Abstract
This paper explains that, when Giuliani became mayor, New York was a crime ridden, welfare city, an undesirable place to live and especially to visit; however, by the time, he finished his second term, New York City was a very different place. The author points out that, to build the tourism industry, Giuliani changed the bureaucratic New York City Travel and Visitors Bureau to the marketing organization, NYC & Company, which knew how to target an audience and highlight the city's most sellable asset; its unique diversity found nowhere else. The paper stresses that the way Mayor Giuliani responded to the World Trade Towers bombing not only proves that a city can recover from such an incident but also even the travel and tourism industry can come back bigger and better.

Table of Contents:
Introduction
Biographical Sketch of Rudy Giuliani
Rudy Giuliani: Crime Fighter and Reformer
The Rebirth of New York City Travel and Tourism
The World Trade Tower Bombings and New York City's Rebound
Conclusion

From the Paper
"Giuliani focused on the private economy as a driver of opportunity. He urged New Yorkers to take responsibility for their lives and for their well-being. He felt that the state should provide basic services, but that is all. The opportunities for prosperity rest on the shoulders of the people, not the state, according to Giuliani. This attitude shifted responsibility to the private citizens. It helped to instill a sense of pride and self-determination. This was the key factor in the ability to turn around the ailing city."

Tags:patriotic, marketing, crime, 9/11, diveristy