Abstract This paper explores Dresser-Rand's strengths and weaknesses, its opportunities for growth, and threats to its business and market share. The paper discusses these different areas and provides a statement of opportunity, or problem statement, that deals with e-commerce and development in that area, since it is an area of business and technology that continues to grow.
From the Paper "Dresser-Rand is a compressor company that is world-renowned and aims to please its customers any way that is necessary. It also makes steam turbines and several other products (www.Dresser-Rand.com). It has made a name for itself, and its reputation is based on the quality and reliability of its products. Since it has been around for over 100 years, this reputation has carried it from one technological age into another, and now it has a Web site where customers can learn about and purchase products (Products and Services)."
Tags: reputation, customer, technology, innovation, e-marketing, internet, web, site
Abstract This paper examines how e-marketing has become an essential part of the marketing strategies for corporations around the globe and how organizations must find innovative ways to market their products through the technologies of the 21st century. It discusses the integration of e-marketing strategies into the overall marketing plan of Dresser-Rand which sells parts and energy solutions for the compressor industry. It focuses on understanding e-marketing and looks at how segmentation and positioning strategies will affect the marketing and media mix.
Outline
Introduction
Dresser-Rand
Understanding E-Marketing
Segmentation and Positioning Strategies
Affect of Segmentation and Positioning Strategies on the Marketing and Media Mix
Conclusion
From the Paper "Segmentation and Positioning can prove to be beneficial to the marketing and media mix for Dresser-Rand. The segmentation and positioning strategies of the company will still allow them to use the traditional forms of marketing and media promotions. However these strategies and the nature of the Internet in general may create shorter product life cycles. According to Frost and Strauss (2000) product life cycles occur because of the increased level of global competition that now exists because of the Internet. Product life cycles are also decreased because of the current pace in the development of various technological advancements. "
Abstract This paper begins by providing precise definitions of the terms "business model", "customer relationship management", and "supply chain management". It then presents a business model for a customer relationship management and supply chain management system designed to support Dresser-Rand's e-business.
From the Paper "Now that we understand the concept of a business model and the specifics of Customer Relationship Management and Supply chain management we can create a business model for Dresser-Rand's e-business. The current e-business that the company has is rather limited in its scope. The current website allows customers to purchase products through the internet or to call and order products over the phone. The design of the current e-business in plain and simple and provides very little in the way of customer relations and supply chain management."
Abstract This paper discusses Norine Dresser's book, "Multicultural Manners". It explores how the subject of cheating is subjected to a variety of cultural analyses, whose implications are found to be relevant to other contemporary cultural misunderstandings.
From the Paper "Norine Dresser's, "Multicultural Manners" is a kind of popularized anthropological factoid in the current shallow and breezy style of best-selling books. Long on variety and short on depth and personal authenticity Dresser's book purports to be a ..."
From the Paper "Transvestism is considered a psychosexual disorder in which erotic pleasure is derived from wearing clothing designed for members of the opposite sex.
The distinguishing characteristic of transvestism is
wearing feminine clothing . . . is associated with sexual arousal at least in the initial phase of the condition (Rekers, 1984, p. 1180). Transvestites report intense frustration when cross dressing is interfered with and many report a tension release or anxiety reduction during episodes of cross-dressing.
Rekers (1984, p. 1180) indicates that about 89% of trans-vestites are heterosexual and about 64% are married and appear masculine in their everyday life. About two-thirds have children."
Abstract Like all people, gay men express themselves by how they dress, and those members of the gay community who 'cross-dress' or dress 'in drag' are no exception. This paper examines how society viewed gay men in earlier days, beginning with the Berdeche of Pre-Columbian Native America, and continuing until the present day. It examines, in particular, cross-dressers and drag queens whose very act of dressing 'differently' is a symbol of pride in their unique sexuality.
From the Paper "Charles? style of cross-dressing is as "typical" of today's queens as is his devotion to the community and to his and other gay men's hard-won rights. The queen is not merely a simple copy of a heterosexual woman; rather she is a character that is at once uniquely gay in the fashions and attitudes she represents, and in the causes she espouses. Increasingly, even heterosexuals have come to see the deeper meanings behind what were once taboo images. Authors, artists, filmmakers, and those paragons of popular culture ? advertisers ? reach out to gay men in ways they never have before."
Abstract A discussion of the human sexuality of cross-dressing as it relates to psychology. The paper investigates the findings published in several books and journals concerning cross-dressing. The research also focuses on the treatments that are available for individuals that cross-dress and their families. The paper begins by defining cross-dressing and the psychological factors that can lead to the behavior.
From the Paper "Defining Cross Dressing can be a rather arduous task because it is a complex subject. One of the main topics that come to mind when addressing the subject is gender identity. (Bullough) A book entitled, Cross Dressing, Sex and Gender, explains that gender identity ?is the total perception of the individual about his or her own gender. It includes a basic personal identity as a boy or girl, man or woman, as well as personal judgments about the individual's level of conformity to the societal norms of masculinity and femininity.? (Bullough). The author goes on to explain that gender roles or the way that men and women are seen in society, can also contribute to cross dressing behavior."
Abstract This paper considers of the character of Dean Lily in the novel "The Illusionist" by Dinitia Smith and discusses to what extent s/he may be said to subvert or reconfigure traditional gender roles. It also discusses whether all non-hegemonic groups are marginalised and whether gender transgression is dangerous.
From the Paper "Dean Lily became a performer, an entertainer, initially because it gave him some popularity at school. It gave him a form of status, and even though everyone thought he was strange, at least his peers more or less accepted him. As he grew older, Dean continued to play the magician, possibly as it gave him the freedom to hide behind the identity of entertainer. This averted the focus of his body. Tricks made it possible to hide any femininity that was left (the thin wrists [p 17], the long soft toes [p 29], the two faint mounds on his chest [p 30], the small body [p 14]) behind the hocus pocus of cards and magic. He liked to look, and did not like to be looked at."
Abstract This paper explains that Walt Whitman has left a very great mark on early American literature through his free verse poetry and somewhat controversial subject matter, which reflect his own experiences and beliefs. The author points out that, around the 1850s, when he began writing in free verse, the style of rhyming verse being written in America at the time was very different; therefore, having been unsuccessful in finding a publisher for his poems, Whitman set the type for the pages of his book himself and published the first edition of "Leaves of Grass" at his own expense. The paper relates that the most important influence in Whitman's life, after the publication of the first edition of "Leaves of Grass", was the Civil War in which he volunteered to work in the hospital; "The Wound Dresser" is a memory poem about how the men during the Civil War were not treated according to rank or bravery but by the severity of their wounds.
From the Paper ""Leaves of Grass" came out in nine editions. The first edition was published with only twelve poems in 1855, and later a total of 383 poems by its publication in 1892. Whitman also took the liberty of revising poems he had already published in the earlier editions. A great number of his poems including "Great Are the Myths" was revised, lengthened, shortened, and at last dropped. "Song of Myself" did not reach final form until twenty-six years after it was first published."
Abstract This paper explains different views of transgenderism such as a mental illness or a personality disorder. The author includes issues of gender roles and choice and "nature vs. nurture". The paper states the need for more research.
From the Paper "Transgenderism is a variation on gender norms and may be understood as a form of gender nonconformity, Transgenderism or transgendered is abroad, relatively new term that includes people who live part of their lives as other than their birth gender."
Abstract This paper examines male homosexuality with an emphasis on cross-dressing. Perceptions of gays throughout history are presented, as well as a look at how gay men express themselves and how they are perceived by the heterosexual world. Individual accounts of cross-dressers are presented as well as a general look at this subculture. The tone of the article is very positive toward gays who cross-dress, encouraging openness and acceptance.
From the Paper "Once it has been genuinely adopted as a method of self-expression, cross-dressing can express a profound sense of personal and communal gay pride. The drag queen revels in her differentness from the heterosexual community, and at the same time, creates a style and a savoir vivre that is often the envy of those - both gay and straight - who do not possess the same amount of personal courage and sense of security in their own identities that enables the drag queen to so freely be herself. As much as the drag queen was once the stereotype par excellence of the gay man in the heterosexual mind, so now has this image been so completely taken up by the gay world that it can be used as a potent force for good in the community, and even beyond. If people like to look at you when you are wearing you best and most glittering gown, why not put all of that popularity to work for the public good? This was exactly what a man named Charles did in New York - the culmination of a long, and often painful processing of coming out, and at long last discovering his true identity."
