly because of the direct connection between these products and their stronger older brothers. Smirnoff is a worldwide leader in Vodka production, Jack Daniels is one of the nations oldest, and best-known whiskey producers."
Abstract This paper is about the effects of the media on underage drinkers. The author focuses on the television industry targeting college students and how drinking problems arise early in teenagers and adolescents.
From the Paper 'Teenagers in general are being targeted more and more every year. The alcohol-related fatalities among teenagers rise every year. If the alcohol companies would target an audience other than children this could all be prevented. Media exposure at younger and younger ages is shaping the way children are going to think. The alcohol advertising agencies are shaping the future of so many kids, with promises of a positive outcome due to drinking."
Abstract This research paper focuses on the problem of teenage alcohol abuse and what we can do to keep teenagers from abusing alcohol. The paper looks at a number of different aspects of the problem including the age children start drinking, why they start drinking, the relationship between crime and alcoholism, how widespread it is and whether it is an inherited disease. The paper then takes a look at what recommendations have been made that could help prevent teenage alcoholism.
Table of Contents
Age of First Use of Alcohol
Peer Pressure and Advertising
Teen Drinkers and Crime
Who Use Alcohol More Frequently Males or Females?
Teen Drinkers and Sex
How Widespread is Teen Age Alcoholism
What is the Real Cost of Teen Age Alcoholic Use?
How Many Teenagers are Treated for Alcoholism
Is Alcoholism Inherited?
What Can Be Done To Prevent Teen Age Alcohol Consumption?
From the Paper "According to Teenage Alcohol Use in South Carolina Some of South Carolina's young people start using alcohol as early as 10 or 11 years old, most begin around age 14 or 15. ) Beer is overwhelmingly the most popular kind of alcohol used by teenagers (especially young males) and all other age groups in South Carolina. Wine coolers and new malt liquor products have become popular recently among young females. These sweet and fruity drinks are marketed deliberately to young drinkers who typically don't like the taste of beer. Many teenagers don't realize that these products contain more alcohol than regular beer. "Alcohol Use Among Teenagers" says that Junior/middle and senior high school students drink 35% of all wine coolers sold in the United States; they also consume 1.1 billion cans of beer."
Abstract This paper takes a comprehensive look at alcoholism, starting with the telltale signs of a problem drinker, the physical and mental effects of alcohol, alcohol's effects on society, the causes of alcoholism, as well as treatment and prevention.
From the Paper "When a person is intoxicated, he tends to do things he would not do under normal circumstances. He may harm himself or those around him, drive recklessly, and embarrass himself by saying and/or doing foolish things. There are signs that distinguish the differences between problem drinking and alcoholism, and although there is no exact pattern, some of the basic symptoms of advanced alcoholism are: drinking daily, a high tolerance for liquor, drinking alone, drinking in the morning, withdrawal symptoms upon quitting, "blackouts" or loss of memory, loss of social ties, and guilt about drinking. The person becomes completely dependent on alcohol, physically and emotionally, and the substance controls every aspect of his life (Berger 11). Some secondary signs, or problem drinker signs include: problems related to or while drinking such as quarreling with a loved one or DUI, a failed attempt at quitting, hording extra drinks at a party or keeping an eye on the supply, and lying about usage."
Abstract In a recent Business Week article on September 20, 2001, Pepsi Co Inc. created a line of young men's and women's apparel, footwear, and accessories that would serve not as a crude brand billboard but rather reflect the lifestyles of Pepsi and Mountain Dew drinkers. Why would Pepsi invest in such a venture even though the Pepsi icon might not be visible on these products? Do you think this marketing strategy is a trend or an effective long-term strategy?
From the Paper " PepsiCo Inc. is best known for its soft drink Pepsi and Mountain dew and yet, over the years it has also created logo items, such as T-shirts, hats and duffel bags with the Pepsi globe design. These are part of its marketing strategy to promote the drinks in the minds of the people making the drink a part of the life of their life. But that sort of marketing has its limitations. These items can be taken to the beach but they are not a 'brand'. In today's lifestyle a brand name is what is needed to succeed. It is the brand name that grabs the attention of the consumer and retains their loyalty as price, quality etc. become associated with the name accordingly. So the logo accessories that were promoted by Pepsi may have been used but they did not create an awareness of Pepsi in any market other than that of soft drinks."
Abstract The paper examines society's attempt to find the true definition of alcoholism in order to find the right treatment. The author argues that alcoholism is a disease which affects the whole family but is viewed as a moral weakness, thus causing problems for the drinkers and their families.
The paper discusses various definitions of alcoholism and how they differ within the epidemiology, sociology, medical and legal fields.
From the Paper "In the past physiologists and medical doctors felt that alcoholism was an untreatable disease. Alcoholics where thought to be uncooperative and unwilling to help themselves. Alcoholism is also known to influence chaotic and violent behavior which if not stopped leads to isolating the person from society. This deadly disease is more associated and responsible of prison sentences than any other illness. Florida and other states have created statues that if broken can result in prison sentences including life. Drunk driving is either one of, if not the number one cause of death in the United States. Not only have the laws tried to prevent alcoholism's desolate nature but also doctors stressfully research the illness."
Abstract Bing drinking is when five or more alcoholic beverages are consumed in one sitting. The paper discusses the worrying statistics that forty percent of college students binge drink at least once every two weeks and that the heaviest period of alcohol consumption for most drinkers in the U.S. is the eighteen to twenty-one year old age group. The paper examines the causes and consequences of binge drinking among college students.
From the Paper "According to Webster's Dictionary, alcoholism is defined as a chronic disorder characterized by dependence on and excessive use of alcoholic beverages. Alcoholism is ever present in our society, and there are many factors that may push someone towards it on a narrow, one-way path that may lead to recklessness, serious health problems, violence and even death. A serious problem that leads people to alcoholism is binge drinking, which is most commonly seen affecting college students. A recent survey revealed that eighty-eight percent of all college students (including students under the age of twenty-one) have consumed alcoholic beverages (O?Malley, Bachman)."
Abstract This paper seeks to enlist some of the major issues regarding alcohol consumption and suggest broad guidelines for containing the malaise.
The writer believes that stronger action against the ills of alcohol is needed and that one of the most effective actions would be to label, treat, and consider the very act of alcohol consumption as an illness that needs to be cured.
Contents:
Introduction
Why do People Consume Alcohol?
Cigarette ? The Other Alcohol
Social Strictures on Drinkers Alcohol consumption is costing us a lot
Hepatitis, Cancer, Impotence, Obesity ? Which do you prefer?
Children Take to Alcohol Because We Make Them
Policies on Alcohol Consumption
Conclusion
From the Paper "Alcohol consumption is a financial hazard at all levels. It financially hurts the individual, the family, the community, the country and the world at large. I think that though there are many fragmented pieces of information available, there is no holistic study. We need to measure the true financial impact of alcoholism and convey it to people using measures and examples that they understand."
Abstract This paper begins by briefly tracing the history of alcohol and alcohol consumption and then looks at its transformation from a mildly annoying social phenomenon to a potentially hazardous and deadly phenomenon when combined with the automobile. The paper looks at the effects significant alcohol consumption can have on a driver's performance, the warning signs of drunk drivers, who is most likely to drive while drunk, and who is most likely to die as the result of a drunk driver.
From the Paper "Alcohol is a legal drug, one of society's oldest and most popular behavioral modifiers. (NEFA) While teetotalers and social reformers of the last 200 years have done much to alienate people from alcohol and to cast it as a terrible social ill, they have often only succeeded in bastardizing its consumption without really making a dent in its wide acceptance. Alcohol and humankind have a long history together that is hardly going to be erased by a few laws, or a handful of sermons. Alcohol is found in the most primitive and the most advanced of cultures known to man. According to most ancient mythologies, it was a gift from the divine. Egyptian mythology says that Isis and Osiris taught the people how to make beer. Greek mythology speaks of the great gods of intoxication, such as Dionysus and Pan. In many cultures it has served as a way of purifying water, a natural painkiller and anesthetic, and a socially bonding experience for celebration. In our modern culture, however, it has taken on a far darker role."
Abstract This paper explores some of the economic statistics regarding the coffee industry, the major and not so major players in the industry, their success rate, the reasons for their success, and the likelihood of their continued success.
From the Paper "The coffee industry seems to be one industry that is recession proof. The demand for coffee has continued to rise in recent years despite struggles by other producers of similar goods. It seems that consumers are willing to pay for small luxuries, such as a caramel macchiato, even during tough times. The coffee business has grown exponentially not only in the United States, but also abroad. Many larger names in the coffee industry, such as Starbucks and Seattle's Best coffee (numbers 1 and 2 according to statistics) have already opened shop in dozens of foreign countries. It is likely that as demand continues to grow, so too will expansion. Large coffee businesses are not the only one's profiting however, from the boom in demand for coffee. Smaller players such as Peet's coffee and Dunn's have also realized growth during the last several years."
Abstract This paper describes a marketing strategy for The Little Purple Coffee Shop. The paper begins by segmenting the market to identify a specific market with specific characteristics and needs. Next, the paper discusses how to position the product in order to meet the two major needs of this targeted market. The two major needs recognized are variety and a high degree of socialization. The paper then provides product development and marketing strategies to position the products based on these two recognized needs and to match the characteristics of the target market.
From the Paper "The Little Purple Coffee Shop is a new business designed to target a young market of social coffee drinkers. In this highly competitive market where the coffee shop will be competing against recognized and successful companies such as Starbucks and Gloria Jean's it is critical that the business targets a specific market effectively. This has been achieved by segmenting the market to create a target market with specific characteristics and needs. The product has then been positioned to meet the needs of this target market. Product development and marketing strategies have then been created to position the products as desired, and to meet the needs of the target market. This includes considering branding, product/service attributes, and product-support services. Overall, this information creates a specific product and service tailored to the needs of a specific market, with this helping to assure the success of The Little Purple Coffee Shop."
Abstract This paper looks at different research, studies, and statistics regarding teenage alcohol consumption in America. The paper looks at which gender tends to drink the most, the reasons why teens drink, and the problems associated with adolescent drinking, as well as what parents can do to to prevent their teens from drinking alcohol.
From the Paper "Although the legal drinking age in the United States is 21, studies reveal that nearly one-fourth of all alcohol sold in the U.S. is consumed by people under the age of 20 (Greene, 2002). According to experts at Columbia University's National Center on Addiction and Substance Abuse, approximately 30 percent of today's high school students binge drink (consume five drinks in a row) at least once a month and that teenage drinking represents a $27 billion dollar annual business in the US."
Abstract This paper discusses the underlying assumptions and principles of motivational interviewing. It includes sections on specific interventions and the efficacy of the approach.
Outline
Underlying Assumptions
Motivational Interviewing Principles
Specific Interventions
Efficacy
From the Paper "Twenty years ago it would have been difficult to persuade me that a brief intervention of this kind could have such a potent and lasting impact on behavior. (Miller, 1996, p. 840) Although Motivational Interviewing was first described by William R. Miller in 1983, it was not until collaboration with Stephen Rollnick in 1991 that the fundamental concepts and principles of this approach were developed into a format for clinical intervention (Miller and Rollnick, 1995). Miller and Rollnick (1995) define Motivational Interviewing as "a directive, client-centered counseling style for eliciting behavior change by helping clients to explore and resolve ambivalence" (p. 326). This approach is considered client-centered because the benefits and costs of altering maladaptive behaviors are elicited from the client. Furthermore, because Motivational Interviewing assumes that motivation oscillates across time and situations, it can be readily influenced by the clinician."
Abstract This paper discusses some of the psychological theories that explain the problem of alcoholism as well as therapies used to help treat alcoholism and the damage it causes to society and the individual.
From the Paper "Alcohol was held to be one of the three leading causes of preventable death in the US (McGinnis & Foege 1993 as qtd in Legg 2001) and the leading cause of death among young people (Stinson et al 1993 as qtd in Legg). Reports said that alcohol-related crime and illness drain the US of approximately $329 billion a year. The Department of Transport in Britain said in its 1996 report that 540 of the 10,850 drink-drive accidents resulted in deaths and that around half of all pedestrians aged 16 to 60 who died from road accidents were found to have alcohol in their blood stream. Alcohol was also associated with 60-70% of homicides, 75% of stabbings, 70% of beatings ad 50% of fights and domestic assaults."
