Abstract
In this article, the writer notes that on a purely functional level, clothing is a basic necessity, just like food and shelter. The writer points out that very much like these commodities, clothing, can command a diverse range of prices, based upon the clothing's brand, reputation, quality and above all style. The writer discusses that Diesel and Benetton are two clothing companies that have used edgy, trend-setting advertising and brand images to draw the eyes and dollars of consumers that spend a great deal of money on fashion and follow trends. The writer questions, when examining the success of these two clothing manufacturers, how one convinces a consumer to spend in excess of a hundred dollars on a garment that might cost twenty or thirty dollars at the local mall or Wal-Mart. The writer concludes that the answer is image and that the consumer must wish to feel as if she is making a statement to the world, like she is Diesel cool, or part of the United Colors of Benetton.

Outline:
Introduction
Diesel: Company History and Brand Overview
Benetton: Company History and Brand Overview
Analysis of Advertising: Similarities or Differences?
Conclusion

From the Paper
"The company was born during the heady, idealistic days of 1965. Just the bright colors of Pucci and the hip youthful styles of the latest miniskirts were making a revolution in the way people viewed fashion; Benetton opened its first store in 1969. The bright colors that characterized the line during the 1970s proved popular, and paved the way for the company's expansion in the 1980s. The first company image was more preppy and clean-cut, although always healthy, youthful, and future-focused. However, Benetton really honed its unique image in the mid-80s, with edgy, colorful ads using models from a diversity of backgrounds, countries and cultures, some of which did not even feature the clothing itself, merely the brand. Benetton featured couples of different races, persons from tribes in areas of the world that had never seen a store, much less a pair of Benetton jeans, and the ads often seemed just as intent upon raising awareness as it did upon informing the consumer what the Benetton style was all about."

Tags:clothing, appearance, trend, fashion

Abstract
This paper discusses the advertising campaigns of United Colors of Benetton. In particular, it evaluates the controversy that the company created in order to attract public attention, and recommendations for Benetton to improve their image. It includes examples of the company's advertisements.

From the Paper
"Luciano Benetton embarked on a new venture of selling colorful sweaters to the public shortly after the death of his father at the end of WWII, primarily to support his family. He developed an alternative line of vibrant clothing which contrasted the uninspiring pool of colors presented in the apparel of the day, and became a regional success that ultimately spread throughout Europe. The Benetton family eventually expanded the organization to 120 countries, and today distributes 115 million items per year. Much of the success is due to its advertising campaigns, which turned more and more controversial through the 80's and 90's, sending a shock wave through the fashion industry. As the company evolved into a voice for militants and activists, Benetton went beyond the threshold of reason (for a clothing company) in a campaign which inspired some and shocked others by using political and social subject matter to heighten visibility and sell products. Benetton endeavors to stand out among the deluged clothing market by calling attention to itself through these ads, and has been accused of using explicitly distinct and unethical ad crusades as strategies for a competitive advantage (Barela, 2003)."

Tags:advertising, benetton, ethics, laws, regulations

Abstract
In this article the writer reviews the nature and functioning of the Diesel cycle. The writer discusses applications of the Diesel cycle through the use of Diesel engines. In this paper, the writer looks at applications of the Diesel engline cycle to both industry and consumers.

From the Paper
"This research reviews the Diesel cycle and considers applications of the Diesel cycle in industrial capacities and consumer uses. The findings of the research are presented in two major discussions. The initial discussion reviews the Diesel cycle while the second discussion considers the applications of the Diesel cycle. The diesel engine was developed in Germany by Rudolf Diesel. Although Diesel intended that the new type of engine would burn fossil fuels from the very beginning ... "

Tags:Diesel, Cycle, Diesel, engine

Abstract
The paper discusses the distribution strategy of Benetton and how it has evolved over the company's history.

From the Paper
"Benetton has decided to reinvent itself by integrating and centralizing its global network of suppliers and distributors, while defying conventional wisdom in the process. (Camuffo, Romano and Vinelli) In response to a number of external influences, including enhanced competition, the aging of the firm's initial target market and changing fashion trends, Benetton has determined that to remain competitive in the new globalized arena, it must have first-hand contact with the end customer, respond in real time to market changes and find new ways to..."

Tags:Benetton, distribution, products

Abstract
The paper discusses the marketing and target market of United Colors of Benetton and its product position.

From the Paper
"United Colors of Benetton targeted a fashion-forward youthful market for its brightly colored products over its ... year history. (Kaiser) In Luciano, Benetton and his sister Giullana launched a line of colorful wool sweaters bearing the label Tres Joli which evolved into the Benetton brand in ... when they opened their first factory and established what would become a social and fashion phenomenon. The company targeted its market very carefully from the beginning. Mark Barela noted that the company deliberately set out to create..."

Tags:Benetton, marketing, consumers

Abstract
This paper points out that diesel fuel, once a popular energy choice for automobile owners, has experienced a decided drop in popularity over the last few decades. The drop in popularity, primarily due to its reputation as a harmful environmental pollutant, contributed to a gain in diesel alternatives, including one of the most traditional fuel sources, gasoline. The paper then points out that gradual changes in our global environment and economy, particularly the demand for oil and its climbing expensiveness, may now be signaling a change on the horizons for the global picture with respect to the demand for diesel fuel.

Tags:economics, diesel, canada

Abstract
This paper examines the California Air Resource Board's Heavy Duty Truck Rule which is an attempt to control diesel emissions by trucks in the State of California. The paper examines the requirements of the rule and it's ability to adapt to changing situations and various haulage fleet sizes. The paper contends that the present rule enables the economic operation of vehicle fleets in a manner that is both economical and environmentally acceptable. The paper also contends that the CARB rule provides greater incentives to lower diesel emissions than legislating the use of low sulfur content fuels.

From the Paper
"Diesel engines are the power behind many facets of today's economy - they are used to transport people and goods by truck, train, and ship, to reap agricultural benefit from the land, and for many other processes that are important to modern human existence. While these machines are beneficial to contemporary society, they also bring along harmful side effects. Diesel engines are notorious for their high NOx and PM emissions, as well as other criteria pollutants that are harmful to humans and spur the formation of ozone in the troposphere. The California Air Resource Board's Heavy Duty Truck Rule seeks to greatly mitigate many of these effects through a thoroughly executed command and control policy enforcement. Although alternatives to this plan exist, such as fuel content regulation, their positive effects bear no reasonable competitive edge on this new rule."

Tags:diesel, POx, NOx, sulfur, content, fuels, ozone, environment, vehicles

Abstract
This paper follows the course of a legendary myth: "The Feud Between Horus and Seth". The writer examines this myth and finds the parallels to Christianity. It points out that even those who do not practice as Christians are well aware of the Bible's teaching of Lucifer, commonly known as the Devil, and God, a perfect example of good versus evil. The paper begins by reliving the myth of Horus and Seth, followed by the Biblical tale of the fall of Lucifer and the casting to Hell. It then looks at the aspects of these stories and explores commonalities that have transcended time and place to depict this constant struggle for one's very soul.

From the Paper
"There is no rebuke that religion has played at the forefront of the Earth's Religions over time. These Religions or belief systems have ranged in iconology and practice but common threads are clear and concise. Most notably is the idea of "Dualism". Merriam Webster defines Dualism as a "doctrine that the universe is under the dominion of two opposing principles one of which is good and the other evil." With this definition we can further elaborate of the meaning of the concept as an intricate balance, here of good vs. evil. This theme may be as widespread as civilizations needed to classify their residents and at the same time teach them the difference between good and evil. Egyptians used Mythology to educate their society on behavior and religion. Myths are based on rivalry or struggle of the Myths characters."

Tags:egyptian, evil, good, myths, versus

Abstract
Diesel is a clothing and fashion company that originated from England in the late 1980's. The company grew quickly domestically and began exporting items to different parts of the world. Currently Diesel have offices in many major cities of the world and have created a defined company image and target market. Steve Marks from Diesel Australia described the age demographic of their target market as male's aged between 16 - 30 and females aged 20 - 35 and other demographic factors have changed significantly over time. The advertising campaigns featured below start in 1992 and finish with some of the more current ads. This paper will show 5 of Diesel's ads and aim to analyze 1) what is being shown in the ad 2) the message that is being pushed and 3) the consumer behavior issues that are relevant to the ads.

From the Paper
\\\"The first of the advertisements was issued in various magazines in May of 1992. The advertisement depicts two young people sitting in the foreground, surrounded by a number of old aged people who appear to be worshiping the sun. These old aged people in an enclosed concrete and metal area surrounded by sun-beds that tan artificially. The \\\\\\\'Diesel people\\\\\\\' (the two young people who wear the actual clothes) have their backs to this rather grotesque scene. The old ages people in the back of the shot all wear very similar bathers and stand like clones of one another. The Diesel people in contrast are positioned away from these other characters assuming they have personality and individuality. This contrast alone works in favor of the clothes, as it connotes that Diesel provide an effective means of proving one\\\\\\\'s individuality.\\\"

Tags:advertising, campaigns, deisel, printing, clothing, fashion, England, publicity, consumer, behaviour

Abstract
This paper discusses the way the products, which make up bio-diesel industry, are made and sold and their benefits to the environment. The author points out that bio-diesel energy is a clean burning alternative fuel, which is produced from domestic, renewable resources. The paper focuses on three companies: The American company Bio-diesel Industries and two British companies Bio-fuels Corporation and D1 Oils Plc..

From the Paper
"The energy needs of the world must be met somehow, and many today see the continuing reliance on fossil fuels as a dead end proposition, for fossil fuels will one day run out and are not renewable. It took thousands of years to produce the oil we are not pumping out of the ground, and there is no way to speed that particular process to replace those resources. Finding sources that are truly renewable and that can satisfy the world's energy needs is a major research goal, and one of the types of fuel being developed today is bio-diesel. Several companies are working to produce bio-diesel today, conducting research and producing the fuel for use in diesel vehicles in order to reduce reliance on petroleum-based products and improve the environment."

Tags:alternative, fuel, companies