Abstract
This paper examines the dog food industry. The paper explains that this industry began in 1860 when James Spratt, an English inventor devised and prepared the first "dog cake" consisting of blended wheat meals, vegetables, beetroot and meat. (PFI, 2006). The first commercial dog food was prepared by Walker, Harrison and Garthwaite. The company claims to have baked the first dog biscuits. However, Spratt is recognized as the person behind the idea. The paper also notes that Spratt was the first pet food entrepreneur after registering Spratt's Patent, Limited, as a public company in 1885.

From the Paper
"I. History The dog food industry began in 1860 when James Spratt, an English inventor devised and prepared the first "dog cake" consisting of blended wheat meals, vegetables, beetroot and meat (The Pet Food Institute, 2006). The first commercial dog food was prepared by Walker, Harrison and Garthwaite. The company claims to have baked the first dog biscuits. However, Spratt is recognized as the person behind the idea. He was also the first pet food entrepreneur after registering Spratt's Patent, as a public company in 1885. The industry grew slowly and until 1907 was monopolized by Spratt. However, that year the F. H. Bennett Biscuits Co. was started. The ..."

Tags:marketing, pet, owner, nutrition

Abstract
This paper discusses the history and developments of the dog food industry. It specifically focuses on the history of dog food companies and their marketing strategies. The paper then discusses the strengths and weaknesses of the major competitors within the dog food industry. Finally, it looks at the role of culture and the effect that it has on the marketing of dog food.

Outline:
History
Recent Developments
Strengths and Weaknesses of the Major Competitors/Top Brands
Different Consumer Segments
Role of Culture

From the Paper
"The Canadian pet food industry is strong as evidenced by the fact that Canada was the 12th country in the world pet food exports in 2004 (Food and Agricultural Organization, 2006). The Canadian dog food market has recently witnessed the growth of unique pet foods. (Bennett, 2007). The overall analysis of the market shows two new major lines of products as well as the popularization of special foods. The two new lines of dog food products include the food sauces and oral hygiene chewing treats. The food sauces are designed to improve the taste of dry food and make the same food taste differently on daily basis. They are developed in such a manner to complement the nutrition value of the dry meal. The oral hygiene treats are aimed at improving dog's dental care. Even though they do not replace regular teeth brushing, they are a great and easy to apply supplement. This product is manufactured by major dog food companies (see further below) as well as the specialized ones, like Virbac in the USA. The development of special foods is likely connected to the raising awareness of food quality in humans (Roberts, 2006). As Tarnowski (2006) sums up this trend: "'Natural', 'functional' and 'healthy are three key factors driving pets food sales in America today - a direct result of the 'humanization trend" (pg. 72). This not only increased the quality of dog food as well but also led to the development of food specially designed for, for example, overweight dogs, dogs with reduced activity, and those with stomach problems."

Tags:competitor, treats, hygiene, pet, canine

Abstract
This paper reviews a crisis management campaign geared towards ensuring that a pet food company can emerge in good condition from a bruising product recall that has turned its industry upside down. The paper looks at the groups that should be targeted by any marketing campaign in the grim aftermath of the Menu Foods recall and illustrates some important themes and objectives. The paper argues that Karma-Organic Food for Dogs must rely upon its lengthy history and its sterling reputation to steady itself during a time of panic.

Tags:organic, food, dogs

Abstract
The paper addresses the fast food industry's attitude and actions towards its low-income labor force, using Eric Schlosser's "Fast Food Nation: The Dark Side of the All American Meal" as guide. The paper notes that while purchasing goods from Wal-Mart, given its labor practices, may be ethically dubious, eating fast food also robs the consumer of his or her health, through obesity and poor nutrition. The paper then discusses how while processed food may have become endemic to American life, fast food restaurants make such food infinitely easier and more pleasant to consume. The paper argues that fast food robs the land, numbs the soul to worker abuses, and numbs the palate with unsanitary and unhealthy food.

From the Paper
"According to Eric Schlosser's "Fast Food Nation: The Dark Side of the All American Meal", the fast food industry has completely and irrevocably changed the American landscape, workforce, and culture. Many of the aspects of fast food culture Schlosser demonizes are also applicable to other forms of American capitalism--for example, Wal-Mart also makes use of poorly paid workers who receive few benefits, and are used as disposable commodities, rather than participants in a company who can look forward to being promoted and share in its profits."

Tags:labor, force, nutrition, obesity, food, diet

Abstract
A critique of the fast food industry that discusses Eric Schlosser's book, "Fast Food Nation" and Morgan Spurlock's documentary film, "Supersize Me". It contends that both present ample evidence that the health and longevity of the American people are being severely damaged by the fast food industry.

From the Paper
"Eric Schlosser's, "Fast Food Nation" uses the truth to persuade his readers of the reality of the facts and opinions presented in his book. Unlike the devious deceptive and manipulative methods used by the fast food industry to stimulate sales on ..."

Tags:obesity, fast, food

Abstract
This paper examines the fast food industry, further comparing it to other industries. It further provides a critical review of various criteria as they relate to the fast food industry. The comparison is based on automation, uniformity, and low prices.

From the Paper
" The fast food industry is a rather controversial industry within the United States and on an international basis. However, it is useful to understand some major tenets of its operations and to use these as comparative measures to see if the strategic objectives of the industry are different or similar to that of other industries, and to also understand the business management aspects of the fast food industry model. This paper will choose three criterions and provide a critical review of these criterions in the fast food industry. These will then compared to other industries for a crucially review of the overall fast..."

Tags:fast, food, uniformity, automation

Abstract
The paper asserts that obesity at the present time is an epidemic. The paper explains that when people are overweight, they are at a high risk for diabetes as well as such diseases as cardiovascular disease. This paper investigates the link between the rise and growth of the fast food industry and the high prevalence of obesity. A question related to this concerns why certain people are obese while others are not. A structural approach demonstrates that there are many factors which contribute to obesity. The paper explains that the structural approach allows us to argue in an effective way that people are not simply obese because they eat at McDonald's but many contributing factors influence the way that people consume food. The paper shows how health differences among people must be viewed in terms of different environments that are linked with the determinants of health (Raphael, 2004).

From the Paper
"Obesity at the present time is an epidemic. When people are overweight, they are high risk for diabetes as well as such diseases as cardiovascular disease. Just a few years ago, obesity was not a prevalent issue. This paper will investigate the link between the rise and growth of the fast food industry and the high prevalence of obesity. A question related to this concerns why certain people are obese while others are not. A structural approach demonstrates that there are many factors which..."

Tags:fast, food, power

Abstract
This paper examines the fast food industry, a rather controversial industry within the United States and on an international basis. The paper maintains that it is useful to understand some major tenets of its operations and to use these as comparative measures to see if the strategic objectives of the industry are different or similar to that of other industries. It adds that it is also useful to understand the business management aspects of the fast food industry model. The paper chooses three criteria - automation, uniformity, and low prices - and provides a critical review of these criteria in the fast food industry. These are then compared to other industries for a crucial review of the overall fast food industry model. The paper includes graphs and charts.

Outline:
Introduction
Automation: Fast Food Industry Technological Advancements
Insurance and Fast Food: Comparison of Automation Criteria
Uniformity in the Fast Food Industry
Exploring the Uniform Criteria: Comparing the Fast Food and Coffee Shop Chains
Low Prices in the Fast Food Industry: Is that Necessarily a Negative Criterion?
Low Pricing Model: Comparison of Wal-Mart and Fast Food Companies
Conclusion

From the Paper
"Automation within the industry has been noted to optimize efficiency, enhance physical and financial assets, and to minimize waste, all of which increases the profit margin for many companies within the industry. Automation in the fast food industry is primarily driven by consumers increased demand. For example, McDonald's has utilized a mobile point of sale software at some locations to increase sales by serving more drive-thru customers faster, increasing accuracy for orders, and decreasing the standard wait time in the store."

Tags:business, franchise, automation, uniformity, price, cost

Abstract
This paper explains that a faster-paced lifestyle with more women joining the workforce results in the detriment of "traditional" American family meals, but it is an enormous advantage to the fast food industry; virtually everyone loves fast food, even though there are concerns about health, and the industry is firmly established around the world. The author points out that the multi-billion dollar fast food industry today is said to have been started in 1936 by Maria del Gray, who named the original McDonald's after her fiancee who was killed in a vehicular accident; Ray Kroc later founded the McDonald's franchise system based on del Gray's McDonald's. The paper concludes the process of "McDonaldization" continues to spread the inexorable forces of capitalism and standardized food products around the world; everyone is eating fast foods, even if they are protesting it as soon as they are finished with their burgers and fries.

Table of Contents
Review and Discussion
Background and Overview
Social Effects
Structural Changes in the Fast Food Industry
Figure: Franchise Percentages Owned by Parent Company as of 1991
Current and Future Trends
"McDonaldization"
Fast Food's Impact on Health
Focus on Service
Conclusion

From the Paper
"Today, the fast food industry has evolved in a number of important ways from the early days of Maria del Gray's McDonalds. The fast food industry is highly competitive, but remains fairly homogeneous and nonunion; however, some restaurant outlets are owned and operated by parent companies while others are owned and operated by individual franchisees. In a typical franchise agreement, the franchisor (known as the parent company) grants the franchisee a license to operate a standardized restaurant with a specified technology and widely recognized trademark; in exchange, the franchisee pays the parent company a fixed fee and a monthly royalty on gross sales (Krueger says this is generally 8 percent). In some instances, the franchisee will be required to post an explicit performance bond as well. The total start-up cost of a franchised restaurant in a major chain is ordinarily between $400,000 and $600,000."

Tags:franchise, advertisement, women, lifestyle, globalization

Abstract
This paper reviews a crisis campaign or over-arching strategy geared towards ensuring that Karma-Organic Food for Dogs can emerge in good condition from a bruising product recall, which has turned its industry upside down. The author identifies the groups that should be targeted by any marketing campaign in the grim aftermath of this recall. The paper points out that crisis planning involves reminding the public that the company is concerned about its consumers, quality, ethical business practices and making a product that can meet the most exacting quality standards. The author concludes that the best communication strategy is to accentuate the positive and the company's long and distinguished history of providing organic food at economical prices so that Karma-Organic Food for Dogs can emerge from this industry-wide crisis a winner.

From the Paper
"Before going too far, it is important to discuss in some detail the entire recall crisis. To begin with, a quick glance at the Menu Foods recall website reveals that the list of recalled items has grown recently and that ChemNutra Wheat Gluten appears to be the main culprit responsible for the crisis. Furthermore, the website indicates that Menu Foods is taking (or was as of March, 2007) steps to divine the cause of the illnesses striking the pets of customers - the identification of the aforementioned ChemNutra Wheat Gluten (and the massive recall of food products) would seem to be the most significant step."

Tags:reputation, pressure, risks, media, commitment