Abstract
In this article, the writer discusses how Larry McMurtry's Pulitzer prize-winning novel 'Lonesome Dove' takes a fresh look at the mythology of the Old West in updating the "cowboy novel." This paper examines the sprawling story and its impact on Old West literature.

From the Paper
"This paper is a discussion and analysis of Larry McMurtry's novel Lonesome Dove which won a Pulitzer Prize in this sprawling story inspired a successful television miniseries and three additional novels exploring both the back story and the later events in the lives of a pair of fictional Texas Rangers and the many people both real and imagined who crossed their paths in the days between the early years of the Texas Republic through the beginning of the twentieth century. A native Texan and a prolific writer McMurtry had..."

Tags:McMurtry, Lonsesome Dove, West, mythology, Busby, Lonesome

Abstract
This paper explains that, because consumers are bombarded each day by thousands of messages, the challenge for advertisers is not only to get their advertisements noticed but also to have consumers remember them. The author points out that, through global market research, Dove was able to identify an emotional issue amongst its target market that, surprisingly, was very consistent both globally and culturally. The paper discusses the way that Dove's Campaign for Real Beauty used an eye-catching and discussion provoking message plus promoted the sharing of ideas among consumers with similar interests. The author stresses that this interactive meeting of real people and the subsequent exchanging of ideas, experiences and support is what made the campaign a true marketing success. The paper includes many color illustration and charts.

Table of Contents:
Executive Summary
Introduction
Integrated Marketing Communications Plan
Objective
Strategy
Target
Proposed Elements
Advertising
Website
Public Relations
Integration of Campaign Elements
Success in Meeting Objectives
Recommendations
Appendix 1: Dove History
Appendix 2: Promotional Mix
Appendix 3: Dove Websites
Appendix 4: Competitor Websites

From the Paper
"Since the inception of the campaign in 2004, Dove has seen double digit growth in a category that typically grows at 2-3% per year . The campaign for real beauty has won countless awards and the campaign website has received more than 2.5 million visitors . The brand has significantly increased its emotional appeal amongst its target market with associations such as "confident", "fun" and "energetic". The high-risk bet that Unilever made paid off; Dove was able to increase market share, create an exceptional marketing campaign, and all while preserving the practical strengths of the brand."

Tags:clutter, emotional bonds, global market research, self-esteem building, integration

Abstract
The paper looks at how Dove's "Campaign for Real Beauty" affected the company image and sales. The paper reveals that whether the campaign is succeeding in its stated goal of improving women's self esteem is up for debate, but the campaign has definitely been extremely beneficial to all of Dove's products. The paper further relates that Dove received national debates, media coverage in unprecedented amounts, and an 80 % increase in volume shares, which, in the writer's opinion, is something almost any company would be satisfied with.

From the Paper
"In June of 2005 Dove released its now famous Campaign for Real Beauty ad campaign, designed to sell firming lotion to women. The advertisements and commercials feature six women, ages 20 to 26 who range from a size six to a size twelve. The emphasis is on appreciating the beauty of natural women and not the artificial ad agency ideals of the ultra thin supermodels. The company, who once sold bar soap exclusively, has certainly flaunted the rules and ignored conventional wisdom."

Tags:women, self, esteem, image, sales, advertising

Abstract
The writer of the paper recommends the poetry of Rita Dove, Langston Hughes and Emily Dickinson. Rita Dove's poems "Parsley" and "Hanneker" have a secretive manner that leads the reader on with intrigue. Langston Hughes's poems "Mulatto" and "Democracy" each show the author's passions and convictions through intense associations. Finally, Emily Dickinson's "A Narrow Fellow in the Grass" and "Some Keep the Sabbath Going to Church" create wonderful images in an elusive, playful manner.

From the Paper
"All six poems present different moods and styles, yet each offers a great deal of substance and creativity to the reader. When first reading Rita Dove's poem "Parsley," it is apparent that some greater plot exists within the poem. Something important is happening between the lines as "El General / searches for a word" (Dove, "Parsley" 4-5)."

Tags:poetry, literature, analysis

Abstract
The paper relates that the Dove brand was developed by Unilever in the late 1950s as a beauty product targeted at women who wanted clean skin without the drying effects of soap. The paper explains that created out of research targeted for hospital skin cleaning products in the Second World War, Dove had ingredients unique to the soap market. The paper further explains that because the product was more gentle on skin than traditional soap, Unilever's marketing and advertising campaigns stressed this differentiation factor.

From the Paper
"The Dove brand was developed by Unilever in the late 1950s as a beauty product targeted at women who wanted clean skin without the drying effects of soap. Created out of research targeted for hospital skin cleaning products in the Second World War, Dove had ingredients unique to the soap market. Because the product was more gentle on skin than traditional soap, Unilever's marketing and advertising campaigns stressed this differentiation factor. As the brand grew and was marketed around the world, Unilever diversified..."

Tags:advertising, marketing, products

Abstract
This paper explains that Larry McMurtry's "Lonesome Dove, which won the 1986 Pulitzer Prize for fiction, is filled with scenes of western action and colorful western characters of all kinds; however, it is really about the problems and aspirations that challenge people in almost any time or place. The author points out that, when defining the word "quest" as an adventurous journey, the plot of "Lonesome Dove" has at least two literal quests: (1) The central narrative concerning the main characters' efforts to drive cattle from their home in Texas to a new frontier in Montana and (2) the journey of one main characters to fulfill the last wish of the other main character by taking his dead body back to Texas for burial. The paper relates that, when "quest" is defined as a pursuit, the entire novel can be seen as a quest in which the characters pursue things they don't have but deeply need or want such as trying to forget terrible past realities.

From the Paper
"Captain Call's quest to bury his friend back in Texas is successful, but it is marked by self-discoveries he cannot tolerate. Before departing for the long trek back to Texas, Call leaves young Newt Dobbs in charge of the new Montana ranch. He also gives him his rifle, his favorite horse, and his father's watch. He does these things because he is not sure he will ever return and because Newt is his son. But even then, after years, after all that has happened, including the death of his best friend, Call cannot bring himself to admit to this young man that he is Call's illegitimate child by a prostitute mother. For much of the remainder of the book, Call berates himself for his dishonesty and his hypocrisy--remember that he has never tolerated dishonesty in others."

Tags:journey, narrative, cattle-drive, texas, montana

Abstract
This paper explains that Rita Dove talks about her discovery of verse early in her childhood in the home of culture-loving parents who had "two half-walls of bookshelves" and encouraged the children to read whatever they wanted, reading simply for the pleasure of it rather than for the critical interpretations. The author points out that her works act in several different directions: observation, life experience, tradition, heritage, dream, reflection, and metaphor. The paper relates that several critical considerations on the form of Rita Dove's poetry have shown that, while being "sensitive to the nuances of language, rhythm, and meter", she doesn't shy away from experimenting with different poetic formats, such as sonnets, even if she doesn't necessarily respect the strict Shakespearean format.

From the Paper
"Her first collection of poetry, "The Yellow House on the Corner", was published in 1980, and many other literary works followed throughout the 80s and 90s, including a novel "Through the Ivory Gate" in 1992 and a verse drama "The Darker Face of Earth" in 1994. Her entire literary performance was rewarded with a Pulitzer Prize in 1987, thus becoming the second African-American woman to receive this award, as recognition of her prestigious writings."

Tags:pulitzer, surrealistic, parents, experimenting, dusting

Abstract
The paper examines Unilever's innovative management of its flagship Dove brand through a strategic initiative called "Path to Growth". The paper reveals that the "Path to Growth" initiative was based on research on customers' perceptions, preferences and motivations. The paper provides an overview of the theories and concepts of consumer motivation and identifies the five specific steps in the "Path to Growth" initiative. The paper shows how the initiative capitalized on satisfying customers in the short-term and further strengthening loyalty over the long-term. The paper contains a table.

Outline:
Introduction
Product and Brand Overview
Theory Overview
Applying the Concepts of Motivation and Perception
Conclusion

From the Paper
"Unilever made the decision to launch an additional 13 variations of products based on the Dove brand as of January, 2003 in the U.S. market (Unilever Investor Relations). Extending the brand was underwritten by a $110 million investment in marketing support (Cole, 2004) with the company publicly stating their objective of capturing 5 percent of the $1.8 billion shampoo and conditioner market (Unilever Investor Relations). Unilever claims in their investor relations material, annual reports and presentations by key executives that the company consistently delivers between 12% to 15% growth in the U.S. (Unilever Investor Relations, 2009). Unilever realized that for Dove to continue to profitably grow as a brand it would require re-positioning and an entirely new unique value proposition, which was the impetus for creating the "Campaign for Real Beauty" integrated marketing campaign that features not models, but real women from everyday life (Toane, 2007)."

Tags:customer, perceptions, preferences, motivations, Maslow, Herzberg, brand, loyalty

Abstract
This paper discusses the possibility of introducing Lever Brothers's brand-new Dove shampoo and conditioner hair care line into Spain. The paper is in the form of a business plan, which presents the reasons why it would be in the best interest of the company to expand the market for these products into Spain. Some of the information included in this plan is the company?s history, Spain?s status, market analysis, and market strategy. The paper is also illustrated with product images.

Paper Outline:
Description of Business
Business Name and Short History
Description of Product
Location of Business
Why Is This a Good Location?
Spain?s Status
Political/Economic/Social
Market Analysis and Competition
The Industry
Target Market
Competition
Market Strategy
Sales Strategy
Potential Partners
Costs/Financing
Conclusion

From the Paper
"Provided that we have formerly established contracts with partners who manufacture and distribute Dove products, all that is being done is adding a new product to the Dove line. Because of this our costs are going to be reasonably low since we already have factories, contacts, contracts and the majority of ingredients/materials needed. We will obviously incur ad campaign costs which can be funded through the profits of Dove hair care, our existing partners, the advertising budget (already established on a yearly basis), and our creditors. What makes this venture of Dove hair care into Spain so attractive is the procedures that usually make this kind project costly and complex, do not exist in this particular situation. This project is virtually trouble-free because we already went through these grueling procedures in 1989 when we started manufacturing Dove in Spain."

Tags:international, consumers

Abstract
This paper is an examination of the debate during the Vietnam War between the "Hawks", who were pro-war, and the "Doves", who were against the war. The paper looks at the origins of the controversy and looks at the opinions of several people from each side regarding the issue.