Abstract
In this article, the writer provides a preliminary screening of the Italian market, with a view to marketing an energy drink there. The writer examines price control, import restrictions, buying attitude and other relevant factors.

From the Paper
"Energy drinks are a trend in the American market but marketing them in the U.S. has depended on edgy marketing campaigns and edgy marketing means little in the beverage industry without solid distribution. There is a small but growing energy drinks segment in Italy and the potential for growth in the Italian market exists. Water drives the Italian packaged beverage market. However a preliminary screening shows that the Italian culture is vastly different from that of the U.S."

Tags:market screening, marketing, Italy, Italian, price control, import restrictions, buying attitude, energy drink

Abstract
This paper examines how food and drink providers are bending to consumer demand and realizing they have to provide low-carbohydrate alternatives if they are to compete in the ever-changing marketplace. It looks at how restaurants are introducing their Atkins-approved menus and South Beach Diet alternatives and how several new alcoholic drinks have been introduced, which are designed to piggyback on the popularity of a low-carb lifestyle. It shows how these industries are under the influence of the "Low Carb Effect" and how this shift in preference has come about from the realization that America is getting fatter.

From the Paper
"Fast food companies are quick to realize the health trend is affecting them as well. They have followed their counterparts, food manufactures, in change. Americans are starting to see menus that incorporate low-carb choices. The fast food industry is already starting to broaden its appeal to consumers with entree-sized salads, low carbohydrate meals, and the famous "bunless burger". These alternative choices are aimed at the health set, women, and young adults (Chan 2004). McDonalds, the largest restaurant, evaluated their current menu options for the on-the-go dieter, and decided to dabble in the low-carb market. Their improvements are helping the fast food giant rebound from the mid-May lows. Figure 2 depicts the McDonalds Corporation's last six months."

Tags:low-carb, south, beach, atkins

Abstract
The book by Catherine Murdock (1998), entitled "Domesticating Drink: Women, Men, and Alcohol in America, 1870-1940" provides a detailed account of the social dynamics that occurred when the Prohibition took effect in the 1920s. This paper examines how the book provides a glimpse of the social dynamics and interactions among various sectors and groups in American society during the Prohibition period.

From the Paper
"The wealthy class is the only class who was able to afford illegally distributed alcohol, at the risk of paying high prices for a sufficient supply. In addition to expensive alcohol prices, the wealthy were also given privileges to enter and drink alcohol in "small, intimate nightclubs" and cabarets (92). These differences in the lifestyles and coping mechanisms between the high- and middle-class Americans highlights the existence of social inequality in times of socio-economic status in life during the Prohibition."

Tags:alcohol, class

Abstract
This paper reviews Catherine Gilbert Murdock's book "Domesticating Drink: Women, Men, and Alcohol in America, 1870-1940". The book focuses on the outlooks, agendas, and leadership of two organizations, the Women's Christian Temperance Union (WCTU, founded 1874) and the Women's Organization for National Prohibition Reform (WONPR, founded 1929).

From the Paper
"These two organizations are extremely significant in American history because they indicate that so many diverse and discordant views can exist together in one complex society. They also indicate the power of women in American politics, and how American political reform has changed over the years. Women formed both organizations and kept them going until Prohibition was repealed in 1933. They showed men that women could organize, fight for what they believed in, and rally around a cause. They also showed that women were no longer content to simply run the household and care for the children. When the WCTU was formed, women had few rights and lived in a restrictive, Victorian society. When the WONPR was formed, women had gained the vote, and were taking a more active role in society and in politics. The differences between the two organizations represent the changing roles of women in society, and the freedoms women were beginning to discover and desire. "

Tags:drug, women, Prohibition, politics, suffrage, gender, society

Abstract
Discusses the issue of racial segregation in the short story "A Drink in the Passage" by Alan Paton. The author discusses the characters and events of the story and reveals how Alan Paton uses the attempts of the characters to personally connect and to break through racial barriers to illustrate a turning point in the society where racial segregation collapses.

From the Paper
"Although it may not be obvious, racial segregation has always affected our lives in one way or another. While some people deliberately make decisions or judgments based on race, many more of us are influenced subconsciously by race, due largely to the society in which we live. In the short story "A Drink in the Passage," set in South Africa, author Alan Paton tells of a black sculptor, Simelane, who is responsible for the creation of an award-winning piece. As Simelane looks at the piece late one night while it is on display in a bookstore window, he is joined by a young white man, van Rensburg, who strikes up a conversation with him. An underlying issue in their discussion is the segregation of their two races. Two caring individuals who try to personally connect with each other attempt to break through the racial barrier that they have been brought up to live by. Paton highlights the men's attempts to connect by his use of italics. He also uses both Simelane's winning the award and the events of the story to illustrate a turning point in South African society."

Tags:racism, characters

Abstract
This paper is an in-depth review of the cultural/social binaries in Ang Lee's 1994 "Eat Drink Man Woman." The paper discusses how these binaries allow the characters to show their complexity as they face the demands of conflicting expectations. The paper also dissects the characterization and development of the movie's three female leads. The paper concludes with the author's assessment that Ang Lee successfully subverts the patriarchal binary schemes of these women's societies.

From the Paper
"Ang Lee's 1994 film Eat Drink Man Woman is a mature and empowering cinematic, comedic exploration of the lives and development of a splintering family in contemporary Taiwan. The film begins by setting up a series of stereotypes, drawn from the usual constructions of the Asian household, as well as woman's perceived role in modern society generally. The film is redeemed from simple Hollywood-style re-presentation of the standard tropes by subverting these throughout the film. This subversion itself, however, is becoming cliche in movies today, and the womyn who defy the odds to overthrow the oppressors (see GI Jane, Thelma and Louise, and their ilk) define and limit women unfairly. Lee, however, avoids the temptation of excess, and his characters make choices not because they are self-consciously trying to protest a male dominated world, but because they believe what they are doing is best for them. Their psychology meshes superbly with their development, leaving us satisfied that the characters have become stronger woman because of their own actions vis-a-vis their context, not because of the contrived agenda of the director."

Tags:China, pacific, asia, taiwan, america, culture, feminism, women, Jia-Jen, Jia-Ning, Jia-Chien

Abstract
In this article, the writer discusses that the history of tea is useful in understanding a way of life that developed around the beverage, but tea is also important for the nutritional and medicinal value attached to it from the very first cup. Today, chronic illnesses such as heart disease, cancer, hypertension and mental illness hold lives hostage, but for centuries many have believed that a simple beverage can save lives. The writer asks if drinking tea regularly over the course of a lifetime can reduce the risk of cancer, what else can tea help with? The writer maintains that in many ways the history of tea is a search for better health through a comforting beverage.

Tags:history, tea, medicine

Abstract
The paper is presented as market plan to export a ready-to-drink cold coffee product to Australia. The product is named Elixa and the aim is to manufacture it and sell it to America as well as export it to Australia. The paper covers issues such as Australia as the export country of choice; Elixa as an export product; profile of the industry; marketing issues; exchange rates and distribution issues.

From the Paper
"The advertisements will focus on the social and lifestyle issues, such as showing a group of young people sitting drinking Elixa at the beach. This presents the summer image and the social image. It also implies a comparison between sitting with friends at a cafe having a coffee and sitting around informally with friends. The cafe scene is one that has meaning for people and suggests the social side of the coffee drink. Having this scene recreated but in a more relaxed setting puts the focus on Elixa as being a friendly addition to a lifestyle. Showing the beach represents the coastal living of Australia."

Tags:manufacturing, Starbucks, Frappuccino, Porter, cultural, differences

Abstract
The paper discusses the shocking number of drinking-related accidents and deaths among college students, the interference that drinking can cause when it comes to education and the health benefits of not drinking at a young age. The paper explains that college provides many students with their first taste of freedom, away from parental eyes. The paper contends, therefore, that the legal age for drinking should be moved to 30-years-old to provide a safe transition from the teenage years to the adult world. The paper concludes that such an age minimum will save lives, promote good health habits and make life much easier for millions of people across the nation.

Outline:
Introduction
The Facts
Conclusion

From the Paper
"College is a time when students expand their horizons. They explore the philosophical side of life, learn that professors love verbal discourse within the classroom, and begin to form their political views. It is also a time in which many students have their first taste of freedom from parental eyes and this can often lead to experimentation with relationships, drinking and other elements of life that were not encouraged or allowed before the student left for the dormitory. Unfortunately the desire to experiment with drinking just as a student is completing a higher education can potentially lead to disaster. The incidence of accidents, poor choices, and flunking out of school all become real possibilities when students start drinking."

Tags:health, safety, freedom, intoxication

Abstract
This paper proposes an alternative to the age-21 drinking law, recommending a teen drinking program in which teens are taught by their parents how to drink responsibly. The paper discusses the urgent issue of teen drinking.

From the Paper
"The legal drinking age may seem to be an issue that only affects teenagers and their parents but it actually affects all of us. The drunk teen driving the car in the opposite lane as you drive home on icy roads, the teenager no one has taught to drink responsibly and who wants to be an airline pilot, and the teenaged babysitter who sneaks sips of vodka while the children play can all potentially harm any of us or our..."

Tags:drinking, alcohol, driving, teen, proposal, training, education, responsible drinking