This paper examines the historical success of Walt Disney's world-wide phenomenon Disneyland.
Essay # 67515 |
2,747 words (
approx. 11 pages ) |
9 sources |
MLA | 2006
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$ 49.95
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Abstract
This paper details Walt Disney's utopian vision which resulted in the world-wide phenomenon of Disneyland. While Disney was already well-known for his success in film and animation, his creation of Disneyland, at the time a new and unique medium, was his all time dream, despite the critics who said it would never make a profit. This paper details Walt Disney's vision for the theme park as well as the costs. The writer of this paper describes the monumental financial success of the original theme park which eventually spawned similar parks around the world including Paris and Tokyo. This paper examines how the all American, apple-pie image of Disneyland has adapted to the times by hosting an annual gay weekend. The paper also discusses what goes on behind the scenes at the famed theme park. While Disneyland may seem like a Utopia to the paying guests, it is run like a boot camp for employees. There are strict rules about no facial hair and haircuts are approved only if they do not go below the collar. The aim of the staff is to get families into the spending mode, without ever overtly suggesting that Disneyland is a charitable enterprise.
From the Paper
"Costs aside, there is a reason why Disney's theme parks are so popular. They are "clean", the employees are highly trained, the various rides and attractions are both fun and educational, even though on the busiest days this means standing in long lines. Disney's dream of creating an enterprise that can attract all types of families has come true. What is especially valuable to parents is the opportunity for their children to participate and learn about today, yesterday, and tomorrow without having to read text books or sit on class. The ultra hi-tech Tomorrowland is an experience most children could never experience otherwise. Frontierland certainly exposes them to what it took to build America more than a century ago, some of the content available to kids only in TV shows and films about cowboys and Indians and pioneers."
Tags:business, theme, park, walt, disney, franchise, profit, disney, world
This paper discusses the successes and challenges of Disneyland's expansion into the Japanese and Paris markets.
Term Paper # 149262 |
1,371 words (
approx. 5.5 pages ) |
5 sources |
APA | 2008
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$ 27.95
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Abstract
The paper examines the success of Disneyland in Japan and explains that it can be attributed to interest of the Japanese people in experiencing U.S. entertainment and culture. The paper then looks at Disney's Paris location that explores the factors that contributed to its lack of success. Finally, the paper considers Disneyland's unique marketing challenges in Hong Kong and highlights the importance of Disney continuing to incorporate cultural differences into their marketing strategies.
Outline:
Introduction
Disney Meets Japan
Disney in Paris
Why the Lack of Success in Paris
The Salvation of Disneyland Paris
Disneyland Today
Conclusion
From the Paper
"The lack of success of Disneyland Paris, compared to Disneyland in Tokyo, can be attributed to a number of factors. Even in the early stages of planning, Disney experienced hostility from the French (Cateora et. al., 2007). Such hostility went so far that Michael Eisner was pelted with eggs during a 1989 visit to France. The French were also bothered by the fact that instead of focusing on the rides and attractions available at the park, advertising was focused on the size and glitz. Unlike the Japanese, the French also lacked an attachment to Disney's characters. Instead, they saw the new Disney park as another example of American imperialism (Cateora et. al., 2007).
"When Disney expanded into Paris they did so using the same strategy that had been employed in their other parks and resorts (Bakhshian, 2005). They started by using their original model for Disneyland, with plans to add specialty parks in the future (Bakhshian, 2005). Unfortunately, because the company believed that their prior success meant that their methods would work in any situation. This belief led to a number of decisions which were either based on false assumptions or failed to take in to account cultural differences for the new region. The lack of correct information affected factors such as construction design, policies regarding marketing and pricing, and management of the park (Cateora et. al., 2007)."
Tags:culture, marketing, Hong, Kong
A comparison of the human resource practices of the United States and Europe, with a focus on the HR issues facing Disneyland Resort Paris.
Comparison Essay # 117649 |
3,491 words (
approx. 14 pages ) |
4 sources |
MLA | 2009
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$ 58.95
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Abstract
The paper explores the HRM policies and practices in the United States and Europe, focusing on the differences in the wage and working conditions, how the cultural dimensions affect the practice of HR and how ethical concerns, including child labor laws and bribery, play a role in HR policies. The paper paints a picture of what went wrong when Disneyland opened a theme park in France and highlights how Disneyland's human resource department did not adapt to the culture it was entering.
Outline:
Introduction
Case Study
HR and Labor Relations
HR in Regards to the Wage and Working Conditions
HR Policies and Bribery
HR and How Culture Differences Play a Role
HR & European Differences
Analysis of Disneyland in Paris, France
Conclusion
From the Paper
"An important factor in human resources management is labor relations. Usually it is noted that market forces will undermine the ability of the market to price and allocate labor in an efficient manner. This then resulting in lowering productivity. Paying workers on the basis of job content will remove the valuable incentive. There are major arguments within HR when using multinational companies in that free markets tend to assume that wages are set in an efficient manner by the working of an impersonal economy, when in fact the actual wage setting practices of employers are highly arbitrary and discriminator. (Boatright, 2003). The issues dispute is highly complex and form the basis for competing theories in labor economics. The economists, who hold that wages are determined by human capital in completive markets, stress the importance of structure features of labor markets and features that peculiar to specific industries."
Tags:wage, working, conditions, bribery, child, labor, culture
An analysis of the successes and problems that Disneyland in Hong Kong has faced since its opening.
Research Paper # 94912 |
3,126 words (
approx. 12.5 pages ) |
13 sources |
MLA | 2007
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$ 54.95
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Abstract
This paper discusses the multi-national corporation of Disneyland in Hong Kong. The paper describes the theme park and discusses how Disneyland in Hong Kong has attracted high visitor numbers to the park. It also discusses how, since its start in September last year, the park has been plagued with problems. The paper discusses some of those problems.
Table of Contents:
Introduction
Company Background
Hong Kong
Operations
Globalization Strategies
Inter-company Collaboration
Compliance with Government Regulations
Current Issues
Conclusion and Recommendations
From the Paper
"This early, the Disneyland in Hong Kong is ridden with disputes and difficulties (Great Holidays and Hotels 2004). A Singaporean woman sued the company for the death of her mother who was made to wait three hours for an ambulance at the Park. The mother was pronounced dead of congested arteries upon arrival at the hospital. The daughter claimed that Disney did not offer first aid when her mother fell ill and made to wait for half an hour for a bus to the Hong Kong Disneyland hotel. For its part, Disney said that is staff handled the situation in the most appropriate manner possible and had given immediate attention (Great Holidays and Hotels). This was just the latest of Hong Kong Disneyland's troubles with its public and legal image."
Tags:culture, entertainment, novelty, theme
An analysis of the potential impact of a Hong Kong Disneyland on the economics and tourism of the country.
Essay # 42943 |
2,900 words (
approx. 11.6 pages ) |
8 sources |
2002
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$ 51.95
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Abstract
This paper will take a detailed look at the potential economic impact Disneyland will have on Hong Kong, and conclude that for the most part the prospects look very good. Tourism has receded heavily since Hong Kong was handed back over to China, and Disney offers the Region a great chance to recover and further diversify its economic base. Since extensive manufacturing is physically impossible in the Region, a project like Disneyland offers an opportunity for Hong Kong to maximize the value of its scarce resources.
An examination of the attraction that Disneyland possesses and a description of possible work opportunities for Disney fans.
Argumentative Essay # 8117 |
630 words (
approx. 2.5 pages ) |
2 sources |
MLA | 2002
$ 13.95
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Abstract
A brief discussion about why Disneyland appeals to adults and children alike. It also addresses business opportunities within Disneyland and why one would like to work in and visit a place like it.
From the Paper
"The one place for all. Old and young alike, holding tremendous excitement and thrill in its essence. I for one feel that Disneyland has been the most popular business ever since. Cartoon characters created by Disney are known all over the world. With tourist rate more than any other park around the world, Disneyland provides amusement and festivity beyond expectations. Disneyland have higher attendance than their competitors thus proving to be one of the biggest American achievements."
Tags:imagination, adventure, entertainment
An analysis of the Disneyland and Hilton joint business venture.
Analytical Essay # 50185 |
4,352 words (
approx. 17.4 pages ) |
21 sources |
MLA | 2004
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$ 68.95
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Abstract
This paper explores all known factors that could contribute to the success or failure of a joint venture between Hilton Hotels Corporation and Disney in Hong Kong. It analyzes the various variables outlined below with the specific purpose of assessing the market entry potential.
Outline
Introduction
Tourist Industry
Hotel Industry Analysis
Disneyland Operations
Government Stability
Adequacy of Legal System/Regulation
Labor Force
Infrastructure
Construction Costs and Issues
Marketing Considerations
Analysis
Recommendations
From the Paper
"Hong Kong has a free market economy highly dependent on tourism as one of its top industries. Per capita Gross Domestic Product (GDP) compares with the level in the four big economies of Western Europe. GDP growth averaged a strong five percent in 1989-1997, but Hong Kong has suffered two recessions in the past five years because of the Asian financial crisis in 1998 and the global downturn of 2001-2002. However, tourism is one of the few sectors that have registered growth during Hong Kong's present economic downturn because entertainment there has been more resistant to recession than has other industries."
Tags:tourism, hotel, industry, asian, market
Discusses the impact of the terrorist attacks on the Walt Disney theme parks.
Case Study # 24693 |
1,350 words (
approx. 5.4 pages ) |
8 sources |
2002
|
$ 27.95
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Abstract
Discusses the impact of the terrorist attacks on the Walt Disney theme parks. Backgrund of the Company. Economic impact and adverse effect on Company finances. The tourism industry. Attendance at Disney theme parks. Disney's response to its economic slowdown, including streamlining the organization. Security concerns and measures. Kkeeping the "magic."
From the Paper
"Introduction
Disneyland, Disney World, and all places Disney have been known as The Happiest Place on Earth! . The goal of Walt Disney in opening Disneyland was not to just be a theme park, but to be a theme park that the entire family could enjoy, which is just what happened until September 11, 2001. On that Tuesday, two planes crashed into the twin towers of the World Trade Center while another one plowed into the Pentagon in Washington D.C., and yet another was diverted to crash in rural Pennsylvania. The Happiest Place on Earth has been a different place ever since.
Background
Although the Walt Disney Company was founded in 1938, it wasn t until 1952 that the theme park, Disneyland, was opened to the public (General Business File, 2001). Although the company has had its ups and downs ..."
Factors involved in Disney opening a theme park in Hong Kong. Location choice and market characteristics; traget market resources; political environment; marketing devices of Disney theme park in Hong Kong, theme park organization. Effect on Hong Kong.
Research Paper # 10997 |
4,275 words (
approx. 17.1 pages ) |
16 sources |
2001
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$ 68.95
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From the Paper
"In 1955, Walt Disney opened an amusement park in Anaheim, California, which changed the way that Americans, and the world, viewed such entertainment. Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios. Through shrewd marketing, including a tie-in to a national television program, Disney successfully marketed Disneyland as a unique entertainment experience and made his theme park world famous. In the mid-1960s, plans were made for a second park, this one located in Florida, which was significant larger than the Anaheim park and which opened in the early 1970s. A third theme park opened in the 1980s in Tokyo, and a fourth in Europe in the early 1990s. The company also operates resorts at each of the theme park sites (with the exception of ..."
A comparison to other Disney theme parks with discussion of its background, problems, management, marketing, strategy differences, economics and recommended changes.
Comparison Essay # 15031 |
2,250 words (
approx. 9 pages ) |
17 sources |
1999
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$ 41.95
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From the Paper
"Comparison of Euro Disneyland and Other Disney Theme Parks
Introduction
This research compares Euro Disneyland with other Disney theme parks. The findings of this research are presented in the following discussions: [1] history and development of Disney theme parks; [2] background on Euro Disneyland; [3] factors underlying Euro Disneyland problems; [4] marketing-based comparison of Disney theme parks; [5] strategy differences between Euro Disneyland and other Disney theme parks; [6] recommendation for Euro Disneyland; and [7] new location for Disney theme park.
History and Development of Disney Theme Parks
The contemporary Walt Disney Company is the direct successor to the business founded by Walt Disney in Hollywood in the..."