A discussion on the migration of distribution system from traditional channels of distribution (special agents) to internet-based service for Windowsill Protectors.
Business Plan # 91349 |
2,382 words (
approx. 9.5 pages ) |
5 sources |
MLA | 2003
|
$ 43.95
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Abstract
This paper is a case study of a migration project involving the introduction of a new channel of business to Home Accessories International, a provider of accessories to the home. The paper specifically focuses on a windowsill protector product line. The new channel is online distribution of this product (e-tailing).
Table of Contents:
Project Overview
Management Summary
Introduction
Migration Issues
Impact of E-tailing on Relationship with Existing Network of Specialised Distributors
Maintaining Existing Customer Loyalty to the HAI Brand Despite the Changing Channel of Distribution
Researching Legal Issues of Internet Based Distribution in an International Setting
Costs and Delivery Time-frame
Periodic Updates for Senior Management and Other Stakeholders
Conclusion
Appendix A
From the Paper
"Home Accessories International (HAI) is a provider of various accessories to the home. Traditionally distribution of goods has been performed via a network of specialised distributors across Australia, New Zealand and Ireland. Senior management has recently decided to migrate an existing product line, windowsill protectors, to an online distribution system (e-tailing) in order to reduce the costs involved in relying on agents to market the goods to retail customers. This will be a test case which will be closely observed by other divisions of HAI. If successful, implementation will be extended throughout the company. E-tailing is unlikely to attract new customers in the first instance and this is not the aim of the project. Management will be satisfied to maintain the existing customer base during the first year of online operation."
Tags:accessories, commerce, distribution, e, implementation, legislation, product, quality, tailing
A look at the distribution method of Kellogg's cereals.
Term Paper # 121880 |
750 words (
approx. 3 pages ) |
11 sources |
APA | 2008
|
$ 16.95
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Abstract
This paper examines Kellogg's cereals' distribution issues, determining whether it uses intensive, selective, or exclusive distribution. The paper identifies a physical distribution issue and explains why Kellogg's is a candidate for direct marketing.
From the Paper
"The three distribution intensities that Kellogg's could choose from are intensive, selective and exclusive distribution. Intensive distribution attempts to provide saturated coverage of the market through all available outlets; this type of distribution is required where customers have a range of acceptable brands to choose from and can simply choose another brand if one is not available. Selective distribution involves the use of a limited number of outlets for selling products in a particular geographical area, an option that works best if consumers are committed to..."
Tags:distribution, intensive, physical, direct marketing, Kellogg's
A case study of migration of distribution systems from one currently based on traditional channels of distribution to an internet-based service.
Business Plan # 91348 |
2,036 words (
approx. 8.1 pages ) |
6 sources |
MLA | 2003
|
$ 38.95
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Abstract
This paper is a case study involving the introduction of a new channel of business to Gripping Stuff Entertainment. The case study introduces online distribution of the product while maintaining the loyalty of the existing customer base and then increasing its size through implementation of a loyalty scheme.
Table of Contents:
Project Overview
Management Summary
Introduction
Migration Issues
Encouraging Customers to Utilise Internet Rentals Over Traditional Rentals From a Physical Store
Increase Existing Customer Loyalty to the GSE Brand Despite the Changing Channel of Distribution
Grow the Core of the Business by Increasing Market Penetration/Customer Base
Costs and Delivery Time-Frame
Periodic Updates for Senior Management and Other Stakeholders
Conclusion
Appendix A
From the Paper
"Gripping Stuff Entertainment (GSE) is an entertainment service provider specialising in movie rentals. Traditionally distribution of videos and DVDs was accomplished via the GSE stores from which they were rented. Senior management has recently decided to migrate from the traditional distribution system to an online version in order to reduce costs resulting from physical storefront rentals and maintenance and also in order expand the customer base. A very real risk is that existing customers will be drawn over to competing home entertainment providers while GSE implements this migration. In order to mitigate this risk and also to increase general customer loyalty to the GSE brand, a loyalty programme will be launched and integrated with the new internet distribution channel. Offering loyalty incentives to those customers who choose to utilise the internet mode of distribution will increase internet sales penetration of the market while increasing overall loyalty to GSE."
Tags:channels, cinema, distribution, download, dvd, marketing, migration, movies, rental
This paper describes the channels of distribution Scottish Newcastle (SN).
Essay # 72438 |
678 words (
approx. 2.7 pages ) |
4 sources |
APA | 2005
|
$ 14.95
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Abstract
This paper describes Scottish Newcastle (SN), an Edinburgh Scotland-based brewer, with international distribution. The author points out the company's desire to expand its distribution to travel venues. The paper suggest channels of distribution to support this strategy.
From the Paper
"The purpose of this research is to examine an account of channels of distribution for the products of Scottish Newcastle (SN), an Edinburgh Scotland-based brewer, that has international scope. The company, which is traded publicly and is listed on the London Stock Exchange, reportedly is in the top ... by sales volume in the world. That information is in the background of a trade-publication article describing SN's deliberate expansion of marketing efforts to widen its channels of distribution in major travel venues in particular with ..."
Tags:Channels, of, distribution, Scottish, &, Newcastle, beers
This paper examines the distribution of income in the US from 1950 to the present.
Persuasive Essay # 94614 |
1,687 words (
approx. 6.7 pages ) |
11 sources |
MLA | 2007
|
$ 32.95
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Abstract
This paper discusses the increasing inequality in the distribution of income in the United States. According to the writer, this subject has been a subject of considerable public concern, political attention, and academic research. Income inequality is a measure of how equally the income pie is divided among all members of society. The paper details ways to reduce the gap between the rich and the poor in the U.S.A through radical changes with minimum wages, taxation methods and welfare programs.
Outline:
Summary Introduction
Unequal Income Distribution in USA
Conclusion
From the Paper
"In recent years, increasing inequality in the distribution of income has been a subject of considerable public concern, political attention, and academic research. Income inequality is a measure of how equally the income pie is divided among all members of society. The relative income, or gauge, can be defined how well the poor are doing economically compared to the rich. In other words inequality is a measure of how equally the income pie is divided among all members of society. "
Tags:income, distribution, minimum, wage, wage, gap, income, ineqaulity
This paper looks at distribution for the marketing of portable generators in the United States.
Business Plan # 74009 |
1,575 words (
approx. 6.3 pages ) |
6 sources |
MLA | 2004
|
$ 30.95
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Abstract
This article contains a distribution plan for the marketing of portable generators in the United States. This concerns generators that are manufactured in China. The paper focuses on the consumer leisure business segment of the small generator business. The paper includes two charts in order to demonstrate the distribution strategy.
From the Paper
"China Qianjiang Group is situated in Southeast China, kilometers from Shanghai City. China Qianjiang Group manufactures and markets a wide variety of products including small electrical power generators for home use and light business use. While enhancing its domestic market share, Qianjiang Group actively seeks opportunities to extend the company's reach to overseas markets. Today the company's products are exported to many countries and regions in Europe, North America, South America, the ..."
Tags:Distribution, Marketing, Generators
A description of Hollywood Software Inc.'s theatrical distribution software.
Descriptive Essay # 120969 |
750 words (
approx. 3 pages ) |
14 sources |
MLA | 2008
|
$ 16.95
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Abstract
This paper discusses Hollywood Software Inc.'s theatrical distribution software, TDS, now distributed under AccessIT. The products functionality and advantages are detailed, and an overview of the international version is provided.
From the Paper
"Hollywood Software Inc.'s Theatrical Distribution System-now marketedunder the name AccessIt's TDS-is used by major theatrical studios to handle every phase of film distribution, including; release planning, booking flash gross processing, holdover negotiation, box office report processing, settlement negotiation, statement processing, payment entry and application, real time trial balance, and booking and financial reporting. TDS-Theatrical Distribution Software-the choice of major studios. According to the AccessIT web site, TDS is the leading theatrical distribution software currently utilized by..."
Tags:Hollywood Software Inc., TDS, theatrical distribution system, film, movie, AccessIT
An examination of Benetton's distribution channels and how they have changed over time.
Term Paper # 125134 |
750 words (
approx. 3 pages ) |
7 sources |
MLA | 2008
|
$ 16.95
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Abstract
The paper discusses the distribution strategy of Benetton and how it has evolved over the company's history.
From the Paper
"Benetton has decided to reinvent itself by integrating and centralizing its global network of suppliers and distributors, while defying conventional wisdom in the process. (Camuffo, Romano and Vinelli) In response to a number of external influences, including enhanced competition, the aging of the firm's initial target market and changing fashion trends, Benetton has determined that to remain competitive in the new globalized arena, it must have first-hand contact with the end customer, respond in real time to market changes and find new ways to..."
Tags:Benetton, distribution, products
Considers the ongoing debate regarding the distribution of powers in Canada's federal system.
Essay # 33582 |
1,900 words (
approx. 7.6 pages ) |
6 sources |
2002
|
$ 36.95
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Abstract
This paper explores the ongoing debate about distribution of powers in the federal system. Quebec has a decisive role in the debate, affecting all of Canada. Neo-liberalism is aligned with Quebec's interests.
Tags:distribution, powers, federal
This junior level paper describes the distribution strategy and the promotional techniques of the Urban Outfitters.
Analytical Essay # 37009 |
1,650 words (
approx. 6.6 pages ) |
2 sources |
2002
|
$ 32.95
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Abstract
This junior level paper describes the distribution strategy and the promotional techniques of the Urban Outfitter's retail chain of stores.
Tags:BUSINESS / MANAGEMENT, LEADERSHIP, HUMAN RESOURCES, action program distribution