Abstract
This paper examines the Dole Fruit ad campaign set to target a group of consumers whose lives are busy and whose lifestyles do not allow them to make the wisest nutritional choices possible. The paper explains that Dole wants to encourage their consumers to trust and take advantage of the added nutritional values that the Dole products have and the affordability they offer.The writer explains the SWOT analysis and discusses the company's objective (as set in the SWOT analysis) - to remind the consumer that Dole offers a superior product at a very competitive price. The writer also discusses the costs involved in the marketing plan and explains that the budget must be approved before final approval of the campaign can be made.

Outline:
Objectives
SWOT
Target Market
Campaign Message
Tracking, Feedback and Control
Effective Feed Back Mechanism
Campaign Distribution
Feedback Mechanism
Costs

From the Paper
"The advertising campaign should be set for the winter months starting in November and set to run approximately 3 to 4 months. Also the target groups of this campaign are those who wish to maintain the nutritional benefits and benefit from cost savings. They are concerned with trying to maintain healthy diets and offer this same to their families (i.e. children, spouses, parents, and friends)."

Tags:canned, fruits, and, vegetales, winter, nutrition, healthy, diet, SWOT

Abstract
Kellogg's Pop Tarts are a toasted form of breakfast pastry. Pop Tarts come in a variety of flavors, from fruit flavors to chocolate and S'mores varieties. In the wake of increased competition from a number of other toaster pastry products as well as children's cereal products, which are increasingly being packaged in 'on the go' types of formats, the author of the paper suggests and outlines an advertising campaign designed to boost consumer awareness of the product and increase sales.

Outline:
Name of Product
Name of Product and Brand
Brief description of the product/ brand
Brief description of competition
Description of the target market in some detail
Demographics
Psychographics
Behavior of Product buyer/ user
Media Selected
Justification for the media selection
Media Costs
CPM
Justification of copy or lack of copy
Headlines
Body Copy
Symbols/ Metaphors/ Figures of Speech
Justification of layout/ design
Overall layout
Unity/ Balance/ Informal Balance
Color/ Shape/ Symbols
Works Cited

From the Paper
"The market for any children's product is always somewhat difficult to define, for it encompasses both the child and the child's parents. Although children technically do not hold the purse strings in a household, the amount of money advertisers spend marketing to children is estimated at $15 billion dollars per year ("Facts about marketing to children," 2008, New American Dream). Foods such as Pop Tarts, which are high in sugar but taste good usually rely upon the crucial 'nag factor' whereby the child nags the parent to make the purchase. Parents who feel guilty because they are unable to make elaborate breakfasts for their children may also feel motivated to buy Pop Tarts for reasons in addition to their susceptibility to the 'nag factor.' Some nostalgic and time-pressed adults may turn to Pop Tarts as quick, convenient comfort breakfast or snacking food."

Tags:advertising, food, children, campaign, media, television, culture, society, money, market, website, consumers, surfing, image

Abstract
In this article, the writer looks at the current campaign for the Apple Macintosh that is called the Apple Get a Mac Campaign. The writer discusses that it consists of a series of television commercials featuring an older and somewhat portly man representing the PC and a younger man representing the Apple Macintosh.

From the Paper
"The older man wears a gray suit and looks like a businessman, while the younger man wears casual dress and looks more like a laid-back student. These two interact in the commercials so that the PC man suggests ways in which computing is difficult, essentially because he is a PC and not a Mac, while the younger man depicts computing with a Mac as easy, without the need for added equipment or instructions, and geared more toward playing games, music, and movies than office work."

Tags:apple, commercial

Abstract
This paper discusses an advertising campaign for cognac that targets young African-American men. It further describes a smaller aspect of their campaign targeted at young African-American women. The target audience is highlighted, and the lynchpins of this campaign are the successful hip-hop performers who have taken a liking to cognac. The paper concludes by examining the means by which Hennessey has created a desire for their products among young, urban, African-American professionals.

From the Paper
"A smaller aspect of their campaign targeted at young African-American women. In both cases, the target audience is urban and professional. The lynchpins of this campaign are the successful hip-hop performers who have taken a liking to cognac. This essay will examine the means by which Hennessey has created a desire for their products among young, urban, Africa-American professionals. Hennessy's new urban market among African Americans was in a significant way given to them by the leaders of the hip-hop community, with rappers..."

Tags:whisky, hip, hop, glamour

Abstract
This paper explains that effective advertising campaigns are essential to a company's financial success; a good ad campaign can be a key to a company's success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike's in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.

From the Paper
"Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."

Tags:television, artistry, financial, mass, trade

Abstract
Two advertising campaign theses are provided in this paper, designed to address a social issue through marketing. The first addresses the issue of teen pregnancy and the need for contraception education and awareness, and the second focuses on human trafficking of young girls and boys in the U.S. and the need for education and awareness campaign to keep children safe from predators.

From the Paper
"The United States has the highest teen pregnancy rate in the industrialized world. According to the Center for Disease Control, CDC, one-third of girls get pregnant before the age of ... and there are ... teen pregnancies annually in the U.S. Of this number of teen pregnancies, ... percent are to unmarried teens, something the revelation that Vice-Presidential Republican nominee Sarah Palin's ...-year-old unmarried daughter is pregnant illustrates Pregnancy Abstinence programs have failed to reduce teen pregnancy..."

Tags:education, drop outs, single mothers, poverty, sexual predators, abduction, FBI

Abstract
In this article, the writer first explains the concepts of social advertising and the advertising of a commercial product. The writer looks at the goals of each and concentrates on the marketing and selling of consumer goods. The writer points out that the goal of commercial marketing is to make a profit from increased sales.

From the Paper
"When it comes to marketing and advertising, anthropologists tend to focus on "social advertising" rather than the advertising of commercial products. The distinction between the two is that social advertising is meant to promote public health and welfare similar to those seen on radio and television educating the public on the dangers of cigarette smoke or drug use. Alternatively, the marketing and selling of consumer goods is to promote a companies' product or service available for a consumer to purchase or lease."

Tags:anthropology, beauty, advertising

Abstract
Often times, when planning an ad campaign, a company will turn to an advertising agency for help. One criterion for choosing an agency is the effectiveness and success rate of their campaigns. This paper examines how, in measuring the effectiveness of an advertising campaign there are multiple criteria which can be employed. The paper also discusses how it is the job of the hired advertising agency to understand these methods and apply them properly in order to create an effective ad.

From the Paper
"Another method for increasing sales through marketing is by using the internet and the popularity of social networking sites to their advantage. This has shown both success and failure for many companies depending on the technique used. At first, many companies tried posting advertisements on websites such as MySpace, face book, and other social networks but realized that the click through rate for these ads actually ended up with a much lower rate than traditional online banners and resulted in higher costs and lower sales for the companies. The method that seemed to succeed best was to create a face book website for the company. Generally, 79% of internet users click on banner ads on various websites but only 57% of these users clicked on banner ads found on social network sites. "

Tags:sales, marketing

Abstract
In this article, the writer explores the development of an advertising campaign for a product and studies three different advertisements for energy drinks. The writer looks at the different stages that consumers go through when deciding whether or not they will buy a particular product. The writer then studies three different advertisements and looks for these factors in them. The writer discusses elements of a successful marketing campaign.

From the Paper
"The third advertisement that I viewed was for Shark. This aired during Matchday Live at 7:00 pm. The target audience was those people would want to release their inner beast. The expected level of involvement for this advertisement would be high. The need that it created was to drink Shark in order to release one's inner beast. Drinking Shark and releasing your inner beast would allow you to party with your friends in a wild and free manner.
"Advertisements are a great way to try and reach those consumers whom you are trying to get to buy your product. And keeping in mind the stages those consumers go through when making buying decisions can be very helpful in having a successful marketing campaign. There are several things that a company can look at when trying to determine if an advertisement was a success or not. They can look at satisfaction levels of the consumers or their share of the market for a particular product. Some experts feel that these are not the things to be focusing on but instead they should be looking at consumer loyalty and advocacy."

Tags:influences, product, buying, decision, target

Abstract
This paper focuses on a particular American Apparel advertisement and discusses the ways in which it has a right to be created, distributed, and marketed within the United States. Even though some people might find the imagery included in the advertisement offensive, the company and its employees have the right to participate in making and circulating such imagery according to the US constitution.

From the Paper
"American Apparel is a clothing company based in Los Angeles, California. Its CEO and President, Dov Charney, founded American Apparel in 1997. American Apparel has become a center of controversy in recent years due to its inconsistent position as a sweatshop-free manufacturer, its confrontations with unionization practices, and its highly sexualized advertisements (Dolan, 2006). Such advertisements will be the focus of this paper. They appear in newspapers, magazines, and billboards around the country and internationally. The imagery displayed in American Apparel's advertisements is generally one variation or another of a..."

Tags:advertisement, clothing, female