Abstract
This paper examines the Dole Fruit ad campaign set to target a group of consumers whose lives are busy and whose lifestyles do not allow them to make the wisest nutritional choices possible. The paper explains that Dole wants to encourage their consumers to trust and take advantage of the added nutritional values that the Dole products have and the affordability they offer.The writer explains the SWOT analysis and discusses the company's objective (as set in the SWOT analysis) - to remind the consumer that Dole offers a superior product at a very competitive price. The writer also discusses the costs involved in the marketing plan and explains that the budget must be approved before final approval of the campaign can be made.

Outline:
Objectives
SWOT
Target Market
Campaign Message
Tracking, Feedback and Control
Effective Feed Back Mechanism
Campaign Distribution
Feedback Mechanism
Costs

From the Paper
"The advertising campaign should be set for the winter months starting in November and set to run approximately 3 to 4 months. Also the target groups of this campaign are those who wish to maintain the nutritional benefits and benefit from cost savings. They are concerned with trying to maintain healthy diets and offer this same to their families (i.e. children, spouses, parents, and friends)."

Tags:canned, fruits, and, vegetales, winter, nutrition, healthy, diet, SWOT

Abstract
An examination of the business development plan currently employed by Dole Bananas. This analysis asks how well Dole is doing against others in the banana business and from what other directions Dole may face competition in the future. The paper discusses how well it is prepared to meet those challenges.

From the Paper
"Chiquita is indeed Dole s major competitor at least in terms of banana sales (it is not a significant competitor in terms of pineapples, for example) and the two companies have clearly tried in recent years to differentiate themselves from each other so as to grab a larger share of the market. This is difficult for the two companies to do because without meaning to disparage the curving yellow fruit that nutritionists and kids both find to be close to the perfect food what both companies are selling is basically the same. What Dole and Chiquita have had to do, as a result (as would any two other companies in their situation) is to try to find a way to convince the public that their products really aren t the same after all."

Tags:market, competition, strategy, management, Chiquita

Abstract
This paper examines why former Senior Senator and Senate Majority Leader from Russell, Kansas and Presidential Candidate, Robert Dole, is considered one of the most respected individuals in the United States. The paper traces Dole's history, his war experiences and his political career.

From the Paper
"On the international front Dole keeps his hand on the pulse of world affairs and quite often is sought out to help work out troubling solutions to severe world problems. He's particularly outspoken where it concerns Kosovo, NATO and Milosevic. Another area of keen interest to Dole is the area of the conflict between India and Pakistan and the possible use of atomic weapons. The Chinese and North Koreans receive their fair share of Dole's attention as well, as he acts, quietly, in an advisory capacity to several in the Administration and within the halls of Congress."

Tags:army, presidency, charity

Abstract
This paper discusses certification by the National Labor Relations Board at Dole Fresh Vegetables for their union. The paper notes that this certification included all maintenance employees.

From the Paper
"Having followed the appropriate guidelines workers at Dole Fresh Vegetables has their union certified by the National Labor Relations Board (NLRB) on November 21, 2000. This certification as the exclusive bargaining unit was validated by the NLRB, with a certification that included all maintenance employees. The employer however has refused to bargain with the union under the grounds that the validity of the union was comprised, since employees considered supervisors were included in the bargaining unit. Usually, NLRB excludes from voting eligibility all managers and supervisors, hence the..."

Tags:unions, industrial, relations

Abstract
This essay lists the questionable labor practices of a leading fruit company called Dole in the U.S. The author argues for the unfair labor practices of this world-leading fruit company and examines the reasons behind them. Includes suggestions for improvements.

From the Paper
"Dole Food Company, with its headquarters in Westlake Village, California, is one of the few multinational corporations that control the worldwide trade of bananas with 25% of the market. Dole bananas are produced in Central America, South America, the Caribbean, Africa, the Philippines and the Canary Islands. Bananas grown in Colombia, Costa Rica, Ecuador, Guatemala and Honduras are for markets in North America, Europe, Russia, the Mediterranean and selected Asian markets. Bananas from the Philippines are transported to Asia, Australia and the Middle East. Europe imports bananas from Latin America, Cameroon, the Ivory Coast, Guadalupe, Martinique, Jamaica and the Canary Islands."

Tags:child, labor, minimum, poverty, protest, wage

From the Paper
"Introduction
No one enjoys paying taxes of any type, although they are now an unavoidable fact of American life. Income taxes did not exist until the early part of this century; for more than half of this nation's history, the government was financed without taxing the income of individuals. When that changed, the political landscape changed as well. Politicians now had to justify the spending programs which the taxes went to support (originally, the income tax paid off World War I), and the role of government began to change. The Internal Revenue Service is now a labyrinthine bureaucracy with complicated codes and rules which most Americans find confusing. For years, any politician who called for a decrease in income taxes was likely to find immediately support among voters. However, when presidential candidate Bob Dole called .."

From the Paper
"Speeches by Robert Dole and George J. Mitchell, respectively the leaders of the minority Republican and majority Democratic parties in the United States Senate, will serve as examples of rhetorical situations for purposes of comparison. The speeches are both on the same subject, health care reform legislation, and both were delivered before the United States Senate on the same day, August 9, 1994. The speeches were both n response to two things--the general concern for health care reform that had been prevalent in the country for at least the previous year when President Clinton had placed the issue at the forefront of his legislative agenda, and the specific proposals that had been offered to Congress. The background of the health care debate will serve as an introduction to these two speeches offering different ideas about the debate and different views of the..."

From the Paper
"This paper is a comparative study of two contrasting marketing approaches with the same goal: to get one particular individual elected as president of the United States in 1996. This study focuses on the ways in which Bob Dole and Bill Clinton's respective campaign planners have decided to position their candidates to appeal to the average, middle of the road voter, especially the voter who is likely to be able to be influenced to vote for a particular candidate or issue, regardless of party affiliation. The campaign represents a rare opportunity to see marketing designs at work in a situation in which preconceived notions of "Democrat" and "Republican" are not as strongly at work as they usually are in American politics. It also demonstrates marketing responses to a situation in which most experts already agree that Clinton will win, regardless of.."

Abstract
" 1996 POLITICAL CONVENTIONS AND PERSONALITIES
This paper covers and discusses the 1996 Republican and Democratic National Conventions and some of the personalities there present. In general, both conventions were gigantic duds to

From the Paper
1996 POLITICAL CONVENTIONS AND PERSONALITIES
This paper covers and discusses the 1996 Republican and Democratic National Conventions and some of the personalities there present. In general, both conventions were gigantic duds to which the public largely tuned out because of the conventions' pre-programmed and banal nature and the lack of any real excitement or lively debate at them on the issues. The most interesting personalities to emerge at the conventions were not the presidential candidates whose views were well-known, but.."

Abstract
This paper explores the concept of positioning within the field of marketing by examining how Dole is trying to surpass Chiquita as the major supplier of bananas in Europe and the United States.

From the Paper
"Anyone who has ever been a consumer is aware of the basic concept of positioning within the field of marketing. Product positioning refers not to a physical place occupied by the product but rather a psychological .."

Tags:positioning, bananas, Dole, Chiquita, marketing