Abstract
This paper investigates the marketing methods of a tertiary education institution in South Africa that has used a variety of marketing mediums to inform prospective students but is now interested in using online marketing. The paper describes a marketing research project including an original questionnaire using prospective students between the ages of 17 to 19 who are in the process of researching various tertiary institutions. The paper concludes that current traditional marketing methods, such as exhibitions, television, radio and referrals, must be used to optimize the success of digital marketing methods. The paper includes the questionnaire and several colored charts reporting the data.

Table of Contents:
Introduction, Statement of Problem and Method of Statement
Introduction and Background
Statement of Problem
Defining the Problem
Aim of the Study
Research Methods and Methodology
Literature Study
Empirical Research
Research Population
Delineation of the Research Report
Formulation of Research Assignment
Methodology
Result of Findings
Interpretation of the Results, Conclusions and
Recommendations
Appendix: Format of Questionnaire for Prospective Student Questionnaire

From the Paper
"The show pieces would entail a skit showing a confused learner who is uncertain about his career choice and another friend describes to him how he had find out about Boston City Campus. This production gets learners involved and drives students to various communication mediums such as: website, call center and social networks.
Television and radio shared the remaining 20% in comparison to brand activation and exhibitions, television and radio are far more expensive mediums than brand activation which reflects the highest percentage of awareness."

Tags:awareness, mobile communication devices, accessible notifications feedback

Abstract
This paper presents the socioeconomic problems of modern society that are strongly represented by the specific problem of the so-called "Digital Divide," the existence of inequalities as they relate to computer technology. The paper contends that the "Digital Divide" is one of the most pressing issues today for white facilitators in human services organizations to consider, especially when dealing with clients or community members of ethnic minorities. The paper explains that the "Digital Divide" is a result of the achievement gap, a social problem that has persisted throughout many eras as the cause for the increasingly maintained and growing space between the upper and lower classes. Those who are privileged in society have access to tools and information, which will further their advancement, while those who are underprivileged will miss out on the opportunities they might otherwise be able to use to better themselves.

From the Paper
"Human services are intended to be a system of services designed to solve problems. It is because of the fact that human services are combating problems that already exist, combined with the nature of the social structures which are embedded into the system, that a plethora of problems plague these services. According to the York Human Services Department, "Human services are those programs and services that support a safe, healthy community and maintain and promote its quality of life." (York) Human services include police, schools, hospitals, social services, public health, and many other organizations that provide vital programs to the human population in each region and as a whole. Human services suffer from problems ranging from funding shortages, to mismanagement, to internal corruption, to apathy among workers."

Tags:literacy, socio, economic

Abstract
This paper introduces art history and its meaning. It then focuses on modern art and shows that with the introduction of technology, post modern art has broken many boundaries. The paper shows that, in a culture that is enveloped in technology, artists who are a direct reflection of their culture cannot stay away from entering the digital world of art. The paper touches on subjects such as creative advertising, computer animation and computer graphics.

From the Paper
"Art becomes significant because it is able to hold the power to express important things that would most likely remain unstated in any other form of communication. This force of expression is found in the supreme monuments of our time, the icons that represent greatness of modern art works that have been able to continue and triumph over the fashionable animosity that greeted their first appearance. Great art can stand-alone and directly speak to the on-looking viewer, in spite of how we or other writers may choose to explain it."

Tags:philosophy, 20th, century, Microsoft, Adobe, Photoshop, Disney

Abstract
This paper examines the government's ability to promote internet access and the consequences of the digital divide. Even in the wake of the Information Technology revolution and in a neo-liberal era of constraint, government can play a key role in internet access and elimination of the digital divide.

Abstract
This paper examines the main stages of the invention and development of the television set. It looks at how the birth of television was the result of several inventions from several different men and started back around 1872 during what is called the "Mechanical TV Era" when the first series of images were viewed in one continuous string using a stroboscopic disc. It follows its development through the world's first public demonstration of a mechanical television apparatus in 1926 and the advent of color television in the 1950's to the digital television of today and its convergence with computers.

From the Paper
"In 1963 Instant replay is invented and introduced into televised sports, adding a new dimension when it's featured in a telecast of an Army-Navy football game. In 1964, it becomes a standard technique and goes on to become controversial in the NFL. FCC issues its first cable regulation: Operators are required to black out programming that comes in from distant markets and duplicates a local market station's own programming, if the local station demands it. There are about 1 million homes wired for cable in the U.S. at the time. In 1965 Color TV becomes an every day appearance as NBC leads the way and begins to use the phrase "The Full Color Network" By the end of the year, 96% of NBC shows are broadcast in color, along with all major programs, sports events, and specials. In 1968 TV manufacturers turn out 11.4 million new TV sets, up from 5.7 million TV sets that were made in 1960. "

Tags:film, history, baird, nbc, edison

Abstract
Until quite recently, American Express (AMEX) faced little competition of importance due to a marked shortage of firms that could offer guaranteed financial services in numerous locations across the world. However, the revolution in communications presented by cybertechnology has forced a move away from the assumption of old that had to do with the near monopoly on the part of American Express. Businesses and individual consumers now have little difficulty performing various financial tasks of their own accord, employing the Internet or one or another of dozens of financial service firms that have joined the field in the last decade or so. Later pages of this paper emphasize ideas presented in Tapscott's "The Digital Economy", which pertain to the lack of predictability that is presented by the new economy and its affiliations to both cybertechnology and globalization. (1996) In good measure, the opinion presented here is related to the possibility that the world economy and inherent business practices may not be as revolutionized as contemporary phenomena might suggest.

Abstract
This paper explains that the humanities are distinguished from other more scientific fields of academic knowledge in that empirical means of investigation are not used but rather methods, which are analytical, speculative and critical, are employed. The author reviews some of the numerous interdisciplinary fields, which comprise the humanities: classics, history, languages, literature, law, performing arts, philosophy, religion, visual arts and art history. The paper also traces the history of the humanities from ancient Greece and Rome to the Renaissance to the United States in the digital era.

Table of Contents:
The Humanities - Types
The Humanities - History

From the Paper
"Painting refers to the process of applying pigment that is suspended in a medium and a binding agent, such as glue, to a surface, such as a canvas, piece of paper, or a wall. When used in art, painting combines with drawing, composition, and other aesthetic means in order to elicit an image. Painting may be employed as a means of expressing spiritual messages - we see this on everything from pottery to the Sistine Chapel, which was created by Michelangelo. The essence of painting is color. While color is subjective, it is widely known for having subtle psychological effects that differ from culture to culture."

Tags:arts, subject matter, classics interdisciplinary, digital era

Abstract
This paper discusses one of the most important aspects of information technology in today's digital era - information technology management. The paper contends that organizations can only succeed and ensure their solid future through the development of an in-depth understanding of the organizational and management processes that underlie information technology-induced organizational change. The paper examines the necessity for the development of conceptual and practical knowledge in the areas of managing change, knowledge management, systems analysis and design, information technology strategy, problem-solving methodologies, project management and e-business.
Outline
Introduction
The Challenges of Information Technology in Organizations
Information Technology Objectives
The Implementation of Successful Information Technology Systems
Case Study 1: Background
Case Study 1: Successful Information Technology Practice
Case Study 2: Background
Case Study 2: Successful Information Technology Implementation
Information Technology Risk Management Overview
The Management of Information Technology Today
Conclusion

From the Paper
"The management of information technology systems in organizations has emerged as one of the most important aspects of information technology in this digital era. Although problems with information technology systems are not a new phenomenon, their impact seems more pronounced. The organizations of today face unique challenges in the information technology systems area unlike those of the traditional project management of the past. The incessant continued drive toward eBusiness means that information technology has become ever more critical to the success of the organization as a while. As a result, information systems project managers face more pressure and visibility over failed initiatives. Organizations are typically dealing with chaotic, technology-influenced projects that generate knowledge. The quality of knowledge-generating projects is also most heavily affected by the skills and intellectual capital of the project team. "

Tags:e-business, internet, knowledge

Abstract
A paper on the history of typography which traces the development of typography from the invention of the Gutenberg Press to the digital era.

Tags:history, of, typography

Abstract
The proposition that the IT Revolution renders contemporary models of market and government, is applied to the situation regarding privacy and security of personal information. It is concluded that conventional models granting individuals 'copyright' on their personal data and applying enforcement through government legislation could adequately regulate personal information in the digital era.