Abstract In this article, the writer notes that on a purely functional level, clothing is a basic necessity, just like food and shelter. The writer points out that very much like these commodities, clothing, can command a diverse range of prices, based upon the clothing's brand, reputation, quality and above all style. The writer discusses that Diesel and Benetton are two clothing companies that have used edgy, trend-setting advertising and brand images to draw the eyes and dollars of consumers that spend a great deal of money on fashion and follow trends. The writer questions, when examining the success of these two clothing manufacturers, how one convinces a consumer to spend in excess of a hundred dollars on a garment that might cost twenty or thirty dollars at the local mall or Wal-Mart. The writer concludes that the answer is image and that the consumer must wish to feel as if she is making a statement to the world, like she is Diesel cool, or part of the United Colors of Benetton.
Outline:
Introduction
Diesel: Company History and Brand Overview
Benetton: Company History and Brand Overview
Analysis of Advertising: Similarities or Differences?
Conclusion
From the Paper "The company was born during the heady, idealistic days of 1965. Just the bright colors of Pucci and the hip youthful styles of the latest miniskirts were making a revolution in the way people viewed fashion; Benetton opened its first store in 1969. The bright colors that characterized the line during the 1970s proved popular, and paved the way for the company's expansion in the 1980s. The first company image was more preppy and clean-cut, although always healthy, youthful, and future-focused. However, Benetton really honed its unique image in the mid-80s, with edgy, colorful ads using models from a diversity of backgrounds, countries and cultures, some of which did not even feature the clothing itself, merely the brand. Benetton featured couples of different races, persons from tribes in areas of the world that had never seen a store, much less a pair of Benetton jeans, and the ads often seemed just as intent upon raising awareness as it did upon informing the consumer what the Benetton style was all about."
Abstract This paper discusses the advertising campaigns of United Colors of Benetton. In particular, it evaluates the controversy that the company created in order to attract public attention, and recommendations for Benetton to improve their image. It includes examples of the company's advertisements.
From the Paper "Luciano Benetton embarked on a new venture of selling colorful sweaters to the public shortly after the death of his father at the end of WWII, primarily to support his family. He developed an alternative line of vibrant clothing which contrasted the uninspiring pool of colors presented in the apparel of the day, and became a regional success that ultimately spread throughout Europe. The Benetton family eventually expanded the organization to 120 countries, and today distributes 115 million items per year. Much of the success is due to its advertising campaigns, which turned more and more controversial through the 80's and 90's, sending a shock wave through the fashion industry. As the company evolved into a voice for militants and activists, Benetton went beyond the threshold of reason (for a clothing company) in a campaign which inspired some and shocked others by using political and social subject matter to heighten visibility and sell products. Benetton endeavors to stand out among the deluged clothing market by calling attention to itself through these ads, and has been accused of using explicitly distinct and unethical ad crusades as strategies for a competitive advantage (Barela, 2003)."
Abstract In this article the writer reviews the nature and functioning of the Diesel cycle. The writer discusses applications of the Diesel cycle through the use of Diesel engines. In this paper, the writer looks at applications of the Diesel engline cycle to both industry and consumers.
From the Paper "This research reviews the Diesel cycle and considers applications of the Diesel cycle in industrial capacities and consumer uses. The findings of the research are presented in two major discussions. The initial discussion reviews the Diesel cycle while the second discussion considers the applications of the Diesel cycle. The diesel engine was developed in Germany by Rudolf Diesel. Although Diesel intended that the new type of engine would burn fossil fuels from the very beginning ... "
Abstract This paper takes a look at the influence that electronics have had on the development of the diesel engine. According to this paper, it is the development and efficiency of the electronic diesel engine that has helped the diesel engine remain popular.
From the Paper "The history of the electronic diesel engine is really the history of the development of the diesel engine as engineers and scientists have continued to push the late 19th century invention towards higher efficiency and reduced emissions. The electronic element of the diesel is a relatively recent addition of late 20th century technology that permits diesel engines to operate more efficiently under a wider range of environmental conditions. This has helped the diesel engine remain in use despite popular opinion that it is an outdated variation of the internal combustion engine. In fact, electronic diesel engines have become so efficient that many have begun once more to consider the electronic diesel engine as an "alternative" technology for the future of transportation (Doherty 47). To understand the history of the electronic diesel engine, we must travel back to the beginning of the diesel engine itself."
Abstract This paper points out that diesel fuel, once a popular energy choice for automobile owners, has experienced a decided drop in popularity over the last few decades. The drop in popularity, primarily due to its reputation as a harmful environmental pollutant, contributed to a gain in diesel alternatives, including one of the most traditional fuel sources, gasoline. The paper then points out that gradual changes in our global environment and economy, particularly the demand for oil and its climbing expensiveness, may now be signaling a change on the horizons for the global picture with respect to the demand for diesel fuel.
Abstract This paper follows the course of a legendary myth: "The Feud Between Horus and Seth". The writer examines this myth and finds the parallels to Christianity. It points out that even those who do not practice as Christians are well aware of the Bible's teaching of Lucifer, commonly known as the Devil, and God, a perfect example of good versus evil. The paper begins by reliving the myth of Horus and Seth, followed by the Biblical tale of the fall of Lucifer and the casting to Hell. It then looks at the aspects of these stories and explores commonalities that have transcended time and place to depict this constant struggle for one's very soul.
From the Paper "There is no rebuke that religion has played at the forefront of the Earth's Religions over time. These Religions or belief systems have ranged in iconology and practice but common threads are clear and concise. Most notably is the idea of "Dualism". Merriam Webster defines Dualism as a "doctrine that the universe is under the dominion of two opposing principles one of which is good and the other evil." With this definition we can further elaborate of the meaning of the concept as an intricate balance, here of good vs. evil. This theme may be as widespread as civilizations needed to classify their residents and at the same time teach them the difference between good and evil. Egyptians used Mythology to educate their society on behavior and religion. Myths are based on rivalry or struggle of the Myths characters."
Abstract Diesel is a clothing and fashion company that originated from England in the late 1980?s. The company grew quickly domestically and began exporting items to different parts of the world. Currently Diesel have offices in many major cities of the world and have created a defined company image and target market. Steve Marks from Diesel Australia described the age demographic of their target market as male's aged between 16 ? 30 and females aged 20 ? 35 and other demographic factors have changed significantly over time. The advertising campaigns featured below start in 1992 and finish with some of the more current ads. This paper will show 5 of Diesel's ads and aim to analyse 1) what is being shown in the ad 2) the message that is being pushed and 3) the consumer behaviour issues that are relevant to the ads.
From the Paper \\\"The first of the advertisements was issued in various magazines in May of 1992. The advertisement depicts two young people sitting in the foreground, surrounded by a number of old aged people who appear to be worshipping the sun. These old aged people in an enclosed concrete and metal area surrounded by sun-beds that tan artificially. The \\\\\\\'Diesel people\\\\\\\' (the two young people who wear the actual clothes) have their backs to this rather grotesque scene. The old ages people in the back of the shot all wear very similar bathers and stand like clones of one another. The Diesel people in contrast are positioned away from these other characters assuming they have personality and individuality. This contrast alone works in favour of the clothes, as it connotes that Diesel provide an effective means of proving one\\\\\\\'s individuality.\\\"
Abstract This paper discusses the way the products, which make up bio-diesel industry, are made and sold and their benefits to the environment. The author points out that bio-diesel energy is a clean burning alternative fuel, which is produced from domestic, renewable resources. The paper focuses on three companies: The American company Bio-diesel Industries and two British companies Bio-fuels Corporation and D1 Oils Plc..
From the Paper "The energy needs of the world must be met somehow, and many today see the continuing reliance on fossil fuels as a dead end proposition, for fossil fuels will one day run out and are not renewable. It took thousands of years to produce the oil we are not pumping out of the ground, and there is no way to speed that particular process to replace those resources. Finding sources that are truly renewable and that can satisfy the world's energy needs is a major research goal, and one of the types of fuel being developed today is bio-diesel. Several companies are working to produce bio-diesel today, conducting research and producing the fuel for use in diesel vehicles in order to reduce reliance on petroleum-based products and improve the environment."
A look at the growing demand for bio diesel and how the demand is taking precedence over concerns about whether bio diesel actually reduces the costs associated with gasoline production and use.
1,350 words (approx. 5.4 pages), 3 sources, 2006, $ 53.95
Abstract The use of bio fuels has long been viewed as a potential solution to solve the world's dependency on petroleum and its negative environmental impact. Recently, many Western countries, Canada among them, have begun to make a deeper examination of bio fuels, and specifically bio diesel, now that both its production costs have been lowered due to technology advances and its cost-basis is improved due to petroleum's high market costs. This paper examines the issue concerning the artificiality of the gasoline demand curve that creates a greater need for bio diesel irrespective of its benefits related to lowering the external costs associated with gasoline.
Abstract This paper examines the complexity of managing a diesel fleet repair shop. It suggests methods of organization and emerging technologies that will keep the operation competitive. The author writes, with an efficient pre-planning of works, availability of parts and tools, and the streamlining of safety and approval procedures, mechanic productivity will be substantially increased.
From the Paper "Every shop manager should remember: Plan your work, and work your plan. With today's rising labor costs, it is even more important than ever that managers pay particular attention to this adage in regards to shop productivity. Down time in the shop decreases the efficiency of the shop. In today's world of labor competition, shop efficiency can separate success and the unemployment line. "
Abstract In this essay, the writer looks at the introduction and product cycle of a new bio diesel automobile by the Ford Motor Company. The writer points out that this involves a long-term process as the new product is introduced, gains acceptance, grows in the marketplace, reaches maturity, and then goes into a decline. Further, the writer discusses that the length of time this takes depends on a variety of forces, including the value of the product itself, how widely it is accepted, the degree of competition that develops, and any technological changes that may be made affecting the product.
From the Paper "The product life cycle for the new Ford automobile to use bio diesel shows a long-term process as the new product is introduced, gains acceptance, grows in the marketplace, reaches maturity, and then goes into a decline. The length of time this takes depends on a variety of forces, including the value of the product itself, how widely it is accepted, the degree of competition that develops, and any technological changes that may be made affecting the product. The introduction of the bio diesel would come at a time when concern about high gasoline prices is widespread, but concern about the environment has also been a consumer priority for some time. A number of products have made use of a "green" strategy to position themselves as environmentally sensitive in order to attract interests and satisfy consumes with a particular concern for preventing environmental damage."
Abstract This paper compares Steve Jobs and his company, Apple Inc. with Bill Gates and his company, Microsoft. It provides an overview of Steve Jobs and his company and then analyzes of the company's current "Mac versus PC" campaign. It discusses Microsoft versus Apple's advertisements for products and services and analyzes why Apple's strategy is so successful.
Table of Contents:
Introduction
Review and Discussion
Company Overview
Evolution of the Apple Product
Current Marketing Initiatives at Apple
Rationale
Conclusion
From the Paper "Today, Apple designs, manufactures, and markets personal computers and related software and peripherals, as well as a wide range of personal computing and communicating solutions. From the company's humble beginnings in the garage of one of its founders, Apple has taken on all comers and has emerged a winner in the highly competitive personal computer market because it has not been afraid of innovation and providing many consumers with what they really want: a computer that makes their lives easier and more fun. Because the newest incarnations of the Mac are able to run the Windows office suites, it is reasonable to assume that many former PC loyalists will be thinking twice about their next computer choice."
This paper discusses the article "Maternal Mortality and Severe Morbidity Associated with Low-risk Planned Cesarean Delivery versus Planned Vaginal Delivery at Term" by Liu, Shiliang, Liston, Robert M., Joseph, K.S., Heaman, Maureen, Sauve, Reg,
Abstract In this article the writer reviews the scholarly article, "Maternal Mortality and Severe Morbidity Associated with Low-risk Planned Cesarean Delivery versus Planned Vaginal Delivery at Term", about the relative dangers of cesarean section versus vaginal delivery for women. The paper looks at the purpose of the study and summarizes the results. The writer then describes its strengths and weaknesses and outlines how such findings should be utilized in the future. In addition, two key questions that should guide future investigation are enumerated.
Outline:
Abstract
Purpose of the study
Results of the study
Strengths of the study
Weaknesses of the study
How to use these findings in practice
Two questions for future research
From the Paper "The strengths of the study lie in the fact that few studies this writer has reviewed have been more comprehensive. To wit, the planned cesarean group comprised 46,766 women; for the planned vaginal delivery group, the figure was 2,292,420. Every bit as importantly, the study is longitudinal in nature. Specifically, the study encompasses a 14-year period - a length of time seemingly sufficient to ensure that curious aberrations or anomalies in particular years did not cause fundamental distortions in the findings of the study. Additionally, to ensure the validity of the data findings, the researchers employed adjusted odds ratio and confidence intervals; as well, the authors used multivariate analysis to control for "confounding variables" such as age, year of delivery, and elderly primigravidity - among other factors."
This paper touches on the theme of good versus evil in "Billy Budd" by Herman Melville. It explains how Billy is the symbol of ultimate good and Claggart is the symbol of ultimate evil.
1,225 words (approx. 4.9 pages), 5 sources, 2001, $ 41.95
Abstract This paper discusses the age-old concept of good versus evil in the book, "Billy Budd", by Herman Melville. The author provides an overview of the characters of the protagonist and antagonist, who respectively personify good and evil. Biblical parallels as drawn as well.
From the Paper "Good versus evil is a very common theme in many different types of literature. One literary work which portrays the battle between good and evil very affectively is Billy Budd by Herman Melville. In this novel, good is portrayed through the character of Billy, while the character of Claggart portrays evil. The battle between good and evil is personified through the characters of Claggart and Billy."
Abstract The purpose of this paper is to introduce and discuss good versus evil in two works, ?Young Goodman Brown,? by Nathaniel Hawthorne, and ?Hamlet,? by William Shakespeare. The paper breaks down both works and discusses the conflict between good and evil in both works. The author concludes that despite the struggles between the characters in both stories and how evil seems to triumph over good in both stories.
From the Paper "There are many contrasts in Hamlet. There is the good in Hamlet that turns to evil when he seeks revenge. His mother loved his father, but is turned by greed and ambition into a schemer who marries when the old king is barely in his grave. Ophelia is a good woman, but Hamlet tells her he does not love her, and she should go to a nunnery. Yet, after he finds out about her death, he raves that he loved her. Shakespeare loves to use plot twists and contrast to set up the endings of his tragic plays, and Hamlet is probably one of the best examples of the darkness of these twists and turns
