Abstract This paper describes Scottish Newcastle (SN), an Edinburgh Scotland-based brewer, with international distribution. The author points out the company's desire to expand its distribution to travel venues. The paper suggest channels of distribution to support this strategy.
From the Paper "The purpose of this research is to examine an account of channels of distribution for the products of Scottish Newcastle (SN), an Edinburgh Scotland-based brewer, that has international scope. The company, which is traded publicly and is listed on the London Stock Exchange, reportedly is in the top ... by sales volume in the world. That information is in the background of a trade-publication article describing SN's deliberate expansion of marketing efforts to widen its channels of distribution in major travel venues in particular with ..."
Abstract This paper explains that epidemiology refers to the study of the distribution and determinants of health-related events in specified populations and the application of this study to control of health problems. The author then describes the agent, hosts and environment surrounding malaria. The paper stresses that the most important point about transmission is that researchers have discovered that the incidence of malaria cannot be explained by changes in immigration trends; therefore, epidemiologists must look for simultaneous transmission. The author points out that, although malaria is associated with tropical areas, its occurrence and even epidemics of the disease are not uncommon in Canada.
Table of Contents:
Introduction
Agent
Host
Environment
Web of Causation
Natural History and Control and Prevention
Conclusion
From the Paper "The primary hosts of Plasmodium falciparum are female mosquitoes of the Anopheles which also are the transmission vectors. Plasmodium falciparum is responsible for a high number of malarial infections and deaths in humans; however, other hosts include birds, reptiles, chimpanzees, and rodents. Of all the cases of malaria since 1990 in Canada, 90 percent have been found in British Columbia, Ontario, and Quebec. Two epidemics have occurred in Canada, the first being from 1986 to 1990. The second epidemic occurred from 1999 to 2000."
This paper provides an analysis of data from London, Stockholm, and New York City in order to discuss variable pricing as a means for controlling urban congestion.
Abstract In this article, the writer notes that roadway congestion is a significant problem for nations with an active motorist population, especially in urban areas. The writer points out that traditional efforts to combat congestion have typically focused on increasing capacity through increases in roadway infrastructure. The writer then claims that research has shown, however, that these methods are ultimately ineffective for controlling congestion and its associated ills. Economists have long seen the value in associating usage costs with roadways in order to control congestion and encourage more efficient resource use. The writer relates that with technology finally catching up to this ideal, roadway-pricing schemes are becoming more popular in cities throughout the world. The writer concludes that a consideration of the pros and cons of pricing strategies implemented in London and Stockholm, and proposed in New York City, reveals that while there is still significant political and public resistance, the strategies are effective at achieving their stated goals.
Outline:
Introduction
The Myriad Negative Effects of Persistent Congestion
Why Congestion Continues Despite Increased Expenditures on Highway Infrastructure
Variable Congestion Pricing as a Viable Solution
Schemes to Alleviate the Problem of Urban Congestion
London: a System at Work
Stockholm: a Seven-Month Experiment Ready for Implementation
New York City: Public and Political Resistance
Schemes for Controlling Roadway Congestion
Analysis of the Costs and Benefits
Conclusions
From the Paper "Congestion, both in urban centers and on connecting highways, has become a major problem for the transportation networks of cities throughout the world. In the world's major metropolises, the issue has become particularly acute, with congestion having profound negative effects on air quality, travel time, the cost of goods and services, and the general livability of cities. Congestion problems are literally becoming a liability for these cities. As the pressure of congestion increases, the capacity of a given city to function effectively is greatly diminished, resulting in hidden and overt costs for individuals, businesses, and public resources. The net effect, then, of congestion has been consistently deleterious."
Abstract This paper examines the main hypothesis of whether increases in disposable income, cause an increase in domestic travel, and the sub-hypothesis of whether domestic travel is a normal or luxury good. The paper explains that the main aim is to determine the true nature of the relationship between disposable income and domestic travel. The paper further explores the effect of disposable income on domestic travel. In conclusion, the paper shows that a complete model of domestic travel entails looking at all determinants of travel as a supposed explanatory variable before the relationship between personal disposable income and domestic travel can be analyzed and this is necessary so that the relationship coefficients are unbiased.
Outline:
Literature Survey
Theory and Hypothesis: What is the Effect of Disposable Income on Domestic Travel
From the Paper "Research that has centered on domestic travel, began as early as the 1960's, especially in wake of the fact that in many developed countries citizens were spending excessively on travel. Empirical studies by Gray found that disposable income was a major determinant of travel. Gray's analysis was an econometric model that included explanatory variables such as the foreign exchange rate, fare payments abroad, and travel spending by local residents. Gray's work also included another element that was absent in other papers, that is, Gray found that the prices of goods and services while traveling were an important determinant of travel. This particular model is important to the testing of the relevant hypotheses since, it gives a clear picture as to what the complete model of domestic travel should entail as explanatory variables. It is therefore less likely to get a biased determinant if all the necessary independent variables are included in the model; Gray's research paper dictates what these variables should be."
Abstract This paper examines the differences between two travel essays - "A Vocabulary for My Senses" by Timothy Bascom and "By the Big Sea Water" by William Least Heat-Moon. The writer explains that in the essay "By the Big Sea Water" Heat-Moon makes it alive, interesting and emotional because of the connections he sets up with the memories and feelings of a little boy. The writer further explains that the travel story told by Timothy Bascom in "A Vocabulary for My Senses" is very different. The writer notes how (in this essay) memories on their own would be interesting, as the physical details are rich and exotic, and vividly remembered, but the emotional side is also very rich, and makes the "travel story" that much more memorable and interesting. The writer then describes a personal travel experience and its lasting impression and effects on the writer.
From the Paper "In "By the Big Sea Water," William Least Heat-Moon writes a wonderful story that is part travel story, part nostalgia trip. He brilliantly evokes the nostalgia of a boy traveling with his father, seeing Lake Superior from this perspective. Obviously a lot of the importance of this trip for the boy was connected to the fact that he was with his father. This is clear from the fact that the father is physically present for us. For example, the little boy remembers his father in the wobbly cafe of long ago."
Abstract This paper constitutes an admission essay into a specialized program. The essay itself is an answer to an open-ended question. The question asks if one could travel abroad for education, where would the author choose to travel and what would the author hope to gain from the cultural experience. In this case, the author choses to hypothetically travel to China and answers the question accordingly.
From the Paper "If I had the opportunity to travel for my education or personal interest I would be most interested in visiting Eastern Asia, particularly China. I feel that I could learn a tremendous amount from the culture, people and historical sights in that area of the world. The Chinese have had an extremely rich and varied history, often struggling but maintaining a strong lineage of culture and pride. While they still sometimes struggle with politics and individual rights, they are currently emerging as an economic power in the world. The political balancing act that is constantly going on there is fascinating, and I would love to learn and see first hand what changes are taking place. Most of the information about China that most Americans see is from news sources taking a more global and Westernized view of things."
Abstract This paper presents a case study of the hospitality and tourism dynamics of online travel agencies in general, and the company Travelocity, a leading provider of consumer-direct travel services for leisure and business, in particular. The author has included in this paper a copy of Travelocity's Customer Bill of Rights.
Outline:
Review and Discussion
Background and Overview
Supply, Demand and Macroeconomic Factors
Online Travel Agencies
Travelocity
Current and Future Trends
Conclusions and Recommendations
From the Paper "Today, the travel and tourism industries have shaken off most of the adverse effects of the terrorist attacks of September 11, 2001 to reassume a leading role in the global economy. In this environment, identifying how companies competing in this industry have managed to achieve success where others have failed represents a valuable and timely endeavor. To this end, this case study provides a critical evaluation of the strategies implemented by the online travel agency, Travelocity, in striving for sustainable competitive advantage. An analysis of the supply and demand factors and macroeconomic factors that affect the business is followed by a comparable assessment of contemporary issues that affect the company's supply and others affecting the demand for their products and services. An examination of changes that are affecting the company including the rise of the "ethical" consumer and the implications of national/international policies upon the activities of online travel agencies in general and Travelocity in particular is followed by a summary of the research, important findings and salient recommendations in the conclusion."
Abstract This paper describes the e-business industry of travel Web sites. The author points out new marketing techniques of the airlines Delta, Southwest and Jet Blue, including discounted fares and instant rewards. The paper points out the flexibility of online Web travel sites and the convenience of one-stop shopping venues.
From the Paper "One of the e-commerce venues that has generated great interest and high levels of sales is the travel Web site, among which are Web sites maintained by airlines, such as Delta, Southwest and Jet Blue. These sites have developed new marketing techniques to capture audience interest and inspire consumers to purchase travel packages and or airline tickets online. A major marketing tool used by companies, such as Southwest Airlines, is the use of heavily discounted fares that are available ..."
Abstract The paper analyzes "The Sisterhood of the Traveling Pants", written by Ann Brashares about four girls who have been close friends since they were small children. The paper describes how, for the first time in their lives, Tibby, Lena, Carmen, and Bridget are about to be separated from one another, managing to preserve their friendship because of a very special pair of jeans. The paper examines how, because each of these girls has different interests and personalities, their friendship depends upon accepting one another for who they are. The paper analyzes how acceptance is one of the most important themes in "The Sisterhood of the Traveling Pants", and Ann Brashares develops this theme through plot and characterization.
A discussion on the migration of distribution system from traditional channels of distribution (special agents) to internet-based service for Windowsill Protectors.
Abstract This paper is a case study of a migration project involving the introduction of a new channel of business to Home Accessories International, a provider of accessories to the home. The paper specifically focuses on a windowsill protector product line. The new channel is online distribution of this product (e-tailing).
Table of Contents:
Project Overview
Management Summary
Introduction
Migration Issues
Impact of E-tailing on Relationship with Existing Network of Specialised Distributors
Maintaining Existing Customer Loyalty to the HAI Brand Despite the Changing Channel of Distribution Researching Legal Issues of Internet Based Distribution in an International Setting
Costs and Delivery Time-frame
Periodic Updates for Senior Management and Other Stakeholders
Conclusion
Appendix A
From the Paper "Home Accessories International (HAI) is a provider of various accessories to the home. Traditionally distribution of goods has been performed via a network of specialised distributors across Australia, New Zealand and Ireland. Senior management has recently decided to migrate an existing product line, windowsill protectors, to an online distribution system (e-tailing) in order to reduce the costs involved in relying on agents to market the goods to retail customers. This will be a test case which will be closely observed by other divisions of HAI. If successful, implementation will be extended throughout the company. E-tailing is unlikely to attract new customers in the first instance and this is not the aim of the project. Management will be satisfied to maintain the existing customer base during the first year of online operation."
Tags: accessories, commerce, distribution, e, implementation, legislation, product, quality, tailing
Abstract This paper reviews and discusses the book, 'Gulliver's Travels' by Jonathan Swift. The paper focuses primarily on the power of the words that make up this famous literary work. The paper takes a look at the common point between Gulliver's conversation with the various people he encounters during his travels, Swift's irony, and the book itself being considered a fairy tale for children and a bitter satire of the government of England and of humankind as a whole at the same time.
From the Paper "The power of words in Gulliver's Travels cannot be totally elucidated if one does not pay attention to the strength of Swift's own message, through the scrutiny of satire, irony, sarcasm and humour, all of them hiding the true meaning of words and indulging in plays on words of all kinds. We will see that the power of the writer's words is to have multiple meanings -that is to say, Swift's words convey different messages, and their real significance is often hidden beneath the plainness of the style. Our analysis will try to highlight that satire and irony, even if they have limits in their turn, can be seen as the ultimate power of words in Gulliver's Travels."
Abstract This paper explains that Jonathan Swift's "Gulliver's Travels" is a satire. The author points out that the madness of the characters is really a tool to satirize that which is being made fun of, in this case, the civility of men. The paper states that the distance between the reader and Gulliver in the narrative gives the feeling that the work is a travel log, which no reader could possibly believe. The author concludes that the message of this book is for readers to see madness not as madness but as valuable knowledge, which can change the shape of their own behavior and beliefs.
From the Paper "The job is done in "Gulliver's Travels", by reversing the roles of men and horses, showing the horse to be kind and gentle, even to a creature that they recognize as a refined Yahoo, the name they have given to the human beasts. The horses even took it upon themselves to feed Gulliver's growth, as they recognized in him a refinement that was lacking the other yahoos, and heartily went about trying to teach him their language."
Abstract This paper is a case study involving the introduction of a new channel of business to Gripping Stuff Entertainment. The case study introduces online distribution of the product while maintaining the loyalty of the existing customer base and then increasing its size through implementation of a loyalty scheme.
Table of Contents:
Project Overview
Management Summary
Introduction
Migration Issues
Encouraging Customers to Utilise Internet Rentals Over Traditional Rentals From a Physical Store
Increase Existing Customer Loyalty to the GSE Brand Despite the Changing Channel of Distribution Grow the Core of the Business by Increasing Market Penetration/Customer Base
Costs and Delivery Time-Frame
Periodic Updates for Senior Management and Other Stakeholders
Conclusion
Appendix A
From the Paper "Gripping Stuff Entertainment (GSE) is an entertainment service provider specialising in movie rentals. Traditionally distribution of videos and DVDs was accomplished via the GSE stores from which they were rented. Senior management has recently decided to migrate from the traditional distribution system to an online version in order to reduce costs resulting from physical storefront rentals and maintenance and also in order expand the customer base. A very real risk is that existing customers will be drawn over to competing home entertainment providers while GSE implements this migration. In order to mitigate this risk and also to increase general customer loyalty to the GSE brand, a loyalty programme will be launched and integrated with the new internet distribution channel. Offering loyalty incentives to those customers who choose to utilise the internet mode of distribution will increase internet sales penetration of the market while increasing overall loyalty to GSE."
Abstract This paper depicts "Gulliver's Travels" with reference to the second voyage to the land of the Brobdingnag and states that it was not a utopia.
