Abstract
The paper discusses how expansion and growth in any industry is accomplished through a variety of strategies that relate to market entry and expansion. Additionally, the paper relates that growth of any kind within an enterprise such as World Wide Distribution (WWD) is typically characterized as organic or accomplished through mergers and acquisitions (M&A) or other external means (Harrison). The paper then discusses how in determining WWD's objectives and deliverables, the company's leadership must first decide on what type of growth would best support its expansion plans.

From the Paper
"Expansion and growth in any industry is accomplished through a variety of strategies that relate to market entry and expansion. Additionally, growth of any kind within an enterprise such as World Wide Distribution (WWD) is typically characterized as organic or accomplished through mergers and acquisitions (M&A) or other external means (Harrison). In determining WWD's objectives and deliverables, the company's leadership must first decide on what type of growth would best support its expansion plans. Purchasing a foreign competitor to establish its expansion plans relative..."

Tags:world, wide, distribution

Abstract
This paper describes two external and two internal information systems, networks or technical infrastructures that enable an e-business in an organization to succeed. The author discusses human resources, distribution, shopping cart systems and customer service.

Abstract
This paper explains that, in addition to making a profit, The Body Shop International gears its cosmetics business activities towards supporting community trade, defending human rights, activating self-esteem, trying to protect the planet, fighting against animal testing and supporting its own charity called The Body Shop Foundation. The author points out that, after a period of slowed growth in the 1990s and increased competition, The Body Shop established a new strategy of increased investment in marketing and promotion at the store level. The paper reveals that the industry growth is occurring in Africa and Asia where The Body Shop has a huge market share; however, changes in the political, economic or social climate in these countries will affect the Body Shop's overall demand since some of these countries have volatile environments.

Table of Contents
Internal Environment
Business History and Operations
Business Concept and Mission Statement
Functional Products/Services
Product Marketing
Sales/Profit Profiles
External Environment
Industry: Major Competitors
Competitors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

From the Paper
"The three major competitors are Alliance Boots, Bath and Body Works, and Estee Lauder. Alliance Boots is a British based company with approximately seventeen percent (17%) market share of the British market. It is the largest pharmacy chain in Europe and is a serious competitor in the cosmetic market for The Body Shop. Bath and Body Works is a subsidiary of intimate brands and enjoys a one point nine percent (1.9%) share of the bath and shower market in the United States. The company is a competitor to the Body Shop since its sells natural body and hair care products as well as personal care products and fragrances."

Tags:social-consciousness, website, in-home, distribution, mission

Abstract
This paper explains that the innovation process requires the coordination or interaction of in-house R&D, marketing, finance, manufacturing, materials purchasing, information systems, distribution, and the external "network" to get any product or service to market. The author points out that few companies can vertically integrate sufficiently to produce all the knowledge necessary to create innovative new products on their own; therefore, loose coupling with other organizations is paramount. The paper describes modern 'loosely coupled' innovation processes, which are used in several types of companies, including the development of aircraft engine control systems, an example of a multi-technology, multi-component product.

Table of Contents
Introduction
Key Characteristics
Interactivity
Loosely Coupled Organization
Opportunity
Case Studies
Managing the Result of Innovation: Rollovers
Conclusion

From the Paper
"Another failure was the introduction of the Osborne II to replace the Osborne I, the first laptop computer on the market. The company's founder, Adam Osborne, announce the new produce in late 1982. In 1983, however, the company experienced technical problems on the Osborne II, pushing the delivery schedule back. By that time, Osborne I was selling slowly-arguably because customers were awaiting the Osborne II-and the company developed cash flow problems and Osborne filed for bankruptcy in September 1983."

Tags:interaction, coupled, cases, multi-component, opportunity

Abstract
McDavid's International is a fictitious company specializing in the sale of kosher meat6 products. This fictitious company wishes to expand its sales to include more of the US market and also international markets. The author of the paper presents a business plan that plots the stages that McDavid's International should follow in order to achieve its goals.

Outline:
Executive Summary
Company History
Financial Performance 2000-2006
SWOT Analysis
Diverse Customer-Base
International Distribution Channel
Operating Performance
Weaknesses
Marketing Budget
Price
Opportunities
New Products
Threats
Intense Competition
Key Competitor Analysis
External Environment
The Need for New Products
Research Methodologies
Research Instruments
Secondary Information
Major Factors in Product Design
Product Features
Pricing Strategy
Quality Differentiation Pricing
Harvesting Pricing
Market Penetration Pricing
Distribution Strategy
Distribution Channel Option 1: Direct Distribution to Restaurant Locations
Distribution Channel Option 2: Using A Kosher Food Wholesaler
Distribution Channel Option 3: Food Wholesaler with Agent
Market Analysis
Brand Building Strategies
The Role of Stakeholders
Retaining Credibility
Evaluation of Brand Awareness
Target Audience and Segmentation
IMC Plan Objectives
IMC Objective One - Existing Kosher Food Customers
IMC Objective Two -Fast Food Customers; Traditional and Healthy
Regulatory Environment of Food Marketing
Role Of Ethics In Marketing
Mcdavid's International - Media Plan
Effectiveness of Different Media Channels
The Impact of New Technology
Media Plan Implementation Schedule and Budget
High-Level Program Success Factors
Customer Contact and Feedback
Internal Processes
Evaluation Process
Summary
References

From the Paper
"McDavid's International is a fictitious company. McDavid's International Kosher Foods Inc. was founded in 1902 by Israel Levi. As a young boy living in Queens, New York, Israel found work on a small farm on the outskirts of the city. Under the guidance of the elderly couple that owned the farm, young Israel learned his craft. Nearly a decade late, young Israel bought a small plot of land in the same town, a handful of cows, and one old bull. The privately-owned company was founded on the principle of providing premium-quality meats prepared in adherence to the spirit of the time-honored laws of Kashrut. Located on the outskirts of New York City, McDavid's International has built its reputation by providing exceptional products and services to Jews and other discerning customers.
"In 2000, Israel Levi died, leaving his two sons, Joseph and Elijah to run the company. Graduates of the Brown and University of Pennsylvania schools of business, respectively, the two sons focused on expanding the company's customer-base and distribution channels. In 2006, with Jews accounting for only 65% of customers, McDavid's International has been successful in capturing a loyal customer-base that purchases kosher meats for non-religious reasons. Today, the company supplies kosher meats to distributors in over 30 countries worldwide."

Tags:kosher, meat, cow, mad, religious, jewish, fast-food, consumers, restaurant, wholesaler, consumption, revenue, profitability, expansion, advertising, distribution, technology, media

Abstract
The paper defines AFS' marketing efforts as based on selling whole or cut mackerel, herring and the combination of the two through distribution and direct to commercial crab fishermen.
This marketing plan creates several key strategies to go after this market and provides an analysis of the situation, the company, the industry, the product/service, as well as an external analysis. The paper then provides an overview of both the primary and secondary research completed for this marketing plan. Several tables are included in this paper.

Outline:
Executive Summary
Marketing Objectives
Products or Services
Projected Outcomes
Situation Analysis
Company Analysis/Internal Analysis
Technological Competency/Expertise
Macro-level Market (Industry) Analysis
Product/Service Analysis
Market Segments
Major Competitors/Participants
Projected Market Growth/Market Share Objectives
External Analysis
Marketing Research
Marketing and Promotion/Advertising Objectives
Promotion/Advertising Objectives
Branding Concepts/Objectives
Product, Price and Distribution Strategies
Budgeting Limitations and Assumptions
Objective and Tasks
Advertising
Implementation and Control

From the Paper
"The initial value proposition of the company is being the most affordable producer of processed seafood products in the Northeastern US with exceptional freshness and service. Supporting this value proposition is a competitive pricing strategy that stresses freshness and availability over breadth of product offerings and depth of delivery options. The core pricing strategy is to be one of the most aggressive yet profitable in the market, delivering on the promise of freshness at a fair price."

Tags:promotion, advertising, pricing, distribution, competition

Abstract
The paper presents a marketing plan for a new rugby training school in the Denver Metro Area and analyzes the company, the potential customers, the competition, the external environment and includes a SWOT analysis. The paper first looks at the objectives of the marketing plan and discusses its differentiation from the other services offered by the competition. The paper then explains the marketing strategy that is based on identifying the target market and making decisions in regard to product, service, price, promotion and distribution strategy. Finally, the paper lists the eight steps the company should implement their strategies on and concludes that the launch of the training school is expected to be a success as it differentiates itself from other rugby clubs.

Outline:
Executive Summary
Situational Analysis
Marketing Plan Objectives
Differentiation and Positioning
Marketing Strategy
Implementation and Control
Conclusions

From the Paper
"The Denver Metropolitan Area, Denver Metro Area or simply the Denver Area, is a mixed region, meaning that is hosts various cultures with numerous values and particular preferences. What most of these cultures actually do have in common is a high interest in health through sports. And proof of this fact stand the 288 health clubs and gymnastics locations within Denver. Among the most popular sports practiced by the Denver population is rugby and the American county can praise its internationally renowned rugby teams and clubs, such as the Denver Barbarians RFC, the Denver Highlanders Rugby Football Club, the Denver Harlequin Rugby Quins or Black Ice RFC - the rugby club for women."

Tags:differentiation, competition, service, price, promotion, distribution

Abstract
This paper discusses the pharmaceutical healthcare company, GlaxoSmithKline, and a marketing strategy for its Sensodyne product. In particular, this paper makes suggestions that are intended to help Sensodyne avoid the negative sales growth rates recently registered by the company's star product, Aquafresh. More specifically, this marketing plan evaluates the company's position in its industry, to determine its competitive advantages and weaknesses when compared to its competitors, and suggests improvements and the way to implement them.


Outline:
Executive Summary
Table of Contents
Introduction
Mission Statement
Internal Environment
External Environment
Political factors
Economic factors
Social factors
Demographic factors
Technological factors
SWOT Analysis
Critical issues
Marketing Objectives
Marketing Strategies
Product
Price
Promotion
Place (distribution)
Recommendations for Change
Implementations Plan
Reference list
Appendices

From the Paper
"Economic factors. The global wealth has reached consistent growth rates in the last years. The numbers have had dramatic changes in East Asia, considerably high changes in South-Pacific Asia and substantial in Europe and Japan. After analyzing these trends, it seems that the highest growth rates and in the poorest countries with emerging economies (see fig.1&2). Nevertheless, increased wealth growth rates translate into a higher potential turnover in those regions and/or countries.
"Social factors. By being present in 116 countries, the company has to deal with a wide cultural diversity. Its employees and customers come from a variety of nations with different cultural identities. Different nations have different oral care habits, which imply that the marketing strategies have to be adapted to the local markets. Customers are also educated when it comes to this type of habit. Thus, GSK adapts its oral care education programs to the local habits and needs."

Tags:product, distribution, promotion, pharmaceutical, company, healthcare

Abstract
This paper discusses how Michael Dell's vision of creating a direct selling organization that can quickly customize laptops and PCs, has directly lead to the disintermediation of an entire layer of distribution channels, and with it, transformed the development of supply chain partnerships that could scale to meet Dell's global growth. The paper looks at how Michael Dell's vision of virtual integration forces an entirely new set of dynamics on suppliers, the limited resellers the company relies on, trading partners and the many integration points that the Dell Value chain has both internal and external to the company.

Outline:
Executive Summary
Measuring Progress Towards Virtual Integration
Dell's Areas of Measurements regarding Virtual Integration
The End Game: Dell's Mass Customization Strategy

From the Paper
"The internal culture of Dell is highly focused on analytics and the ability to quickly measure, monitor and modify direction. The fulfillment of the virtual integration vision is only verifiable through an extensive set of analytics, which is exactly what Dell invests heavily in to measure their progress to this goal. Dell specifically concentrates on inventory turns and the Return on Invested Capital, velocities of the small percentage of pre-build configurations through distribution channels, share of market within the government, educational and enterprise markets in addition to many other metrics specifically chosen to measure the efficiency of their e-business strategies, this company has also had to become very centered on metrics. "

Tags:configuration, distribution

Abstract
The paper presents a detailed summary of Coors Beer. The group concludes that the existence of a monopolistic market limits the options available to improve sourcing of Coors Light for Fumbles; therefore, Fumbles should increase the contract length with Pierce Distribution, decrease the amount of competitors' kegs purchased and combine purchasing of Coors Light with other local bar. The paper includes four graphs and tables.

Table of Contents
Executive Summary
Purpose
Methodology
Introduction
Business Unit and Sourcing Strategies
Cost/Price Reduction
Quality Improvement
Delivery Improvement
Buying Firm: Internal Information
Importance
Usage/ Price
Specifications
Substitutes
Volume Requirements
External Market
Brewing Company
Manufacturing Process
Component Raw Materials
Primary and Secondary Uses
Possible Substitutable Products
Cost Structure/ Trends
Pricing Method and Trends
Technology Trends
Identification of Key Suppliers in the Industry
Type and Level of Competition
Identification of Major Buyers within the Industry
Competing Demand
Current
Projected
Supply Origins
Supplier Specific Information
Financial Overview
Supplier Size
Market Shares
Cost & Resource Saving Strategies
Supply Chain Strategies

From the Paper
"The primary brewing and packaging facility for Coors, though, is in Golden, Colorado, with a supporting production plant in Memphis, Tennessee. The other packaging plant that Coors operates is in Shenandoah Valley near the town of Elkton, Virginia. Golden, Colorado is essential to Coors Light because of the supply of fresh water provided at the site, which is a main ingredient in the beer. This significant factor is also used as a marketing tool to emphasize their beer's quality. In fact, the main reason for each plant's location is the high-quality water. Golden, Colorado is also the original location that Adolph Coors, the founder of the Coors Company, who founded the beer headquarters in 1873. It is now the largest brewery in the world."

Tags:monopolistic, contract, length, distribution, competitor, kegs, combine, purchasing, bar, Supply, Chain, Management